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Introduction to Web and eCommerce User eXperience Design

Get an overview of the What, Why and How of web and ecommerce user experience design and find out how to learn more.
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20,684 students enrolled
Last updated 3/2013
  • 27 mins on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Understand the key elements of the design of a website user interface that will impact the User eXperience: usability, persuasion and graphic design
Understand why and how the quality of the User eXperience will directly impact the bottom-line of eCommerce websites
Acquire an overview of User eXperience that will provide context for other courses that provide more depth in certain topics
View Curriculum
  • None

This free, 30-minute course provides an introduction and overview to a track of related courses being developed by The Online User eXperience Institute (OUXI), aimed at the small web business owner and other web designers and developers with little or no prior training in web user experience design.  It provides the main foundational points you need to know before taking any of those courses, and they are not repeated in those courses, so please start here.

The concepts taught in this course are expanded upon by other courses in this OUXI curriculum track. The small fee you invest in these other courses could pay off in thousands of dollars in increased revenues from your ecommerce web site.  This course explains how.

In particular, this course provides an overview of the key elements of the design of a web user interface that will impact the user experience: usability, persuasion and graphic design.  It illustrates these elements with concrete examples from real websites.

The course also explains why and how the quality of the user experience will directly impact the bottom-line of eCommerce web sites.  

The mission of OUXI is to provide:

· A broad and comprehensive curriculum of training in designing for the User eXperience

· Consisting of engaging and interactive multimedia courses

· Taught by a consortium of top experts in industry and academia

· Affordable and available

· To anyone, any time, anywhere in the world

· Via the World Wide Web

The Institute will thus serve as a universal portal to the current collective knowledge in the field of designing for the User eXperience.

We have a long term plan for developing the curriculum, laid out on the Course List page on the OUXI website, and are soliciting votes from you, our potential students, to help decide which courses to develop first.

The Institute will also provide a Bookstore, and a portal to other respected professional resources via the Institute Library.


Who is the target audience?
  • Small web business owners and other web designers and developers with little or no prior training in website User eXperience design
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 27:12
Downloadable Course Materials
1 Lecture 00:04
Downloadable Course Materials
Chapter One - Introduction
2 Lectures 02:57

Get a brief introduction to the course.


A definition of the five components that determine the user experience on a website.

What is "User eXperience"?
What Makes a Great User eXperience?
2 Lectures 12:35

Learn the key design factors for a great user experience and what sort of expertise is necessary to achieve them.

What Makes a Great User eXperience?

Consolidate your understanding with concrete examples from real web sites of good and poor usability, persuasion and graphic design.

Show Me
Why is the User eXperience Important?
2 Lectures 07:02

Understand the bottom-line value of an investment in the user experience through a cost-benefit example.

Why is the User eXperience Important?

Learn from web traffic statistics how much room for improvement there is that could be addressed by investing in the user experience.

There is a Great Deal of Room for Improvement
The Process of Designing for the User eXperience
2 Lectures 03:40

Learn why the typical approach to the design of the user experience is wrong and costly.

Websites Typically Evolve the Quality of Their User eXperience

Learn how to approach the design of the user experience in a way that is more efficient and cost-effective.

There is a Natural Order to the Design of a Website User eXperience
1 Lecture 00:53

How to continue your education in user experience design.

About the Instructor
4.0 Average rating
1,286 Reviews
21,151 Students
3 Courses
Internationally recognized consultant, author, and teacher

Deborah J. Mayhew, Ph.D., co-founder and CEO of The Online User eXperience Institute (OUXI) is an internationally recognized consultant, author, teacher and speaker on engineering and designing for the User eXperience.

Deborah was one of the earliest pioneers of the field of software and web user experience. She has been Owner and Principal Consultant at Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to designing and engineering for the User eXperience, since 1986, when she became one of the first independent consultants in her field. 

Deborah's clients have included IBM, AT&T, The World Bank, Hewlett-Packard, Ford Motor Company, American Express, The New York City Police Department, Apple Computer, American Airlines, Texas Instruments, NASA, JP Morgan Chase, The National Cancer Institute, Computer Science Corporation, Siemens, Cisco Systems, the IRS and many others.  Deborah has designed user experiences not only for web sites, but also for traditional desktop software applications, medical technology, scientific instruments, and robots.  She has taught courses in many of her client organizations as well as at many professional conferences.

Deborah holds a B. A. in Psychology from Brown University, an M. A. in Experimental Psychology from the University of Denver and a Ph.D. in Cognitive Psychology from Tufts University. She has authored or co-authored four books on topics in User eXperience engineering, and has contributed chapters to many other books in the field. One popular book is The Usability Engineering Lifecycle. Another recent book is Cost Justifying Usability: An Update for the Internet Age, co-edited with Randolph G. Bias.

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