Beat Your Competition to Get That Great Job!
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Beat Your Competition to Get That Great Job!

How people in their 20s can beat their peers to land a great job by convincing the hiring manager to offer them the job!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
204 students enrolled
Created by Glory Borgeson
Last updated 10/2015
English
Current price: $19 Original price: $175 Discount: 89% off
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 11 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • A competitive advantage over others in your career field who are going for the same jobs
  • An understanding of who the hiring manager is and what he or she wants so that you can market directly to them
  • Strategies for getting help from people in your network - successfully
  • Step-by-step plan for using LinkedIn strategically in ways you probably haven't thought of yet
  • Insight into "HR tricks" that they use to eliminate job candidates
  • Practical plans for preparing for interviews, phone calls, and other meetings
  • Your own answers to interview questions you're likely to be asked
  • Confidence going into interviews because you'll know what to say and how to say it
  • Strategies for creating the best impression on your interviewers
  • Ideas for how to ask for the job
View Curriculum
Requirements
  • Students need to be open to networking and learning new ways of approaching hiring managers.
Description

If you're in your 20s, you might already know that your age group has the highest rates of unemployment and underemployment. There might be 100 job candidates (or more!) pursuing one job in your career field.

How do you stand out as the job candidate they should hire?

After finishing this course, you'll know how to:

  • Meet more people who hold the keys to great jobs in your career field.
  • Get people in your network to connect you to VIPs.
  • Update your LinkedIn profile so that it draws people in.
  • Use LinkedIn strategically to help you get introductions to people at companies you're interested in.
  • Have meaningful conversations with people you've just met so that people at key companies (& especially the hiring managers) become interested in you.
  • Ace different types of interviews!
  • Ask for the job.
  • Beat your competition to get the job!


Content and Overview

In more than 65 lectures and nearly 5 hours of video, this course takes you through an entire process that is designed to get the attention of hiring managers (and the people who know them) in a positive way.

As a business coach, consultant, author, and speaker, I've spent many years in the corporate world as either an employee or consultant. I've been a leader of a career transition group (alongside other leaders who were recruiters, HR leaders, and corporate leaders) where we helped hundreds of people find and land great jobs.

I was especially drawn to the difficulties that people in their 20s experienced while trying to land a great job in their career field.

I spoke to many hiring managers to find out what irked them about people in their 20s as employees and as job candidates. I also asked them what they wanted in their younger employees.

They had a lot to say!

I developed this course with you - and your future hiring managers - in mind.

With this course you'll get information that comes from hiring managers and others I've interviewed about career development. You'll learn what to do with this information and how to use it to your best advantage to get a great job in your field!

To your success!

Glory Borgeson


Who is the target audience?
  • People in their 20s who want to find a new job
Curriculum For This Course
70 Lectures
04:47:52
+
Introduction to Job Search Secrets! Get a Great Job - for People in Their 20s
2 Lectures 08:04
+
What You Don't Know Can Hurt You
8 Lectures 18:31

In section 2, we start to get your thoughts molded around the many concepts and strategies for the entire course.

What you don't know can hurt your chances of getting that great job. This lecture helps you get your thoughts around this and is especially important for people in their 20s to grasp.

What Can Possibly Hurt You?
03:04

There are two main problems that people in their 20s usually have when it comes to getting help finding a job from their network. In this lecture we lay the groundwork about these problems.

the Two-Part Career Problem of 20-Somethings
01:35

In this lecture, we introduce the idea about marketing products and how that compares to marketing yourself to the people who will hire you.

Preview 02:43

If you don't take the initiative to market yourself, other people will decide who you are and what you're about. Truly, you don't want anyone else to do that for you! In this lecture, you'll start to develop your own thoughts around who you are and what you're about. Get it? Your own thought - not someone else's!

What Can Happen if Other People Control Your Reputation - Your Personal Brans?
05:33

Many hiring managers share stories and read about people in your age group doing crazy things in the workplace. Too many of them are biased! In this lecture, we look at the problem briefly and start to discuss how you're going to change their minds.

What are Some of the Biggest Career Problems for Young Adults?
01:43

In this lecture, we delve a bit more into the concepts of product marketing and comparing it to marketing yourself for a great job.

What is This "Branding Thing" All About?
02:28

What is your reputation - your personal brand - all about? Some people think it's about one thing, some think it's about much more. This lecture introduces you to the thinking that is "out there".

A Few More Things Before We're Ready to Move On
01:06

An Idea for the Rest of the Course
00:19
+
You Actually Have "Customers"
5 Lectures 12:09

Yep. Please watch this first before watching the rest of this section!

Watch this First Before the Rest of this Section!
00:51

Much like any product for sale in the world, you have a target market. In this lecture, you'll get ideas about who is in your target market. (It's more than just the hiring managers!)

"What" or "Who" is Your Target Market?
02:44

In this lecture, you'll go through exercises designed to help you determine who your target market is in general and who they are actually - as in real people.

Determine Who is in Your Target Market
03:15

In this lecture, you'll go through several exercises that help you define your target market - leading down to what they want in a job candidate.

Figure Out What Your Target Market Wants
04:40

Section Summary
00:39
+
Figure Out How Others See You
4 Lectures 18:49

It's important to find out what others think of when they think of you. In this lecture, we start to get your thoughts around this concept.

Who Are You? What Do You Offer the World?
03:13

Getting an idea of what other people in their 20s are doing - and how hiring managers "see" it - is important when working on your "brand" that you "sell" to a hiring manager. In this lecture, you'll review some of the common issues, how to resolve them, and how HR reps and hiring managers check you out online.

A Common Problem for Younger Adults that You Must Solve
09:17

In this lecture, you'll go through a few exercises that help you to understand how other people "see" you. If the result is not how you want people to view you, you'll also learn about ways to fix that.

How Do Other People "See" You?
05:49

Section Summary
00:30
+
Many People Want the Same Job as You Want: How Can You Win?
5 Lectures 16:33

There are a lot of people who want the same job you want. How can you win the job?

In this lecture, you'll start to learn about beating your competition to get the job. Just like the people who market products, you need to know a lot about your competitors if you're going to win.

Analyze Your Competition
02:36

Your competitors are making a lot of mistakes out there in the work world - both on-the-job and during interviews. In this lecture, you'll find out about the most common mistakes they're making and about how you can beat them by doing the opposite.

Mistakes Your Competitors are Making
08:05

Product brand managers compare their product's strengths and weaknesses against their competitor's product's strengths and weaknesses. In this lecture, you'll perform several exercises designed to draw out the same for you and your most common competitors. At the end, you'll then formulate summaries that show how you beat your competition.

Continue Analyzing Your Competition Against Yourself
03:20

In this lecture, you'll pull together much of the work you've done to this point.

What Do You Do With This Information?
02:05

Section Summary
00:27
+
Will the Way You Look Help You Be Successful?
7 Lectures 22:54

How a product looks to us often leads us to buy it. Likewise, how you look affects hiring managers and others in your target market. In this lecture, you'll start to develop your visual brand.

What is Your "Visual Brand" and How Does it Affect Your Interview?
08:25

In this lecture, the men will get special treatment! You'll review what hiring managers say is important to them when hiring a man in his 20s.

For Men Only!
03:27

In this lecture, the women get a turn! You'll find out what is important to hiring managers regarding your visual brand.

For Women Only!
02:26

In this lecture, you'll find out a few more things that are important for your visual brand, according to hiring managers (for both men and women).

More About Your Looks for the Job Interview
01:56

After you get the job, your work on your "visual brand" continues. In fact, it never ends! In this lecture, you'll find out what is important about your "visual brand" after you land that great job.

Your Visual Brand After You Get the Job
03:07

In this lecture, you'll learn how to take a visual inventory of yourself every few years.

Take a Visual Inventory of Yourself
02:47

Section Summary
00:46
+
Will the Way You Speak and Write Help You Be Successful?
6 Lectures 21:28

Your "verbal identity" is about what you say and what you write. In this lecture, you'll get an introduction to what this means for you.

Your Verbal Identity
01:16

In this lecture, you'll learn how your written communications affect your brand, how you can impress your interviewers with your brand following an interview, and how to have a great "verbal identity" after you get the job.

Written Communications and How They Reflect on You
05:30

The other part of your "verbal identity" is your spoken communications. In this lecture, you'll learn ideas for improving your spoken word (how to practice!) and how to speak well during your interview.

Included are real-life examples from interviews that occurred between a hiring manager and a job candidate in his or her 20s. These examples are the "don't"s, followed up by commentary from Glory.

Spoken Communications and How They Reflect on You
10:06

Your voice is part of your "verbal brand". In this lecture, you'll learn how to work on your voice to help you with sound, speech patterns, and other "verbal things" that might create a poor impression on a hiring manager.

How to Make Your Voice a Great Part of Your Verbal Brand
01:37

You usually get one shot to do a great job during an interview. In this lecture, you'll learn several ideas regarding what you can say during an interview that will put you in a positive light with the interviewer. You'll brainstorm ideas, flesh them out, and then decide how you'll start talking about it, what you'll say, and how you'll end it.

Tie Your Verbal Brand Into Your Interview
02:41

Section Summary
00:18
+
Create Your Brand Statement
6 Lectures 22:04

In this lecture, you'll lay the groundwork for creating a brand statement that encompasses your brand.

What are "Brand Messages"?
04:52

In this lecture, you'll go through several exercises designed to get your creative juices flowing. You'll figure out how to "wow" your target market people with who you are, what you say, and what you offer a company that hires you.

Get to Work on Your Own Brand Message
04:13

It's time to start creating your brand statement! Since it's a lot to cover, it's presented in three separate lectures. This lecture is "Part 1".

Create Your Personal Brand Statement - Part 1
02:38

Continue creating your brand statement in this lecture! This is "Part 2".

Create Your Personal Brand Statement - Part 2
04:35

Continue creating your brand statement in this lecture. This is "Part 3" where you'll pull it together!

Create Your Personal Brand Statement - Part 3
05:20

Section Summary
00:26
+
How You Can Get Known By Your Target Market "Customers"
4 Lectures 15:41

Just like product brand managers want us to buy their products (because we remember their products!), you want your target market to remember you and hire you. (Or refer you for a great job to someone else.) In this lecture, you'll get your thoughts around this idea so that you are known (in a good way) by your target market people.

What is Marketing "Visibility"?
03:01

There are certain V.I.P.s ("very important people") who need to know who you are. Or, you might say - you need for them to know who you are. In this lecture, you'll identify who these V.I.P.s are and what that means for your job search.

Who are Your V.I.P.s?
10:33

After you get the job, you will still need to be visible. In this lecture, you'll find out how to remain visible to your target market people.

How to Be Visible After You Get the Job
01:33

Section Summary
00:34
+
Pull It All Together!
1 Lecture 04:21

In this lecture, you'll learn how to decide what you're going to do in order to move forward with your job search.

What Are You Going to Do Next?
04:21
3 More Sections
About the Instructor
Glory Borgeson
4.5 Average rating
15 Reviews
789 Students
2 Courses
Business Coach, Consultant, Author

Glory Borgeson is a business coach, author of several business books, and speaker with over 25 years' experience in the business world. She works with corporate leaders who want to take their career to the next level and business owners who want to bust through their own plateau to the next level of growth.