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Email marketing is still one of the most effective ways to generate sales, get new clients, and grow your online business.
As a small business owner, your success relies on maximizing your sales while minimizing your expenses. Email allows you to do both.
A good email marketing campaign can help you:
Regardless of how good your product or service is, in reality most visitors to your site won't convert into sales on their first visit.
Getting new customers is hard work - it's also really expensive. A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.
"Would you like fries with that?" This basic technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.
Email in particular provides your customers with a unique opportunity to give honest feedback. Unlike face-to-face interaction where people can be shy about voicing their true feelings, email allows them to get right to the point.
If you run a conventional offline business you can use email marketing to drive foot traffic through your door.
Joomla is the most versatile CMS (content management system) in the world. It allows you to extend it with amazing extensions suit to fit your needs. This course teaches you step by step how to integrate email marketing on your website.
This is an introductory course on how to use Joomla to create newsletters and build your mailing list. While most email marketing services charge you a fee based on the size of your list, this DOES NOT. You get everything for FREE.
You will learn:
If you are serious about email marketing (and you should be), then this course teaches you everything you need to know to get started. PLUS, you don't have to be any monthly fees.
This course is an introductory course to email marketing with Joomla. I only teach you the core things you need to create, promote and manage your email marketing campaign with Joomla.
I will continue to update this course with new material in time so that you can enhance your skills.
Most hosting companies have Cpanel. However, if your Cpanel doesn't look like the one in the video, your hosting provider should have a section to install Joomla which is all you need.
The setting are personalized based on your needs. Some fields may or may not need need to be enabled. In the beginnining, I would recommend you leave most of the fields set by default until you get more familiar or comfortable with the system, then you can tweak it as needed.
Custom fields are optional since the most important information you need from people are just their names and emails. So if you want additional fields, you can create them as well.
Setting default message is a recommended because after someone subscribes to your newsletter, it's a good idea to do an automated follow up. This could be welcoming them, giving them additional material, etc.
When you create your default messages, it will save you time from having to email each new susbscriber. A great time saver.
By adding the frontend module, it allows you to capture leads which will be automatically imported to your designated list.
You can create unlimited number of newsletters.
Copy and paste the html code to the page or place you want the form to show. There are only three sections to edit on the form as explained in the video. So please, make sure that edit ONLY those areas. If you accidentally edit, add or delete something else, the form will not work properly.
Mathew Tamin is one of the top Joomla! instructors on the web. Since 2008, Mathew have been using Joomla to create websites for businesses from all over the world. With over 8 years as a web designer, marketer, and branding specialist, Mathew can help you take your business to another level.
In 2013, Mathew started Learn Joomla Fast where he helps people learn how to create websites with Joomla.
Mathew is also the founder of Tamin Studios; a media company that produces online TV shows, Movies, Radio, and create high quality websites for companies of all sizes. He's been playing the piano for churches, weddings, special occasions for 15 years. He's also a songwriter, screenwriter, and very savvy webmaster.