Landing Page Design & Optimization - build pages that work!
3.4 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
357 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Landing Page Design & Optimization - build pages that work! to your Wishlist.

Add to Wishlist

Landing Page Design & Optimization - build pages that work!

Learn the fine art of conversion rate optimization and making killer landing pages. Convert, succeed, win!
3.4 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
357 students enrolled
Created by Lia TDA
Last updated 11/2015
English
Curiosity Sale
Current price: $10 Original price: $85 Discount: 88% off
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 2 mins on-demand audio
  • 1 Article
  • 22 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES!

Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you.

I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists.

Some of the things you will learn from this conversion rate optimization course include:

1. Identifying what makes a landing page good or bad, effective or abysmal

2. The best practices for creating pages THAT WORK - and where to begin

3. Using Tactical Design Techniques to achieve Maximum Impact

4. How to write GOOD, EFFECTIVE COPY to win more customers

5. Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization

6. Optimizing your page with various tools and testing methods

7. Effective ways to capture more leads, and reduce bounce rates

(and hopefully Converting those Leads Into Buyers or customers)

8. And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!)

Now wouldn’t that be nice??

You don’t have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed. I’ll provide you with a wide range of examples, lecture 'main point' summaries, printable handouts and resources to guide you through the course.

It’s not rocket science, but it is an art. It requires little investment, with the potential for maximised returns.

So if you think you’re ready to stop losing money, jump right in and start learning conversion rate optimization now!

Who is the target audience?
  • Marketers
  • Designers
  • Growth Hackers
  • Students (Business, Marketing, Design)
  • Entrepreneurs
  • Business Owners
  • Anyone who wishes to build or manage Killer Landing Pages that succeed!
Students Who Viewed This Course Also Viewed
Curriculum For This Course
68 Lectures
04:55:48
+
Want To Make Killer Landing Pages THAT WORK??
2 Lectures 02:23

What you will learn - the 30 second elevator pitch.

Preview 00:55

So here we are. In a world full of web disasters, this course was designed to give you the tools and knowledge you need to make your landing pages successful . That’s not to say there aren’t beautiful pages out there – far from it. However for every amazing Landing Page, there are a slew of terrible…
A Rather Forward Foreword
01:28
+
Landing Page 101
6 Lectures 07:19

This lecture touches on what a landing page is and what you can stand to learn from this series.

Preview 01:23


Handy glossary of Landing Page related terminology to help guide you through this course.

Download it for a better quality, more readable version.
I have embedded it for ready reference, in case you are accessing it from a mobile device or in transit.

LPO Glossary Of Terms - [Handout]
5 pages

Both Ideal Landing Page Layout - PDF & JPEG downloadable files listed below are a part of this video

Preview 02:52

Ideal Landing Page Layout - PDF
538.4 kB

Ideal Landing Page Layout - JPEG
520.7 kB
+
Landing Pages – The Good, The Bad and The Ugly
3 Lectures 22:58

Generally Bad Landing Page designs

Landing Page Don'ts
09:31

An analysis of some more effective landing pages, why they are good and where applicable, how they can be improved.

More Effective Landing Pages
11:36

How to Avoid SNAFUS
01:51
+
Making a Landing Page THAT WORKS!
3 Lectures 11:36
Making A Landing Page THAT WORKS!
11:36

A downloadable handout / resource list for Mockups & Wireframing tools and services

LPO - Mockups & Wireframe Resources - [Handout]
1.1 MB

Landing Page Wireframe Example - as used in the video
82.9 kB
+
Best Practices for Creating a Landing Page
15 Lectures 01:22:40

Keeping important things Above The Fold. Also constructing Headlines and Copy.

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

1. Keeping it Above The Fold, Headlines and Copy
05:21

This lecture touches upon how keeping your branding cohesive benefits you and the importance of having easily accessible contact options. The video for this lecture has also been updated.

Preview 02:07

3. Call To Action - Make it Loud and Clear
04:03

Please note: See the Appendix for a bonus - some CTA Text ideas.

4. Call To Action - Button Elements and Forms
04:54

5. Bullet-points, Images and Photos
06:06

The optional lecture in the appendix, titled "BONUS! Hints for Camera & Video Work" is an additional extra supplement sheet that can be used with this lecture (or alone) for those interested.

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

6. Video
05:01

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

7. Testimonials, Pricing Tables, Charts & Diagrams
14:52

The LPO - Chart Making Tools - [Handout] goes with the previous video.
Downloadable as supplementary material.

LPO - Chart Making Tools - [Handout]
1 page

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

8. Thank You Pages
03:59

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

9. Social Buttons – Make it Easy for Users to Share/Promote Your Page
08:08

As seen in the Social Media lecture above.
Feel free to download the clickable PDF.

LPO - Social Media LINKS - [Handout]
2 pages

As seen in the Social Media lecture above
LPO - Social Media Cycle & Mind Map - [Handout]
2 pages

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

10. Tab Tricks, Repetition, Trust, Security & Privacy - Keep Users on the Page
15:06

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

11. You Sold Me! ...Or Did You?
07:00

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

12. Analytics Codes & Extras
06:03
+
Landing Page Design - Tips & Techniques
18 Lectures 50:32

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

So Why Is Design Important?
02:43

A quick primer on colour theory and the types of colour. This is helpful to know and will enable you put into words what you need to convey when communicating with graphic people. Good for those who find this difficult.

Design Tips – Using Colour To Convey Your Message - Pt1
05:39

LPO - Colour Wheel - Easy Colour Theory Basics
1 page

Colour meanings and the psychology of colour.

Design Tips – Using Colour To Convey Your Message - Pt2
07:57

LPO - The Psychology Of Colour
1 page

I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F

Design Tips – Choosing Appropriate Typography
12:08

Handout to go with the Choosing Appropriate Type lecture.

LPO Typography Links and Resources - [Handout]
149.4 kB

I've added this as a document for convenience, however please download for a better quality, correctly coloured version.
LPO - Typography Combinations - [Handout]
1 page

Handout to go with the Choosing Appropriate Type lecture.

LPO General Web Font Types - [Handout]
221.6 kB

Design Tips – Using Contrast To Make Things Stand Out
03:30

Contrast - Basic Example
1 page

Contrast - Styled Example
1 page

Design Tips - Appreciating White Space
6 pages

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

Design Tips – Using Images to Create Graphic Impact
09:13

These go with the previous video.
LPO - Using Images To Direct Your Gaze [Examples]
3 pages

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

Design Tips – Be Consistent - Across All Aspects Of Your Lp Venture!
03:05

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

Design Tips – K.I.S.S. – Don’t Deny, Just Simplify!
03:57

Design Tips - Always Go Back To The Purpose
02:20
+
Copywriting & Tech Considerations
6 Lectures 27:35

This is an updated version with a little extra added at the end.
This lecture is slightly longer than the others, so you might wish to get comfy and settled first.

When you're ready, let's discover how to improve your Landing Page conversions with smart copy.

========================

I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F

Zen and The Fine Art Of Copywriting (UPDATED EDIT)
19:37

As featured in the Zen & The Fine Art Of Copywriting lecture.

Zen & The Fine Art Of Copywriting - Potential Customer Questions
90.7 kB

Things To Avoid At All Costs
07:58

This lecture covers some of the technical considerations including picking domains, hosting, and other helpful tips.
Nitty Gritty Tech & Other Considerations
5 pages

Please note: Links within these PDF's may not work with the Udemy viewer.You can either 'cut and paste' into a browser or download these two Browser lectures (52 & 53) and view on your device/computer as a PDF where the links will be directly clickable.
Wowsers! So Many Browsers! - Part One
8 pages

These are the examples that go with part one above ^^^
Wowsers! So Many Browsers! - Part Two
8 pages
+
Landing Page Optimization
12 Lectures 34:01

I've added this as a presentation for convenience, however please download for a better quality, correctly coloured version.

Essential Optimization Tips
1 page

I have provided the slides for this lecture as supplementary material.

I have added these on a separate website for easier access. They are provided there as the Udemy platform does not like the use of varied fonts which I have used for example, so it rejects the upload. So I apologize for the slight inconvenience. You can download the slides for this lecture using the info below.

Visit the password protected page web address:
http://www.youreaweso.me/lpo-students/ (also under Downloads)
Login using the password: bebs#17F

SEO – Search Engine Optimization
11:16

Handout that goes with the SEO – Search Engine Optimization lecture.

SEO – Search Engine Optimization
342.5 kB

Page Optimization - Part 1: Testing is important!
05:57

We continue with load times and tips on optimizing for mobile.

Page Optimization - Part 2: Optimizing for Mobile
04:00

I've embedded this as a presentation for convenience, however please download for a better quality, correctly coloured version.
Landing Page Analytics
2 pages

DOWNLOAD SUMMARY OF MAIN POINTS HERE.

A/B Testing & Multivariate Testing
08:59

Which goes with the previous lecture. This is downloadable.

LPO - A/B & Multivariate Testing - [Handout]
1 page

Eye-tracking & Heat Maps – So Hot Right Now!
03:02

This handout goes with the previous lecture. Download in the Supplementary Material.

LPO - Eye Tracking & Heatmaps - [Handout]
1 page

Mouse Tracking & Mouse Click Tracking
00:47

This handout goes with the previous lecture. Download in the Supplementary Material.

LPO - Mouse Tracking & Mouse Click Tracking - [Handout]
1 page
+
Spleen...NO! NO! APPENDIX
3 Lectures 00:00
Live Chat Software
1 page

Some Suggestions to Get You Started with Creating Effective Call To Action texts.

BONUS! CTA or Button Text Ideas - Some Suggestions to Get You Started
1 page

This handout is an optional extra. 
It gives you some tips on how to prepare for and appear on camera when you are needing to do video work. If this does not apply to you, you can decide whether you need to view it or not.
BONUS! Hints for Camera & Video Work
3 pages
About the Instructor
Lia  TDA
3.4 Average rating
18 Reviews
357 Students
1 Course
Designer, Writer, Creative & Ideapreneur

Lias a multi-faceted creative with dealings in arts and media. Originally a trained artist and photographer, the initial internet boom made the digital realm a natural progression for this tech nerd. It was whilst working in management that her love affair with pixel pushing & digital graphic media truly deepened. Further training as a designer made sense. Photoshop had finally introduced "layers" and the bromance merely flourished from there. Vive la Revolution!

With a passion for marketing & creativity, the mission to build “a Better Web” seemed fitting. She has worked for many years in a range of capacities as a project manager, copy & business writer, webmaster, designer and all round graphics go-to-girl.