Beat Your Competition to Get That Great Job!

How people in their 20s can beat their peers to land a great job by convincing the hiring manager to offer them the job!
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  • Lectures 70
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

If you're in your 20s, you might already know that your age group has the highest rates of unemployment and underemployment. There might be 100 job candidates (or more!) pursuing one job in your career field.

How do you stand out as the job candidate they should hire?

After finishing this course, you'll know how to:

  • Meet more people who hold the keys to great jobs in your career field.
  • Get people in your network to connect you to VIPs.
  • Update your LinkedIn profile so that it draws people in.
  • Use LinkedIn strategically to help you get introductions to people at companies you're interested in.
  • Have meaningful conversations with people you've just met so that people at key companies (& especially the hiring managers) become interested in you.
  • Ace different types of interviews!
  • Ask for the job.
  • Beat your competition to get the job!

Content and Overview

In more than 65 lectures and nearly 5 hours of video, this course takes you through an entire process that is designed to get the attention of hiring managers (and the people who know them) in a positive way.

As a business coach, consultant, author, and speaker, I've spent many years in the corporate world as either an employee or consultant. I've been a leader of a career transition group (alongside other leaders who were recruiters, HR leaders, and corporate leaders) where we helped hundreds of people find and land great jobs.

I was especially drawn to the difficulties that people in their 20s experienced while trying to land a great job in their career field.

I spoke to many hiring managers to find out what irked them about people in their 20s as employees and as job candidates. I also asked them what they wanted in their younger employees.

They had a lot to say!

I developed this course with you - and your future hiring managers - in mind.

With this course you'll get information that comes from hiring managers and others I've interviewed about career development. You'll learn what to do with this information and how to use it to your best advantage to get a great job in your field!

To your success!

Glory Borgeson

What are the requirements?

  • Students need to be open to networking and learning new ways of approaching hiring managers.

What am I going to get from this course?

  • A competitive advantage over others in your career field who are going for the same jobs
  • An understanding of who the hiring manager is and what he or she wants so that you can market directly to them
  • Strategies for getting help from people in your network - successfully
  • Step-by-step plan for using LinkedIn strategically in ways you probably haven't thought of yet
  • Insight into "HR tricks" that they use to eliminate job candidates
  • Practical plans for preparing for interviews, phone calls, and other meetings
  • Your own answers to interview questions you're likely to be asked
  • Confidence going into interviews because you'll know what to say and how to say it
  • Strategies for creating the best impression on your interviewers
  • Ideas for how to ask for the job

Who is the target audience?

  • People in their 20s who want to find a new job

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Job Search Secrets! Get a Great Job - for People in Their 20s
Welcome to Job Search Secrets for Getting a Great Job! - for People In Their 20s
Here is a Job Search Secret No One Told You!
Section 2: What You Don't Know Can Hurt You

In section 2, we start to get your thoughts molded around the many concepts and strategies for the entire course.

What you don't know can hurt your chances of getting that great job. This lecture helps you get your thoughts around this and is especially important for people in their 20s to grasp.


There are two main problems that people in their 20s usually have when it comes to getting help finding a job from their network. In this lecture we lay the groundwork about these problems.


In this lecture, we introduce the idea about marketing products and how that compares to marketing yourself to the people who will hire you.


If you don't take the initiative to market yourself, other people will decide who you are and what you're about. Truly, you don't want anyone else to do that for you! In this lecture, you'll start to develop your own thoughts around who you are and what you're about. Get it? Your own thought - not someone else's!


Many hiring managers share stories and read about people in your age group doing crazy things in the workplace. Too many of them are biased! In this lecture, we look at the problem briefly and start to discuss how you're going to change their minds.


In this lecture, we delve a bit more into the concepts of product marketing and comparing it to marketing yourself for a great job.


What is your reputation - your personal brand - all about? Some people think it's about one thing, some think it's about much more. This lecture introduces you to the thinking that is "out there".

An Idea for the Rest of the Course
Section 3: You Actually Have "Customers"

Yep. Please watch this first before watching the rest of this section!


Much like any product for sale in the world, you have a target market. In this lecture, you'll get ideas about who is in your target market. (It's more than just the hiring managers!)


In this lecture, you'll go through exercises designed to help you determine who your target market is in general and who they are actually - as in real people.


In this lecture, you'll go through several exercises that help you define your target market - leading down to what they want in a job candidate.

Section Summary
Section 4: Figure Out How Others See You

It's important to find out what others think of when they think of you. In this lecture, we start to get your thoughts around this concept.


Getting an idea of what other people in their 20s are doing - and how hiring managers "see" it - is important when working on your "brand" that you "sell" to a hiring manager. In this lecture, you'll review some of the common issues, how to resolve them, and how HR reps and hiring managers check you out online.


In this lecture, you'll go through a few exercises that help you to understand how other people "see" you. If the result is not how you want people to view you, you'll also learn about ways to fix that.

Section Summary
Section 5: Many People Want the Same Job as You Want: How Can You Win?

There are a lot of people who want the same job you want. How can you win the job?

In this lecture, you'll start to learn about beating your competition to get the job. Just like the people who market products, you need to know a lot about your competitors if you're going to win.


Your competitors are making a lot of mistakes out there in the work world - both on-the-job and during interviews. In this lecture, you'll find out about the most common mistakes they're making and about how you can beat them by doing the opposite.


Product brand managers compare their product's strengths and weaknesses against their competitor's product's strengths and weaknesses. In this lecture, you'll perform several exercises designed to draw out the same for you and your most common competitors. At the end, you'll then formulate summaries that show how you beat your competition.


In this lecture, you'll pull together much of the work you've done to this point.

Section Summary
Section 6: Will the Way You Look Help You Be Successful?

How a product looks to us often leads us to buy it. Likewise, how you look affects hiring managers and others in your target market. In this lecture, you'll start to develop your visual brand.


In this lecture, the men will get special treatment! You'll review what hiring managers say is important to them when hiring a man in his 20s.


In this lecture, the women get a turn! You'll find out what is important to hiring managers regarding your visual brand.


In this lecture, you'll find out a few more things that are important for your visual brand, according to hiring managers (for both men and women).


After you get the job, your work on your "visual brand" continues. In fact, it never ends! In this lecture, you'll find out what is important about your "visual brand" after you land that great job.


In this lecture, you'll learn how to take a visual inventory of yourself every few years.

Section Summary
Section 7: Will the Way You Speak and Write Help You Be Successful?

Your "verbal identity" is about what you say and what you write. In this lecture, you'll get an introduction to what this means for you.


In this lecture, you'll learn how your written communications affect your brand, how you can impress your interviewers with your brand following an interview, and how to have a great "verbal identity" after you get the job.


The other part of your "verbal identity" is your spoken communications. In this lecture, you'll learn ideas for improving your spoken word (how to practice!) and how to speak well during your interview.

Included are real-life examples from interviews that occurred between a hiring manager and a job candidate in his or her 20s. These examples are the "don't"s, followed up by commentary from Glory.


Your voice is part of your "verbal brand". In this lecture, you'll learn how to work on your voice to help you with sound, speech patterns, and other "verbal things" that might create a poor impression on a hiring manager.


You usually get one shot to do a great job during an interview. In this lecture, you'll learn several ideas regarding what you can say during an interview that will put you in a positive light with the interviewer. You'll brainstorm ideas, flesh them out, and then decide how you'll start talking about it, what you'll say, and how you'll end it.

Section Summary
Section 8: Create Your Brand Statement

In this lecture, you'll lay the groundwork for creating a brand statement that encompasses your brand.


In this lecture, you'll go through several exercises designed to get your creative juices flowing. You'll figure out how to "wow" your target market people with who you are, what you say, and what you offer a company that hires you.


It's time to start creating your brand statement! Since it's a lot to cover, it's presented in three separate lectures. This lecture is "Part 1".


Continue creating your brand statement in this lecture! This is "Part 2".


Continue creating your brand statement in this lecture. This is "Part 3" where you'll pull it together!

Section Summary
Section 9: How You Can Get Known By Your Target Market "Customers"

Just like product brand managers want us to buy their products (because we remember their products!), you want your target market to remember you and hire you. (Or refer you for a great job to someone else.) In this lecture, you'll get your thoughts around this idea so that you are known (in a good way) by your target market people.


There are certain V.I.P.s ("very important people") who need to know who you are. Or, you might say - you need for them to know who you are. In this lecture, you'll identify who these V.I.P.s are and what that means for your job search.


After you get the job, you will still need to be visible. In this lecture, you'll find out how to remain visible to your target market people.

Section Summary
Section 10: Pull It All Together!

In this lecture, you'll learn how to decide what you're going to do in order to move forward with your job search.

Section 11: Use LinkedIn Effectively During Your Job Search

Please don't miss the LinkedIn section!

(This was recorded in September 2015. Please keep in mind that LinkedIn changes their site almost weekly!)


People will be looking at your LinkedIn profile. You need to make sure it has basic information. Also, in order for recruiters to find you on LinkedIn with their own searches, you need to make sure you have all of the sections created properly with keywords. In this lecture, we review all of these things.


In this lecture, we review why connecting to as many people you know as possible is important and how it affects your job search downstream, plus how to do it properly (for example, with "LinkedIn ettiquette").


Joining groups on LinkedIn in a strategic manner is really helpful when you're job hunting. In this lecture, you'll learn how to use groups strategically when you're in a job search.


Recruiters look at a job candidate's LinkedIn profile and review what other people have written as recommendations. In this lecture, you'll learn the proper ways to request a recommendation. Also, it's really great to write recommendations for other people you've worked with in the past. You'll learn how to do that, too.


You don't necessarily want to receive congratulatory messages from your LinkedIn contacts every time you make a change to your profile. If you don't want that to happen, you'll learn in this lecture what to do before you make changes to your profile.


Do not miss this lecture! It's so important to network your way in to a company you're interested in - at first to simply have brief conversations with people at the company (before you interview or have any conversations with HR or the hiring manager). In this lecture, you'll learn how to use LinkedIn to network your way into the companies you're interested in and what to do once you start your research.


No section on LinkedIn would be complete without reviewing how to customize your LinkedIn visibility. In this lecture, you'll learn about the main areas you might want to tweak or set in LinkedIn.

(This was recorded in September 2015. Please keep in mind that LinkedIn changes their site almost weekly!)


There are two main ways to use LinkedIn to stay in front of your network. In this lecture, you'll learn how to use LinkedIn to remain "top of mind" to your network most effectively.


If recruiters can't find you on LinkedIn, or if their search leads to your profile being on page 10, they not going to contact you about an open position. In this lecture, you'll learn how recruiters use LinkedIn to search for job candidates when they have a position to fill. You'll see how they use particular fields and how you can increase your chances of being found. (This works in conjunction with the previous lectures in this course!)


LinkedIn has made it possible for you to download all of your contacts ("connections") to a CSV file. A few data fields are included in the download. Then you can use the CSV file to convert it to an Excel file, and then use the data more conveniently for your job search.

Section Summary
Section 12: Ace Your Interview!
Introduction to the "Ace Your Interview" Section

In this lecture, you'll learn how to find out what your target market hiring managers want and how to "sell" that to them.


Don't you hate that question? (I know - it's actually a statement, not a question.) In any case, job candidates usually do a poor job of answering "Tell me about yourself." In this lecture, you'll learn how to craft a brief response that tells the interviewer what they really want to hear.


I'm so happy to be able to share with you the HR tricks that one HR leader told me she used for years! They're always looking for reasons to take you off of the list of job candidates. In this lecture, I share with you these "HR tricks" so that you can prepare for it.


Another HR leader shared her plan to ace the behavioral interview! In this lecture, you'll determine the likely topic areas you'll be asked to address and come up with a solution that includes exactly what the interviewer is looking for in terms of your answers to their behavioral interview questions.


All smart job candidates arrive at the interview with plenty of smart questions to ask the interviewer. In this lecture, you'll learn about many questions you can be ready to ask.


Some of you already have a job. In this lecture, we'll review some "do's" and "don'ts" for what to do and what to avoid when you have a job but you're job hunting.


You don't want to leave an interview without asking certain questions! In this lecture, you'll learn what those questions are and you learn how to prepare yourself to make sure you ask them before the interviewer ends the interview and you suddenly realize you didn't ask!

Section Summary
Section 13: Bonus Section
Bonus from Glory!

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Instructor Biography

Glory Borgeson, Business Coach, Consultant, Author

Glory Borgeson is a business coach, author of several business books, and speaker with over 25 years' experience in the business world. She works with corporate leaders who want to take their career to the next level and business owners who want to bust through their own plateau to the next level of growth.

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