Anyone can tell you how to start a crowdfunding campaign, but not many people can show you. I'm going to do both. The biggest asset you receive from this course is the fact that I have personally built and launched my own extremely successful crowdfunding campaign and I'm not just giving you information you can probably find through a search engine.
You will see how everything looks and works on the backend of kickstarter in various screen recorded tutorials, all while I explain how to properly use and function all of its resources.
I will teach you how I did it from A to Z, while overcoming hurdles and obstacles along the way. I will share with you my personal experience of creating a Kickstarter campaign, how my project was featured on some of the biggest news sources in the world (Mashable, Buzzfeed, New York Times, Huffington Post, Cosmopolitan, Refinery29, etc.), and how I did it with absolutely no crowdfunding experience, no photography or videography knowledge/experience, and no budget all in just 30 DAYS.
Before your project, during your project, and after your project.. I will teach you EVERYTHING you need to know about launching a successful project. I am so confident that my course will help you launch a successful campaign, that I will offer a 30-day money back guarantee if that isn't the case. This is a course you do not want to miss out on.
A straightforward approach to what crowdfunding exactly is. I'll tell you why crowdfunding is the smartest
approach for you and why it's become so massively popular around the
What you should expect to see and learn about in this course. My goal is to teach you every aspect you need to know to create killer crowdfunding campaigns of your own.
Learn why I, as well as many others, prefer Kickstarter over other crowdfunding platforms. The statistics do all the talking.
These pre-reqs and recommendations are optional, but I HIGHLY suggest using them as they will help your project tremendously.
Learn how to get set up with a valid account and important credentials you need for it.
Why and how to create a catchy title, description, and photo for your project - this is the first thing that people see!
Setting a funding goal and project length are the most important decisions you have to make before launching your project. What amount is too much and how long is too long? I'll help you decide.
How to create an attractive and well-flowing project description with photo content that will put everything together beautifully. This area of the project will need the most of your time. It is the meat to the skeleton.
You'll need a FAQ (Frequently Asked Questions) in your description to save yourself time from answering the same questions over and over again.
Is a project video mandatory? No. Is it important? YES, YES, and YES. The statistics speak for themselves and I'll break it all down to prove how project's with videos are much more successful than projects without one. I'll also discuss how I created my awesome project video with absolutely no experience in filming or editing, and how it received 43,000 views in 30 days on only Kickstarter.
I'll dig deeper into how you should go about creating project rewards (this is what backers will receive in return for supporting your project) and tricks most project creators use when choosing them. I'll also break down how shipping works, estimated delivery dates, and determining your shipping costs for each country.
Having a website or landing page is super important, especially when you want to build an email list. Merging the two together while your project is live will do you wonders now and later. People WILL sign up if they are interested in what they see.
Analytics was by far my greatest friend while my project was live because it allowed me to see where most traffic and leads were coming from, which then allowed me to target those factors. I'll show you how to connect your analytics with Kickstarter so that you'll have all the leverage you need for a successful campaign.
Gaining connections of the people and social accounts in your niche will seriously help getting your project out quicker to a larger scale of audience. The last thing you want is for your crowdfund campaign to start off slow.
Hype is huge and if you have the right amount of it your project will come out swinging. I'll share some strategies I used to get my project buzzing all over social media at the start. Social media pages and influencers are vital to your success.
This is what you'll be using the most while your project is live. I'll break down each section of the Dashboard and explain how you should use them.
These resources are helpful when it comes to staying on pace with your project. You don't want to fall behind in the workload.
Press is the GOLD MINE to your project and it can even multiple your fund total just like it did to mine. You should do everything in your power to get as much as you can and I'll share the most effective tactics I used when contacting journalists and bloggers.
Having your project become a staff pick is a dream that every project creator wishes would come true, but only a handful get to witness the impact it has. Luckily, I was able to witness that impact and I'll show you the numbers to prove it's effectiveness. I'll also explain how to increase your chances of becoming a staff pick.
Yes, people actually do still use their email. Use it to your advantage!
To have a strong crowdfunding campaign you MUST interact and communicate with your backers through various channels. I'll share the best ways to do so.
There are patient backers - then there are not-so-patient backers. Trust
me, once your project ends the last thing you want to be doing is
dishing out refunds or having backers asking what the heck is going on.
I'm going to talk about why it's super important to keep in touch with
your backers and how often to post updates.
You only get one shot at sending out surveys so you need to make it short, sweet, and just enough to get all the information you need. I'll explain to you what surveys are, how to send/manage them, and how to export all the data to keep all the information organized. I'll also touch base on how to minimize on 'dropped backers'.. they can eat away at your funds!
Every bit of this stage is crucial. I'll lead you through Kickstarter's transaction process and how to minimize on 'dropped backers'.. they can eat away at your funds!
The spotlight page is a brand new Kickstarter feature that is available for projects once they come to an end. It's basically your campaign's storyteller. I'll give a glimpse of what it looks like and how to design yours once your project completes.
Everyone who pledged to your project is interested in seeing your idea/product grow, therefore they will probably be interested in any future project or venture you launch. You have all of their information now, capitalize on it!
Entrepreneurship has been my lifelong passion. From a young boy, all the way to my college years, I've always understood the concept of becoming an entrepreneur. Growing up in my family culture, we're almost always expected to become doctors, lawyers, or engineers. I took my own path and made the most out of it, starting my own business at 22 and scaling globally within months.
My ultimate goal is to guide others in bringing out their inner-entrepreneur and help them succeed the way I did, by taking concept and ideas, and turning them into reality and success. I know exactly what it's like to go through road blocks, difficulties, and obstacles. That is what ultimately helped me become the leader I am today.
I'm on a mission to make a difference in the world and in other people's lives. My greatest pleasure is seeing others become successful, because I know what it's like to come from a less fortunate background. Join me on my journey, and let's all help in creating more thriving, prosperous, and affluent entrepreneurs.