Learn How to Apply Marketing to SEO for Local Business
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
27 students enrolled
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Learn How to Apply Marketing to SEO for Local Business

Real Marketing applied to Internet Marketing for Local Businesses covering SEO, eMail Marketing and Website Conversion
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
27 students enrolled
Last updated 4/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand marketing options available to local businesses
  • Know what options work for what type of business and where
  • Understand SEO from a Marketing perspective
  • Learn SEO, eMail Marketing, Social Media Marketing and Mobile Marketing for a small business
View Curriculum
Requirements
  • English. Pig latin recommended but not necessary.
Description

This is a course that discusses the fundamental concepts from Marketing that is applied to your online marketing initiatives.

Traditional, fundamental marketing skills are the foundation to getting ranking #1 on Google.

This course is great for anyone marketing a local business, which might include consultants, agencies, business owners and marketing managers.

While this is a prep course for online marketing for local business, these concepts are often missed in many online marketing training. In the end, winning on the internet comes down to quality marketing, not gaming the system. This course covers the fundamentals of marketing to win.

Below are the 8 Concepts covered in the Internet Marketing Fundamentals for Local Business Course

1. Marketing Concepts Primer Core marketing concepts and their descriptions that I feel are relevant concepts related to the content throughout the course. While there are many more concepts to consider, these four concepts are key to agency success.

2. Site Design Concepts and Online Campaigns This video is going to cover different philosophies that I have adopted over the years in regards to marketing and business. While there are different philosophies and mentalities towards increasing the bottom line, this is where certain principles and values that I stand by are brought into the Agency mix

3. Online Marketing Defined We are going to take online marketing principles and demonstrate how they apply to an offline business (brick-and-mortar company) to promote themselves online. We'll also look at maintaining a reputation online.

4. Find Your Customer Segment This is one of my favorites. This video discusses strategies on defining your audience for both vertical niches and geo-located niches.

5. Driving Traffic Methods and ROI This video provides a high-level overview of the best strategies for a local business to expose themselves on the Internet. We cover search engines , e-mail marketing , search marketing including organic, PPC, and local and social media marketing.

6. Email Marketing Breakdown This video covers an overview of e-mail marketing. We'll cover niche-based e-mail marketing, Geo-based e-mail marketing, campaign segmentation and blog content strategy.

7. Web Assets To Market This video covers the online properties and assets that local businesses or Internet marketing agencies will promote in order to achieve top rankings utilizing search engine optimization. These properties include websites, blogs, social media properties, news stories, videos, video profiles, articles, article profiles reviews and data providers.

8. Search Marketing Defined This video provides an overview of the search marketing strategies such as organic search results, paid results and local search results. We'll also cover the importance of research and search marketing process.

Who is the target audience?
  • This course is perfect for business owners of all types, marketing managers & sales executives
  • This course is perfect for anyone working with businesses and the Internet
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Curriculum For This Course
12 Lectures
02:44:05
+
Concepts & Definition
4 Lectures 53:17

Core marketing concepts and their descriptions that I feel are relevant concepts related to the content throughout the course. While there are many more concepts to consider, these four concepts are key to agency success.

Preview 07:01

This video is going to cover different philosophies that I have adopted over the years in regards to marketing and business. While there are different philosophies and mentalities towards increasing the bottom line, this is where certain principles and values that I stand by are brought into the Agency mix

Preview 13:46

We are going to take online marketing principles and demonstrate how they apply to an offline business (brick-and-mortar company) to promote themselves online. We'll also look at maintaining a reputation online.

Preview 18:15

This video discusses strategies on defining your audience for both vertical niches and geo-located niches.

Preview 14:15
+
Execution & Strategy
8 Lectures 01:50:48

This is a longer video that provides a high-level overview of the best strategies for a local business to expose themselves on the Internet. We are going to cover search engines and a brief history and overview, e-mail marketing and philosophies, search marketing including organic, PPC, and local. We will discuss social media marketing, video marketing and explain that mobile marketing is simply a distribution means not necessarily a strategy.

Preview 19:43

This video is going to cover an overview of e-mail marketing. We'll cover niche-based e-mail marketing and Geo-based e-mail marketing.

Preview 13:24

This video is going to cover an overview of e-mail marketing. We'll cover campaign segmentation and blog content strategy. We'll look at certain campaigns and content creation strategies for them and finally the call to action objectives.

Preview 18:16

We'll cover niche-based e-mail marketing, Geo-based e-mail marketing, campaign segmentation and blog content strategy. We'll look at certain campaigns and content creation strategies for them and finally the call to action objectives. This video finalizes execution

Preview 10:09

This video provides an overview of the search marketing strategies such as organic search results, paid results and local search results. We'll also cover the importance of research and search marketing process.

Preview 17:35

This video covers the online properties and assets that local businesses or Internet marketing agencies will promote in order to achieve top rankings utilizing search engine optimization. These properties include websites, blogs, social media properties, news stories, videos, video profiles, articles, article profiles reviews and data providers.

Preview 02:44

This video provides an overview of the local search results. We'll also cover the importance of research and search marketing process and it's execution.

Preview 17:59

This video provides the foundation of the online mobile marketing strategy used for local business.

Preview 10:58
About the Instructor
Local Marketing Source
4.0 Average rating
3 Reviews
80 Students
2 Courses
Training for Marketing Consultants and Local Businesses

Since 2009 Local Marketing Source has provided training on how to reach local consumers through Internet marketing and how to manage a local internet marketing agency. Scott Gallagher is a founding faculty member of Local Marketing Source and owner of Won Marketing Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million. Scott is an expert in the field of internet marketing, specifically search engine optimization (SEO), email marketing and new client acquisition. He frequently publishes articles and conducts training seminars to participants around the world.

Scott Gallagher
4.0 Average rating
3 Reviews
80 Students
2 Courses
Father, Author, Entrepreneur, Adrenalist

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million. Scott is an expert in the field of internet marketing and has taught hundreds of agencies and thousands of students around the globe. He frequently publishes articles and conducts training seminars.