Strategic Competitive Analysis
3.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
113 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Strategic Competitive Analysis to your Wishlist.

Add to Wishlist

Strategic Competitive Analysis

Learn the competitive forces that impact your industry and how to counter them.
3.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
113 students enrolled
Created by Joe Cotellese
Last updated 9/2016
Current price: $12 Original price: $75 Discount: 84% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • Understand the various factors that increase the competitive pressure on industries.
  • Analyze your own industry for those competitive pressures.
  • Develop a strategy to combat the competitive pressure exerted on your industry.
View Curriculum
  • Basic understanding of product management or marketing.

Do your customers have too much power over you and your industry?

What strategies have you employed to fight off new companies competing in your industry?

How can rivals compete in a way that benefits everyone in your industry?

These questions and more are discussed in Know Your Competition. This course, part of the Learn Product Management series, will teach you how to evaluate the competitive forces that put pressure on your industry.

I use examples across a variety of industries to break down a competitive analysis framework that you can use to assess the competitive forces that affect your industry.

The course includes:

  • A 50 minute video that explains the competitive analysis framework
  • An Excel template that you can use to analyze your industry and competitors.

This course is jam packed with information that will give you an advantage over your competitors.

Who is the target audience?
  • This course is meant for Product Manager and Product Marketing professionals.
Compare to Other Product Management Courses
Curriculum For This Course
Know Your Competition
1 Lecture 08:04

In this lesson we'll look at the nature of competition. We'll talk about how competition in business is like sports and war. We'll discuss how companies like BMW, Chevy, Mc Donald's, Five Guys, Ike and Pottery barn all compete with each other. 

At the end of this lesson you should have an understanding of why companies compete with each other. It's probably not the reason you think.

Preview 08:04
The Five Competitive Forces
5 Lectures 32:50

In some industries a buyer can exert a lot of influence. In this lesson we look at the factors that can give a buyer influence over your business and industry. We use examples from Dell Computers to illustrate this point.

The Power of the Buyer

In some industries your suppliers can have a negative impact on your business. In this lesson we look at how Microsoft wielded an inordinate amount of influence over the PC industry.

The Power of the Supplier

Your customers can substitute goods and services outside your industry. When they do they exert pressure on your industry. Think bottled water vs. carbonated beverages. How do you cope with this and prevent your customers from substituting products?

Preview 02:41

If you're in a growth industry then new players are going to come in all the time. In this lesson we use Tesla as a case study for the factors that a new competitor must overcome to compete within your industry. Knowing this factors can prevent your from being blindsided when a new competitor comes into your field.

The Threat from New Competitors

In this lesson we look at case studies from to explore how intense rivalry can have both a negative and positive impact on your industry.

Intensity of Rivalry
Rival Analysis Tool
1 Lecture 09:26

In this lesson I'll show your a tool that I use to assess the competitive pressures in your industry. We'll also look at how you can assess value drivers that influence your customers buying decisions.

Rival Analysis Tool
Wrap Up
1 Lecture 02:19
Wrap Up
About the Instructor
Joe Cotellese
3.7 Average rating
3 Reviews
113 Students
1 Course
Founder @Sharey (

My first professional job involved playing video games for 9 hours a day. After the first signs of brain rot, I decided to teach myself how to write software.

I'd like to say my entire career is characterized by this “why not?” attitude.

Over the last 20 years I've worked with a range of companies - from pre-investment startups to large corporations - to bring high-tech consumer products to life. 

Much of my recent focus is in product management and product marketing with a concentration on SaaS, iOS and Android product development. I'm also well versed in product lifecycle management, product roadmaps, product positioning, business models, product requirements documents, user stories, UX and interaction design.

Throughout the course of my career I've either directly managed, launched, or developed software for the following:

- An online video advertising network
- An interactive music video network
- A 3D body scanning system to help women find great fitting clothes
- Video set top boxes for hotel pay-per-view services
- A personal video recorder akin to TiVo
- Audio sound cards for the music and video game industry
- A SaaS marketing automation platform that helps businesses connect with their customers

I'm currently the founder of a SaaS company Sharey, a social selling tool that lets you add a call to action to any link you share through social media.