Internet Marketing Strategies
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Internet Marketing Strategies

Use social media tools, email marketing and landing pages to create a sustainable online business
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Lisa Newton
Last updated 7/2017
English
Curiosity Sale
Current price: $10 Original price: $195 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 16 hours on-demand video
  • 4 Articles
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use the various social media tools (Facebook, Twitter, Linked In, Google+, Instagram, Pinterest, Adwords, YouTube) to promote their business (product or service)
  • Build a website using wordpress
  • Create a landing page / squeeze page / lead page
  • Connect website to their email marketing software
  • Automate email marketing campaign
  • Build an online business
  • Use blogger and blogging in your internet marketing strategy
  • Use Twitter to generate leads and build your business
  • Use You Tube to generate leads and build your business
View Curriculum
Requirements
  • No previous knowledge required. You will need to have internet access, in order to complete the tasks shown
Description

This internet marketing strategies course covers how to use a host of different social media tools to build an online business. The course tutor has personally spent thousands of pounds on learning this material and holds nothing back. 

The course is for the complete novice (who has no website and hasn't done this before), as well as the intermediate learner who maybe has a Facebook account or a Twitter account - but yet isn't making any money online. If you are making less than $1000 monthly online in passive income from your internet marketing activities, then this course is for you! 

We start right at the very beginning - creating your social media accounts, right to what to do, now that you have them! Are you spending hours on Facebook or Instagram each day? How much is this activity earning for you?

This course has various modules / units which are complete within themselves. You don't have to do the whole thing in order, you can pick and choose the modules that are most relevant.

We cover:

  • Social media marketing
  • Platforms – twitter, facebook, you tube
  • Blogger, linked in, googleplus
  • Google adwords
  • Pinterest, Instagram
  • Free Gift creation
  • Email marketing – aweber
  • List building
  • Webinars
  • Wordpress websites
  • Opt-in page / squeeze page / landing pages
  • Monetising your efforts
  • Outsourcing

New units are constantly being added. The course is thorough and comprehensive. You can follow the tutor step by step as she does this activity herself.

The video material is approx 30 hours in length. Note that some courses are offered on this platform as a comprehensive unit, so, if you just want to learn about email marketing specifically - then do take our course called Email Marketing. If it's just how to make a landing page - we have a specific set course on that too.

Who is the target audience?
  • The target student is someone who has a genuine interest in how to use the various social media tools to promote their business (product or service)
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Curriculum For This Course
112 Lectures
16:00:00
+
Introduction
4 Lectures 42:57

Why are you doing this?
11:37

Benefits of the internet
06:28

What are we trying to achieve?
09:05
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Wordpress website
2 Lectures 00:07
Wordpress website
00:04

Membership website
00:03
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Blogging
33 Lectures 06:08:05
Blogs
01:05

What we cover in this module
03:20

To blog or not to blog
10:02

Travel blog ideas
06:36

Create a Google account
18:43

Overview of Blogger
14:37

Template design
12:52

Make First Blog post
11:56

Fast blogging
14:07

Finding images
12:46

Vlogs
08:40

Adding Labels
08:04

Gadgets
10:58

Create a Banner - Part 1
19:23

Create a Banner - Part 2
18:45

Create a Banner - Part 3 - final settings
07:59

Follow me on facebook
13:27

How to add an opt in box
09:08

Log in to aweber
12:42

Sign up forms in aweber - part 1
15:58

Sign up forms in aweber - part 2
08:50

Design an image for your opt in box
18:12

New opt in box with image
18:54

Resize blog width
05:23

Remove double opt in
02:47

Follow up email series
13:01

Email test
16:46

Amazon Affiliates
18:11

Google adsense
02:21

Banner ads - part 1
09:31

Banner ads - part 2
11:45

Summary
04:15

In conclusion
07:01
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How to Create a Free Gift for your Lead Page
12 Lectures 01:50:13
100 Opt In Ideas
01:54

Get free access to the course 'how to create a free gift your your lead page' - https://www.udemy.com/free-gift-ebook

Download the page for the code


How to Create a Free Gift for your Lead Page
00:06

Free Gift - what we cover
12:23

Good niches to target
05:42

Finding content for your ebook - part 1
14:05

Finding content for your ebook - part 2
12:41

Professional 3D Graphic creation - part 1
15:48

Professional 3D Graphic creation - part 2
11:44

Another cover option
01:56

Video ebook creation - part 1
13:55

Video ebook creation - part 2
12:13

In conclusion
07:46
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Lead Pages
27 Lectures 03:38:03
What we cover in this module
02:15

What site to use
02:40

Overview of lead pages
08:59

Webinar lead page - part 1
21:06

Webinar lead page - part 2
17:44

Webinar lead page - part 3
06:41

Connect aweber to lead page
10:41

Send conformation email with webinar link to person opted in
08:21

Test the lead page to aweber to webinar software
12:42

Remember to update
06:01

Second way - connect to webinar software
01:57

Second way - from lead page straight to webinar software
05:57

Second way - from lead page straight to GTW - test link part 1
08:11

Second way - from lead page straight to GTW - test link part 2
04:27

MLM lead page
18:52

MLM lead page - test 1
04:28

MLM lead page - test 2
06:42

Video Opt in
04:28

Choose video template and add text
15:31

Connecting the button with aweber
10:26

Placing downloadable gift in the cloud
04:05

Test the video opt in
04:21

Create New Lead Magnet
03:00

Test the video opt in
05:18

In conclusion
05:49

6 steps to a video opt in
11:12

Video Opt in - end result
06:09
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Essential Email
2 Lectures 03:14
5 step system
00:46

Email Marketing Tips
02:28
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Email software
10 Lectures 01:06:14
Intro to email
03:31

Email checklist
12:23

Exporting contacts from Linked in
07:42

Opening export from linked in
03:36

Exporting from yahoo email
03:43

Exporting from gmail
03:08

Which software to use? part 1
15:34

Which software to use? part 2
07:24

Which software to use? part 3
05:21

Conclusion - things to consider
03:52
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Email Marketing with AWeber
8 Lectures 01:04:01
Value Email
09:42

EM3
12:23

Autoresponder - send a broadcast
14:28

Example promotional email
02:35

Testing the broadcast
01:50

Send the broadcast
03:31

How to add a pop over opt in
06:56

How to add a pop over opt in
12:36
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Building a List
11 Lectures 01:19:00
Autoresponders - intro
05:40

Free Trial - Aweber
01:36

Create a New List
05:26

Turn off double opt in
02:30

Company branding
05:12

Create an opt in box
09:39

Pop up box opt in
01:49

Follow up email series
13:01

Email test
16:46

6 steps to a video opt in
11:12

Video Opt in - end result
06:09
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Video
1 Lecture 01:47
YouTube Mastery
01:47
2 More Sections
About the Instructor
Lisa Newton
4.0 Average rating
343 Reviews
4,253 Students
100 Courses
Entrepreneur, Infopreneur & Serial Author

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.