Introduction to Web and eCommerce User eXperience Design

Get an overview of the What, Why and How of web and ecommerce user experience design and find out how to learn more.
  • Lectures 10
  • Video 1 Hours
  • Skill level beginner level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

This free, 30-minute course provides an introduction and overview to a track of related courses being developed by The Online User eXperience Institute (OUXI), aimed at the small web business owner and other web designers and developers with little or no prior training in web user experience design.  It provides the main foundational points you need to know before taking any of those courses, and they are not repeated in those courses, so please start here.

The concepts taught in this course are expanded upon by other courses in this OUXI curriculum track. The small fee you invest in these other courses could pay off in thousands of dollars in increased revenues from your ecommerce web site.  This course explains how.

In particular, this course provides an overview of the key elements of the design of a web user interface that will impact the user experience: usability, persuasion and graphic design.  It illustrates these elements with concrete examples from real websites.

The course also explains why and how the quality of the user experience will directly impact the bottom-line of eCommerce web sites.  

The mission of OUXI is to provide:

· A broad and comprehensive curriculum of training in designing for the User eXperience

· Consisting of engaging and interactive multimedia courses

· Taught by a consortium of top experts in industry and academia

· Affordable and available

· To anyone, any time, anywhere in the world

· Via the World Wide Web

The Institute will thus serve as a universal portal to the current collective knowledge in the field of designing for the User eXperience.

We have a long term plan for developing the curriculum, laid out on the Course List page on the OUXI website, and are soliciting votes from you, our potential students, to help decide which courses to develop first.

The Institute will also provide a Bookstore, and a portal to other respected professional resources via the Institute Library.


What are the requirements?

  • None

What am I going to get from this course?

  • Over 10 lectures and 27 mins of content!
  • Understand the key elements of the design of a website user interface that will impact the User eXperience: usability, persuasion and graphic design
  • Understand why and how the quality of the User eXperience will directly impact the bottom-line of eCommerce websites
  • Acquire an overview of User eXperience that will provide context for other courses that provide more depth in certain topics

What is the target audience?

  • Small web business owners and other web designers and developers with little or no prior training in website User eXperience design

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Downloadable Course Materials
Section 1: Chapter One - Introduction

Get a brief introduction to the course.


A definition of the five components that determine the user experience on a website.

Section 2: What Makes a Great User eXperience?

Learn the key design factors for a great user experience and what sort of expertise is necessary to achieve them.


Consolidate your understanding with concrete examples from real web sites of good and poor usability, persuasion and graphic design.

Section 3: Why is the User eXperience Important?

Understand the bottom-line value of an investment in the user experience through a cost-benefit example.


Learn from web traffic statistics how much room for improvement there is that could be addressed by investing in the user experience.

Section 4: The Process of Designing for the User eXperience

Learn why the typical approach to the design of the user experience is wrong and costly.


Learn how to approach the design of the user experience in a way that is more efficient and cost-effective.

Section 5: Summary

How to continue your education in user experience design.

Instructor Biography

Deborah J. Mayhew , Internationally recognized consultant, author, and teacher

Deborah J. Mayhew, Ph.D., co-founder and CEO of The Online User eXperience Institute (OUXI) is an internationally recognized consultant, author, teacher and speaker on engineering and designing for the User eXperience.

Deborah was one of the earliest pioneers of the field of software and web user experience. She has been Owner and Principal Consultant at Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to designing and engineering for the User eXperience, since 1986, when she became one of the first independent consultants in her field. 

Deborah's clients have included IBM, AT&T, The World Bank, Hewlett-Packard, Ford Motor Company, American Express, The New York City Police Department, Apple Computer, American Airlines, Texas Instruments, NASA, JP Morgan Chase, The National Cancer Institute, Computer Science Corporation, Siemens, Cisco Systems, the IRS and many others.  Deborah has designed user experiences not only for web sites, but also for traditional desktop software applications, medical technology, scientific instruments, and robots.  She has taught courses in many of her client organizations as well as at many professional conferences.

Deborah holds a B. A. in Psychology from Brown University, an M. A. in Experimental Psychology from the University of Denver and a Ph.D. in Cognitive Psychology from Tufts University. She has authored or co-authored four books on topics in User eXperience engineering, and has contributed chapters to many other books in the field. One popular book is The Usability Engineering Lifecycle. Another recent book is Cost Justifying Usability: An Update for the Internet Age, co-edited with Randolph G. Bias.

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    • Gwenda Harvey

    Top Course

    WOW :) great intro about UX and easy to understand information. Can highly recommend it.

    • Yohana

    very useful. Thanks!

    • David Fulton

    Add Interaction

    Adding some student interaction would improve the learning value

    • Nathan Blaylock

    Excellent introduction

    This was the first course I took on Udemy and am very pleased with the information that I received. It was very clear information presented in a very professional way. Even though it was short and free, I began to understand the basics to UX.

    • Sreela Banerjee

    Great course

    Comprehensive, and clear. Lots of information put into an easy to follow order. She is a great communicator.

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