Landing Page: Optimization to convertion
3.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Landing Page: Optimization to convertion

Optimize your Landing page and increase convertions up to 100% in no time!
3.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
815 students enrolled
Created by Dmitry Sergeev
Last updated 3/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to easily optimise an existing Landing Pages and increase it's conversion rates up to x3 times
  • You will be able to optimize your existing page or create professional and powerful Landing Page that will bring your sales to the next level!
  • Learn how to test your Landing page on the real target audience
  • Get many advices about design, element's positions with best-working schemes
  • Learn about many cases (good and bad) with detailed explanations
  • Learn to use full power of Google Analytics in seconds (literally!)
View Curriculum
  • You should know HTML and CSS or be able to create custom pages in your CMS to implement all my advices in practice

Optimize your Landing Page and increase Covertions up to 100%! Guaranteed!

The only Landing page optimisation course that info about the service that lets you Watch What Users is Doing on Your Page - great tool to analyse webpage and optimize landing page convertions + it has many cases, tests, facts, A/B testing info and so on!

Novadays, Landing pages are nice and important, so people started to create them...and mostly didn't succeed. Why? Because it's not enought to only insert some sign up form or something else to make your page more landing - it's a little more complicated, but i will explain to you what to do by easy words! With this course, you will optimize your Landing page to become the best!

  • Learn about landing page optimisation things you don't know
  • Many useful information, like elements positioning, colours usage, examples, testing information and so on!
  • No useless talking - straight info how to be the best.
  • Many cases explained, including best and worst pages.
  • Little Google analytics guide - learn to analyse your Landing Page metrics in seconds!

You will reimagine your landing page's knowledge - i will show you many cases and what features do landing page the best.

Landing page optimization course includes tests, my little e-books and more!

Who is the target audience?
  • This course was made for every person that want's to create really nice Landing Page without wasting time
  • It's made for serious businessmans who tired to waste their time and money, and just want to get real working advices
Compare to Other Landing Page Optimization Courses
Curriculum For This Course
50 Lectures
Getting Started
4 Lectures 05:41

We will shortly talk about our course.

Preview 00:38

We'll mainly define what exactly the Landing Page is.

Preview 03:25

Many of you don't even know the reasons of optimization and i'll tell you why is this so necessary.

Preview 00:49

Lets summarize our first section!

Preview 00:49

Let's check what did you learn from the first section.

Introduction test
2 questions
Common Mistakes on Landing Pages
6 Lectures 11:04

So many pages have this issue, so see it and remember not to do it in further.

Preview 01:39

Here we are talking about buttons and it's quantity.

Preview 01:29

You will see on a real example the old bad and the new good landing page variant.

Preview 02:43

Colors and size of the areas are important - see this in action.

Mistake №4 or Color issues

If your landing page has an advertisement running, you better see this.

Mistake №5 or Ad disconnection

Summarize everything

Mistakes summary

Test yourself!

What is a mistake and what is not?
2 questions
TOP-5 Best Landing pages with explanation
6 Lectures 08:03

This is the best landing page i've ever seen.

Intro & Example №1 - Do it like a bear!

Those guys definitely knows how to do landings.

Example №2 - Simplify navigation and convertions

Just decisive and clear call to action - no magic.

Example №3 - Optimized in a bit

Oldschool, but actual example.

Example №4 - "Flexible" page

The design can do it for you.

Example №5 - Unique design is best

Summary all we've heard.

Little summary
TOP-10 Features of the Best LP
10 Lectures 16:49

The main feature you better use on your page.

Intro & Feature №1 - Column count

The main feature you should use on your page, not a must

Feature №2 & №3 - Peoples meaning

The main feature you better use on your page, even a must to do.

Feature №4 - Repeating technology

The feature you better use on your page.

Feature №5 - Distinct view

The feature you better use on your landing page - increases sales.

Feature №6 - Recommendation size

The feature you better use on your page to save user's time.

Feature №7 - Direct call

The feature you better use on your page - really important to follow.

Feature №8 - Contrast vs Similarity

Just an advice to do.

Feature №9 - Undeterred anyone

The main feature you definitely should use on your page.

Feature №10 - Areas size

Summary. Again.

Colorizing everything
5 Lectures 14:30

Those colors are important and nice. Learn how to use them.

Intro and the main colours mission

What colors does Target Audience love?

Target Audience’s favourites

Advices from my personal experience.

Three Color Advices

Learn what makes the landing page best and optimised.

Design advices

Colorful summary for you!


Colourful test
3 questions
Positioning guide
7 Lectures 10:04

The main points you have to stick to.

Intro & Main aspects

Just an example to you - a great help to start from.

Default best headstyle

The standart working scheme №1.

Position scheme №1 - Main elements first

The standart working scheme №2.

Position scheme №2 - Simple and Clear

The standart working scheme №3.

Position scheme №3 - Mixed easiness

To make it easy for you, here is a pdf with all the schemes - check them all in detail.

All Schemes in one place
3 pages

Position everything right - summarize all the info.

Landing page optimisation for mobiles
5 Lectures 03:56

Here i will introduce you in this section and tell how we will interact in here

Why we need adaptiveness and a little more

Learn about the Bootstrap fast and easy.

Bootstrap usage mini-book - learn in 5 minutes!
2 pages

Simple and small book which will teach you how to use UIKit main functionality.

UIKit usage mini-book
2 pages

Simple and small book which will teach you how to create adaptiveness without any framework.

Optimization without any framework mini-book
4 pages

Finalize this section, some advices which framework to choose and how to test adjustments

Optimized style adjustments test with Google + advices
Analytics services, metrics, and testing
7 Lectures 28:01

The tests are so important novadays, but why do you need it?

Why do you need to analyse and test?

Just a brief information about code intallation, registration and a start form a scratch.

Google Analytics code installation

Metrics you better know.

User's behaviour metrics

Learn to experiment on a real audience in a minutes!

Google Experiments A/B Split Testing

The main information about Yandex.Metrica installation and what can it do.

About Yandex.Metrica and its installation

The secret feature nobody know about.

Yandex.WebVisor - see what user is doing

What did you learn? Summary it and see.

Little summary

Lets see how did you understand this issue.

Analytics test
4 questions
About the Instructor
Dmitry Sergeev
3.5 Average rating
7 Reviews
815 Students
1 Course
SEO & Web designer/engineer

Hello! I am Dmitry Sergeev, very experienced web programmer and internet-marketer. Currently i am a Marketing & SEO head at WebDivision LLC, great and professional IT-company. Since 2009 i've started to improve propertie's user experience and actual landing page creation.

I have many certificates including Google Analytics and Google Adwords specialist sertificate.

I created over 100+ landing pages to the respectable Russian companies, took part in over 80+ SEO projects.

I had many hard cases to fix and really know what the real Internet-marketing is.

I am proud to be an instructor to my teammates at job and even more proud to be your instructor at Udemy! :)