Introduction to Qualitative Research Methods

Learn the basics of conducting qualitative research. Learn to design interviews, conduct observations, and analyze data.
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  • Lectures 23
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
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About This Course

Published 9/2015 English

Course Description

This course teaches you the basics of conducting qualitative research. You will learn how to: (a) design research questions, (b) write interview questions, and (c) conduct observations. You will also be introduced to basic data analysis techniques and think about where you would like to publish and present your research.

This course is perfect for anyone interested in conducting qualitative research but isn't sure how to get started. At the end of this course, you will have gained knowledge about the primary tools used in qualitative research and how to use them. You will be ready to go forth and conduct your own research.

What are the requirements?

  • You do not need any special materials or knowledge for this course.

What am I going to get from this course?

  • Write research questions for qualitative research
  • Design and conduct interviews
  • Collect observational data
  • Know the basics for analyzing qualitative research

Who is the target audience?

  • Anyone with interest but no background in qualitative research
  • K-12 teachers
  • Doctoral Students
  • Assistant Professors

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction
Meet Your Instructor
How to Take This Course
1 page

Take this short survey to see what you think about qualitative research.

Section 2: Important Issues

Provides a brief overview of what qualitative research is and what you can expect if you conduct it.


Ethics is always of critical concern in any research project. In qualitiative research, we must be extra sensitive to what we are asking of our participants and how we interact with them.


Before launching into a research project, you will need to obtain appropriate permission to do so. This lecture focuses on the Institutional Review Board common at most Universities. If you do not work at a university, you may be interested in hearing about some of the permissions you need to obtain in general in order to conduct research. You are always responsible for knowing what regulations need to be followed to conduct you research.


Getting grants to fund your work is an important part of qualitative research. Learn more about funding and what to do if you have a great idea that cannot attract funding.


This lecture was designed for Assistant professors who engage in qualitative research and may have questions about the tenure and promotion process. While such processes differ across institutions, in this lecture I provide you with some key ideas to think about that can support you getting tenure.

Section 3: Techniques

Before you can even begin your project, you must identify the question(s) you wish to study.


This lecture covers commonly used research designs in qualitative research. A great reference or refresher.


How do you find participants for your study? What are some common hurdles to getting participants, and how do you overcome them?


Successful qualitative studies require you to have strong relationships with your participants. Here, I talk about how you can develop and sustain these relationships in ways that support your participants and you as a researcher.


Being able to record observational data is central to qualitative research. This lecture will provide you with some basic foundations on conducting observations.


How do you conduct observations when you are on the ground and running? Here, I provide you with some concrete ideas for gathering observations data and satying organized.


Interviewing is a central component to qualitative research. Here, you will learn the basic nuts and bolts behind interviewing to get you started.


In this video, I share concrete tips and strategies for how to engage in interviews with your participants.

Section 4: Data Analysis

You've got the data, now what? Data analysis can seem very overwhelmingly. In this video, I start by helping you get your data organized so you can move forward.


Now that you've got your data organized, it's time to start analysis! Here I provide you with the initial steps to get you moving in the right direction.

Section 5: Presenting Your Research

You've done the research, you've analyzed the data, and now it's time to write it up! Learn some strategies that will support you in becoming a successful writer.


Want to present your research at a conference or other venue? Not feeling comfortable about it? Get some ideas that will make your presentation a success.

Section 6: Course Wrap-Up
1 page

Take this short survey to see what you have learned. Your responses will help me further develop the course.

Next Steps

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Instructor Biography

Leigh Hall, Associate Professor; University of North Carolina

Dr. Leigh A. Hall is an Associate Professor of Literacy Studies at the University of North Carolina, Chapel Hill. She began publishing academic manuscripts during her second year as a doctoral student at Michigan State University. By the time she earned her Ph.D., Dr. Hall had five manuscripts published or in press. To date, she has published 26 manuscripts in top-tier academic journals including The Harvard Educational Review, Teachers College Record, and Research in the Teaching of English. Dr. Hall has extensive experience in writing, publishing, and reviewing manuscripts and in working with novices in learning how to navigate the publishing process.

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