Landing Page Optimization & Design for Digital Marketing
4.4 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
31 students enrolled
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Landing Page Optimization & Design for Digital Marketing

Design effective marketing landing pages and optimize them for UX, conversions & engagement - 100+ REAL EXAMPLES INSIDE
New
4.4 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
31 students enrolled
Last updated 9/2017
English
Current price: $10 Original price: $120 Discount: 92% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the importance of well-designed landing pages
  • Design effective landing pages
  • Create action-guided headlines and landing page elements
  • Analyze other people's landing pages and conclude what they did right or what they could improve
View Curriculum
Requirements
  • This course works best if you have a website, product, service or a particular offer to create a landing page for.
Description

Did you know the human attention span is shorter than a goldfish’s?

Goldfish = 9 seconds

Humans= 7 seconds

Your landing pages has a lot of work to do in a short amount of time.

With attention span shorter than a goldfish, it’s a must that you capture your visitors’ interest in the first few seconds.

On this course we'll break down hundreds of the top performing landing pages online right now and see what they are doing (or failing to do).

With over 100+ Real Landing Pages Analyzed, we will see the strategies and design elements they use to retain people's attention, inspire action and boost conversions. 

You'll also learn how to optimize your landing page designs for maximum conversions by increasing the effectiveness of individual elements like: 

  • Headlines
  • Call-to-actions
  • Backgrounds
  • Images
  • and more!

Every landing page needs to have a clear and focused goal as well. By having a particular action in mind, like a button or an email form, you will be able to guide your visitors into taking a specific action, whether it's a purchase or an email subscription, that's entirely up to you. 

So, take this course now and let's start designing stunningly effective landing pages!

Who is the target audience?
  • Entrepreneurs who want to create a landing page for their products or services
  • Digital marketers who want to learn how to design effective landing pages to maximize their conversions
  • Web designers who want to improve their design skills by learning the skill of landing page design
  • Anyone who wants to learn how to design action-guided landing pages
Compare to Other Landing Page Optimization Courses
Curriculum For This Course
28 Lectures
01:37:34
+
Introduction to Landing Pages
1 Lecture 00:58
+
Let's Review Some Landing Pages
2 Lectures 09:14
Reviewing Landing Page Headers [Part 1]
04:39

Reviewing Landing Page Headers [Part 2]
04:35
+
Anatomy of Headers - Backgrounds
6 Lectures 22:38
Full Colored Landing Page Backgrounds
03:11

Proven Background Colors That Convert
05:06

Gradient Backgrounds are Still Cool
02:58

Where to Get Graphics
03:31


Where to Get Geometric Patterns and Icon Backgrounds
03:38
+
Elements of Effective Landing Pages
11 Lectures 38:27
Types of Headlines
03:13


Who's Going to Read the Landing Page?
02:45


WHAT Headlines Examples
04:24

HOW - Crafting VALUABLE Landing Pages
02:12

HOW Headlines Examples
02:45

WHY - Crafting MEANINGFUL Landing Pages
04:53


[Summary] WHAT - HOW - WHY Headlines
01:16

[Assignment] Finding your WHAT, HOW & WHY
06:55
+
How to Make your Headlines Stand Out
7 Lectures 24:52
How Long Should my Headlines Be?
05:11

Headline Length Examples Part 1
04:17

Headline Length Examples Part 2
02:49

Contrast is Everything: Color
03:05

Landing Pages with Great (and Poor!) Contrast
02:57

Why Font Weight Matters
06:03

Dates!
00:30
+
Conclusion
1 Lecture 01:26
Thank you!
01:26
About the Instructor
iMarket XL
4.1 Average rating
3,378 Reviews
86,698 Students
14 Courses
Essential Skills for Marketers

Every marketing skill you need in one place.

iMarket XL is a brand founded by Matt Jensen and Max Stryker whose sole objective is to teach people all the skills involved in the process of creating and running an online business.

With over 60,000 students and 11 online courses, every day we're closer to our goal. With us you can learn essential skills such as how to build your brand from the ground up, how to create a complete and effective Wordpress site to showcase your business to the world and connect with your customers.

You can also learn the fundamentals behind setting up recurring income streams by creating profitable digital products to give you some peace of mind, how to go viral on the most popular social media sites and how to dominate Google with our unique and 5 star complete SEO course.

We create, update and publish more courses each month, so you're never out of the loop when it comes to marketing skills.

Start learning everything you need to improve conversion rates, search engine rankings, sales, traffic and engagement today.

Max Stryker
4.2 Average rating
517 Reviews
20,486 Students
7 Courses
Digital Marketing + Design

In the age of information, content is king.

Since I was 10, I have created digital content. Videos, banners, blog posts, eBooks, guides... But it was not until I was 17 that I began to sell it.

I'm a serial entrepreneur who wandered through every possible college and career... From Business to Physics and Art to Design.

...chasing nothing but knowledge and the tools to make my visions manifest.

I have been all over the place. Became a Clickbank top vendor at the age of 21, worked at InInbox, a rising email service provider and created their entire educational content and support department. This experience made me realize the importance of building your own email address list, and how managing it correctly is the best way to secure success in the long run,

I've partnered with Process Street, a checklist based project management SaaS startup, and integrated the extreme value of team work and cooperation with like minded individuals.

I now work side by side with an extremely knowledgeable Udemy instructor named Matt Jensen, creating marketing based online content that we promote though our brand iMarket XL. So far we have 13 online courses and nearly 100k satisfied students.

iMarket XL and Udemy have given me the chance to stop looking... to focus my mind and experience in providing only the best educational video content. So far I'm happy... Though my mind will always wonder what the next step is going to be...