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Landing Page Design & Optimization - build pages that work!

Learn the fine art of conversion rate optimization and making killer landing pages. Convert, succeed, win!

Created byLia TDA

Last updated 11/2015

English

Course content

9 sections • 68 lectures • 3h 59m total length

Want To Make Killer Landing Pages THAT WORK??0:55

What you will learn - the 30 second elevator pitch.
A Rather Forward Foreword2:12
So here we are. In a world full of web disasters, this course was designed to give you the tools and knowledge you need to make your landing pages successful . That’s not to say there aren’t beautiful pages out there – far from it. However for every amazing Landing Page, there are a slew of terrible…

What is a landing page?1:23
This lecture touches on what a landing page is and what you can stand to learn from this series.
Where are they used and what for?3:04
LPO Glossary Of Terms - [Handout]5:00
Handy glossary of Landing Page related terminology to help guide you through this course.

Download it for a better quality, more readable version.
I have embedded it for ready reference, in case you are accessing it from a mobile device or in transit.
Landing Page Anatomy 2:52
Both Ideal Landing Page Layout - PDF & JPEG downloadable files listed below are a part of this video
Ideal Landing Page Layout - PDF
Ideal Landing Page Layout - JPEG

1. Keeping it Above The Fold, Headlines and Copy5:21
Keeping important things Above The Fold. Also constructing Headlines and Copy.

DOWNLOAD SUMMARY OF MAIN POINTS HERE.
2. Logos, Branding and Easy to See Contact2:07
This lecture touches upon how keeping your branding cohesive benefits you and the importance of having easily accessible contact options. The video for this lecture has also been updated.
3. Call To Action - Make it Loud and Clear4:03
4. Call To Action - Button Elements and Forms4:54
Please note: See the Appendix for a bonus - some CTA Text ideas.
5. Bullet-points, Images and Photos6:06
6. Video5:01
The optional lecture in the appendix, titled "BONUS! Hints for Camera & Video Work" is an additional extra supplement sheet that can be used with this lecture (or alone) for those interested.

DOWNLOAD SUMMARY OF MAIN POINTS HERE.
7. Testimonials, Pricing Tables, Charts & Diagrams14:52
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
LPO - Chart Making Tools - [Handout]1:00
The LPO - Chart Making Tools - [Handout] goes with the previous video.
Downloadable as supplementary material.
8. Thank You Pages3:59
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
9. Social Buttons – Make it Easy for Users to Share/Promote Your Page8:08
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
LPO - Social Media LINKS - [Handout]2:00

As seen in the Social Media lecture above.
Feel free to download the clickable PDF.
LPO - Social Media Cycle & Mind Map - [Handout]2:00
As seen in the Social Media lecture above
10. Tab Tricks, Repetition, Trust, Security & Privacy - Keep Users on the Page15:06
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
11. You Sold Me! ...Or Did You?7:00
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
12. Analytics Codes & Extras6:03
DOWNLOAD SUMMARY OF MAIN POINTS HERE.

So Why Is Design Important?2:43
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
Design Tips – Using Colour To Convey Your Message - Pt15:39

A quick primer on colour theory and the types of colour. This is helpful to know and will enable you put into words what you need to convey when communicating with graphic people. Good for those who find this difficult.
LPO - Colour Wheel - Easy Colour Theory Basics1:00
Design Tips – Using Colour To Convey Your Message - Pt27:57

Colour meanings and the psychology of colour.
LPO - The Psychology Of Colour1:00
Design Tips – Choosing Appropriate Typography12:08
I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F
LPO Typography Links and Resources - [Handout]
Handout to go with the Choosing Appropriate Type lecture.
LPO - Typography Combinations - [Handout]1:00
I've added this as a document for convenience, however please download for a better quality, correctly coloured version.
LPO General Web Font Types - [Handout]
Handout to go with the Choosing Appropriate Type lecture.
Design Tips – Using Contrast To Make Things Stand Out3:30
Contrast - Basic Example1:00
Contrast - Styled Example1:00
Design Tips - Appreciating White Space6:00
Design Tips – Using Images to Create Graphic Impact9:13
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
LPO - Using Images To Direct Your Gaze [Examples]3:00
These go with the previous video.
Design Tips – Be Consistent - Across All Aspects Of Your Lp Venture!3:05
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
Design Tips – K.I.S.S. – Don’t Deny, Just Simplify!3:57
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
Design Tips - Always Go Back To The Purpose2:20

Zen and The Fine Art Of Copywriting (UPDATED EDIT)19:37
This is an updated version with a little extra added at the end.
This lecture is slightly longer than the others, so you might wish to get comfy and settled first.

When you're ready, let's discover how to improve your Landing Page conversions with smart copy.

========================

I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F
Zen & The Fine Art Of Copywriting - Potential Customer Questions
As featured in the Zen & The Fine Art Of Copywriting lecture.
Things To Avoid At All Costs7:58
Nitty Gritty Tech & Other Considerations5:00
This lecture covers some of the technical considerations including picking domains, hosting, and other helpful tips.
Wowsers! So Many Browsers! - Part One8:00
Please note: Links within these PDF's may not work with the Udemy viewer.You can either 'cut and paste' into a browser or download these two Browser lectures (52 & 53) and view on your device/computer as a PDF where the links will be directly clickable.
Wowsers! So Many Browsers! - Part Two8:00
These are the examples that go with part one above ^^^

Essential Optimization Tips1:00
I've added this as a presentation for convenience, however please download for a better quality, correctly coloured version.
SEO – Search Engine Optimization11:16
I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F
SEO – Search Engine Optimization
Handout that goes with the SEO – Search Engine Optimization lecture.
Page Optimization - Part 1: Testing is important!5:57
Page Optimization - Part 2: Optimizing for Mobile4:00
We continue with load times and tips on optimizing for mobile.
Landing Page Analytics2:00
I've embedded this as a presentation for convenience, however please download for a better quality, correctly coloured version.
A/B Testing & Multivariate Testing8:59
DOWNLOAD SUMMARY OF MAIN POINTS HERE.
LPO - A/B & Multivariate Testing - [Handout]1:00
Which goes with the previous lecture. This is downloadable.
Eye-tracking & Heat Maps – So Hot Right Now!3:02
LPO - Eye Tracking & Heatmaps - [Handout]1:00
This handout goes with the previous lecture. Download in the Supplementary Material.
Mouse Tracking & Mouse Click Tracking0:47
LPO - Mouse Tracking & Mouse Click Tracking - [Handout]1:00
This handout goes with the previous lecture. Download in the Supplementary Material.

Live Chat Software1:00
BONUS! CTA or Button Text Ideas - Some Suggestions to Get You Started1:00
Some Suggestions to Get You Started with Creating Effective Call To Action texts.
BONUS! Hints for Camera & Video Work3:00
This handout is an optional extra.
It gives you some tips on how to prepare for and appear on camera when you are needing to do video work. If this does not apply to you, you can decide whether you need to view it or not.

Description

There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES!

[UPDATES planned for this course for 2020]

Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you.

I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists.

Some of the things you will learn from this conversion rate optimization course include:

1. Identifying what makes a landing page good or bad, effective or abysmal

2. The best practices for creating pages THAT WORK - and where to begin

3. Using Tactical Design Techniques to achieve Maximum Impact

4. How to write GOOD, EFFECTIVE COPY to win more customers

5. Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization

6. Optimizing your page with various tools and testing methods

7. Effective ways to capture more leads, and reduce bounce rates

(and hopefully Converting those Leads Into Buyers or customers)

8. And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!)

Now wouldn’t that be nice??

You don’t have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed. I’ll provide you with a wide range of examples, lecture 'main point' summaries, printable handouts and resources to guide you through the course.

It’s not rocket science, but it is an art. It requires little investment, with the potential for maximised returns.

So if you think you’re ready to stop losing money, jump right in and start learning conversion rate optimization now!

Who this course is for:

Marketers
Designers
Growth Hackers
Students (Business, Marketing, Design)
Entrepreneurs
Business Owners
Anyone who wishes to build or manage Killer Landing Pages that succeed!

Landing Page Design & Optimization - build pages that work!

Explore related topics

Course content

Want To Make Killer Landing Pages THAT WORK??2 lectures • 3min

Landing Page 1016 lectures • 12min

Landing Pages – The Good, The Bad and The Ugly3 lectures • 23min

Making a Landing Page THAT WORKS!3 lectures • 12min

Best Practices for Creating a Landing Page15 lectures • 1hr 28min

Landing Page Design - Tips & Techniques18 lectures • 1hr 5min

Copywriting & Tech Considerations6 lectures • 49min

Landing Page Optimization12 lectures • 40min

Spleen...NO! NO! APPENDIX3 lectures • 5min

Description

Who this course is for: