Introduction to Twitter: Marketing Your Business via Twitter

A quick start guide to marketing your business successfully using Twitter! Learn practical and effective techniques...
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  • Lectures 26
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Learn how to set up and use Twitter effectively for your business! A comprehensive, six module e-learning course to learn how to use Twitter to build and maintain your customer base. We show you how to tweet and re-tweet, create a branded twitter feed, build your followers and engage with your industry to build your business.

Twitter is one of the fastest growing social media platforms out there and many businesses are taking advantage of this massive marketing opportunity.

With over 500 million active users (and 80% of those using mobile devices), small businesses just cannot afford to miss out on the opportunity to get in front of so many potential clients and customers.

Whether you work from home and need to find new clients, or you have a local business looking to drive new customers through the door, this course will help you to do just that!

We understand how to use Twitter for business and want to help you do that too, in just a few hours per week. Join us to find out how!

What are the requirements?

  • Have access to a PC/mac on the internet and a little time to learn...

What am I going to get from this course?

  • Understand why you can’t miss out on marketing via Twitter
  • Quickly get your business Twitter account set up and working properly
  • Learn how to brand your Twitter account to reflect your business
  • Discover how to find and share good content via Tweets and Retweets
  • Know how to find followers and new clients/customers
  • Discover our top 10 recommended thirs party tools to boost your marketing (and why we use them!)
  • Have access to loads of tips and tricks used by digital marketing experts!
  • Understand the language of Twitter

Who is the target audience?

  • Small business owners looking to get their business on Twitter
  • Freelancers or contractors looking to find new clients via social media marketing
  • Brands and products looking to build their presence on Twitter
  • Not suitable for those who already have an in depth knowledge of using Twitter for social media marketing.
  • Good for anyone new to Twitter who wants to learn how it works!!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Social Media and Twitter

This short introductory video will welcome you to the course and your tutor.


This video explains what social media is.


This video explains what Twitter is.


This video explains why Twitter should be used as a marketing strategy for your business.

Section 1 Assessment Questions
7 questions
Section 2: Setting up a Twitter account

This video gives a step-by-step guide for setting up your Twitter account.


This video explains the basics of what you can do once you have set up your Twitter account.


This practical video shows you the exact steps of setting up your Twitter account.


This practical video continues to show you how to set up your Twitter account.


This practical video shows you how to navigate your Twitter account and edit your settings.

Section 2 Assessment Questions
5 questions
Section 3: Tweeting and Content Creation

This video explains about Tweets and Retweets.


This video looks at the content of Tweets in more detail and explains about the language of Twitter.


This video looks in more detail about what to share on your Twitter account and how.


This practical video demonstrates how to create Tweets.


This practical video demonstrates how to use favourites, Retweets and replies.


This practical video demonstrates how to use the messages and notifications on your Twitter page.

Section 3 Assessment Questions
6 questions
Section 4: Building Followers and Engagement

This video explains how to build followers and also increase engagement by building lists on your Twitter feed.


This video explains how to promote your Twitter feed both online and offline.

Section 4 Assessment Questions
6 questions
Section 5: 6 Top Tips for Building Your Twitter Presence

This video explains how to use the 'Twitter Search' feature to boost your Twitter presence.


This video explains how to 'Follow the Masters' and 'Find the Trends' to boost your Twitter presence.


This video explores the benefits of using Twitter on a mobile device.


This video explains the importance of keeping the content on your Twitter feed varied.


This video explains how to 'Schedule and Monitor' your Twitter feed.


This video explains how to use paid adverts to boost your presence on Twitter.

Section 5 Assessment Questions
6 questions
Section 6: 10 Helpful Twitter Tools

This video explores how to use the tools of 'Hootsuite' and 'Buffer' for your marketing on Twitter.


This video explores how to use the tools of 'Tweetdeck', '' and 'Social Rank' for your Twitter marketing.


This video explores how to use the tools of Followerwonk, Vine, Topsy, and Twitonomy for your Twitter marketing.

Section 6 Assessment Questions
5 questions

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Instructor Biography

Susan has over 15 years experience as a tutor, author, training course writer, marketer and ultimately a small business owner across a selection of different industries. What is important to Susan in both work and play is her passion for learning and absorbing information. Therefore throughout all the industries she has worked in, Susan has always taught her skills and knowledge to others. 

Susan provides bite-sized video training modules for a variety of industries and topics including business growth, marketing, social media and creative arts. The aim is to provide convenient, simple to use, easy to digest training content at minimal cost to you. Created by e-learning tutors and marketing experts, our training videos range from short 10-minute tips to more in-depth videos and live webinars up to 60 minutes long. The average video is just 20-30 minutes to fit in with your daily workload and schedule.

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