Increase Organic Downloads With App Store Optimization (ASO)
3.9 (115 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Increase Organic Downloads With App Store Optimization (ASO)

Learn the basics of ASO with this essential quick-start guide, increase organic downloads & generate more passive income
3.9 (115 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,146 students enrolled
Created by Diego Guajardo
Last updated 8/2015
Current price: $12 Original price: $75 Discount: 84% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Introduction to App Store Optimization
  • Increase the number of organic downloads in your apps
  • Change and optimize your app's metadata to increase its ranking
  • Use various free online tools o your advantage
  • Increase the number of positive reviews in your apps
  • Understand the mindset to achieve successful optimization
  • Be pointed in the right direction after you finish the course
View Curriculum
  • Have a developer account for either the iOS App Store or Google Play (or both)
  • Have published or are planning to publish an app to either the iOS App Store or Google Play

If you want to earn money with apps, your apps need to be found. For that to happen, you need to be really good at App Store Optimization, there is no way around that.

App Store Optimization (ASO) is basically the process of changing and optimizing a mobile app's metadata (like the title, description, icon, etc.) in order to rank higher in search results, which leads to an increase in organic downloads. Learning ASO can quickly change the amount of passive revenue an app generates for you and can be the difference between freeing up some of your time and allow you to focus on things that are important to you vs struggling to get downloads after you worked hard to get your app ready. It really doesn't matter how great your app is, if people cannot find it they will not download it. You need to make it easy for your potential users to find your app. And the great news is that it really isn't an overly complicated process, it is completely free and actually quite simple once you get used to it and start applying it constantly.

There are roughly 1.5 million apps on each the iOS App Store and Google Play so it is easy for your app to get lost among them. There are so many developers that spend time, energy, and money developing an app, but when they upload it the returns are nowhere near what they were expecting. This is because they focus their time and energy in building the app, but not in optimizing it to be found. What if I told you that there is a way to avoid your app getting lost among the huge pool of apps in the app stores? What if I told you that you don't actually need to spend a lot of time and effort on ASO once you know how to do it? Would you be interested in learning about it?

Well, if you are then look no further – This course is the introduction to ASO you are looking for!

This course is straight to the point and will provide you everything you need, no beating around the bush or repeating the same thing with different words. There is a tonne of things to learn about ASO, and they always keep changing as people try new things and the rules in the app stores change. It is a process that you will need to keep learning for as long as you are uploading apps, if you see a course that tells you they will teach you everything there is about ASO don't believe it because it is not possible. So, this course will not teach you everything there is about ASO, but it is a great quick start guide for everyone with no prior ASO experience. With an average of 4.96 stars provided by over 25 ratings you can be confident that the content you are getting is first class. In 1.5 quality packed hours you will fully understand ASO and the mindset that the most successful optimization experts have. It is a great way to start your journey towards more downloads and ultimately more money.

If you are someone with no prior ASO experience then this is definitely the course for you. If you, however, have reasonable knowledge of ASO then this introductory course is probably not what you are looking for.

How can I be so sure? Well, I have an app business on the side that generates roughly $6,000 of monthly income and I teach another, longer course where I go through the steps to create a profitable app business. There is no way to achieve that without ASO, it is absolutely crucial. But don't just listen to me, listen to what some of the others students in the course have said:

“This is a great little course! I had no idea about ASO, I only make apps as a hobby. But after applying what I learnt here I got a great increase in downloads and made more money. I'm thinking now of taking my hobby a bit more serious now that I see the potential. I recommend this course if you want to get started with ASO."

- Tadros Hadad, 5/5 Stars

“Very enlightening. I took another aso course before but I didn't really like the way it was taught and I just felt the instructor repeated himself a lot. Diego, the instructor in this course, has made a great quick start guide that is nothing like that other course I took. I finished this course in a couple of hours and 10 minutes later I was already optimizing my apps. I loved this course, definitely get it if you want a great place to get started"

- Sarah Feng, 5/5 Stars

"Very interesting course. I previously wasn't doing much ASO but have been doing so recently after this course and have seen a 25% increase in downloads. Thanks Diego!"

- Max William, 5/5 Stars

Some of the things you will learn in this course are:

  1. Research your competition using App Annie, a free online resource
  2. Design your icons to engage potential users
  3. Your preview screenshots and video, they are more important than you think!
  4. Optimize your titles for searches and have your apps rank higher
  5. What keywords should you choose and why, especially in the iOS App Store
  6. Convince potential users to take action with your description
  7. Optimize your description to rank higher in Google Play
  8. Get more positive reviews, they are crucial!
  9. Other factors that affect your app's ranking in searches
  10. Where to go after you finish the course
  11. Bonus: A great coupon discount to my other very successful course on earning a passive monthly income with an app business on the side.

And this is just a sample of some of the things you will get from this introductory course, by the end you will have everything you need to get started and a very good idea of where to go to keep improving your optimization abilities.

No matter who you are, if you know how to program or not, if you build your own apps or have someone else build them for you, if you are a student or a professional, what you learn here will increase your apps' success.

I am very passionate about teaching and I will personally respond to any questions you may have as you go through the course. DO NOT think that once you join you are on your own, the videos may last 1.5 hours but the course keeps on going. Join the community, hear other students' success and share your own! I would love to hear from you.

Remember that if you don't get positive results using what you learn here in the first 30 days after you purchase the course, you will get all of your money back, no questions asked! That's how confident I am that you will find this introductory course useful. So, what are you waiting for to get started? Enroll now and allow me to show you the way.

Thank you for reading; I'm sure I will hear from you soon.

Diego Guajardo

Who is the target audience?
  • This course is meant for people that want to start learning about and applying App Store Optimization, and/or for students that currently have apps in the app stores and want to increase organic downloads. No prior programming, marketing, or business knowledge is required.
  • This course is probably not for people that understand and have knowledge of App Store Optimization.
Compare to Other App Store Optimization Courses
Curriculum For This Course
18 Lectures
2 Lectures 12:50
Let's Get Started
10 Lectures 48:59
Icons (Part 1)

Icons (Part 2)

Preview Videos And Screenshots

Titles (Part 1)

Titles (Part 2)

Keywords (Part 1)

Keywords (Part 2)


Description: Google Play (Part 1)

Description: Google Play (Part 2)
Don't Forget!
3 Lectures 12:00

Reviews Motion

Other Factors

4 questions
3 Lectures 02:14
Where To Go From Here

Bonus: Discount Coupon!
1 page

31 pages
About the Instructor
Diego Guajardo
4.3 Average rating
405 Reviews
8,113 Students
3 Courses
App Business Owner, Programmer and Engineer

The instructor graduated from a Bachelor of Finance last year and is currently studying his last year of an Honors Degree of Civil Structural Engineering in Adelaide, South Australia. He also loves programming and has been doing it for years. At the end of 2014 he created an App Business on the side which, in less than 4 months, was making more than $6,000 a month with less than 10 hours of work per week.

He is really passionate about teaching and has always loved it. Right now he is focusing on teaching people how to make money online using his methods. He trains people personally, he has a few online courses and is currently working on an eBook. He likes routines and loves feeling productive. He spends around 40 hours a week working on his university studies plus another 30 - 40 hours a week working on personal projects. He always tries to look at things differently and question the way things are done. He believes that if something is being done a certain way there is no reason that is be the optimal way of doing it, there are always ways to improve.