In this lesson you'll learn the first of five costly mistakes commonly made on landing pages and websites. You can't fault anyone for Mistake #1, it is only natural and stems from how people are wired to behave. Regardless of what's natural, if you're making this mistake, I can guarantee you're losing 50% or more of potential customers who visit your page.

In this lesson we will look at different examples of landing pages. Some are excellent, while others are downright terrible. We will discuss the merits of the great pages and pick apart the bad ones. Watch this lesson to ensure you don't make the same mistakes these big companies did.

Mistake #2 happens with the best of intentions, and from following a lot of the weak business advice out there. Unfortunately these excuses won't improve your conversion rate or get back the visitors you're losing by making this mistake.

There comes a time in your business growth cycle when you need to invest in advertising in order to acquire new customers and increase your profits. Before you spend a dime on lead generation or new traffic you must be sure you aren't making Mistake #3.

We've been there before. Going for the kiss before it's time can be extremely embarrassing. Making Mistake #4 can be extremely costly.

Mistake #5 is made on more websites than it isn't. Hopefully you're not making this mistake, but if you are, it is easy enough to fix.

This isn't a common problem, but occasionally students have trouble with videos buffering due to file size. If you're on a slower connection, or experience this problem, just change the video quality to 360p instead of 720p. See the screenshot.

In this lesson we will answer some basic questions regarding landing pages, including:

-What Is A Landing Page?

-The Difference Between Emotional vs Technical Elements

-Design vs Copy Elements

In this lesson you'll gain clarity about what type of landing page is best for you based on your business and online goals.

# of Visitors x Conversion Rate %

=

Amount of New Customers

Your landing page is the most important factor in your overall conversion rate.

In this lesson we will look at different examples of landing pages. Some are excellent, while others are downright terrible. We will discuss the merits of the great pages and pick apart the bad ones. Watch this lesson to ensure you don't make the same mistakes these big companies did.

In this lesson you will discover The Path Approach and learn how to apply it to your own website.

This technique for laying out a website will:

• Skyrocket your conversion rate of website visitors to new leads.
• Improve your user experience, making visitors happier and less frustrated.
• Actually increase the amount of leads who become paying customers...even if the "closing" portion of your sales process happens offline.

In this lesson you will discover The Path Approach and learn how to apply it to your own website.

This technique for laying out a website will:

• Skyrocket your conversion rate of website visitors to new leads.
• Improve your user experience, making visitors happier and less frustrated.
• Actually increase the amount of leads who become paying customers...even if the "closing" portion of your sales process happens offline.

Wouldn't it be great if you knew exactly what your potential customers were thinking? Then you could design your sales process and marketing to engage them and have the highest possible return on investment. Using the idea of a customer avatar, and understanding why your customer buys, will allow you to do just this.

Part 2 covers the 3rd and 4th areas of influence you can use to have an impact through your website.

This lesson dives deep into the 5th element of influence.

Features versus Benefits

Most companies know what a feature is and when it comes to their marketing they focus almost exclusively on their features. Successful companies understand that benefits are what really sell products and design their marketing to promote the real benefits of using their product or service.

For Example:

Feature: This photocopier can copy 45 sheets per minute and takes just 4 seconds to warm up.

Benefit: Your office will save 24 human hours per week, or $24,950 per year.

Feature: Our e-book is 225 pages long and took 1 year to research.

Benefit: Our e-book is complete so you can begin to lose weight immediately without spending more time or money on additional research or learning.

Feature: The BMW’s convertible roof can lower in 3 seconds while driving at 30 km/hr.

Benefit: Girls will think you’re cool and in just 3 seconds you can lower the roof so they can hop in.

In this lesson you'll learn one technique to significantly improve your writing quality and reader engagement. This same technique will help you eliminate writers block and produce a lot more work in less time.

Be sure to see the lecture "Online = Office, and Human Speak" for examples of terrible corporate speak (in the supplementary materials).

In this video you'll learn how to apply your existing marketing knowledge online, without the usual hiccups people encounter. I'll also demonstrate the importance of being human, and non-corporate, through the use of polka dot shorts.

www.chineselearnonline.com

www.sprypoint.com/landingpage

http://signup.maskeradeapp.com/

If you're struggling with your writing or sales copy it could be because you're struggling with your brand, and how personal to make it. This lesson addresses this.