Search Engine Optimization - Keyword Research

Keyword research is critical for strategic placement of products and services in competitive markets. Learn exert Seo.

Created byBrian Dale

Last updated 3/2015

English

What you'll learn

Gain basic understanding of keywords
Gain basic understanding of keyword research
Begin mastering advanced keyword research
Effective keyword aggregation

Course content

7 sections • 25 lectures • 2h 26m total length

Keyword Research Overview5:04
In this video lecture, we give a short course overview.

Syntax Keyword Research White Paper4:00
Here is a guide for download on Syntax Search Basics. Syntax search is a great tool to assist in geo-targeting keyword markets by industry and narrowing the scope of research processes.
Syntax Search Tool5:52
In this video tutorial lecture, we introduce students to 'Syntax' keyword research principles and why they are critical to keyword deployment.
Site Search9:12
Site searches using Syntax is crucial for many reasons as taught in this video tutorial lecture.
Related Websites6:28
Finding related websites (competitors) can greatly enhance your keyword research plan as taught in this video tutorial lecture.
Info and Other Syntax Styles6:47
In this video tutorial lecture, we frame search by Info settings as well as a few other types.
PDF Search8:09
PDF documents are a gold mine for not only keyword research but industry training in general.
Video Syntax Search7:29
Using video syntax search gives great ideas for keyword deployment (post research) as taught in this video tutorial lecture.

Planning Intro9:43
In this video tutorial lecture, we give an overview of the new Google Keyword Planner.
Finding Keywords7:59
Finding keywords is easily learned with this video tutorial lecture.
Monthly Search Volume5:45
Monthly volume of keyword searches is crucial to understanding both keyword research and deployment strategy as taught in this video tutorial lecture.
Competition Overview7:10
Competition overview is easily explained in this video tutorial lecture.

Short Tail and Long Tail Keywords - Part 19:12
Understanding short tail and long tail keywords in this video tutorial lecture.
Short Tail and Long Tail Keywords - Part 28:56
Short tail and long tail keywords are explained in this video tutorial lecture.
Identical and Fraternal Twins8:27
Identical and fraternal twin keywords are explained in this video tutorial lecture.
Grouping Keywords8:53
Grouping keywords is critical to ongoing keyword deployment efforts as explained in this video tutorial lecture.
Aggregate Keywords3:55
Aggregating keywords occurs right before testing begins as taught in this video tutorial lecture.
Synonymns7:40
Although little understood, Synonyms hold the ability to assist quick location and deployment of keyword strings. In this lecture, we give best practices.

Wordze Keyword Research6:12
Keyword software such as Wordze can be most helpful when basic, manual keyword research is mastered. In this lecture, we give a brief overview of this website.
Wordtracker5:29
Keyword software is very robust and effective and can be most helpful when basic, manual keyword research is mastered. In this lecture, we give a brief overview of perhaps the best known keyword research software - Wordtracker.
Xedant5:52
By far our favorite keyword research software is Xedant! Most others pull data from this robust and effective niche keyword research software.

Requirements

High speed Internet connection
Computer or tablet device
Ability to stream videos

Description

You need the best and most competitive keywords and you need them now. Seo for websites must begin with strategically chosen keywords which describe products and services.

Keyword Research affects every area of online, Internet based marketing efforts. Whether paid search advertising, social media, website or search engine marketing, keyword research impacts every business' bottom line. Effective SEO (search engine optimization) begins with laser focused key phrase mining and aggregation.

In this course, we give keyword research best practices in an easy-to-understand video tutorial course.Featuring Google's Keyword Planner, learn to choose only the phrases which pay by joining us RIGHT NOW!

Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Who this course is for:

Entrepreneurs
Small business
Webmasters

Search Engine Optimization - Keyword Research

What you'll learn

Explore related topics

Course content

Course Introduction1 lecture • 5min

Syntax Search7 lectures • 48min

Google Keyword Planner4 lectures • 31min

Keyword Grouping6 lectures • 47min

Keyword SEO Software3 lectures • 18min

Closing Lecture1 lecture • 3min

Course Extras3 lectures • 1hr 34min

Requirements

Description

Who this course is for: