Buying for a Team? Gift This Course
Wishlisted Wishlist

Please confirm that you want to add Start A Profitable Online Business From Scratch to your Wishlist.

Add to Wishlist

Start A Profitable Online Business From Scratch

Your step-by-step blueprint to launching and growing a profitable business online, focusing on e-commerce.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25 students enrolled
Created by Matt Coughlin
Last updated 11/2015
English
$10 $20 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
What Will I Learn?
Quickly validate a product idea with free online tools
Use keyword research to estimate how profitable your product idea will be
Launch an online eccommerce store in 1 day (for free) using Shopify's 2-week free trial.
Learn how to get traffic to your website!
Begin taking orders even before you have a product in hand
Market your business using Adwords, Facebook ads, social media, SEO, and email list-building
Sell effectively using the 6 principles of persuasion
Understand and create an effective sales funnel to turn your business into a money machine
Use A/B testing to optimize conversions at every step of your sales funnel
Automate everything so your business runs without your personal attention
View Curriculum
Requirements
  • You can begin with nothing, but you will need to access an Excel spreadsheet
  • During the course, we will access many free online tools
  • You will need to spend $25 to get your $100 in Adwords credit
  • Some of the marketing methods will required you to pay for ads, so you'll need to have at least a small budget
Description

Launch a profitable online business! At the end of this course you will know how to validate a product idea, make your first sales, and grow your business using SEO, social media, paid advertising, and email marketing. You will follow me as I launch a brand new e-commerce business and show you every step. In each section, I will teach you the concept then show you how I apply it to my own business.

Follow This Step-By-Step Blueprint And Launch Your Own Profitable Online Business.

  • Learn how to validate a product idea
  • Systematically ensure you will make money
  • Generate cash quickly with a test store and free ad credit
  • Find suppliers and drop-shippers for your product
  • Build a beautiful website that sells
  • Learn how to easily SEO-optimize your site
  • Understand how to run profitable pay-per-click ad campaigns
  • Build an email list and leverage it to maximize profit
  • Learn the basics of social media marketing
  • Use the 6 principles of persuasion to increase sales
  • Set up an optimized sales process to grow your business.

Avoid the costly traps that cause most new entrepreneurs to lose money, and launch a business that will pay your every month.

When I started my first online business I had no guide to follow and no experience. I did what most newbies did and used the "launch and hope" strategy...and failed miserably. Like 80% of new online businesses, I didn't make money. I ended up frustrated and overwhelmed. I tried every trick from every blog and it went nowhere.

But on my next business I had a mentor to guide me and a solid plan to follow.

"Find a hungry market first, then feed it what it wants."

Those wise words and a step-by-step blueprint guided my next business, steering me around newbie trap number one (the "launch and hope" strategy). My second business made two hundred dollars in the first week, two thousand dollars the second month, and now consistently pays me a profit of two thousand dollars a month (it's on auto-pilot so I spend about an hour a week working on it). My second and third online businesses are doing even better.

You can follow the exact same step-by-step plan that will walk you through finding the right product to sell, finding the right people to sell it to, and systematically growing your profits month over month.

What exactly is in the course?

This course consists of 35 video lectures to be watched in order, containing some basic theory but mostly real-life demonstration of the principles in action.

Over the course of the videos, you will watch me put the theory into action as I validate, launch, and grow a brand new business from scratch, showing you every step as I make my first sales, build my website, grow my followers, run ad campaigns, build my email list, and grow my profits!

Many of the lectures have PDF guides, templates, or other supplements meant to make it as easy as possible for you to replicate my results with your own business.

All of the tools I use are free to get started. You will leverage free tools and free trial software to validate your product and start making money before you spend money on web hosting, ad campaigns, or inventory.

I designed this course to allow an absolute beginner to start from scratch and end up with a real business making real money. Even the more advanced concepts are broken down into simple steps that anyone can follow.

Who is the target audience?
  • Online entrepreneurs who are struggling to get their business to take off
  • "Wantrepreneurs" who are ready to start their first online business
  • Parents who want to work from home, to spend more time with their family
  • Employees who want to break free of the 9-to-5 lifestyle and travel
  • Anyone who wants a side income to pay down the mortgage, take a vacation every year, or build a nest egg
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 31 Lectures Collapse All 31 Lectures 06:28:48
+
Pre-Launch, Product Validation, and Online Business Fundamentals
16 Lectures 02:52:56

How does online business work? I'll show you how the various business models normally share a common structure, and explain the 3 common elements of a successful online business.

Preview 07:20

It's important that we start with a big list of potential ideas. Don't start with just one favorite idea or you run the risk of falling into the "Launch & Hope" strategy.

We'll start by generating a nice big list of potential product ideas using some simple brainstorming techniques.

Brainstorming Product Ideas
09:42

It's no use watching the course if you don't follow along! I want to see some brainstorming ideas from you...

Product Idea Brainstorming Quiz
1 question

It's important that we don't waste any time or money on product ideas with no market. The first filter we'll run our ideas through is Google Trends, which shows us if there are any Google searches for the product, and if search volume is growing or shrinking.

Then we'll use Topsy to do the same with social media, using Twitter mentions to eliminate products that have no social "buzz".

Preview 12:31

To be successful, we have to make sure that our offer is priced right. This means it needs to be:

a) Competitive with other competing offers online (it can't be way too expensive or nobody will buy) and

b) High enough to allow us to make some profit (we won't survive if we're giving product away to cheap).

Pricing your product
13:38

See if you understand how to price a product appropriately.

Pricing Quiz
1 question

Now that we have some potentially profitable product ideas in mind, let's see how we can find suppliers for them. We'll look at drop-shipping, buying wholesale, and manufacturing ourselves.

Finding suppliers
16:40

The mechanics of drop shipping and how you can set it up for your business. Make sure you download the pdf guide.

Preview 16:25

What exactly is product validation and why is it so important?

Product validation
07:19

Keywords are EXTREMELY important, they are the words your customers use to search for your products. We'll let Google tell us exactly what they are.

Preview 09:29

Using Google's Keyword Planner Tool to estimate your market size (based on total search volume), market share (clicks), and optimal CPC (cost-per-click) bids.

Market Size and Market Share
19:47

The important metrics for your oniine business and how they are calculated.

Online Business Metrics
08:59

There are a few situations where surveys can actually be useful. I'll show you how I use a Google survey to pick a name for my new business.

Surveys...what are they good for?
11:04

Now for the fun part. I'll show you how to set up your test store (really quickly) using Shopify's free 2-week trial so we can validate our product idea by taking some orders (even if we don't yet have inventory).

Setting up your Shopify test store
12:21

Collecting emails is super important. We can offer people a discount code in exchange for their emails, then market to them through email to increase our sales.

Setting up your email collector
04:56

To get our first few sales we'll set up an Adwords campaign and make sure we're targeting the right people with the right ads. We'll use a Google coupon code to get $100 in ad traffic for $25.

Setting up your Adwords campaign
09:16

Google Analytics will allow us to track the people on our site - how they got there, how long they stay, what they do, where they're from, and a whole host of other incredibly valuable data.

Setting up Google Analytics
03:58

Let's make sure we've got all our bases covered before we launch our test store.

Pre-Launch Checklist
09:31
+
Growth & Marketing
11 Lectures 02:37:20

Let's look at how to evaluate our results, if we made our first few sales or not.

Evaluating your test store results
08:44

In this video we'll cover the basic internet marketing channels and how they work.

Internet marketing basics
19:34

More than just a "vanity metric", likes show social proof and give you an audience for your content. I'll show you how I get likes for 1 cent each.

Preview 18:05

Watch as I run my first Facebook ad campaign and dial in my audience and ads to make some sales.

1st Facebook Ad Campaign
15:00

The basics of Instagram, and an easy hack to quickly grow your followers, and get some cheap traffic to your website.

Preview 05:52

How to set up your site with the SEO basics, so you can "set and forget" and never have to worry about SEO again.

SEO Fundamentals
14:26

Your email list is your business's most valuable asset. I'll show you how to build your list and leverage it with auto-responders to grow sales and engagement with your customers.

Email Marketing
19:51

Pay-per-click (PPC) ads will allow you to grow traffic quickly. The goal is to get a profitable campaign set up quickly so you can scale.

PPC Ads Basics
12:05

The anatomy of a text ad that gets the click and the sale.

Writing Effective Text Ads
12:09

We'll look at two other powerful ad formats to help you grow quickly.

Display Ads & Retargeting
16:47

Based on Dr. Robert Cialdini's ground-breaking book "Influence: The Psychology Of Persuasion". Use the 6 principle of persuasion to create better selling pages, ads, and offers.

Preview 14:47
+
Optimization
4 Lectures 58:32

In this lecture I'll break down my version of the optimized sales process structure, and how you can set it up to create a sales machine, with offers and retargeting at every stage of the funnel.

The Optimized Sales Process
13:19

Let's take a look at how some successful businesses are using elements of my optimized sales process framework.

Sales Process Examples
17:45

It's critical to your conversion rate metrics that your pages load quicky. Learn how to minify your images, consolidate your code, and other ways to make your site run faster.

Page Speed Optimization
08:19

Tools and techniques for using A/B split testing in your online business.

A-B Testing
19:09
About the Instructor
0.0 Average rating
0 Reviews
25 Students
1 Course
Engineer & Entrepreneur

I started my career in the corporate world, working as an engineer for several large manufacturing companies before I decided to strike out on my own, first starting an e-commerce business, then an engineering services business, and in the last couple of years a handful of growing e-commerce businesses.

I have worked on hundreds of products from idea to launch, and continue to work with innovative individuals and companies to help launch successful products using Kickstarter campaigns, aggressive validation, lean product development principles, and smart manufacturing.

My focus now is on teaching new entrepreneurs how to launch profitable online businesses.

Report Abuse