Introduction to Keywords
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Introduction to Keywords

How to drive traffic to your website through building a library of enticing keywords.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by IMAA .
Last updated 3/2015
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create short, medium and long tail keywords
  • Understand the difference between Transaction, information and Navigation based searches
View Curriculum
Requirements
  • Have an idea for a website
Description

Introduction to Keywords is all about finding thousands of keywords to drive traffic to your website. Are you a small business owner who wants to increase traffic to your website? Starting an online shop, writing a blog, or or creating an online service that you want to be easily found on Google? This is the course for you!

This course has 14 lessons that will guide you through many different methods and provide you with several tools to identify specific and targeted keywords for your website to grow your business or drive traffic.

Lesson topics include:

  • Types of Keywords
  • Where to Find Keywords
  • The Alphabet Test
  • Website Analytic Software
  • Findability and Engagement
  • Geo Targetted Keywords
In addition, when going through this course you will also receive the course content and a very thorough assignment to go along with each lesson to assist you in generating every conceivable keyword and drive traffic to your website!
Who is the target audience?
  • Small business owners
  • Website managers
  • Marketing Managers
  • Freelancers
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Curriculum For This Course
15 Lectures
01:36:00
+
Introduction
1 Lecture 01:01
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Overview
1 Lecture 07:50

In this quiz, we will cover some of the basic concepts covered in lesson 01

Lecture 2 Quiz
5 questions
+
Understanding the Human Mindset of Internet Searching
1 Lecture 09:54
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Keyword Research
1 Lecture 07:24
Keyword Research
07:24

Lecture 4 Quiz
10 questions
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Where to Find Keywords
2 Lectures 13:09
Where to Find Keywords
07:43

Lecture 5 Quiz
10 questions

The Alphabet Test
05:26

Lecture 6 Quiz
4 questions
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Website Analytical Software
2 Lectures 16:41
Website Analytical Software
02:52

Lecture 7 Quiz
10 questions

Google Webmaster Tools, Press Releases, Article Marketing, Alerts and Blogs
13:49

Lecture 8 Quiz
8 questions
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Thinking Outside the Box
3 Lectures 17:58
Thinking Outside the Box
06:30

Lecture 9 Quiz
5 questions

Keyword Modifiers and Keyword Stemming
05:11

Lecture 10 Quiz
5 questions

Misspelled Keywords and Using Keywords that Don't Sound Right
06:17

Lecture 11 Quiz
5 questions
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Go Long! The Advantages of Long Tail Keywords
1 Lecture 07:54
Go Long! The Advantages of Long Tail Keywords
07:54

Lecture 12 Quiz
5 questions
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The IMAA Rule on "Findability" and its relation to "Engagement" and "Conversion"
3 Lectures 14:09
The IMAA Rule on "Findability" and its relation to "Engagement" and "Conversion"
03:31

Additional Keyword Tools and the Keyword Triangle
04:10

Geo Targeted Keywords
06:28

Lecture 15 Quiz
5 questions
About the Instructor
IMAA .
0.0 Average rating
0 Reviews
4 Students
1 Course
Marketing Expert

As proven and trusted Internet marketing experts, the Internet Marketing Academy of America (IMAA) has one simple goal in mind – helping you succeed online, and in a big way. From small startup organizations to large multi-national firms, success today often depends upon being out and in front of prospects and customers, and that means using the Internet. Our team is highly driven, talented, incredibly focused, and offers solutions that are truly second to none.