Landing Page Design & Optimization - build pages that work!

Learn the fine art of conversion rate optimization and making killer landing pages. Convert, succeed, win!
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  • Lectures 68
  • Contents Video: 4 hours
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2012 English

Course Description

There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES!

Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you.

I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists.

Some of the things you will learn from this conversion rate optimization course include:

1. Identifying what makes a landing page good or bad, effective or abysmal

2. The best practices for creating pages THAT WORK - and where to begin

3. Using Tactical Design Techniques to achieve Maximum Impact

4. How to write GOOD, EFFECTIVE COPY to win more customers

5. Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization

6. Optimizing your page with various tools and testing methods

7. Effective ways to capture more leads, and reduce bounce rates

(and hopefully Converting those Leads Into Buyers or customers)

8. And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!)

Now wouldn’t that be nice??

You don’t have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed. I’ll provide you with a wide range of examples, lecture 'main point' summaries, printable handouts and resources to guide you through the course.

It’s not rocket science, but it is an art. It requires little investment, with the potential for maximised returns.

So if you think you’re ready to stop losing money, jump right in and start learning conversion rate optimization now!

What is the target audience?

  • Marketers
  • Designers
  • Growth Hackers
  • Students (Business, Marketing, Design)
  • Entrepreneurs
  • Business Owners
  • Anyone who wishes to build or manage Killer Landing Pages that succeed!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

00:55

What you will learn - the 30 second elevator pitch.

Article
So here we are. In a world full of web disasters, this course was designed to give you the tools and knowledge you need to make your landing pages successful . That’s not to say there aren’t beautiful pages out there – far from it. However for every amazing Landing Page, there are a slew of terrible…
Section 1: Landing Page 101
01:23

This lecture touches on what a landing page is and what you can stand to learn from this series.

Where are they used and what for?
Preview
03:04
5 pages

Handy glossary of Landing Page related terminology to help guide you through this course.

Download it for a better quality, more readable version.
I have embedded it for ready reference, in case you are accessing it from a mobile device or in transit.

02:52

Both Ideal Landing Page Layout - PDF & JPEG downloadable files listed below are a part of this video

Ideal Landing Page Layout - PDF
538.4 kB
Ideal Landing Page Layout - JPEG
520.7 kB
Section 2: Landing Pages – The Good, The Bad and The Ugly
09:31

Generally Bad Landing Page designs

11:36

An analysis of some more effective landing pages, why they are good and where applicable, how they can be improved.

How to Avoid SNAFUS
01:51
Section 3: Making a Landing Page THAT WORKS!
Making A Landing Page THAT WORKS!
11:36
1.1 MB

A downloadable handout / resource list for Mockups & Wireframing tools and services

Landing Page Wireframe Example - as used in the video
82.9 kB
Section 4: Best Practices for Creating a Landing Page
05:21

Keeping important things Above The Fold. Also constructing Headlines and Copy.

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

02:07

This lecture touches upon how keeping your branding cohesive benefits you and the importance of having easily accessible contact options. The video for this lecture has also been updated.

3. Call To Action - Make it Loud and Clear
04:03
04:54

Please note: See the Appendix for a bonus - some CTA Text ideas.

5. Bullet-points, Images and Photos
06:06
05:01

The optional lecture in the appendix, titled "BONUS! Hints for Camera & Video Work" is an additional extra supplement sheet that can be used with this lecture (or alone) for those interested.

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

14:52

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

1 page

The LPO - Chart Making Tools - [Handout] goes with the previous video.
Downloadable as supplementary material.

03:59

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

08:08

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

2 pages

As seen in the Social Media lecture above.
Feel free to download the clickable PDF.

2 pages
As seen in the Social Media lecture above
15:06

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

07:00

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

06:03

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

Section 5: Landing Page Design - Tips & Techniques
02:43

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

05:39

A quick primer on colour theory and the types of colour. This is helpful to know and will enable you put into words what you need to convey when communicating with graphic people. Good for those who find this difficult.

LPO - Colour Wheel - Easy Colour Theory Basics
1 page
07:57

Colour meanings and the psychology of colour.

LPO - The Psychology Of Colour
1 page
12:08

I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F

149.4 kB

Handout to go with the Choosing Appropriate Type lecture.

1 page
I've added this as a document for convenience, however please download for a better quality, correctly coloured version.
221.6 kB

Handout to go with the Choosing Appropriate Type lecture.

Design Tips – Using Contrast To Make Things Stand Out
03:30
Contrast - Basic Example
1 page
Contrast - Styled Example
1 page
Design Tips - Appreciating White Space
6 pages
09:13

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

3 pages
These go with the previous video.
03:05

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

03:57

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

Design Tips - Always Go Back To The Purpose
02:20
Section 6: Copywriting & Tech Considerations
19:37

This is an updated version with a little extra added at the end.
This lecture is slightly longer than the others, so you might wish to get comfy and settled first.

When you're ready, let's discover how to improve your Landing Page conversions with smart copy.

========================

I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F

90.7 kB

As featured in the Zen & The Fine Art Of Copywriting lecture.

Things To Avoid At All Costs
07:58
5 pages
This lecture covers some of the technical considerations including picking domains, hosting, and other helpful tips.
8 pages
Please note: Links within these PDF's may not work with the Udemy viewer.You can either 'cut and paste' into a browser or download these two Browser lectures (52 & 53) and view on your device/computer as a PDF where the links will be directly clickable.
8 pages
These are the examples that go with part one above ^^^
Section 7: Landing Page Optimization
1 page

I've added this as a presentation for convenience, however please download for a better quality, correctly coloured version.

11:16

I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F

342.5 kB

Handout that goes with the SEO – Search Engine Optimization lecture.

Page Optimization - Part 1: Testing is important!
05:57
04:00

We continue with load times and tips on optimizing for mobile.

2 pages
I've embedded this as a presentation for convenience, however please download for a better quality, correctly coloured version.
08:59

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

1 page

Which goes with the previous lecture. This is downloadable.

Eye-tracking & Heat Maps – So Hot Right Now!
03:02
1 page

This handout goes with the previous lecture. Download in the Supplementary Material.

Mouse Tracking & Mouse Click Tracking
00:47
1 page

This handout goes with the previous lecture. Download in the Supplementary Material.

Section 8: Spleen...NO! NO! APPENDIX
Live Chat Software
1 page
1 page

Some Suggestions to Get You Started with Creating Effective Call To Action texts.

3 pages
This handout is an optional extra. 
It gives you some tips on how to prepare for and appear on camera when you are needing to do video work. If this does not apply to you, you can decide whether you need to view it or not.

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Instructor Biography

Lia TDA, Designer, Writer, Creative & Ideapreneur

Lias a multi-faceted creative with dealings in arts and media. Originally a trained artist and photographer, the initial internet boom made the digital realm a natural progression for this tech nerd. It was whilst working in management that her love affair with pixel pushing & digital graphic media truly deepened. Further training as a designer made sense. Photoshop had finally introduced "layers" and the bromance merely flourished from there. Vive la Revolution!

With a passion for marketing & creativity, the mission to build “a Better Web” seemed fitting. She has worked for many years in a range of capacities as a project manager, copy & business writer, webmaster, designer and all round graphics go-to-girl.

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