Marketing to Introverts
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Marketing to Introverts

How to Attract and Keep the Reserved 50% as Customers
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Created by Marcia Yudkin
Last updated 7/2017
English
Curiosity Sale
Current price: $10 Original price: $35 Discount: 71% off
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Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how personality figures into shopping and buying preferences
  • Know how to appeal to and work with introverts as well as extroverts
  • Be more sensitive to the challenges and strengths of introverts
View Curriculum
Requirements
  • No
Description

Increase your understanding of psychological diversity and its impact in business.

If you’re in business and love hanging out with other people as much as you can, it’s essential to recognize that not all customers think and feel as you do.  Some 25 to 50 percent of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

In this groundbreaking 90-minute course, learn about introverts’ attitudes, behavior, preferences and beliefs as they pertain to buying products and services and carrying on business relationships.  Find out which stereotypes of introverts are myths and which correspond to actual tendencies. 

Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing and more.  Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of their introvert clients and colleagues.

Just a few of the eye-opening and useful points you'll learn:

  • Why being an introvert is not a deficiency, a disability or a condition that can be "fixed"
  • Should you go out of your way to welcome both extroverts and introverts? (Surprisingly, that depends...)
  • The "bigger is better" bias and how it affects introverts
  • Why aggressive friendliness can backfire with some of your customers
  • The pauses that help introverts participate fully in interactions
  • The importance of trust for introverts
  • Consequences of relying too heavily on what marketers call "social proof"
  • Extrovert/introvert differences on privacy
  • An alternative to pushy marketing and why it succeeds with introverts

Author Marcia Yudkin, who has published well over a dozen books on business and communication, estimates that 70-75 percent of her clients over the decades have been introverts.  Marketing to Introverts incorporates results of surveys and interviews she has conducted as well as her observations and quotes from experts.

After implementing the suggestions in this course, you’ll experience fewer interpersonal misunderstandings and conflicts.  You’ll make better connections with a wider swath of people and enjoy more productive business relationships.  You may expand your flexibility, empathy and offering options.  And the payoff will include more relaxed and satisfied customers who stick with you.

Who is the target audience?
  • Anyone who markets a business or themselves
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Curriculum For This Course
9 Lectures
01:31:09
+
Introduction
1 Lecture 14:29
+
What Marketers Need to Understand About Introverts
7 Lectures 01:15:03
Myths About Introverts
08:19

Introvert Preferences, Tendencies and Beliefs
14:21

Introvert Preferences, Tendencies and Beliefs (continued)
13:36

Introvert Preferences, Tendencies and Beliefs (continued)
11:49

Marketing to Introverts Case Studies
02:37

Advice for Specific Situations
16:52

Advice for Specific Situations (continued)
07:29
+
Resources for Further Insights on Introverts
1 Lecture 01:37
Resources for Further Insights on Introverts
01:37
About the Instructor
Marcia Yudkin
4.3 Average rating
60 Reviews
2,138 Students
9 Courses
Marketing Coach, Introvert Advocate, Avid Traveler

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.