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Introduction to Twitter: Marketing Your Business via Twitter

A quick start guide to marketing your business successfully using Twitter! Learn practical and effective techniques...
4.4 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,297 students enrolled
Created by Susan Yeates
Last updated 8/2015
English
$15 $25 40% off
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Learn how to set up and use Twitter effectively for your business! A comprehensive, six module e-learning course to learn how to use Twitter to build and maintain your customer base. We show you how to tweet and re-tweet, create a branded twitter feed, build your followers and engage with your industry to build your business.

Twitter is one of the fastest growing social media platforms out there and many businesses are taking advantage of this massive marketing opportunity.

With over 500 million active users (and 80% of those using mobile devices), small businesses just cannot afford to miss out on the opportunity to get in front of so many potential clients and customers.

Whether you work from home and need to find new clients, or you have a local business looking to drive new customers through the door, this course will help you to do just that!

We understand how to use Twitter for business and want to help you do that too, in just a few hours per week. Join us to find out how!

Who is the target audience?
  • Small business owners looking to get their business on Twitter
  • Freelancers or contractors looking to find new clients via social media marketing
  • Brands and products looking to build their presence on Twitter
  • Not suitable for those who already have an in depth knowledge of using Twitter for social media marketing.
  • Good for anyone new to Twitter who wants to learn how it works!!
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What Will I Learn?
Understand why you can’t miss out on marketing via Twitter
Quickly get your business Twitter account set up and working properly
Learn how to brand your Twitter account to reflect your business
Discover how to find and share good content via Tweets and Retweets
Know how to find followers and new clients/customers
Discover our top 10 recommended thirs party tools to boost your marketing (and why we use them!)
Have access to loads of tips and tricks used by digital marketing experts!
Understand the language of Twitter
View Curriculum
Requirements
  • Have access to a PC/mac on the internet and a little time to learn...
Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 03:41:18
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Introduction to Social Media and Twitter
4 Lectures 41:31

This short introductory video will welcome you to the course and your tutor.

Preview 06:19

This video explains what social media is.

Preview 13:37

This video explains what Twitter is.

What is Twitter? (Part 1)
12:58

This video explains why Twitter should be used as a marketing strategy for your business.

What is Twitter? (Part 2)
08:37

Section 1 Assessment Questions
7 questions
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Setting up a Twitter account
5 Lectures 39:49

This video gives a step-by-step guide for setting up your Twitter account.

Overview of how to set up a Twitter account (Part 1)
13:45

This video explains the basics of what you can do once you have set up your Twitter account.

Overview of how to set up a Twitter account (Part 2)
08:28

This practical video shows you the exact steps of setting up your Twitter account.

Demo of setting up a Twitter account (Part 1)
06:49

This practical video continues to show you how to set up your Twitter account.

Demo of setting up a Twitter account (Part 2)
04:11

This practical video shows you how to navigate your Twitter account and edit your settings.

Demo of setting up a Twitter account (Part 3)
06:36

Section 2 Assessment Questions
5 questions
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Tweeting and Content Creation
6 Lectures 01:06:53

This video explains about Tweets and Retweets.

Tweeting and Content Creation (Part 1)
15:51

This video looks at the content of Tweets in more detail and explains about the language of Twitter.

Tweeting and Content Creation (Part 2)
15:08

This video looks in more detail about what to share on your Twitter account and how.

Tweeting and Content Creation (Part 3)
11:24

This practical video demonstrates how to create Tweets.

Demo Video: Tweeting
07:11

This practical video demonstrates how to use favourites, Retweets and replies.

Demo Video: Retweets and Replies
09:16

This practical video demonstrates how to use the messages and notifications on your Twitter page.

Demo Video: Messages and Notifications
08:03

Section 3 Assessment Questions
6 questions
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Building Followers and Engagement
2 Lectures 21:19

This video explains how to build followers and also increase engagement by building lists on your Twitter feed.

Building Followers and Engagement (Part 1)
12:36

This video explains how to promote your Twitter feed both online and offline.

Building Followers and Engagement (Part 2)
08:43

Section 4 Assessment Questions
6 questions
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6 Top Tips for Building Your Twitter Presence
6 Lectures 30:05

This video explains how to use the 'Twitter Search' feature to boost your Twitter presence.

6 Top Tips: Tip One
05:23

This video explains how to 'Follow the Masters' and 'Find the Trends' to boost your Twitter presence.

6 Top Tips: Tip Two
04:37

This video explores the benefits of using Twitter on a mobile device.

6 Top Tips: Tip Three
02:49

This video explains the importance of keeping the content on your Twitter feed varied.

6 Top Tips: Tip Four
04:51

This video explains how to 'Schedule and Monitor' your Twitter feed.

6 Top Tips: Tip Five
03:21

This video explains how to use paid adverts to boost your presence on Twitter.

6 Top Tips: Tip Six
09:04

Section 5 Assessment Questions
6 questions
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10 Helpful Twitter Tools
3 Lectures 21:41

This video explores how to use the tools of 'Hootsuite' and 'Buffer' for your marketing on Twitter.

10 Helpful Twitter Tools (Part 1)
08:44

This video explores how to use the tools of 'Tweetdeck', 'Paper.li' and 'Social Rank' for your Twitter marketing.

10 Helpful Twitter Tools (Part 2)
04:44

This video explores how to use the tools of Followerwonk, Vine, Topsy, Commun.it and Twitonomy for your Twitter marketing.

10 Helpful Twitter Tools (Part 3)
08:13

Section 6 Assessment Questions
5 questions
About the Instructor
4.0 Average rating
191 Reviews
6,278 Students
4 Courses

Susan has over 15 years experience as a tutor, author, training course writer, marketer and ultimately a small business owner across a selection of different industries. What is important to Susan in both work and play is her passion for learning and absorbing information. Therefore throughout all the industries she has worked in, Susan has always taught her skills and knowledge to others. 

Susan provides bite-sized video training modules for a variety of industries and topics including business growth, marketing, social media and creative arts. The aim is to provide convenient, simple to use, easy to digest training content at minimal cost to you. Created by e-learning tutors and marketing experts, our training videos range from short 10-minute tips to more in-depth videos and live webinars up to 60 minutes long. The average video is just 20-30 minutes to fit in with your daily workload and schedule.

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