Introduction to AI for Business

Amplifying Human Ingenuity with Intelligent Technology

Created byZigurat Innovation & Technology Business School

Last updated 5/2018

English

English [Auto],

What you'll learn

Participants will have an overview of what predictive data analytics are, which AI software are available and how can they improve the business performance and how Microsoft is using this technology.

Course content

1 section • 12 lectures • 47m total length

Introduction1:24
Meet a Microsoft program manager who explains how artificial intelligence drives digital transformation in business, drawing on marketing insights and collaborative work with engineers, and invites questions at the end.
Gift: Download the Goal-Setting Ebook1:01
What is AI?2:41
Explore what AI is and how machines amplify human ingenuity by reasoning with imperfect data, understanding data like text and images, and interacting in diverse ways to drive disruption.
Why now?3:12
Digital Transformation & AI : Engage Customers2:04
AI transforms business by engaging customers with conversational agents and personalized experiences. Derive insights from engagement analytics to empower employees, optimize operations, and transform products.
Demo : Engage Customers13:25
Digital Transformation & AI : Enable your employees1:28
Enable employees by leveraging data to boost productivity and knowledge sharing, as a Formula One team partners with Microsoft to deliver real-time simulations and predictions from over 10,000 sensors.
Digital Transformation & AI : Optimize your Operations1:46
Optimize operations using intelligent predictions, operational efficiency, and deep insights, as Rolls-Royce uses sensor data for predictive engine maintenance and proactive servicing to transform traditional businesses and strengthen airline partnerships.
Digital Transformation & AI : Transform your products1:57
Drive digital transformation and ai-enabled product innovation with immersive, differentiated experiences; Lowe's uses holographic visuals and a sales device to tailor kitchen designs and suggest catalog items.
AI amplifies Human Ingenuity1:08
Explore how ai amplifies human ingenuity by aligning with core principles and intuitive design, building trust in technology to enable inclusive business transformation.
The Microsoft AI Platform5:21
Explore how cloud, big data, and ai services drive digital transformation for businesses. Understand infrastructure, data tools, and cognitive services that enable rapid integration and secure, trusted solutions.
Demo: Cognitive Search11:50
Demonstrates cognitive search in action by turning 1963 JFK files into searchable cloud data using AI, revealing connections from Oswald to KGB and others.

Requirements

No tools are required, just basic knowledge and experience on business administration

Description

Peter Maynard, Director Program Management at Microsoft, explores what AI really is, why and how it will transform every business in every industry. Peter also uncovers how Microsoft technology is at the forefront of this transformation and show some scenarios, both present and future with respect to how this is helping business embrace digital transformation.

The purpose of the course is to highlight how underlying Digital Transformation in a number of enterprises is simply an algorithm. This algorithm will determine the success of how that company will leverage its data in the future and if it will ultimately survive. Moving on from that as background, there will be then explored the types of steps that a company can take to win in the algorithm wars and things that they should be conscious of. In the course, there will be presented a range of examples of companies that are winning in Digital Transformation through AI.

Who this course is for:

Professionals who want to explore what AI really is, why and how it will transform every business in every industry.