How To Create A Title That Sells

A short course that will help you optimize your course title for maximum attention.
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3,563 students enrolled
Instructed by Johnson Kee Marketing / Advertising
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  • Lectures 14
  • Length 44 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

"Titles name a book, and names are important. A good name can make or break you." - Scott Westerfield


You've finished your course, book or script. Now what? Your title awaits! The big question is: what is the best title for my book? How can I name it to not only best convey the message I want to communicate, but to also grab peoples' attention?

Discover The Secrets Of Creating A Killer Title

  • Build the ultimate title for your book or course, word by word, that maximizes attention,
  • Learn how to combine persuasive elements to make a good title great,
  • Jack up curiosity levels til they're sky high so that people can't help but check out your content.

11 Tried-And-True Strategies To Masterfully Title Your Work For Optimum Persuasion

I'm an avid follower of the 80/20 Rule. 80/20 dictates that of all the things you can focus on in your work, the title is the most important. A strong title can sell a weak book, but not the other way around.

A book that's been underperforming on Kindle can suddenly sell like hotcakes, all from changing a couple words. Your titles will have curiosity dripping of them by the time you finish this course!

Content and Overview

You will discover 11 proven strategies for titling your work in this course. To back up the lectures, I've included screenshots from Kindle that show real books using the kinds of titles I say work. Many are best sellers, and for good reason.

Don't suffer from Crap Title Syndrome. Pick up this course today and learn how you can optimize your course or book title to perfection. Join a rapidly growing community of students learning and sharing their success.

What are the requirements?

  • time to trawl through Kindle and other media directories,
  • pen and paper,
  • a switched on brain that will respond to good titles,
  • a sense of creativity.

What am I going to get from this course?

  • create attention grabbing titles and headlines at will,
  • learn proven techniques for putting together a title that sells,
  • discover the "power words" you can use to call a reader/viewer to action immediately,
  • receive feedback from an instructor who can assist with improving their titles for them.

Who is the target audience?

  • anyone writing a book, film or course,
  • anyone who's got existing content looking to improve the percentage of people who read, download, respond, etc
  • no matter if you've already got a best seller online or are just starting out with creating your first book/course, this course is for you!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome!

This lecture is an introduction and will tell you what goals you will be able to achieve after you finish the course.

Section 2: The 11 Strategies For Titling Success

Learn why Numbers are so powerful and how they can help you get more attention.


Learn why Juxtapositioning (putting two contrasting ideas, words, etc. together) is so powerful and how they can help you get more attention.


Learn why references to pop culture are so powerful and how they can help you get more attention.


Learn why asking questions in your titles are so powerful and how they can help you get more attention.


Learn why Power Words are so effective and how they can help you get more attention.


Learn why people are obsessed with finding out what's next and new and how you can use it to help you get more attention.


Learn why Secrets are so powerful and how they can help you get more attention.


Learn why Action words are so powerful and how they can help you get more attention.


Learn why going backwards (when everyone else is going forwards) is so powerful and how they can help you get more attention.


Learn why answering the age-old "How To" question is so powerful and how it can help you get more attention.


Learn how to Layer to multiply your persuasiveness in your titles.

Section 3: Thank You!

This course would be nothing without you. Let's create some great titles together!

Section 4: Additional Resources
1 page

This is a handy document that outlines each of the strategies. Download and pin it up!

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Instructor Biography

Johnson Kee, Online Direct Response Copywriter

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

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