Marketing Introduction: basics of marketing for beginners

Introduction to marketing for beginners: marketing training after which you will become an intermediate level marketer
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  • Lectures 80
  • Length 5.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

Update October 2016: Made the course much more practical and actionable

  • Added many practical walk-throughs
  • Will keep adding practical marketing examples through October and November
  • Added section on Facebook marketing
  • Added section on Twitter marketing
  • How to come up with a great YouTube or podcast show concept
  • How to set up your own podcast

The course is now new and improved

Students generally love the course, but have been asking me to make the course much more actionable with more visual content and examples. You asked, I listened. I recently completely overhauled the course and added two hours of new content!

There are now whole new sections with actionable strategies with:

  • Introduction to Facebook marketing
  • Introduction to Twitter marketing
  • Introduction to YouTube marketing
  • Introduction to marketing with a podcast and even a walkthrough for how to set up your podcast
  • New introduction to SEO (search engine optimization) practical lectures

What you will get in this course

This is an introduction course to marketing after which you should be able to begin intelligently promoting your business. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.

How The Course Is Structured

The course is all video. The lecture cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many subfields in marketing.

Marketing is quite complex these days. So the course goes over the many subfields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.

How long is the course?

It will take you about four hours to complete the course. When I first created this introduction to marketing course, it was only about an hour long. But over time I kept adding lectures, and kept trying to make the course better for you, and now it is over 4 hours of marketing introduction tutorials.

What kinds of businesses can be promoted using this introduction to marketing course?

With the marketing strategies in this course, you can promote a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Here is a list of potential online businesses you can promote using this introduction to marketing course: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. 

Sign up and let's get started

I want you to succeed in promoting your business. So sign up for the course, and begin learning how to promote your business, and grow it.

30-day money back guarantee

Udemy, which is the site that hosts this course, offers a 30-day money back guarantee if you don't like the course for some reason. So there is no risk to try the course. So sign up, and let's get started in growing your business.



What are the requirements?

  • Interest in marketing
  • Need to promote your business

What am I going to get from this course?

  • Understand the basics of marketing
  • Plan marketing campaigns with more structure
  • Avoid common mistakes and pitfalls
  • Sell more products and make more money via your marketing efforts
  • Create a marketing plan
  • Create basics of a solid marketing strategy
  • Better predict whether a marketing strategy will work or not
  • Avoid pitfalls and common errors
  • Get a solid marketing foundation on which you can build, and eventually grow your business

What is the target audience?

  • Entrepreneurs
  • First time marketers
  • First time business owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to marketing course introduction
00:58

Introduction to marketing course in which you will learn the basics and fundamentals of how to promote your business with different tactics and strategies. This is the introduction section of my big course on how to promote your business and reach 1,000,000 people. This course is just an introduction to marketing basics so that you can later take the next step to becoming a great marketer, which will help you to grow your business.

04:24

An exercise to help you start this introduction to marketing course.

01:39

If you want personal feedback or advice, post your questions in the discussion area of the course, and I'll help you.

Section 2: Introduction to Facebook marketing
02:04

In this section of our marketing introduction course I will give you an introduction to Facebook marketing, and the right and wrong ways to do your Facebook marketing.

03:22

In this part of our introduction to Facebook marketing, I explain the pros and cons of Facebook groups vs. Facebook pages.

03:12

In this part of our Facebook marketing introduction, I explain how to be successful with Facebook marketing long-term.

01:42

Where to get free images to use which have the right legal rights and are royalty free.

01:38

How to find good Facebook groups that have many people in them where you can promote your products.

02:20

In this introduction to Facebook marketing with groups tutorial, I explain how to promote things in groups by first behaving the right way so that people don't think you are just a spammer.

03:52

In this tutorial I show you how I sell on Facebook using existing Facebook groups and communities. You can use these strategies across many other kinds of groups and communities online.

Section 3: Marketing history, evolution, fundamentals and basics
03:10

History and economic fundamentals of marketing explained. In this lecture of the course you will learn about how to a market starts, and the economic fundamentals of a market, and how marketing grows beyond that.

02:58

After learning about history and economics basis of marketing in the previous part of the course, in this part of the course you learn how small business owners experience marketing.

02:29

Many people confuse the difference between marketing and advertising. The difference between marketing and advertising is actually very simple. You can think of marketing as all the free promotional strategies you do, and advertising as all the paid promotional strategies. That is the main difference. Marketing is directly free and advertising is directly paid.

05:00

In this part of the introduction to marketing course, you will learn about differentiating your business from competitors by creating a unique value proposition, sometimes abbreviated by UVP. Just about every company needs to find a way to stand out from the crowd, and having a compelling unique value proposition is one of the great ways to do that.

04:27

This is another one of my attempts to make this introduction to marketing course more practical and actionable. Here are some examples and variations of UVP (unique value proposition) for different kinds of businesses.

Section 4: Introduction to Twitter marketing
00:24

This section is an introduction to Twitter marketing. Twitter is on most people's minds when they think about how to promote their business. In this section I will walk you through an introduction to Twitter marketing, introduction to hashtag marketing, and even some advanced Twitter marketing automation.

01:30

Hashtag marketing can be a little confusing so in this lecture I introduce you to hashtag marketing on Twitter. Hashtag marketing will allow you to tap into a new audience every time you tweet or make a social media update on social media websites where hashtag marketing is done.

04:08

In this lecture I show you how to structure your tweets for most engagement. After this lecture, you will know how to use your hashtags in a tweet, the ideal tweet length, and how to get people to engage with it. 

02:20

Twitter automation is a slightly more advanced marketing topic, but I think you can handle it, right?

Section 5: Identifying and understanding your ideal customer so you can promote to them
01:08

One of the most important parts of a marketing introduction course is to go over how to understand your ideal customer. Once you understand who your ideal customer is, you can direct your marketing efforts to target them effectively, and curate your promotional message to appeal to them.

04:37

In this part of the introduction to marketing course you will learn how to identify your target market.

04:43

This is a new lecture I added to make this marketing introduction course a little bit more hands on with examples. In this lecture I show you how I identify the target customer for my product.

03:10

This lecture is another part of my effort to make this marketing introduction a little bit more hands on for you. In this exercise, you will actually need to take a proactive approach, and actually do something instead of watching lectures.

02:49

In this part of the marketing introduction course, you will learn about your ideal customer avatar, and how to create the avatar to get a better sense of the ideal customer's needs and consumption patterns.

11:09

Another classic introduction to marketing topic. :)

Section 6: Using software analytics tools
03:11

In this lecture I explain what exactly is software analytics. The free software analytics tool that I use is Google Analytics. This is another classic intro to marketing topic. Without analytics tools, we are essentially blind, and we have no idea what our customers and website visitors are doing on our websites. I use software analytics tools like Google Analytics all the time, and can't imagine marketing my website without it. And you should use these tools too.

02:30

In this tutorial I walk you through how to set up Google Analytics for your website. Once you set Google Analytics for your website, it should begin showing you your website data within 24 hours or maybe sooner. After that, you will be able to have a good sense for what your website visitors are doing on your website, and based on that data, you will be able to improve your conversion rate and decrease your website bounce rate, and improve usability.

03:44

This lecture is another attempt to make this marketing introduction more practical for you by walking you through how I use Google Analytics, and show you what metrics I look at, and how I navigate Google Analytics and get important data out of it.

04:50

AB testing (sometimes written as A/B testing) is a very important part of your marketing as well as sales. Every important page of your website or your product page, sales pages, squeeze pages, or even regular blog posts where you try to get people to take some action, must be continuously AB tested with the goal of increasing the chances of getting people to do what you need them to do. You must track your current conversion rates, make changes to your pages, and track the conversion rates of the new pages. This cycle constitutes a single AB test. Over the lifetime of your business you must do a lot of AB testing on every important part of your business to ensure that ultimately it is clicking at a high rate.

05:37

This is another attempt at making this introduction to marketing a little bit more practical and more hands on.

Section 7: Starting to do your marketing
03:08

Social media marketing is all the rage these days. This is a basic overview of social media marketing. I also have full sections in this course discussing how to promote your business on different social media websites.

07:37

Content marketing is a huge part of how people promote their businesses and products online today so this course is a very important one to have in an introduction to marketing course. In the next lecture I will go over a couple of content marketing examples.

04:49

Content marketing is a very important topic to cover in an introduction to marketing course. In this tutorial I walk you through how I do content marketing on YouTube and my website with Google SEO.

02:39

This is another good introduction to marketing topic because it helps you understand how important quality of your product is to your overall marketing efforts. If you are promoting a good product or service, you will have more people sharing your business and giving you referrals, and less detractors.

02:38

In general, what you want to do is always aim to get traffic to your website, product page, or whatever destination you are promoting, from a source that already has a lot of traffic. So if your website is young, and does not get a lot of traffic, what you can do is try to get traffic to your site from other large sources. For example, these can be Google search, large media websites, or even put content on sites where there is already traffic so they don't necessarily need to come to your site. For example, if you make a video on YouTube, you can get YouTube traffic or if you have a product that sells on Amazon or Etsy or eBay, or any other ecommerce website, you can get traffic directly from that website, and make sales there. But one thing is always the same. Those sites have much more traffic than any new website so you must always think about how to get a big part of that traffic.

03:53

This is something that is good to think about in a marketing intro course. Should you build out your own large platforms, or use large websites which already have the traffic.

Think about selling a book. Should you sell it on Amazon or your own website? Of course, you should sell it on Amazon, right? That's where all the buyers are.

03:15

Examples of websites (sometimes referred to as platforms) where you can get a lot of traffic and grow your brand. Some of these examples are YouTube, starting a podcast on iTunes or Stitcher radio, SoundCloud if you are doing music, and blogging. Blogging has become less of a tool in recent years to truly grow a big audience because a large part of the web traffic that usually comes to blogs is from Google search (SEO), and in recent years SEO has become more difficult for smaller websites due to Google's changing their algorithm to favor large businesses and more authoritative websites. I also show an example of how I used a mobile app to create a large platform for my business where I can promote things.

04:51

Affiliate marketing is its own animal and doesn't necessarily belong in an introduction to marketing course either. The reason I added a lecture on affiliate marketing is that lots of people ask me about it, and there is a generally high interest in this subject matter. 

05:59

This isn't necessarily a marketing lecture, but people do ask me about how to build out a sales team when their companies sell to other businesses. So if your company sells products to businesses instead of consumers, this tutorial should help you understand how to begin building out your sales team.

06:15

This is just an introduction to marketing course, but ok, I'll tell you the secret to marketing success. It is possibly no secret at all. The secret is hard work and persistence because almost no matter what you try at first, it probably won't be too successful in terms of marketing. To make it successful, you have to optimize, improve and refine your marketing approach, and improve it over time. If you keep working on it, you will eventually make it amazing. So keep at it. Hard work and resourcefulness will make you a great marketer.

05:30

Every business, product or service has a sales funnel. You must create your sales funnel and optimize each step along your sales funnel. You should always test the effectiveness of every step in your sales funnel, and continue to refine it to make sure that your potential clients make it through each step in the sales funnel at a higher and higher rate. Sometimes a sales funnel can be a simple landing page or a squeeze page. That minimizes the steps a person must take to ultimately buy something or do what you need them to do.

06:21

This is an introduction to marketing course, but there is something to be said about advertising. You can do well with advertising your business on Facebook, Google AdWords or LinkedIn ads. But these are all strategies that you will have to pay for. The advantage of those strategies is that you will be able to get traffic much faster, often that same day.

07:56

This is a great topic for an introduction to marketing course because you must learn how to think like a marketing strategist, and be able to create solid marketing strategies for your business which will be effective.

08:26

With this course you should be able to create a solid marketing plan for your business. In this lecture I talk about 2 kinds of marketing plans. The first kind of a marketing plan is just a marketing plan for a specific tactic or small strategy, and the second kind of a marketing plan is a marketing plan for your overall business for the next few months, a year or very long-term.

03:11

This is an important topic for people who are just starting out in business, and are new to marketing. For most people, marketing is overwhelming and frustrating. Their first impulse is to outsource is somewhere, and hope/wait for traffic and clients to magically appear.

It doesn't work that way. Marketing is difficult and painstaking. To hire someone of quality would be very expensive because they would need to do a lot of work. This is why you should try to do at least a large part of your marketing at first, and figure out your viable marketing and sales channels. That's why an introduction to marketing course like this exists: to help you promote your business on your own.

03:49

If there is any lecture or topic that truly belongs in an introduction to marketing course, it is the idea that the quality of your product or service will play a gigantic role in whether your marketing efforts are successful or not. Good products or services are easy and natural to promote while poorly made or poorly thought out products or services are much more difficult to promote.

02:12

This is a tutorial that isn't necessarily a part of an introduction to marketing curriculum. This is just another tactic you can use to boost whatever you are promoting. You simply add a link and an attractive headline to your email signature, and hopefully get people's interest when they glance at the headline of your email signature, and hopefully engage with your link.

Section 8: Leading thinkers and their ideas
04:49

Steve Blank is one of my favorite sales gurus. I studied his book and his ideas when I first started out in marketing, and it helped me tremendously. In fact, I still use his tactics and theories to grow my business. This lecture is an introduction to his theory on the customer development methodology.

10:28

This is a very good lecture to have in an introduction to marketing course because it help you align your thinking and gives you a broad vision for how to grow your business, and the viable high level strategies.

04:57

In this part of the course I talk about Seth Godin. Seth Godin is one of my favorite thinkers in the world of marketing. His thinking is typically high level and he has had many ideas and concepts that have positively influenced the marketing world, and often changed it. One such idea is his concept of the Purple Cow. Of course, no such thing exists. So if you ever saw a purple cow, it would get your attention. This is a theoretical concept. So try to use this analogy in your business. What can you do, or how can you brand or position your business in order to make some part of your business to be a purple cow, and attract people's attention and curiosity. If you add such an element to your business, you can get more attention from customers, more publicity and ultimately more clients, growth, revenue and profit.

Section 9: SEO Introduction
11:13

SEO (search engine optimization) is one of the most common, effective and at the same time competitive and difficult marketing strategies today. It is an amazing combination that draws millions of people to compete for that coveted Google search traffic. In this part of the course, you will learn how to capture search traffic from Google search and a number of other large search engines. For my own business, SEO has played a tremendous role, and I would not be here without it. In this part of the course you will learn the smart SEO strategies I use to draw thousands of people each day from everywhere on the web.

SEO (search engine optimization) is a topic to which it is hard to give an introduction because SEO has grown to be many different things to many different people. And really, where do you start to explain SEO? At the heart of it, of course, the practice of SEO is your practice as a marketer to position your website or product pages to get as much search traffic as possible. Many people associate SEO with Google search because Google is the biggest player in search. But the truth is that people search for things everywhere on the web. For example, people search mobile app stores for apps, they search Amazon, eBay or Etsy for products, they search Yelp for local businesses, and they search iTunes for music and podcasts. All that is SEO, and in this part of the course you will learn how to capture all of that traffic.

08:50

I guess this is not just an introduction to marketing class, this is also a marketing history class. I already had a lecture on the overall marketing history and economic roots. This is a lecture on the history of SEO. The history of SEO is admittedly a much more brief history because search engine optimization has only been around for about 20 years. But nevertheless, here is a history lesson for you. :)

01:58

This is another great introduction tutorial to help you understand what to do if your business and website is new. Since you are taking an introduction to marketing online class, probably your website or business is pretty new, and you need to learn the basics and first steps of marketing. This tutorial will help you understand how to do SEO (search engine optimization) for new websites.

02:31

Downloading your Yoast SEO plugin for your WordPress website, and how to set the title meta tag, and the description meta tag for each page of your website.

05:10

Introduction to keyword research. SEO keyword research is extremely important, and in this tutorial I teach you how to use the Google Keyword Tool provided by Google AdWords to help you find new keyword ideas, and see how much demand and competition there is for existing keywords.

04:39

If you are just starting with the SEO for your website, you are probably in the process of making some or all of the mistakes that I cover in this lecture. Mistakes will waste your time and set you back. So watch this lecture, and don't make these common mistakes. This is really what an introduction to marketing course like this is for: to help you avoid many of the common marketing mistakes and get you on the right track.

02:14

This is a great study that was done to determine what truly gets your website to rank higher in Google search. It is a combination of SEO backlinks and social media sharing from Twitter, Facebook and other social websites. These are pretty much the things we have covered in our introduction to marketing course so far. Pretty fitting, isn't it?

06:41

SEO can be very tricky. It is very difficult to know which links (sometimes called backlinks) are good, and which are not useful. In this lecture I give you the general background to be able to determine which links are good, and which are not.

Section 10: NEW: How to come up with a great YouTube show or Podcast concept
00:44

This is a new section in our marketing introduction course. In this part of the class I will talk about starting your YouTube channel or a podcast in order to get a lot of awareness about your business, build a brand, or make sales and generate revenue and hopefully a profit.

04:24

What are your goals for your YouTube channel or a podcast show? Is it to generate revenue and an income, or to get traffic or build a brand?

02:39

How long should each episode of your show be?

02:02

Should you talk about evergreen content which will be relevant for a long time, or should you talk about news topics, celebrity topics or other trending topics that get a lot of attention for a moment, and then get no attention.

04:47

When you are thinking of your YouTube channel or podcast show, deciding whether you will have guests is very important. In this tutorial I explain what you should consider when deciding on whether to do a solo show or with guests and interviews.

04:10

How often should you release new episodes of your YouTube or podcast show? I explain how to figure that out in this tutorial.

Section 11: How to grow your YouTube channel. Introduction to YouTube marketing
00:36

In this part of our marketing introduction course we will focus on an introduction to YouTube marketing, and an introduction to YouTube SEO because search is one of the biggest drivers of views on YouTube.

06:40

Explanation of the basic equipment you need to get started creating your YouTube videos.

03:13

Introduction to YouTube marketing and SEO where I show how to make videos rank in YouTube search.

Section 12: NEW: How to set up a podcast and promote it
06:12

In this section of our introduction to marketing course, I will cover an introduction to podcast marketing. And in this lecture, I explain why you need podcast hosting, and what to use to host your podcast.

02:36

Here I walk you through how to sign up for podcast hosting.

01:09

What to do and consider before setting up your podcast on iTunes.

02:53

More basic podcasting tips to help you get started with it.

06:17

Introduction to podcast marketing.

00:39

One last step before adding your podcast to iTunes.

Section 13: Introduction to offline marketing strategies
04:53

This is a brief introduction to offline marketing which includes marketing strategies like business card marketing and networking, flier marketing, event marketing, door to door marketing, and similar tactics.

06:43

In this lecture I explain how you can do business card marketing and business networking. Business card marketing and business networking isn't just for networking events. This is something you do every day as you talk to people. You can give everyone your card which will have your website address, and during the conversation you can sell them on how great your product or service is, and get them interested in buying. This is just an introduction to business networking and business card marketing, but it should be enough to get you going with the good practices for these.

03:14

In this part of the course I explain the pros and cons on selling your physical products in local brick and mortar stores. There are many kinds of products you can sell in brick and mortar stores ranging from food items, clothing, books and everything in between. Of course, the stores need to take their cut which is often steep, and if you are not a known brand, they may overcharge you. Nevertheless, despite the difficulties of selling your products in brick and mortar stores, there are a number of advantages like brand recognition and actual revenue and profits.

Section 14: NEW! Additional promotional tips (more coming later this Fall and 2016)
04:00

In this lecture I show you how to boost your Facebook engagement to your Facebook updates.

02:34

Facebook Marketplace just launched, and it is an amazing way to make local sales. Facebook Marketplace is meant to be a CraigsList killer. I personally tried it, and was able to sell something easily and relatively quickly, so I know that it works. So if you sell any physical goods, consider selling them to local Facebook groups on Facebook Marketplace. This can add an extra marketing channel for your business.

Section 15: Conclusion
Please take a second to add a review of this course or tell me how to improve it
02:17
Bonus lecture: DISCOUNTS ON MORE COURSES & OTHER RESOURCES
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Instructor Biography

Alex Genadinik, $100k+/year entrepreneur with 75,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 75,000+ students by whom I am humbled and who I try to help any way I can!

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