How to Launch Your Business in 30 Days
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How to Launch Your Business in 30 Days

From Idea to Your First Sale in Under a Month
4.9 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
38 students enrolled
Created by Graham Brown
Last updated 12/2016
English
Curiosity Sale
Current price: $10 Original price: $145 Discount: 93% off
30-Day Money-Back Guarantee
Includes:
  • 9 hours on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Take a business from idea to sales within 30 days
  • Have the confidence to know which idea to launch and what to ignore
  • Know where to focus your energy in the first 4 weeks of launching a business
  • Remove the distractions that hold you back when starting a business
  • Build a product that your customers will love
  • Create a Marketing Funnel that allows you to automate the heavy lifting of winning customers for your business
  • Set up a business that produces cash without the need for external loans or investment
View Curriculum
Requirements
  • Students need to have access to a PC and be able to watch / download videos
  • Students need to be considering to launch a business, currently launching a business, or in the growth stage of business
Description
  1. You want to own your own business but don't know where to start? 
  2. Or maybe you are worried about the risk of failure?
  3. Or maybe you're not sure how to turn your idea into sales?


LAUNCH A BUSINESS IN 30 DAYS - NO EXPERIENCE OR INVESTMENT NEEDED!

In this course, building on my 20 years of business experience, the last 10 of which have been mentoring, advising and investing in entrepreneurs and their startups, I'll teach you a proven method to launch your business with the minimum amount of risk, time and money.


WHAT YOU'LL LEARN IN THIS COURSE

I'll teach you:

  1. How to choose the right idea to build your business on
  2. How to build and launch a product that customers will love
  3. How to market your business and get paying customers

You'll learn concepts that will accelerate you up the learning curve and help you avoid mistakes that can be fatal to any new business:

  1. How to use Idea Validation
  2. How to develop Minimum Viable Product
  3. How to build a Marketing Funnel


WHAT YOU'LL BE ABLE TO DO AFTER COMPLETING THE COURSE

  1. Take a business from idea to sales within 30 days
  2. Have the confidence to know which idea to launch and what to ignore
  3. Know where to focus your energy in the first 4 weeks of launching a business
  4. Remove the distractions that hold you back when starting a business
  5. Build a product that your customers will love
  6. Create a Marketing Funnel that allows you to automate the heavy lifting of winning customers for your business
  7. Set up a business that produces cash without the need for external loans or investment
  8. Win your first customer

WHAT I DON'T TEACH IN THIS COURSE (BECAUSE YOU WON'T NEED THEM)

  1. Anything to do with borrowing money or raising investment
  2. How to code or build apps
  3. How to form / incorporate a company or open a bank account or anything to do with lawyers and accountants
Who is the target audience?
  • No prior business experience necessary; students need motivation to build a business
  • Professionals who are dissatisfied with their career paths and want to look at the available options going it alone
  • New entrepreneurs learning the ropes of running their own business
  • Experienced entrepreneurs who want to sharpen their skills
Students Who Viewed This Course Also Viewed
Curriculum For This Course
56 Lectures
08:53:01
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Introduction
3 Lectures 15:07

Welcome to the Up.School Launch Your Business in 30 Days Course with Graham D Brown

Preview 01:16

I'll walk you through what you'll learn in the 5 key areas we'll cover in this course.

Preview 13:10

A look at how the course breaks down week-by-week.

Preview 00:41
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ENTREPRENEUR MINDSET
4 Lectures 17:58

Many entrepreneurs or would-be-entrepreneurs believe, falsely, that the ability to "never give up" and a healthy dose of passion is enough to become successful. In this lesson, I want to share with you why that's not the case, and you need to apply a different mindset to achieve business success.

The Entrepreneurial Mindset and the Myth of "Never Give Up"
05:09

This quiz will help you review the material in the first section

Entrepreneur Mindset Quiz
1 question

It can be confusing and overwhelming when starting your business. With so many things to worry about, where do you start? Where do you focus your energy in those first 30 days. In this lesson, I'll show you where you should focus and what you should prioritise. 

Where do You Start When Launching Your Business?
02:34

This quiz helps you focus on the main goal when starting your business

Starting Your Business
3 questions

People sometimes think that you need a lot of money to start a business. In most cases, you don't. In most cases, you can start with no money at all. Even if you need to raise money at a later stage, it makes more sense to start small with the minimum amount of money and scale up towards that target.

Do you Need Money to Launch a Business?
04:38

So, we learned that "Nothing Happens Until You Ship", but what exactly does that mean in the context of your business? Take the quiz to find out.

Getting to Your First Sale Quiz
3 questions

In this lesson, I share insights from the "The 7 Day Startup" by Dan Norris, as well as other influences that shape that thinking in this course. The key point is that you should be able to launch a business in days not months or year. 

How to Launch a Business in Just 7 Days
05:37
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BONUS SECTION: GETTING STARTED (WEBINAR)
4 Lectures 01:10:32

Up.School Webinar Part 1/4. 
You'll get an overview of launching your business in days (not months). In this Up.School webinar, I cover 3 fundamentals in this course 1) Idea Validation 2) MVP and 3) Marketing Funnel 

Webinar Part 1: How to Launch Your Business in 30 Days
19:19

Up.School Webinar Part 2/4. 
You'll get an overview of launching your business in days (not months). In this Up.School webinar, I cover 3 fundamentals in this course 1) Idea Validation 2) MVP and 3) Marketing Funnel 

Webinar Part 2: How to Launch Your Business in 30 Days
19:04

Up.School Webinar Part 3/4. 
You'll get an overview of launching your business in days (not months). In this Up.School webinar, I cover 3 fundamentals in this course 1) Idea Validation 2) MVP and 3) Marketing Funnel 

Webinar Part 3: How to Launch Your Business in 30 Days
13:54

Up.School Webinar Part 4/4. 
You'll get an overview of launching your business in days (not months). In this Up.School webinar, I cover 3 fundamentals in this course 1) Idea Validation 2) MVP and 3) Marketing Funnel 

Webinar Part 4: How to Launch Your Business in 30 Days
18:15
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IDEAS AND IDEA VALIDATION
11 Lectures 57:24

One important waypoint to work towards in your first 30 days is shipping your product. That means getting your product into the hands of a paying customer. Too many entrepreneurs get sidetracked on less important tasks that waste their time and energy.

Nothing Happens Until You Ship
07:49

Your idea is the foundation of your business. But, which idea is the best one to go with? Often, entrepreneurs find themselves with either too many ideas or no ideas at all. This section will help you focus on the best idea for you.

Which Idea Should You Build Your Business On?
01:14

Why are you best suited for this idea? Why is this idea best suited to you? This lesson will help you answer that question.

Start with Your "Why?"
03:37

Some of the best business ideas were built on a belief that went against the grain of public opinion. What ideas do you have that do just that? This lesson will help you clarify which ideas are based on fundamental truths that people disagree with you on.

What Fundamental Truth do People Disagree With You On?
05:48

Rather than trying to change the world, you're better off developing an idea that solves a problem people like you have everyday. This is called "Scratching Your Own Itch" and is a great way to find and test ideas that you can add some serious value to.

Scratch Your Own Itch
05:52

Idea Validation is the process of taking a shortlist of potential business ideas and "stress testing" them until you are left with the best ones. I have created an Idea Validation Matrix document attached to this lesson which you can use to list your ideas.

Introduction to Idea Validation
10:14

Pain is a great motivator in consumer behavior. People want to remove problems and pains in their lives, how can you help them do that with your idea? This lesson will help you discover and expand those consumer pain points.

Focus on Consumer Pain Points
05:33

GoPro is the world's best selling action sports camera. How did they become successful when the founder wasn't experienced in either cameras or electronics. The key is to focus on what's broken in the customer's life and trying to provide the best solution out there to fix, rather than "gaps in the market".

Idea Case Study: Go Pro - Don't Look for Gaps in the Market
09:31

Entrepreneurs often make the mistake of wondering if their idea is original enough. Sometimes they hear people say "Oh, so-and-so's already doing that" as if to say that having an unoriginal idea is a bad idea. In fact, the opposite is true. Original ideas are okay if you have a lot of time and money to develop the market. If you don't, like most entrepreneurs, you're better off copying a business model that works and out-executing it.

Is Someone Else Doing it Already?
01:54

You'll face a lot of resistance when launching a new business, especially from the people around you. This lessons shows you how to deal with that feedback.

Ignore the Real World
02:42

When thinking about your idea, does it make your heart beat faster? If not, I'd recommend going back to the beginning and either rethinking the idea or finding a new idea that does.

It's Either Hell Yeah or Nothing!
03:10

This is a review of the Idea Validation section.

Idea Validation Quiz
5 questions
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DEVELOPING A CUSTOMER PROFILE
7 Lectures 01:24:27

When developing your Customer Profile you should focus more on the emotional drivers of your customer's behavior. That means thinking about what kind of emotions they have, both negative and positive, rather than features of your product or service.

Buyer Profiles and the Importance of Emotion
19:01

Once you have a shortlist of ideas, you can survey your immediate network and ask them for their feedback. This process will give you insight into how they think and feel about the idea or their problems.

How to Use Typeform to Survey Potential Customers
11:31

Using Google's free Keyword Tool is a great way to find out what people really want or are thinking about. Use the Keyword Tool to find what kind of problems people have and what kind of language they use to talk about those problems.

Preview 20:25

In tis section, we'll look at developing your Customer Profile. Customer Profiles are sketches of your ideal customers. They are an outline of who they are, what they want (don't want) and should give you an idea of how to give it to them. There is a PDF attached to this lesson with an example outline for a Customer Profile.

An Introduction to Customer/Buyer Profiles
03:52

Like Google's Keyword Tool, Quora is a useful site to help you get a better insight into the kind of problems that you ideal customer may have and the language he or she uses when talking about them.

How to Use Quora to Identify Customer Pain Points
13:49

Your Ecosystem is your immediate network of contacts. Often, this is the best place to start when mining for consumer insight because these people are far more likely to give you valuable and honest feedback than people you don't know or have no relationship with.

The Importance of Your Contact Ecosystem in Developing Customer Profiles
03:53

Use Google Trends to identify which search terms are growing in popularity and eliminate any ideas based on declining trends. You can also use Google Trends to identify growing niches within trends. 

How to Use Google Trends to Develop Your Profile
11:56

This quiz is a review of the Customer Profile section.

Customer Profile Quiz
3 questions
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MVP (MINIMUM VIABLE PRODUCT) DEVELOPMENT
6 Lectures 01:00:03

LESSON PART 1/2 At this stage you should be taking your idea and developing into your MVP (Minimum Viable Product). To do this, it's useful to clarify your Value Proposition first. Your VP is a short statement about your product and what problem it attempts to solve. This lesson will explain example VPs from different companies (both good and bad).

How to Create a Value Proposition (Part 1)
15:33

LESSON PART 2/2 

How to Create a Value Proposition (Part 2)
07:48

While ideas are the foundation of your business, an idea alone is worthless. This lesson explains why ideas are only multipliers of your ability to execute that idea and why good execution is the most important aspect of your business.

Ideas are Only Multipliers (it's all about Execution)
03:25

LESSON PART 1/2 - Your MVP - Minimum Viable Product - is your first real contact with the customer and your first attempt to get the customer to pay. In this lesson, I share with you the right mindset you'll need to develop an MVP and how to go about it. 

The MVP Mindset (Part 1)
11:13

LESSON PART 2/2 

The MVP Mindset (Part 2)
11:05

One popular and easy-to-implement MVP is the 10x10 Hack which is a quick and effective way of getting people on board with your product. You can use the 10x10 Hack even without having a product. 

The 10x10 Hack (Example MVPs)
10:59

This quiz is a review of the Minimum Viable Product section

Minimum Viable Product Quiz
3 questions
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MARKETING
16 Lectures 02:45:08

You don't need big marketing budgets to get customers, the key to marketing success is to build a system. 

How to Market Your Business (on a budget)
02:38

Your newsletter is the cornerstone of your marketing strategy. Newsletters are the most effective way of selling and developing a long term relationship with website visitors. 

How to Get Started with Your Newsletter
02:32

To grow your business, you need to develop a clear Marketing Funnel. Marketing funnels are semi-automated systems built around your newsletter that aim to turn website visitors into subscribers, subscribers into customers and customers into fans.

How to Build a Marketing Funnel
18:51

In this lesson, I discuss some of the available tools to help build your marketing funnel. 

Tools for Your Marketing Funnel
09:31

One of the first contacts visitors have with your website is your landing page. In this lesson, I discuss how you can easily create a landing page and what tools you can use to do that.


How to Create a Landing Page
19:44

Use opt-in forms to turn website visitors into newsletter subscribers. There are many different types of opt-in forms from popups to content upgrades. In this lesson, I discuss the merits of each and also how you can implement them fast.

Preview 07:57

Automated email messages are a powerful way to drive engagement and turn newsletter subscribers into sales. In this lesson I discuss how you should build an autoresponder and what you should do in terms of frequency, content etc.

Using Autoresponders to drive Engagement and Sales
12:00

Copywriting is a powerful tool to connect your product with the emotional needs and pain points of the customer. Your ability to write good copy will impact your sales page, sign up page and newsletters.

Writing Copy that Sells
02:26

You should focus on a niche group of customers that you can stand out and be special for, rather than trying to win the mass market.

Be Something to Somebody not Everything to Everybody
03:34

It's tempting to focus on the big numbers when growing your business. This lesson is a reminder of how engagement (going deeper) is far more important in growing your business than awareness (going wider).

In Marketing, Focus on Engagement to Drive Sales
01:14

Once you build your marketing funnel, the next step is to use the funnel to grow your business. A key step in this process is up-selling. In this lesson, I discuss best practises in up-selling and tools you can use to do that.

How to UpSell to Maximize Cashflow
14:09

An effective way of driving inbound traffic into your marketing funnel is "flag planting". Flag planting means to push out your personal brand and to attract followers around your message. From podcasting to videos, I discuss the different options available.


The Power of Flag Planting in Building Your Brand
18:01

While many of the techniques and tactics discussed in this course are based online, it's important not to forget the most important marketing skill of all - getting out there and hustling.

One Simple Rule for Marketing Success
00:53

How to Get Customers for Your Business (Part 1)
19:28

How to Get Customers for Your Business (Part 2)
15:58

How to Get Customers for Your Business (Part 3)
16:12
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BONUS SECTION: Bonus Materials from Up.School Webinars
5 Lectures 01:02:22

4 Part Up.School Webinar. Don't forget to get the free PDF download of these slides at the end of these 4 lessons.

(WEBINAR 21 Dec 2016) How to Crush Your Business Goals in 2017 (Part 1)
18:54

4 Part Up.School Webinar. Don't forget to get the free PDF download of these slides at the end of these 4 lessons.

(WEBINAR 21 Dec 2016) How to Crush Your Business Goals in 2017 (Part 2/4)
13:33

4 Part Up.School Webinar. Don't forget to get the free PDF download of these slides at the end of these 4 lessons.

(WEBINAR 21 Dec 2016) How to Crush Your Business Goals in 2017 (Part 3/4)
18:02

4 Part Up.School Webinar. Don't forget to get the free PDF download of these slides at the end of these 4 lessons.

(WEBINAR 21 Dec 2016) How to Crush Your Business Goals in 2017 (Part 4/4)
11:51

This is a PDF of the slides from "How to Crush Your Business Goals in 2017"

(WEBINAR 21 Dec 2016) How to Crush Your Business Goals in 2017 - Bonus PDF
00:02
About the Instructor
Graham Brown
4.6 Average rating
51 Reviews
4,745 Students
2 Courses
Entrepreneur, Startup Investor, Radio Show Host and Mentor

Some years ago I quit my job in finance and started my own business.

I walked into my boss’s office on Thursday morning with a resignation note. By Friday I was out on my own, with only the weekend to catch my breath and wander what the future would hold.

Why? Because becoming an entrepreneur was something deep rooted in my being. I just had to do it. It felt like my whole life had been working towards this moment.

That moment walking out my boss’ office summed it up. From being stone cold numb to the world for weeks commuting to the office, I suddenly experienced every emotion: exhilaration, fear, excitement, anticipation, happiness, relief and anxiety.

Business is like that.

Over the next 20 years I built several businesses, the most successful generating $1 million in profit with zero investment. I exited my last business and traveled the world for 3 years with my family. 

I now advise and invest in startups and real estate.