So you have developed your idea for a niche website and you're raring to go, but before you go ahead and start writing content there is another vital step you should take. It seems so obvious and yet many people make the error of failing to take it. What is this critical next move? Keyword research.
The effective use of keyword research can mean the difference between a website that climbs the search engine rankings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using the right keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they're looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site.
You don't have to be a marketing expert to master these skills, but there are some fundamental things you need to know. In this course we will look at why keywords matter and how to conduct keyword research the right way to uncover gems that will attract lazer targeted buyers to your websites. The course is taught through a series of videos that are both in the presentation style and also live screenshare of the action so you can see exactly what I do and why.
In this video, we will look at why keywords are so important and why success or failure of online marketing can depend on them.
We will also cover keyword matchtypes and learn why it's so important that we understand them and the differences that can exist between the different types
In this lesson, I will introduce you to some keyword tools that allow us to do a lot of the heavy lifting for us and save us a huge amount of time and effort in our research.
This lesson covers a free tool that we can all use as part of our keyword research and I demonstrate how to use it
As well as the free tool discussed in the previous lesson, there are a number of keyword tools that can be purchased. These typically offer additional features that cannot be found in the Google tool. This video covers my recommendation for the best keyword research tool
Long Tail keywords have become hugely important in keyword research due to the competition levels of short tail keywords. In this lesson, we learn what long tail keywords are, why they are so important (hint, think targeting!) and my best recommended tool for finding them
Since the Google updates that started in 2012, related keywords (otherwise known as LSI keywords) have become a huge factor to use in your seo and content in support of the primary keywords.
This video digs deeper into the subject and points you in the right direction of where and how to find them.
Some software is simply much better than others in assisting with your keyword research and SEO efforts. In this video, I will introduce you to the Swiss Army knife of all tools. It does everything..
This video is the concluding part to the Swiss Army knife
Now we have covered everything, it's important to recap and understand what we have learned
Do you want to learn more and be a part of our little SEO community on Facebook? This video will introduce you to our private mastermind which we usually charge $47 per month to access. You can come along free, just for taking this course
Founder and owner of a global SEO digital marketing agency. Providing essentially SEO and mobile solutions, Onvizi has a wide range of clients ranging from small businesses to multinational corporate organisations, turning over billions per annum and has grown into a global company itself with offices in the UK, New Zealand and Indonesia.
Jon lives in Auckland, with his wife and a multitude of animals. A keen budding chef in his spare time, Jon also runs a successful website around one of his other passions - chilies (the edible spicy peppers), which he also grows during the warm summer months.
From humble beginnings Anton Nadilo has had meteoric success in the offline world as a bestselling author, speaker, mentor and coach in the areas of money management, real estate investment and personal development.
His foray into the online world began in late 2011 when he decided to downscale his offline business interests to pursue a more balanced approach to life – driven by the focus of gaining back time to spend with friends, family and pursue his hobbies and interests. In February 2012 he approached a relative stranger to him, Tony Grant. Why? He does not know. Fate, law of attraction, whatever the reason this has blossomed into a strong and vibrant business relationship and the phenomenal development of a successful online brand– Global Reach Webinars.
Off the back of the inaugural webinar with Anthony Aires, Anton launched his first informatiuon product – Paypal PowerPlay with Tony Grant. Since then Anton has become a sought after Launch Manager/JV Broker.
He has managed some large launches such as John Racine's – FBA Domination and the uber successful launch of Amazon Treasure Hunter by Gaz Cooper and SEO Enigma with Jon Shawcross
Anton lives in the idyllic location of Lowry Bay - New Zealand with his partner and beautiful daughter. He is a mad keen fisherman and can be found fishing the top locations around New Zealand.