
There are two major difference between organic traffic and paid traffic:
1. Organic traffic is free. However, it takes longer for you to start seeing the results. Longer compare to search.
2. Paid (PPC) cost money. You create an account with a PPC network like adwords and big for keywords. This cost more but you will get instant traffic. However, when your money runs out so does the traffic that was being sent to your website by search engines.
The key is to optimize your entire website first and then while you wait for the organic traffic to kick in, you can test out PPC.
Unlike the days when you had to submit your website to search engines, nowdays, it's not such a big deal anymore because when a quality website links to yours, search engines will easily find and index your site.
It's very important for you to delete sample content because if you keep them, those contents will get picked up by search engines and by your site's visitors. This could really hurt your site's ranking because the sample content doesn't have any relevance to your website.
Remember to rename your default htaccess.txt file to .htaccess. If you already have a .htaccess on your file, you have to make sure that it has Joomla content. Most Cpanels will automatically create a .htaccess. To check:
1. Right click on the .htaccess(if you already have one)
2. Select "code edit" and click ok
If the file is blank, delete it, then rename your htaccess.txt to .htaccess
The last step is to make sure that you add the 301 redirect code which is this:
Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]
All you have to do is to replace the 'domain' with your actual website domain. Don't change anything else because if you do (even by accident) it work work.
Once you've done that, hit 'save' and you're done!
In order to create a sitemap, you need to install this xmap extension. After downloading it, just follow the video instructions on installing it.
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Let's face it, driving traffic to any website is always a challenge. It can be an even greater challenge when you don't know what to do. Joomla is a great content management system but one of the biggest challenges that Joomla website owners face is how to optimize their websites.
I've been using Joomla since 2007 and it didn't take too long for me to realize that in order for my website to start getting a ton of traffic, I had to optimize it differently than other websites.
If you have a Joomla website, I'm sure you've noticed that their dynamic URL's are not search engine friendly at all. This will definitely hurt your rankings and make it very difficult for people to find your website.
Ok! So what are you going to learn? Let me keep it short and simple.
1. Understand the basic of SEO - Learn the basic of SEO and how it works will put you ahead of the rest.
2. Applying methods and techniques - After over 6 years of optimizing Joomla websites, I show you step-by-step how to make sure that you are properly optimizing your entire website.
3. Monitor progress - Once you're website has been fully optimized, you will then be ready to monitor it's progress so that you can fix any issues and continue to improve on your website.
After watching this course, you will be able to optimize any Joomla website and take it to the top of the search engines.