Do your customers have too much power over you and your industry?
What strategies have you employed to fight off new companies competing in your industry?
How can rivals compete in a way that benefits everyone in your industry?
These questions and more are discussed in Know Your Competition. This course, part of the Learn Product Management series, will teach you how to evaluate the competitive forces that put pressure on your industry.
I use examples across a variety of industries to break down a competitive analysis framework that you can use to assess the competitive forces that affect your industry.
The course includes:
This course is jam packed with information that will give you an advantage over your competitors.
In this lesson we'll look at the nature of competition. We'll talk about how competition in business is like sports and war. We'll discuss how companies like BMW, Chevy, Mc Donald's, Five Guys, Ike and Pottery barn all compete with each other.
At the end of this lesson you should have an understanding of why companies compete with each other. It's probably not the reason you think.
In some industries a buyer can exert a lot of influence. In this lesson we look at the factors that can give a buyer influence over your business and industry. We use examples from Dell Computers to illustrate this point.
In some industries your suppliers can have a negative impact on your business. In this lesson we look at how Microsoft wielded an inordinate amount of influence over the PC industry.
Your customers can substitute goods and services outside your industry. When they do they exert pressure on your industry. Think bottled water vs. carbonated beverages. How do you cope with this and prevent your customers from substituting products?
If you're in a growth industry then new players are going to come in all the time. In this lesson we use Tesla as a case study for the factors that a new competitor must overcome to compete within your industry. Knowing this factors can prevent your from being blindsided when a new competitor comes into your field.
In this lesson we look at case studies from Diapers.com to explore how intense rivalry can have both a negative and positive impact on your industry.
In this lesson I'll show your a tool that I use to assess the competitive pressures in your industry. We'll also look at how you can assess value drivers that influence your customers buying decisions.
My first professional job involved playing video games for 9 hours a day. After the first signs of brain rot, I decided to teach myself how to write software.
I'd like to say my entire career is characterized by this “why not?” attitude.
Over the last 20 years I've worked with a range of companies - from pre-investment startups to large corporations - to bring high-tech consumer products to life.
Much of my recent focus is in product management and product marketing with a concentration on SaaS, iOS and Android product development. I'm also well versed in product lifecycle management, product roadmaps, product positioning, business models, product requirements documents, user stories, UX and interaction design.
Throughout the course of my career I've either directly managed, launched, or developed software for the following:
- An online video advertising network
- An interactive music video network
- A 3D body scanning system to help women find great fitting clothes
- Video set top boxes for hotel pay-per-view services
- A personal video recorder akin to TiVo
- Audio sound cards for the music and video game industry
- A SaaS marketing automation platform that helps businesses connect with their customers
I'm currently the founder of a SaaS company Sharey, a social selling tool that lets you add a call to action to any link you share through social media.