If you're in your 20s, you might already know that your age group has the highest rates of unemployment and underemployment. There might be 100 job candidates (or more!) pursuing one job in your career field.
How do you stand out as the job candidate they should hire?
After finishing this course, you'll know how to:
Content and Overview
In more than 65 lectures and nearly 5 hours of video, this course takes you through an entire process that is designed to get the attention of hiring managers (and the people who know them) in a positive way.
As a business coach, consultant, author, and speaker, I've spent many years in the corporate world as either an employee or consultant. I've been a leader of a career transition group (alongside other leaders who were recruiters, HR leaders, and corporate leaders) where we helped hundreds of people find and land great jobs.
I was especially drawn to the difficulties that people in their 20s experienced while trying to land a great job in their career field.
I spoke to many hiring managers to find out what irked them about people in their 20s as employees and as job candidates. I also asked them what they wanted in their younger employees.
They had a lot to say!
I developed this course with you - and your future hiring managers - in mind.
With this course you'll get information that comes from hiring managers and others I've interviewed about career development. You'll learn what to do with this information and how to use it to your best advantage to get a great job in your field!
To your success!
In section 2, we start to get your thoughts molded around the many concepts and strategies for the entire course.
What you don't know can hurt your chances of getting that great job. This lecture helps you get your thoughts around this and is especially important for people in their 20s to grasp.
There are two main problems that people in their 20s usually have when it comes to getting help finding a job from their network. In this lecture we lay the groundwork about these problems.
In this lecture, we introduce the idea about marketing products and how that compares to marketing yourself to the people who will hire you.
If you don't take the initiative to market yourself, other people will decide who you are and what you're about. Truly, you don't want anyone else to do that for you! In this lecture, you'll start to develop your own thoughts around who you are and what you're about. Get it? Your own thought - not someone else's!
Many hiring managers share stories and read about people in your age group doing crazy things in the workplace. Too many of them are biased! In this lecture, we look at the problem briefly and start to discuss how you're going to change their minds.
In this lecture, we delve a bit more into the concepts of product marketing and comparing it to marketing yourself for a great job.
What is your reputation - your personal brand - all about? Some people think it's about one thing, some think it's about much more. This lecture introduces you to the thinking that is "out there".
Yep. Please watch this first before watching the rest of this section!
Much like any product for sale in the world, you have a target market. In this lecture, you'll get ideas about who is in your target market. (It's more than just the hiring managers!)
In this lecture, you'll go through exercises designed to help you determine who your target market is in general and who they are actually - as in real people.
In this lecture, you'll go through several exercises that help you define your target market - leading down to what they want in a job candidate.
It's important to find out what others think of when they think of you. In this lecture, we start to get your thoughts around this concept.
Getting an idea of what other people in their 20s are doing - and how hiring managers "see" it - is important when working on your "brand" that you "sell" to a hiring manager. In this lecture, you'll review some of the common issues, how to resolve them, and how HR reps and hiring managers check you out online.
In this lecture, you'll go through a few exercises that help you to understand how other people "see" you. If the result is not how you want people to view you, you'll also learn about ways to fix that.
There are a lot of people who want the same job you want. How can you win the job?
In this lecture, you'll start to learn about beating your competition to get the job. Just like the people who market products, you need to know a lot about your competitors if you're going to win.
Your competitors are making a lot of mistakes out there in the work world - both on-the-job and during interviews. In this lecture, you'll find out about the most common mistakes they're making and about how you can beat them by doing the opposite.
Product brand managers compare their product's strengths and weaknesses against their competitor's product's strengths and weaknesses. In this lecture, you'll perform several exercises designed to draw out the same for you and your most common competitors. At the end, you'll then formulate summaries that show how you beat your competition.
In this lecture, you'll pull together much of the work you've done to this point.
How a product looks to us often leads us to buy it. Likewise, how you look affects hiring managers and others in your target market. In this lecture, you'll start to develop your visual brand.
In this lecture, the men will get special treatment! You'll review what hiring managers say is important to them when hiring a man in his 20s.
In this lecture, the women get a turn! You'll find out what is important to hiring managers regarding your visual brand.
In this lecture, you'll find out a few more things that are important for your visual brand, according to hiring managers (for both men and women).
After you get the job, your work on your "visual brand" continues. In fact, it never ends! In this lecture, you'll find out what is important about your "visual brand" after you land that great job.
In this lecture, you'll learn how to take a visual inventory of yourself every few years.
Your "verbal identity" is about what you say and what you write. In this lecture, you'll get an introduction to what this means for you.
In this lecture, you'll learn how your written communications affect your brand, how you can impress your interviewers with your brand following an interview, and how to have a great "verbal identity" after you get the job.
The other part of your "verbal identity" is your spoken communications. In this lecture, you'll learn ideas for improving your spoken word (how to practice!) and how to speak well during your interview.
Included are real-life examples from interviews that occurred between a hiring manager and a job candidate in his or her 20s. These examples are the "don't"s, followed up by commentary from Glory.
Your voice is part of your "verbal brand". In this lecture, you'll learn how to work on your voice to help you with sound, speech patterns, and other "verbal things" that might create a poor impression on a hiring manager.
You usually get one shot to do a great job during an interview. In this lecture, you'll learn several ideas regarding what you can say during an interview that will put you in a positive light with the interviewer. You'll brainstorm ideas, flesh them out, and then decide how you'll start talking about it, what you'll say, and how you'll end it.
In this lecture, you'll lay the groundwork for creating a brand statement that encompasses your brand.
In this lecture, you'll go through several exercises designed to get your creative juices flowing. You'll figure out how to "wow" your target market people with who you are, what you say, and what you offer a company that hires you.
It's time to start creating your brand statement! Since it's a lot to cover, it's presented in three separate lectures. This lecture is "Part 1".
Continue creating your brand statement in this lecture! This is "Part 2".
Continue creating your brand statement in this lecture. This is "Part 3" where you'll pull it together!
Just like product brand managers want us to buy their products (because we remember their products!), you want your target market to remember you and hire you. (Or refer you for a great job to someone else.) In this lecture, you'll get your thoughts around this idea so that you are known (in a good way) by your target market people.
There are certain V.I.P.s ("very important people") who need to know who you are. Or, you might say - you need for them to know who you are. In this lecture, you'll identify who these V.I.P.s are and what that means for your job search.
After you get the job, you will still need to be visible. In this lecture, you'll find out how to remain visible to your target market people.
In this lecture, you'll learn how to decide what you're going to do in order to move forward with your job search.
Glory Borgeson is a business coach, author of several business books, and speaker with over 25 years' experience in the business world. She works with corporate leaders who want to take their career to the next level and business owners who want to bust through their own plateau to the next level of growth.