"Should be essential training for anybody working in online content provision, from bloggers to PRs (and everyone in between!). I had no previous knowledge or experience but within 20 minutes I was filming interviews and b-roll footage"
Jo Waters - PR Communications Specialist (BBC, Digital UK, Arts Council England)
IDEAL FOR BRAND CONSCIOUS ENTREPRENEURS, FREELANCERS, BLOGGERS AND PR PROFESSIONALS. (Or anyone with a passion or message they want to share)
The video revolution is not some distant event about to happen in the future, in fact it's already happened…yesterday. And today it's in full bloom, exploding supersonic fast across the social media and web landscape.
IN THIS COURSE YOU WILL DISCOVER:
# Avoid the overwhelm with this step by step proven blueprint to becoming a prolific video content producer today.
# Simple tips to plan your video to save you hours and achieve fast results.
# Discover the accessories and apps that will improve the look and feel of your videos for minimum cost.
# Discover the 3 x step picture drill to achieve amazing video quality.
# Embrace the 5 x filming habits and dramatically improve your videos.
# Discover the essential tools you really need and save both time and money.
# Learn the shooting matrix for making your videos visually exciting and cinematic.
# Learn how to edit your videos using Apple's free software and our easy tips to create impact.
# Capture the DNA of your brand with video for posting on your website and social media platforms.
# Attract your ideal clients, grow your online community and build your credibility with the power of video.
# Full of practical exercises along the way so that in no time you'll be creating your first video... the first of many.
# Lifetime access and free updates.
If you're not using online video you need to get moving now or you'll be left behind. Once you decide to take action and ride this wave the benefits to your brand are massive.
Online video not only boosts sales and increases your SEO ranking but has been shown to create a long-lasting and positive impression of your company, helping customers to understand and engage with your brand.
" this course brings us a complete playbook for success in this ever more popular medium of content creation."
Dave Thackeray - Communications Director/ UK Ambassador of European Podcast Award
BUT WHERE DO YOU START AND HOW?
It's expensive to hire a video production company and poor quality homemade videos can do more harm than good to your brand.
Busy professionals like yourself need a game-plan that they can implement fast.
This is a well-tested and trusted programme designed to give you a roadmap so you don't get lost or overwhelmed. A practical step by step blueprint to help you produce high-quality short videos for your website and social media platforms using tools you already have at your disposal.
The iPad and iPhone are ideal for getting your foot on the video content ladder. We'll give you simple tools and techniques so YOU can shoot amazing videos that will help give your brand a high end look and feel, as well as grow your army of followers.
"He actually makes this process look fun and easy. What I also appreciated is the exercise after each bit that helps you play around and to experience the specific part of video creation that you are learning about."
Erika Gombosova - Natural Woman Blog (NYC)
THIS COURSE IS IDEAL FOR:
For brand conscious entrepreneurs, freelancers, and bloggers who care about the look and feel of their brand. It's also ideal for PR Professionals, educators and students who want to get started on creating video content to populate their website and social media platforms.
If you're prepared to embrace a new mindset and take action this course will allow you to start producing eye-catching video content straight away and take your brand to new audiences worldwide.
Start your journey today and begin putting this game-plan into action, you may even have some fun along the way!
In this lecture we will establish our game-plan for the course and see a sample of a video that will be used as a case study through out the course to illustrate the video production process.
Your first mission should you accept it.
Find out how the Chef mindset will make you more productive when making videos.
Planning your video will save you hours if not days of your precious time in making your video.If you try to skip this part of the process at the beginning you will pay for it many times over later on when you arrive at the editing stage.
Check out the "Resource and Downloads" Section to download the "Video Planning Template".
Now it's time to start getting your plan together and complete so your ready to take effective action.
The two main criteria for buying essential gear is to improve stabilisation of video and sound quality. Let's look at the different options, starting with stabilisation and then exploring tools to improve sound quality.
Go to the "Resources and Downloads" Section to download the PDF "Essential Tools" for links to different tool options.
Discover the 3 x step picture drill. 3 x very simple steps that will greatly improve the quality of your video footage.
Embedding these habits into your filming will save you time and improve the videos you make.
Utilise the Filming matrix to take your video from potentially boring to dynamic and exciting to watch.
Simple preparation that will save you from some pitfalls when you start filming.
When you first come to edit, it can seem like a huge task. The key is to break it down in chunks.
The 3 x step workflow breaks the process down into 3 x activity groups, or activity zones. Each activity zone leads seamless into the other and will reduce overwhelm for you.
Get an overview of the app we will be using to edit your videos in this course.
Your workspace is like the kitchen, here you will prepare, make and decorate your video. Knowing where everything is will save you time and allow you to get on with enjoying the editing process.
This is the heart of editing, where we start to give your video it's shape, flow and structure.
Variety of shots enhance your video,, using this technique you can create the illusion of 2 x cameras, even though you only filmed with one.
Learn this effect for adding a stylised look to your clips, a popular technique used in Hollywood films.
Adding text to make your video look pro is simple and easy with these steps.
The secret sauce that will give your video a high end look.
A useful tool to learn to add that little bit extra to your videos.
Music is a powerful tool to use in video, learn the basics in this short lecture.
Now your ready to share your video with the world, learn the best method to do this that will save you time.
Plenty of inspiration for you to explore in this PDF.
The all in one resource for getting your video plan fast while giving your video focus and clarity.
Make sure you know what ingredients you need to get with this resource.
When you first buy gear and tools make it your first priority to get the basics in place first.
The fast breakdown of the essentials you need to put into action when filming.
John Scotland is a filmmaker, storyteller and media educator with over 12 years experience in both the Arts, non profit and commercial sectors.
He has been involved in a wide range of film production projects - for example creating promotional films for The Royal Liverpool Philharmonic; filming behind the scenes with Kim Kardashian and Marie Helvin for Fashion TV and working for Manchester International Festival on installations for the likes of Marina Abramovic.
His work has taken him to various places overseas such as Indonesia, USA, Europe and Brazil.
Clients have included Apple, BBC, TED X, FACT, Manchester Art Gallery, Royal Liverpool Philharmonic, Soho Arts Festival, football clubs such Liverpool, Everton and Tottenham Hotspurs, One Latin Culture, The Princes Trust and Thinking Digital Ltd.
He is passionate about teaching as well as making films, designing and delivering workshops in media production for diverse groups from pensioners to schoolchildren and students with dyslexia.
He specialises in creating behind the scenes films and online video campaigns that are pleasing to the eye while capturing the heart and soul of the characters within the story.
“Working with John Scotland on TEDxLiverpool was an absolute dream. He is hugely professional but also personable. Most importantly, he really cares about the video content he produces.
We were hosting Sir Ken Robinson who was doing his first-ever TEDx event so it was critical that we captured the day perfectly. John thoroughly exceeded our high expectations so I couldn't recommend him more highly if you're considering a collaboration with him."
Herb Kim – Founder & CEO of Thinking Digital Limited
John is a great filmmaker, extremely well organised and a pleasure to work with, I recommend him for any project that includes filmmaking, production and training. He is astute, fastidious and determined to deliver a great product.
- Roger McKinley
FACT, Foundation for Art and Creative Technology