MOOCs, The Business Case

Learn the ins and outs of MOOCs and the business case for building them
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  • Lectures 24
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

What are MOOCs? I am sure a lot of you have heard the name but where did they come from? Why have they caught the public's imagination so much in the last few years? How do they fit into the online education sphere? What are some ways training providers could use MOOCs to help them meet their business goals in the Singapore Adult Education and Training Market?

Join us on this intro course where we will explore these questions and more. This course has a particular relevance for both trainers and providers in Singapore. We are going to take a look at some of the business cases for building a MOOCs along with online courses and answer that question as to why your organisation might want to consider doing this. We will try to answer that question "How will my organisation get our money back?"

In addition, we are going to look at some real world examples of organisations and training companies that have built and profited from building these types of courses and are who are finding that online education can be very successful and profitable.

It will take about 120 mins to complete and comprises of a mixture of short videos, downloadable PDF notes.

There are no course requiremnemtns other that in interest in online education.

What are the requirements?

  • No requirements

What am I going to get from this course?

  • Describe the various types of MOOCs and their origins
  • Outline the business case for building MOOCs for a company
  • Compare the various educational and business models used by a range of MOOC platform providers
  • Use a product funnel model to categorise a company’s range of educational courses
  • Describe three different eDesigns for MOOCs

Who is the target audience?

  • Anyone with an interest in educational development.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: MOOCs, The Business Case

Watch this intro video and find out the opportunties and challanges facing providers who want to role out online courses and MOOCs.

Watch Video - What is a MOOC? Part 1
1 page

Ex1.View the pdf and post your comments in the forum.


View the PDF and post your comments in the forum.

Download PDF - List of MOOC Providers
3 pages
Watch Video - MOOCs - The Business Case
Download PDF - MOOCs - The Business Case
1 page
Section 2: From The Business Case to eDesigns

Watch Part 1 of a two part video by Dr Michael Choy from the IAL and find out what makes a great eDesign.


Watch Part 2 of a two part video by Dr Michael Choy from the IAL and find out what makes a great eDesign.

Section 3: eDesign Examples
Example eDesign: Introduction
Section 4: Example eDesign: Direct Instruction

Read through the following

Example eDesign: Direct Instruction - Part 2 - Watch Video
5 questions

There is no limit and no limit to the number of attempts.

After you "Submit" your answers, you will see your score and all the correct answers.

If you have any questions relating to this quiz or other issues, post them on the Discussion board and interact with other learners to deepen your learning.

Example eDesign: Direct Instruction - Part 4 - Review
Closing Words on Direct Instruction
Section 5: Example eDesign: Analysis/ Decision-Making

Read through the follow.

Closing Words on the Analysis / Decision Making eDesign
Section 6: Example eDesign: Transformational
Introduction to Transformational Learning

Read the following intro to the transformational design approach


The following video illustrates the Autobiographical Lens and its impact on the practice of an adult educator.

Example eDesign: Transformational - Part 3 - Answer Questions
Closing Comments of the Transformational eDesign
Section 7: Closing Comments on all 3 eDesigns
Closing Comments - Dr Michael Choy
Section 8: Watch Video - Interview with Teresa Oh on building MOOCs.
Watch Video - Interview with Teresa Oh on building MOOCs.
Section 9: Closing Comments
Closing Comments - Donagh Fitzgerald

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Instructor Biography

Funded by the Singaporean Government, through the Singapore Workforce Development Agency (WDA), IAL works closely with adult educators, business leaders, human resource developers and policy makers to transform the Continuing Education and Training (CET) sector.

By raising capabilities, catalysing innovation, and leading research in workforce learning, IAL facilitates the development of an effective, innovative and responsive CET sector that is able to meet the needs of industries and the workforce.

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