Start A Profitable Online Business From Scratch
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Start A Profitable Online Business From Scratch

Your step-by-step blueprint to launching and growing a profitable business online, focusing on e-commerce.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26 students enrolled
Created by Matt Coughlin
Last updated 11/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 6.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Quickly validate a product idea with free online tools
  • Use keyword research to estimate how profitable your product idea will be
  • Launch an online eccommerce store in 1 day (for free) using Shopify's 2-week free trial.
  • Learn how to get traffic to your website!
  • Begin taking orders even before you have a product in hand
  • Market your business using Adwords, Facebook ads, social media, SEO, and email list-building
  • Sell effectively using the 6 principles of persuasion
  • Understand and create an effective sales funnel to turn your business into a money machine
  • Use A/B testing to optimize conversions at every step of your sales funnel
  • Automate everything so your business runs without your personal attention
View Curriculum
  • You can begin with nothing, but you will need to access an Excel spreadsheet
  • During the course, we will access many free online tools
  • You will need to spend $25 to get your $100 in Adwords credit
  • Some of the marketing methods will required you to pay for ads, so you'll need to have at least a small budget

Launch a profitable online business! At the end of this course you will know how to validate a product idea, make your first sales, and grow your business using SEO, social media, paid advertising, and email marketing. You will follow me as I launch a brand new e-commerce business and show you every step. In each section, I will teach you the concept then show you how I apply it to my own business.

Follow This Step-By-Step Blueprint And Launch Your Own Profitable Online Business.

  • Learn how to validate a product idea
  • Systematically ensure you will make money
  • Generate cash quickly with a test store and free ad credit
  • Find suppliers and drop-shippers for your product
  • Build a beautiful website that sells
  • Learn how to easily SEO-optimize your site
  • Understand how to run profitable pay-per-click ad campaigns
  • Build an email list and leverage it to maximize profit
  • Learn the basics of social media marketing
  • Use the 6 principles of persuasion to increase sales
  • Set up an optimized sales process to grow your business.

Avoid the costly traps that cause most new entrepreneurs to lose money, and launch a business that will pay your every month.

When I started my first online business I had no guide to follow and no experience. I did what most newbies did and used the "launch and hope" strategy...and failed miserably. Like 80% of new online businesses, I didn't make money. I ended up frustrated and overwhelmed. I tried every trick from every blog and it went nowhere.

But on my next business I had a mentor to guide me and a solid plan to follow.

"Find a hungry market first, then feed it what it wants."

Those wise words and a step-by-step blueprint guided my next business, steering me around newbie trap number one (the "launch and hope" strategy). My second business made two hundred dollars in the first week, two thousand dollars the second month, and now consistently pays me a profit of two thousand dollars a month (it's on auto-pilot so I spend about an hour a week working on it). My second and third online businesses are doing even better.

You can follow the exact same step-by-step plan that will walk you through finding the right product to sell, finding the right people to sell it to, and systematically growing your profits month over month.

What exactly is in the course?

This course consists of 35 video lectures to be watched in order, containing some basic theory but mostly real-life demonstration of the principles in action.

Over the course of the videos, you will watch me put the theory into action as I validate, launch, and grow a brand new business from scratch, showing you every step as I make my first sales, build my website, grow my followers, run ad campaigns, build my email list, and grow my profits!

Many of the lectures have PDF guides, templates, or other supplements meant to make it as easy as possible for you to replicate my results with your own business.

All of the tools I use are free to get started. You will leverage free tools and free trial software to validate your product and start making money before you spend money on web hosting, ad campaigns, or inventory.

I designed this course to allow an absolute beginner to start from scratch and end up with a real business making real money. Even the more advanced concepts are broken down into simple steps that anyone can follow.

Who is the target audience?
  • Online entrepreneurs who are struggling to get their business to take off
  • "Wantrepreneurs" who are ready to start their first online business
  • Parents who want to work from home, to spend more time with their family
  • Employees who want to break free of the 9-to-5 lifestyle and travel
  • Anyone who wants a side income to pay down the mortgage, take a vacation every year, or build a nest egg
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Curriculum For This Course
31 Lectures
Pre-Launch, Product Validation, and Online Business Fundamentals
16 Lectures 02:52:56

How does online business work? I'll show you how the various business models normally share a common structure, and explain the 3 common elements of a successful online business.

Preview 07:20

It's important that we start with a big list of potential ideas. Don't start with just one favorite idea or you run the risk of falling into the "Launch & Hope" strategy.

We'll start by generating a nice big list of potential product ideas using some simple brainstorming techniques.

Brainstorming Product Ideas

It's no use watching the course if you don't follow along! I want to see some brainstorming ideas from you...

Product Idea Brainstorming Quiz
1 question

It's important that we don't waste any time or money on product ideas with no market. The first filter we'll run our ideas through is Google Trends, which shows us if there are any Google searches for the product, and if search volume is growing or shrinking.

Then we'll use Topsy to do the same with social media, using Twitter mentions to eliminate products that have no social "buzz".

Preview 12:31

To be successful, we have to make sure that our offer is priced right. This means it needs to be:

a) Competitive with other competing offers online (it can't be way too expensive or nobody will buy) and

b) High enough to allow us to make some profit (we won't survive if we're giving product away to cheap).

Pricing your product

See if you understand how to price a product appropriately.

Pricing Quiz
1 question

Now that we have some potentially profitable product ideas in mind, let's see how we can find suppliers for them. We'll look at drop-shipping, buying wholesale, and manufacturing ourselves.

Finding suppliers

The mechanics of drop shipping and how you can set it up for your business. Make sure you download the pdf guide.

Preview 16:25

What exactly is product validation and why is it so important?

Product validation

Keywords are EXTREMELY important, they are the words your customers use to search for your products. We'll let Google tell us exactly what they are.

Preview 09:29

Using Google's Keyword Planner Tool to estimate your market size (based on total search volume), market share (clicks), and optimal CPC (cost-per-click) bids.

Market Size and Market Share

The important metrics for your oniine business and how they are calculated.

Online Business Metrics

There are a few situations where surveys can actually be useful. I'll show you how I use a Google survey to pick a name for my new business.

Surveys...what are they good for?

Now for the fun part. I'll show you how to set up your test store (really quickly) using Shopify's free 2-week trial so we can validate our product idea by taking some orders (even if we don't yet have inventory).

Setting up your Shopify test store

Collecting emails is super important. We can offer people a discount code in exchange for their emails, then market to them through email to increase our sales.

Setting up your email collector

To get our first few sales we'll set up an Adwords campaign and make sure we're targeting the right people with the right ads. We'll use a Google coupon code to get $100 in ad traffic for $25.

Setting up your Adwords campaign

Google Analytics will allow us to track the people on our site - how they got there, how long they stay, what they do, where they're from, and a whole host of other incredibly valuable data.

Setting up Google Analytics

Let's make sure we've got all our bases covered before we launch our test store.

Pre-Launch Checklist
Growth & Marketing
11 Lectures 02:37:20

Let's look at how to evaluate our results, if we made our first few sales or not.

Evaluating your test store results

In this video we'll cover the basic internet marketing channels and how they work.

Internet marketing basics

More than just a "vanity metric", likes show social proof and give you an audience for your content. I'll show you how I get likes for 1 cent each.

Preview 18:05

Watch as I run my first Facebook ad campaign and dial in my audience and ads to make some sales.

1st Facebook Ad Campaign

The basics of Instagram, and an easy hack to quickly grow your followers, and get some cheap traffic to your website.

Preview 05:52

How to set up your site with the SEO basics, so you can "set and forget" and never have to worry about SEO again.

SEO Fundamentals

Your email list is your business's most valuable asset. I'll show you how to build your list and leverage it with auto-responders to grow sales and engagement with your customers.

Email Marketing

Pay-per-click (PPC) ads will allow you to grow traffic quickly. The goal is to get a profitable campaign set up quickly so you can scale.

PPC Ads Basics

The anatomy of a text ad that gets the click and the sale.

Writing Effective Text Ads

We'll look at two other powerful ad formats to help you grow quickly.

Display Ads & Retargeting

Based on Dr. Robert Cialdini's ground-breaking book "Influence: The Psychology Of Persuasion". Use the 6 principle of persuasion to create better selling pages, ads, and offers.

Preview 14:47
4 Lectures 58:32

In this lecture I'll break down my version of the optimized sales process structure, and how you can set it up to create a sales machine, with offers and retargeting at every stage of the funnel.

The Optimized Sales Process

Let's take a look at how some successful businesses are using elements of my optimized sales process framework.

Sales Process Examples

It's critical to your conversion rate metrics that your pages load quicky. Learn how to minify your images, consolidate your code, and other ways to make your site run faster.

Page Speed Optimization

Tools and techniques for using A/B split testing in your online business.

A-B Testing
About the Instructor
Matt Coughlin
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26 Students
1 Course
Engineer & Entrepreneur

I started my career in the corporate world, working as an engineer for several large manufacturing companies before I decided to strike out on my own, first starting an e-commerce business, then an engineering services business, and in the last couple of years a handful of growing e-commerce businesses.

I have worked on hundreds of products from idea to launch, and continue to work with innovative individuals and companies to help launch successful products using Kickstarter campaigns, aggressive validation, lean product development principles, and smart manufacturing.

My focus now is on teaching new entrepreneurs how to launch profitable online businesses.