Search advertising is one of the most effective advertising that exists as it has a lower lead cost than most forms of advertising.
With search advertising, you no longer have to go out and waste your precious time finding new customers. Your potential customers are already looking for your products and services through search engines. What you need to do is make sure that your company is being found when people are looking for you.
Google dominates the search landscape. There are 12 billion queries on Google sites each month in just the United States. When you examine how many search queries Google processes worldwide, the numbers become staggering.
While search advertising is very effective; you need to make sure you are doing it correctly or you can just as easily waste money as well. This course will teach you the fundamental you need to know to create effective search marketing campaigns with AdWords, Google's search marketing product.
Please note, Google Display Network and the content network are the same thing. While brand new accounts should understand and work with search before undertaking display network campaigns, it i useful to understand a bit more about the display network so as you examine other campaign settings you an see how these fit into display campaigns. Display campaigns (when only display is chosen under the network options) obey all of the other campaign settings such as location and device type.
Brad Geddes has been involved in online marketing for more than a decade. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others.
One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success for all parties involved.
Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.
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