Introduction to Keywords

How to drive traffic to your website through building a library of enticing keywords.
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  • Lectures 15
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Introduction to Keywords is all about finding thousands of keywords to drive traffic to your website. Are you a small business owner who wants to increase traffic to your website? Starting an online shop, writing a blog, or or creating an online service that you want to be easily found on Google? This is the course for you!

This course has 14 lessons that will guide you through many different methods and provide you with several tools to identify specific and targeted keywords for your website to grow your business or drive traffic.

Lesson topics include:

  • Types of Keywords
  • Where to Find Keywords
  • The Alphabet Test
  • Website Analytic Software
  • Findability and Engagement
  • Geo Targetted Keywords
In addition, when going through this course you will also receive the course content and a very thorough assignment to go along with each lesson to assist you in generating every conceivable keyword and drive traffic to your website!

What are the requirements?

  • Have an idea for a website

What am I going to get from this course?

  • Create short, medium and long tail keywords
  • Understand the difference between Transaction, information and Navigation based searches

Who is the target audience?

  • Small business owners
  • Website managers
  • Marketing Managers
  • Freelancers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Section 2: Overview
5 questions

In this quiz, we will cover some of the basic concepts covered in lesson 01

Section 3: Understanding the Human Mindset of Internet Searching
Understanding the Human Mindset of Internet Searching
Lecture 3 Quiz
4 questions
Section 4: Keyword Research
Keyword Research
Lecture 4 Quiz
10 questions
Section 5: Where to Find Keywords
Where to Find Keywords
Lecture 5 Quiz
10 questions
The Alphabet Test
Lecture 6 Quiz
4 questions
Section 6: Website Analytical Software
Website Analytical Software
Lecture 7 Quiz
10 questions
Google Webmaster Tools, Press Releases, Article Marketing, Alerts and Blogs
Lecture 8 Quiz
8 questions
Section 7: Thinking Outside the Box
Thinking Outside the Box
Lecture 9 Quiz
5 questions
Keyword Modifiers and Keyword Stemming
Lecture 10 Quiz
5 questions
Misspelled Keywords and Using Keywords that Don't Sound Right
Lecture 11 Quiz
5 questions
Section 8: Go Long! The Advantages of Long Tail Keywords
Go Long! The Advantages of Long Tail Keywords
Lecture 12 Quiz
5 questions
Section 9: The IMAA Rule on "Findability" and its relation to "Engagement" and "Conversion"
The IMAA Rule on "Findability" and its relation to "Engagement" and "Conversion"
Additional Keyword Tools and the Keyword Triangle
Geo Targeted Keywords
Lecture 15 Quiz
5 questions

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Instructor Biography

IMAA ., Marketing Expert

As proven and trusted Internet marketing experts, the Internet Marketing Academy of America (IMAA) has one simple goal in mind – helping you succeed online, and in a big way. From small startup organizations to large multi-national firms, success today often depends upon being out and in front of prospects and customers, and that means using the Internet. Our team is highly driven, talented, incredibly focused, and offers solutions that are truly second to none.

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