Landing Page: Optimization to convertion
3.8 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Landing Page: Optimization to convertion

Optimize your Landing page and increase convertions up to 100% in no time!
3.8 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
813 students enrolled
Created by Dmitry Sergeev
Last updated 3/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn how to easily optimise an existing Landing Pages and increase it's conversion rates up to x3 times
You will be able to optimize your existing page or create professional and powerful Landing Page that will bring your sales to the next level!
Learn how to test your Landing page on the real target audience
Get many advices about design, element's positions with best-working schemes
Learn about many cases (good and bad) with detailed explanations
Learn to use full power of Google Analytics in seconds (literally!)
View Curriculum
Requirements
  • You should know HTML and CSS or be able to create custom pages in your CMS to implement all my advices in practice
Description

Optimize your Landing Page and increase Covertions up to 100%! Guaranteed!

The only Landing page optimisation course that info about the service that lets you Watch What Users is Doing on Your Page - great tool to analyse webpage and optimize landing page convertions + it has many cases, tests, facts, A/B testing info and so on!

Novadays, Landing pages are nice and important, so people started to create them...and mostly didn't succeed. Why? Because it's not enought to only insert some sign up form or something else to make your page more landing - it's a little more complicated, but i will explain to you what to do by easy words! With this course, you will optimize your Landing page to become the best!

  • Learn about landing page optimisation things you don't know
  • Many useful information, like elements positioning, colours usage, examples, testing information and so on!
  • No useless talking - straight info how to be the best.
  • Many cases explained, including best and worst pages.
  • Little Google analytics guide - learn to analyse your Landing Page metrics in seconds!

You will reimagine your landing page's knowledge - i will show you many cases and what features do landing page the best.

Landing page optimization course includes tests, my little e-books and more!

Who is the target audience?
  • This course was made for every person that want's to create really nice Landing Page without wasting time
  • It's made for serious businessmans who tired to waste their time and money, and just want to get real working advices
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Curriculum For This Course
Expand All 50 Lectures Collapse All 50 Lectures 01:49:08
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Getting Started
4 Lectures 05:41

We will shortly talk about our course.

Preview 00:38

We'll mainly define what exactly the Landing Page is.

Preview 03:25

Many of you don't even know the reasons of optimization and i'll tell you why is this so necessary.

Preview 00:49

Lets summarize our first section!

Preview 00:49

Let's check what did you learn from the first section.

Introduction test
2 questions
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Common Mistakes on Landing Pages
6 Lectures 11:04

So many pages have this issue, so see it and remember not to do it in further.

Preview 01:39

Here we are talking about buttons and it's quantity.

Preview 01:29

You will see on a real example the old bad and the new good landing page variant.

Preview 02:43

Colors and size of the areas are important - see this in action.

Mistake №4 or Color issues
01:26

If your landing page has an advertisement running, you better see this.

Mistake №5 or Ad disconnection
02:52

Summarize everything

Mistakes summary
00:55

Test yourself!

What is a mistake and what is not?
2 questions
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TOP-5 Best Landing pages with explanation
6 Lectures 08:03

This is the best landing page i've ever seen.

Intro & Example №1 - Do it like a bear!
01:12

Those guys definitely knows how to do landings.

Example №2 - Simplify navigation and convertions
02:50

Just decisive and clear call to action - no magic.

Example №3 - Optimized in a bit
00:49

Oldschool, but actual example.

Example №4 - "Flexible" page
01:08

The design can do it for you.

Example №5 - Unique design is best
00:54

Summary all we've heard.

Little summary
01:10
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TOP-10 Features of the Best LP
10 Lectures 16:49

The main feature you better use on your page.

Intro & Feature №1 - Column count
00:48

The main feature you should use on your page, not a must

Feature №2 & №3 - Peoples meaning
01:05

The main feature you better use on your page, even a must to do.

Feature №4 - Repeating technology
00:53

The feature you better use on your page.

Feature №5 - Distinct view
01:21

The feature you better use on your landing page - increases sales.

Feature №6 - Recommendation size
01:10

The feature you better use on your page to save user's time.

Feature №7 - Direct call
01:11

The feature you better use on your page - really important to follow.

Feature №8 - Contrast vs Similarity
00:53

Just an advice to do.

Feature №9 - Undeterred anyone
00:51

The main feature you definitely should use on your page.

Feature №10 - Areas size
00:58

Summary. Again.

Summary
07:39
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Colorizing everything
5 Lectures 14:30

Those colors are important and nice. Learn how to use them.

Intro and the main colours mission
00:57

What colors does Target Audience love?

Target Audience’s favourites
00:29

Advices from my personal experience.

Three Color Advices
04:33

Learn what makes the landing page best and optimised.

Design advices
06:55

Colorful summary for you!

Summary
01:36

Colourful test
3 questions
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Positioning guide
7 Lectures 10:04

The main points you have to stick to.

Intro & Main aspects
02:41

Just an example to you - a great help to start from.

Default best headstyle
01:11

The standart working scheme №1.

Position scheme №1 - Main elements first
02:02

The standart working scheme №2.

Position scheme №2 - Simple and Clear
01:33

The standart working scheme №3.

Position scheme №3 - Mixed easiness
01:17

To make it easy for you, here is a pdf with all the schemes - check them all in detail.

All Schemes in one place
3 pages

Position everything right - summarize all the info.

Summary
01:20
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Landing page optimisation for mobiles
5 Lectures 03:56

Here i will introduce you in this section and tell how we will interact in here

Why we need adaptiveness and a little more
01:59

Learn about the Bootstrap fast and easy.

Bootstrap usage mini-book - learn in 5 minutes!
2 pages

Simple and small book which will teach you how to use UIKit main functionality.

UIKit usage mini-book
2 pages

Simple and small book which will teach you how to create adaptiveness without any framework.

Optimization without any framework mini-book
4 pages

Finalize this section, some advices which framework to choose and how to test adjustments

Optimized style adjustments test with Google + advices
01:57
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Analytics services, metrics, and testing
7 Lectures 28:01

The tests are so important novadays, but why do you need it?

Why do you need to analyse and test?
01:52

Just a brief information about code intallation, registration and a start form a scratch.

Google Analytics code installation
04:01

Metrics you better know.

User's behaviour metrics
05:46

Learn to experiment on a real audience in a minutes!

Google Experiments A/B Split Testing
09:24

The main information about Yandex.Metrica installation and what can it do.

About Yandex.Metrica and its installation
02:48

The secret feature nobody know about.

Yandex.WebVisor - see what user is doing
03:09

What did you learn? Summary it and see.

Little summary
01:01

Lets see how did you understand this issue.

Analytics test
4 questions
About the Instructor
Dmitry Sergeev
3.8 Average rating
6 Reviews
813 Students
1 Course
SEO & Web designer/engineer

Hello! I am Dmitry Sergeev, very experienced web programmer and internet-marketer. Currently i am a Marketing & SEO head at WebDivision LLC, great and professional IT-company. Since 2009 i've started to improve propertie's user experience and actual landing page creation.

I have many certificates including Google Analytics and Google Adwords specialist sertificate.

I created over 100+ landing pages to the respectable Russian companies, took part in over 80+ SEO projects.

I had many hard cases to fix and really know what the real Internet-marketing is.

I am proud to be an instructor to my teammates at job and even more proud to be your instructor at Udemy! :)