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How To Create A Title That Sells

A short course that will help you optimize your course title for maximum attention.
4.2 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,736 students enrolled
Created by Johnson Kee
Last updated 3/2015
$10 $20 50% off
5 days left at this price!
30-Day Money-Back Guarantee
  • 43 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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"Titles name a book, and names are important. A good name can make or break you." - Scott Westerfield


You've finished your course, book or script. Now what? Your title awaits! The big question is: what is the best title for my book? How can I name it to not only best convey the message I want to communicate, but to also grab peoples' attention?

Discover The Secrets Of Creating A Killer Title

  • Build the ultimate title for your book or course, word by word, that maximizes attention,
  • Learn how to combine persuasive elements to make a good title great,
  • Jack up curiosity levels til they're sky high so that people can't help but check out your content.

11 Tried-And-True Strategies To Masterfully Title Your Work For Optimum Persuasion

I'm an avid follower of the 80/20 Rule. 80/20 dictates that of all the things you can focus on in your work, the title is the most important. A strong title can sell a weak book, but not the other way around.

A book that's been underperforming on Kindle can suddenly sell like hotcakes, all from changing a couple words. Your titles will have curiosity dripping of them by the time you finish this course!

Content and Overview

You will discover 11 proven strategies for titling your work in this course. To back up the lectures, I've included screenshots from Kindle that show real books using the kinds of titles I say work. Many are best sellers, and for good reason.

Don't suffer from Crap Title Syndrome. Pick up this course today and learn how you can optimize your course or book title to perfection. Join a rapidly growing community of students learning and sharing their success.

Who is the target audience?
  • anyone writing a book, film or course,
  • anyone who's got existing content looking to improve the percentage of people who read, download, respond, etc
  • no matter if you've already got a best seller online or are just starting out with creating your first book/course, this course is for you!
Students Who Viewed This Course Also Viewed
What Will I Learn?
create attention grabbing titles and headlines at will,
learn proven techniques for putting together a title that sells,
discover the "power words" you can use to call a reader/viewer to action immediately,
receive feedback from an instructor who can assist with improving their titles for them.
View Curriculum
  • time to trawl through Kindle and other media directories,
  • pen and paper,
  • a switched on brain that will respond to good titles,
  • a sense of creativity.
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 43:35
1 Lecture 02:12

This lecture is an introduction and will tell you what goals you will be able to achieve after you finish the course.

Preview 02:12
The 11 Strategies For Titling Success
11 Lectures 37:49

Learn why Numbers are so powerful and how they can help you get more attention.

Preview 02:54

Learn why Juxtapositioning (putting two contrasting ideas, words, etc. together) is so powerful and how they can help you get more attention.

Preview 04:23

Learn why references to pop culture are so powerful and how they can help you get more attention.

Play On Pop Culture

Learn why asking questions in your titles are so powerful and how they can help you get more attention.


Learn why Power Words are so effective and how they can help you get more attention.

Power Words

Learn why people are obsessed with finding out what's next and new and how you can use it to help you get more attention.


Learn why Secrets are so powerful and how they can help you get more attention.


Learn why Action words are so powerful and how they can help you get more attention.


Learn why going backwards (when everyone else is going forwards) is so powerful and how they can help you get more attention.

Go Backwards

Learn why answering the age-old "How To" question is so powerful and how it can help you get more attention.

How To

Learn how to Layer to multiply your persuasiveness in your titles.

Layer To Muliply!
Thank You!
1 Lecture 02:34

This course would be nothing without you. Let's create some great titles together!

Preview 02:34
Additional Resources
1 Lecture 00:00

This is a handy document that outlines each of the strategies. Download and pin it up!

Handy One-Pager Summary
1 page
About the Instructor
3.2 Average rating
52 Reviews
7,073 Students
6 Courses
Online Direct Response Copywriter

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

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