Introduction to Facebook Pages for Businesses and Orgs
4.3 (613 ratings)
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Introduction to Facebook Pages for Businesses and Orgs

Learn how to create and manage a Facebook Business Page. Updated for 2014!
4.3 (613 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
37,086 students enrolled
Created by Jerad Hill
Last updated 8/2014
English
Price: Free
Includes:
  • 4 hours on-demand video
  • 40 mins on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create & Manage a Facebook Page
  • Create & Manage Facebook Ads
  • Engage with other Facebook Users
View Curriculum
Requirements
  • Computer with an Internet Connection
Description

JOIN OVER 21,000 SUCCESSFUL STUDENTS WHO HAVE ALREADY TAKEN THIS FREE COURSE!

Recently Updated! As Facebook changes, the course is updated. Check back often for updated course videos.

Learn how to create a Facebook Page for your business or organization. This course is great for those who have a Facebook business Page and have had a hard time figuring out how to engage people through it and for those who are brand new to Facebook and need to know where to begin.

We will start at the beginning by creating a new Facebook business page and walk through the process of editing that page, adding content, posting updates, inviting friends, growing our audience, creating deals, ads and much more.

At the end of this course, you will learn how to create a Facebook business page from scratch. I will do my best to visit this course and respond to questions in a timely manner. I will also do my best to post updates from time to time to keep this course content fresh.

Who is the target audience?
  • Small to Medium Sized Businesses
  • Non-profits
  • Organizations
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Curriculum For This Course
Expand All 35 Lectures Collapse All 35 Lectures 04:54:12
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The Basics
2 Lectures 07:00

Outline of what to expect in this course.

Facebook Course Outline
03:41

Introduction to Facebook Pages

Facebook Intro
03:19
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Creating Your First Page
6 Lectures 43:39

Part 1: Setting Up a Facebook Page

Part 1 Introduction - Pages Set Up
00:56

Overview of a Facebook Page

Page Overview
10:08

Facebook Page Builder Intro

Page Builder Introduction
06:16

Facebook Page setup

Page Setup
07:00

Customizing your Facebook page.

Customizing Part 1
07:52

Customizing your Facebook page.

Customizing Part 2
11:27
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Adding Content To Your Page
5 Lectures 48:25

Posting content to your Facebook page.

Making Posts
11:15

Posting photos and video to your Facebook page.

Posting Media
12:56

Posting links to content to your Facebook page.

Posting Links
11:53

Tagging people and other pages.

Tagging People
09:06

Using Hashtags in Facebook.

Hashtags
03:15
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Insights & Engagements
8 Lectures 01:07:00

Inviting friends to view your Facebook page.

Inviting Friends
07:31

Changing Facebook Page settings

Pages Settings
11:12

Facebook Page Insights

Pages Insights
15:48

Facebook Page Message Center.

Pages Messages
03:43

Facebook Page Apps and Tabs.

Pages Apps Tabs
08:35

Facebook Page Reviews.

Pages Reviews
02:20

Facebook Pages vs. Groups.

Pages vs Groups
05:21

Advertising your page or website with Facebook Ads.

Pages Advertising
12:30
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Managing Your Page
4 Lectures 25:39

Part 2: Managing your Facebook Page

Part 2 Introduction - Pages Management
01:44

Facebook Page posting best practices.

Page Posting Best Practices
07:27

Facebook page posting photos best practices.

Pages Photo Best Practices
09:28

Facebook page posting video best practices.

Pages Video Best Practices
07:00
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Case Studies
5 Lectures 34:19

Case Study: Small HD 2014

Pages Small HD
04:42

Case Study: Buzzfeed

Pages Buzzfeed
08:31

Case Study: TripAdvisor

Pages Trip Advisor
06:00

Case Study: Chubbies

Pages Chubbies
06:29

SmallHD Case Study 2012
08:37
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Closing & Bonus
5 Lectures 01:08:10

Closing. Thanks for viewing this course.

Facebook Conclusion
02:56

Facebook Hill Media Management
01:50

A question came across regarding the way Facebook scales and crops images. This bonus video describes how to create a square cropped image to fit nicely into the default profile photo space on your Facebook page.

Bonus - Creating Profile Photos
13:20

A bonus audio lecture on Facebook best practices.
Bonus Audio Lecture
40:15

Bonus - Facebook Pages Manager App
09:49
About the Instructor
Jerad Hill
4.3 Average rating
5,556 Reviews
198,805 Students
13 Courses
Photography, Web Designer, Online Marketer, Husband, Father

Hi all, I am a website designer and photographer who has been working for himself since graduating high school. I taught myself website design and development so I could start my own business. In 2005 I taught myself photography and started a photography business as a professional wedding photographer. Since then, I have helped hundreds companies and organizations market their products and services online. As a photographer, I continue to capture photos and produce video for weddings, events, conferences and more.

I teach because I was taught by so many through blog posts, articles and online videos. Teaching allows me to give back and teach others the way I would have liked to be taught. Many of my courses are free because I believe in giving back.

I am a husband and father with three amazing kids. You can learn more about me at my website. I hope to see you in one of my courses. Thanks so much!