Adwords for Beginners - The Ultimate Adwords Tutorial

The Beginners Guide to Creating Successful Google AdWords Accounts
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  • Lectures 39
  • Length 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2011 English

Course Description

Search advertising is one of the most effective advertising that exists as it has a lower lead cost than most forms of advertising.

With search advertising, you no longer have to go out and waste your precious time finding new customers. Your potential customers are already looking for your products and services through search engines. What you need to do is make sure that your company is being found when people are looking for you.

Google dominates the search landscape. There are 12 billion queries on Google sites each month in just the United States. When you examine how many search queries Google processes worldwide, the numbers become staggering.

While search advertising is very effective; you need to make sure you are doing it correctly or you can just as easily waste money as well. This course will teach you the fundamental you need to know to create effective search marketing campaigns with AdWords, Google's search marketing product.

What am I going to get from this course?

  • The details of how Google AdWords functions
  • Create profitable AdWords accounts
  • Tracking techniques so you can tell exactly how well your advertising is performing
  • Reach searchers in specific geographies
  • Conduct keyword research so your company shows up when people are looking for you
  • Keep your ads from showing when you do not wish to be displayed
  • Create compelling ad copy writing
  • Initial bid strategies
  • Step-by-step instructions to navigating the AdWords interface

What is the target audience?

  • Those involved in online marketing
  • Companies who wants to transition their marketing efforts from offline to online
  • Anyone who wants more leads for their business
  • Companies who want to lower their lead costs from more expensive types of advertising

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Online Marketing
Understand the Search Opportunity
Psychology Of Search
The Basics of a Web Presence
The Challenge of Being Found
Understanding the Anatomy Of Search Results
Introducing the Fundamentals of Paid Search
Notes on High Level Data
Section 2: Introducing Google AdWords
How Ads Are Displayed
Introducing Landing Pages
An Introduction to Effective Ad Copy
Paid Search Jargon
Understand Exactly Where Your Ads Can Be Displayed
Section 3: Opening Your First Account
Determine Your Business Goals
Opening Your First Account
Creating Your First Campaign: Part One
Creating Your First Campaign: Part Two
Section 4: Understanding the Campaign Settings
Location Targeting: Part One
Location Targeting: Part Two

Please note, Google Display Network and the content network are the same thing. While brand new accounts should understand and work with search before undertaking display network campaigns, it i useful to understand a bit more about the display network so as you examine other campaign settings you an see how these fit into display campaigns. Display campaigns (when only display is chosen under the network options) obey all of the other campaign settings such as location and device type.

Overview Of Bidding
Section 5: Tracking Conversions on Your Website
What is Conversion Tracking?
How to Install Conversion Tracking
Section 6: How to Choose Keywords
Keyword Jargon
What You Need to Know About Match Types
Control Your Ad Display With Negative Keywords
How to Conduct Research with the Google Keyword Tool
Section 7: Writing Compelling Ad Copy
Creating Compelling Ads
What You Need to Know about Display & Destination URLs
Section 8: Final Steps to Making Your Account Live
Writing Your First Ads
Choosing Your Starting Keywords
Ad Copy Work Sheet
9.8 kB
Keyword Research Worksheet
11.7 kB
Setting Your Initial Bids
Basic Bid Calculations
12.7 kB
Making Your Account Live
Section 9: AdWords Interface Tour
Navigating the AdWords Interface: Part One
Navigating the AdWords Interface: Part Two
How to Extract Valuable Data from AdWords
Next Steps to Mastering AdWords
Section 10: Next Steps

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Instructor Biography

Brad Geddes, Founder of Certified Knowledge

Brad Geddes has been involved in online marketing for more than a decade. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success for all parties involved.

Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

As a Speaker:

  • Have spoken at more than 35 conferences and 60 sessions across several countries.
  • Such notable conferences as AdWords Days (Germany), Search Engine Strategies, SES Local, SMX, SMX Local, Kelsey, Pubcon,, Marketing 2.0 Bootcamp, SEO Class, adTech, and Dreamfore.
  • Spoke at events at both Google and Microsoft.

As a Trainer:

  • One of only two Google-approved AdWords Seminar Leaders.
  • Conducted more than 60 officially Google-supported AdWords Seminars for Success, attended by more than 4,000 marketing professionals. AdWords Seminars for Success are two days of intensive training on Google AdWords.
  • Worked with Google in implementing their reseller training program at R.H. Donnelley.
  • Helped institute a training program for LocalLaunch that managed more than 40,000 PPC accounts.
  • Conducted training days in multiple countries for conferences such as SEO Class, Search Engine Strategies (in New York, Toronto, and Chicago), Refined Labs, and Pubcon.

As an Internet Marketer:

  • Monetized first website in 1998.
  • Started SEOing websites in 1998.
  • Started affiliate marketing in 1999.
  • Opened first PPC account in 1999.
  • Formed first agency, iDjinni Consulting, in 2002, providing usability, PPC, SEO, and affiliate marketing services.
  • Joined LocalLaunch in 2004:
    • LocalLaunch began as a boutique agency, then built a marketing platform that empowered sales forces to sell marketing products to their customer bases while LocalLaunch did all of the product’s management behind the scenes
    • Helped grow the LocalLaunch agency that provided PPC services to companies such as Red Lobster, Encyclopedia Britannica,, and Yahoo.
    • Helped build marketing products that were used by more than 100,000 businesses.
    • Helped build a system that managed more than 40,000 PPC accounts.
    • Worked with companies such as Amazon, World Directories, DEX Media, and
    • While Brad managed vendor relations, R.H. Donnelley became one of the few Google and Yahoo resellers in the world.
    • LocalLaunch was sold to R.H. Donnelley in 2006.
  • Formed bg Theory in 2008
    • bg Theory is a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.

Even More Stuff:

  • Author of Advanced Google AdWords.
  • Co-moderator of AdWords forum on Webmaster World since 2004.
  • Search Engine Land columnist since 2007.
  • Board member for Boost Media.
  • Active blogger about PPC and marketing since 2001.
  • Technical editor for Winning Results with AdWords, by Andrew Goodman.
  • One of the first Microsoft adCenter Excellence Members and participated in the beta test.
  • One of the first 100 Google Advertising Professionals
  • Worked with a range of companies that have spent from as little as $17.50 per month to millions per year.

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