Keyword Research - Tips & Tricks To Ranking Fast In 2015
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Keyword Research - Tips & Tricks To Ranking Fast In 2015

The Utlimate Guide To Keyword Research - Master The #1 Piece Of The SEO Puzzle That Will Guarantee You Page 1 Rankings.
3.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
506 students enrolled
Last updated 2/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the value of keywords in online marketing
  • Uncover targeted buyer related keywords
  • Identify the difference between good keywords and bad keywords
  • Uncover 'golden' keywords that drive targeted visitors to your website
  • Use keyword tools to discover the best keywords for any niche or business
View Curriculum
Requirements
  • You should be familiar with your website SEO settings and understand how to change them
  • No prior knowledge needed
  • You need access to the internet and the ability to follow instructions
Description

So you have developed your idea for a niche website and you're raring to go, but before you go ahead and start writing content there is another vital step you should take. It seems so obvious and yet many people make the error of failing to take it. What is this critical next move? Keyword research.

The effective use of keyword research can mean the difference between a website that climbs the search engine rankings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using the right keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they're looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site.

You don't have to be a marketing expert to master these skills, but there are some fundamental things you need to know. In this course we will look at why keywords matter and how to conduct keyword research the right way to uncover gems that will attract lazer targeted buyers to your websites. The course is taught through a series of videos that are both in the presentation style and also live screenshare of the action so you can see exactly what I do and why.

Who is the target audience?
  • This course is meant for anyone looking to attract traffic from the search engines and want to understand the basics and fundamentals of keywords and why they are so important.
  • Anyone wanting targeted traffic to their website
  • Niche marketers
  • Anyone who doesn't understand why their website is not attracting traffic or rankings for the keywords they feel represents their business
  • This course is particularly relevant to webmasters, online marketers (including niche marketers) and bloggers
  • This course is not relevant to people wanting to optimize videos in the search engines
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Let's Look At The Basics
12:07

In this lesson, I will introduce you to some keyword tools that allow us to do a lot of the heavy lifting for us and save us a huge amount of time and effort in our research.

This lesson covers a free tool that we can all use as part of our keyword research and I demonstrate how to use it

The Free Way
08:59

As well as the free tool discussed in the previous lesson, there are a number of keyword tools that can be purchased. These typically offer additional features that cannot be found in the Google tool. This video covers my recommendation for the best keyword research tool

The Better Way
07:41

Long Tail keywords have become hugely important in keyword research due to the competition levels of short tail keywords. In this lesson, we learn what long tail keywords are, why they are so important (hint, think targeting!) and my best recommended tool for finding them

A Little Bit Of Longtail And My Best Kept Secret
04:08

Since the Google updates that started in 2012, related keywords (otherwise known as LSI keywords) have become a huge factor to use in your seo and content in support of the primary keywords.

This video digs deeper into the subject and points you in the right direction of where and how to find them.

It's All Related..
06:56

Some software is simply much better than others in assisting with your keyword research and SEO efforts. In this video, I will introduce you to the Swiss Army knife of all tools. It does everything..

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This video is the concluding part to the Swiss Army knife

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Now we have covered everything, it's important to recap and understand what we have learned

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This PDF will explain how you too can get access to our Secret Weapon Software

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About the Instructor
Jon Shawcross
3.7 Average rating
82 Reviews
8,987 Students
4 Courses
Founder of Global Digital Marketing Company

Founder and owner of a global SEO digital marketing agency. Providing essentially SEO and mobile solutions, Onvizi has a wide range of clients ranging from small businesses to multinational corporate organisations, turning over billions per annum and has grown into a global company itself with offices in the UK, New Zealand and Australia.

Jon lives in Australia, with his wife, son and three dogs. A keen budding chef in his spare time, Jon also runs a successful website around one of his other passions - chilies (the edible spicy peppers), which he also grows during the warm summer months.

Anton Nadilo
3.7 Average rating
82 Reviews
8,987 Students
4 Courses
Speaker, Coach, Best Selling Author, Serial Entrepreneur

From humble beginnings Anton Nadilo has had meteoric success in the offline world as a bestselling author, speaker, mentor and coach in the areas of money management, real estate investment and personal development.

His foray into the online world began in late 2011 when he decided to downscale his offline business interests to pursue a more balanced approach to life – driven by the focus of gaining back time to spend with friends, family and pursue his hobbies and interests. In February 2012 he approached a relative stranger to him, Tony Grant. Why? He does not know. Fate, law of attraction, whatever the reason this has blossomed into a strong and vibrant business relationship and the phenomenal development of a successful online brand– Global Reach Webinars.

Off the back of the inaugural webinar with Anthony Aires, Anton launched his first informatiuon product – Paypal PowerPlay with Tony Grant. Since then Anton has become a sought after Launch Manager/JV Broker.

He has managed some large launches such as John Racine's – FBA Domination and the uber successful launch of Amazon Treasure Hunter by Gaz Cooper and SEO Enigma with Jon Shawcross

Anton lives in the idyllic location of Lowry Bay - New Zealand with his partner and beautiful daughter. He is a mad keen fisherman and can be found fishing the top locations around New Zealand.