Search Engine Optimization - Keyword Research
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Search Engine Optimization - Keyword Research

Keyword research is critical for strategic placement of products and services in competitive markets. Learn exert Seo.
4.0 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
615 students enrolled
Created by Brian Dale
Last updated 3/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Gain basic understanding of keywords
  • Gain basic understanding of keyword research
  • Begin mastering advanced keyword research
  • Effective keyword aggregation
View Curriculum
Requirements
  • High speed Internet connection
  • Computer or tablet device
  • Ability to stream videos
Description

You need the best and most competitive keywords and you need them now. Seo for websites must begin with strategically chosen keywords which describe products and services.

Keyword Research affects every area of online, Internet based marketing efforts. Whether paid search advertising, social media, website or search engine marketing, keyword research impacts every business' bottom line. Effective SEO (search engine optimization) begins with laser focused key phrase mining and aggregation.

In this course, we give keyword research best practices in an easy-to-understand video tutorial course.Featuring Google's Keyword Planner, learn to choose only the phrases which pay by joining us RIGHT NOW!

Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Who is the target audience?
  • Entrepreneurs
  • Small business
  • Webmasters
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 25 Lectures Collapse All 25 Lectures 04:04:59
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Course Introduction
1 Lecture 05:04
In this video lecture, we give a short course overview.
Preview 05:04
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Syntax Search
7 Lectures 43:57

Here is a guide for download on Syntax Search Basics. Syntax search is a great tool to assist in geo-targeting keyword markets by industry and narrowing the scope of research processes.

Syntax Keyword Research White Paper
4 pages

In this video tutorial lecture, we introduce students to 'Syntax' keyword research principles and why they are critical to keyword deployment.

Preview 05:52

Site searches using Syntax is crucial for many reasons as taught in this video tutorial lecture.

Site Search
09:12

Finding related websites (competitors) can greatly enhance your keyword research plan as taught in this video tutorial lecture.

Related Websites
06:28

In this video tutorial lecture, we frame search by Info settings as well as a few other types.

Info and Other Syntax Styles
06:47

PDF documents are a gold mine for not only keyword research but industry training in general.

Preview 08:09

Using video syntax search gives great ideas for keyword deployment (post research) as taught in this video tutorial lecture.

Video Syntax Search
07:29
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Google Keyword Planner
4 Lectures 30:37

In this video tutorial lecture, we give an overview of the new Google Keyword Planner.

Planning Intro
09:43

Finding keywords is easily learned with this video tutorial lecture.

Finding Keywords
07:59

Monthly volume of keyword searches is crucial to understanding both keyword research and deployment strategy as taught in this video tutorial lecture.

Monthly Search Volume
05:45

Competition overview is easily explained in this video tutorial lecture.

Preview 07:10
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Keyword Grouping
6 Lectures 47:03

Understanding short tail and long tail keywords in this video tutorial lecture.

Short Tail and Long Tail Keywords - Part 1
09:12

Short tail and long tail keywords are explained in this video tutorial lecture.

Short Tail and Long Tail Keywords - Part 2
08:56

Identical and fraternal twin keywords are explained in this video tutorial lecture.

Identical and Fraternal Twins
08:27

Grouping keywords is critical to ongoing keyword deployment efforts as explained in this video tutorial lecture.

Grouping Keywords
08:53

Aggregating keywords occurs right before testing begins as taught in this video tutorial lecture.

Aggregate Keywords
03:55

Although little understood, Synonyms hold the ability to assist quick location and deployment of keyword strings. In this lecture, we give best practices.
Synonymns
07:40
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Keyword SEO Software
3 Lectures 17:33
Keyword software such as Wordze can be most helpful when basic, manual keyword research is mastered. In this lecture, we give a brief overview of this website.
Wordze Keyword Research
06:12

Keyword software is very robust and effective and can be most helpful when basic, manual keyword research is mastered. In this lecture, we give a brief overview of perhaps the best known keyword research software - Wordtracker.
Wordtracker
05:29

By far our favorite keyword research software is Xedant! Most others pull data from this robust and effective niche keyword research software.
Xedant
05:52
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Closing Lecture
1 Lecture 02:45
In this video tutorial lecture, we give final thoughts on Keyword Research.
Final Thoughts
02:45
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Course Extras
3 Lectures 00:00

Here is a list of FREE Keyword Research Tools (some you can upgrade to paid services).

Top Keyword Research FREE Tools
4 pages

Download this awesome ebook from copyblogger.com on keyword research!
Keyword Research - Copyblogger
38 pages

Download this awesome ebook from copyblogger.com on SEO optimized content creation!
Optimized SEO Content Creation
52 pages
About the Instructor
Brian Dale
3.9 Average rating
131 Reviews
9,604 Students
27 Courses
Internet Marketing Tutor

Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.

With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;

1. Website hierarchy, navigation and design

2. Organic search rankings (Seo)

3. Video Marketing

4. Paid Search Advertising

5. Social Media SEO

6. Mobile Marketing

7. Optimized Content Creation and distribution

8. Direct Call to Action

9. Sales funnel management

10. Email & APP Marketing

11. Back Link Strategies

12. APPS

Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!

Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!