Marketing Introduction: basics of marketing for beginners
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This is an introduction course to marketing after which you should be able to begin intelligently promoting your business. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.
How The Course Is Structured
The course is all video. The lecture cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many subfields in marketing.
Marketing is quite complex these days. So the course goes over the many subfields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.
It will take you about an hour to complete the course.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to marketing course introduction|
Introduction to marketing course in which you will learn the basics and fundamentals of how to promote your business with different tactics and strategies. This is the introduction section of my big course on how to promote your business and reach 1,000,000 people. This course is just an introduction to marketing basics so that you can later take the next step to becoming a great marketer, which will help you to grow your business.
Helpful practice exercise and a checklist to start the course
Free gift for you: need personalized feedback? I'll do it
|Section 2: Marketing fundamentals and basics|
History and economic fundamentals of marketing explained. In this lecture of the course you will learn about how to a market starts, and the economic fundamentals of a market, and how marketing grows beyond that.
After learning about history and economics basis of marketing in the previous part of the course, in this part of the course you learn how small business owners experience marketing.
Many people confuse the difference between marketing and advertising. The difference between marketing and advertising is actually very simple. You can think of marketing as all the free promotional strategies you do, and advertising as all the paid promotional strategies. That is the main difference. Marketing is directly free and advertising is directly paid.
In this part of the introduction to marketing course, you will learn about differentiating your business from competitors by creating a unique value proposition, sometimes abbreviated by UVP. Just about every company needs to find a way to stand out from the crowd, and having a compelling unique value proposition is one of the great ways to do that.
In this part of the introduction to marketing course you will learn how to identify your target market.
In this part of the marketing introduction course, you will learn about your ideal customer avatar, and how to create the avatar to get a better sense of the ideal customer's needs and consumption patterns.
How to calculate your target market size
What is software analytics and why you need it
Introduction to social media marketingPreview
Intro to content marketing
AB testing (sometimes written as A/B testing) is a very important part of your marketing as well as sales. Every important page of your website or your product page, sales pages, squeeze pages, or even regular blog posts where you try to get people to take some action, must be continuously AB tested with the goal of increasing the chances of getting people to do what you need them to do. You must track your current conversion rates, make changes to your pages, and track the conversion rates of the new pages. This cycle constitutes a single AB test. Over the lifetime of your business you must do a lot of AB testing on every important part of your business to ensure that ultimately it is clicking at a high rate.
The net promoter score
In general, what you want to do is always aim to get traffic to your website, product page, or whatever destination you are promoting, from a source that already has a lot of traffic. So if your website is young, and does not get a lot of traffic, what you can do is try to get traffic to your site from other large sources. For example, these can be Google search, large media websites, or even put content on sites where there is already traffic so they don't necessarily need to come to your site. For example, if you make a video on YouTube, you can get YouTube traffic or if you have a product that sells on Amazon or Etsy or eBay, or any other ecommerce website, you can get traffic directly from that website, and make sales there. But one thing is always the same. Those sites have much more traffic than any new website so you must always think about how to get a big part of that traffic.
Establishing your own large media platforms vs. trying to get publicityPreview
Introduction to affiliate marketing
How to build up a sales team
The biggest secret of marketing success
Every business, product or service has a sales funnel. You must create your sales funnel and optimize each step along your sales funnel. You should always test the effectiveness of every step in your sales funnel, and continue to refine it to make sure that your potential clients make it through each step in the sales funnel at a higher and higher rate. Sometimes a sales funnel can be a simple landing page or a squeeze page. That minimizes the steps a person must take to ultimately buy something or do what you need them to do.
Advantages of paid marketing (advertising)
Ways to create and think about a marketing strategy
2 ways to create a marketing plan
Pitfalls with outsourcing your marketing and hiring freelancers or agencies
Product quality is a great natural marketing tool
How to increase sales and traffic from your email signature
|Section 3: Leading thinkers and their ideas|
Steve Blank and the Customer Development methodologyPreview
Eric Ries: 3 engines of growth
In this part of the course I talk about Seth Godin. Seth Godin is one of my favorite thinkers in the world of marketing. His thinking is typically high level and he has had many ideas and concepts that have positively influenced the marketing world, and often changed it. One such idea is his concept of the Purple Cow. Of course, no such thing exists. So if you ever saw a purple cow, it would get your attention. This is a theoretical concept. So try to use this analogy in your business. What can you do, or how can you brand or position your business in order to make some part of your business to be a purple cow, and attract people's attention and curiosity. If you add such an element to your business, you can get more attention from customers, more publicity and ultimately more clients, growth, revenue and profit.
|Section 4: SEO Introduction|
SEO (search engine optimization) is one of the most common, effective and at the same time competitive and difficult marketing strategies today. It is an amazing combination that draws millions of people to compete for that coveted Google search traffic. In this part of the course, you will learn how to capture search traffic from Google search and a number of other large search engines. For my own business, SEO has played a tremendous role, and I would not be here without it. In this part of the course you will learn the smart SEO strategies I use to draw thousands of people each day from everywhere on the web.
SEO (search engine optimization) is a topic to which it is hard to give an introduction because SEO has grown to be many different things to many different people. And really, where do you start to explain SEO? At the heart of it, of course, the practice of SEO is your practice as a marketer to position your website or product pages to get as much search traffic as possible. Many people associate SEO with Google search because Google is the biggest player in search. But the truth is that people search for things everywhere on the web. For example, people search mobile app stores for apps, they search Amazon, eBay or Etsy for products, they search Yelp for local businesses, and they search iTunes for music and podcasts. All that is SEO, and in this part of the course you will learn how to capture all of that traffic.
History of SEO
SEO for new websites
Common SEO mistakes
NEW! Top SEO ranking factors from top experts
NEW! How to know which SEO links are good
|Section 5: Offline marketing|
How to do business networking
In this part of the course I explain the pros and cons on selling your physical products in local brick and mortar stores. There are many kinds of products you can sell in brick and mortar stores ranging from food items, clothing, books and everything in between. Of course, the stores need to take their cut which is often steep, and if you are not a known brand, they may overcharge you. Nevertheless, despite the difficulties of selling your products in brick and mortar stores, there are a number of advantages like brand recognition and actual revenue and profits.
|Section 6: NEW! Additional promotional tips (more coming later this Fall and 2016)|
NEW! Facebook marketing tip to increase engagement using images
|Section 7: Conclusion|
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Bonus lecture: DISCOUNTS ON MORE COURSES & OTHER RESOURCES
3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.
I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.
I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).
I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.
My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.
I created over 90 courses on Udemy with 70,000+ students by whom I am humbled and who I try to help any way I can!