Learn How to Apply Marketing to SEO for Local Business

Real Marketing applied to Internet Marketing for Local Businesses covering SEO, eMail Marketing and Website Conversion
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  • Lectures 12
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

This is a course that discusses the fundamental concepts from Marketing that is applied to your online marketing initiatives.

Traditional, fundamental marketing skills are the foundation to getting ranking #1 on Google.

This course is great for anyone marketing a local business, which might include consultants, agencies, business owners and marketing managers.

While this is a prep course for online marketing for local business, these concepts are often missed in many online marketing training. In the end, winning on the internet comes down to quality marketing, not gaming the system. This course covers the fundamentals of marketing to win.

Below are the 8 Concepts covered in the Internet Marketing Fundamentals for Local Business Course

1. Marketing Concepts Primer Core marketing concepts and their descriptions that I feel are relevant concepts related to the content throughout the course. While there are many more concepts to consider, these four concepts are key to agency success.

2. Site Design Concepts and Online Campaigns This video is going to cover different philosophies that I have adopted over the years in regards to marketing and business. While there are different philosophies and mentalities towards increasing the bottom line, this is where certain principles and values that I stand by are brought into the Agency mix

3. Online Marketing Defined We are going to take online marketing principles and demonstrate how they apply to an offline business (brick-and-mortar company) to promote themselves online. We'll also look at maintaining a reputation online.

4. Find Your Customer Segment This is one of my favorites. This video discusses strategies on defining your audience for both vertical niches and geo-located niches.

5. Driving Traffic Methods and ROI This video provides a high-level overview of the best strategies for a local business to expose themselves on the Internet. We cover search engines , e-mail marketing , search marketing including organic, PPC, and local and social media marketing.

6. Email Marketing Breakdown This video covers an overview of e-mail marketing. We'll cover niche-based e-mail marketing, Geo-based e-mail marketing, campaign segmentation and blog content strategy.

7. Web Assets To Market This video covers the online properties and assets that local businesses or Internet marketing agencies will promote in order to achieve top rankings utilizing search engine optimization. These properties include websites, blogs, social media properties, news stories, videos, video profiles, articles, article profiles reviews and data providers.

8. Search Marketing Defined This video provides an overview of the search marketing strategies such as organic search results, paid results and local search results. We'll also cover the importance of research and search marketing process.

What are the requirements?

  • English. Pig latin recommended but not necessary.

What am I going to get from this course?

  • Understand marketing options available to local businesses
  • Know what options work for what type of business and where
  • Understand SEO from a Marketing perspective
  • Learn SEO, eMail Marketing, Social Media Marketing and Mobile Marketing for a small business

What is the target audience?

  • This course is perfect for business owners of all types, marketing managers & sales executives
  • This course is perfect for anyone working with businesses and the Internet

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Concepts & Definition
07:01

Core marketing concepts and their descriptions that I feel are relevant concepts related to the content throughout the course. While there are many more concepts to consider, these four concepts are key to agency success.

13:46

This video is going to cover different philosophies that I have adopted over the years in regards to marketing and business. While there are different philosophies and mentalities towards increasing the bottom line, this is where certain principles and values that I stand by are brought into the Agency mix

18:15

We are going to take online marketing principles and demonstrate how they apply to an offline business (brick-and-mortar company) to promote themselves online. We'll also look at maintaining a reputation online.

14:15

This video discusses strategies on defining your audience for both vertical niches and geo-located niches.

Section 2: Execution & Strategy
19:43

This is a longer video that provides a high-level overview of the best strategies for a local business to expose themselves on the Internet. We are going to cover search engines and a brief history and overview, e-mail marketing and philosophies, search marketing including organic, PPC, and local. We will discuss social media marketing, video marketing and explain that mobile marketing is simply a distribution means not necessarily a strategy.

13:24

This video is going to cover an overview of e-mail marketing. We'll cover niche-based e-mail marketing and Geo-based e-mail marketing.

18:16

This video is going to cover an overview of e-mail marketing. We'll cover campaign segmentation and blog content strategy. We'll look at certain campaigns and content creation strategies for them and finally the call to action objectives.

10:09

We'll cover niche-based e-mail marketing, Geo-based e-mail marketing, campaign segmentation and blog content strategy. We'll look at certain campaigns and content creation strategies for them and finally the call to action objectives. This video finalizes execution

17:35

This video provides an overview of the search marketing strategies such as organic search results, paid results and local search results. We'll also cover the importance of research and search marketing process.

02:44

This video covers the online properties and assets that local businesses or Internet marketing agencies will promote in order to achieve top rankings utilizing search engine optimization. These properties include websites, blogs, social media properties, news stories, videos, video profiles, articles, article profiles reviews and data providers.

17:59

This video provides an overview of the local search results. We'll also cover the importance of research and search marketing process and it's execution.

10:58

This video provides the foundation of the online mobile marketing strategy used for local business.

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Instructor Biography

Local Marketing Source, Training for Marketing Consultants and Local Businesses

Since 2009 Local Marketing Source has provided training on how to reach local consumers through Internet marketing and how to manage a local internet marketing agency. Scott Gallagher is a founding faculty member of Local Marketing Source and owner of Won Marketing Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million. Scott is an expert in the field of internet marketing, specifically search engine optimization (SEO), email marketing and new client acquisition. He frequently publishes articles and conducts training seminars to participants around the world.

Instructor Biography

Scott Gallagher, Father, Author, Entrepreneur, Adrenalist

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million. Scott is an expert in the field of internet marketing and has taught hundreds of agencies and thousands of students around the globe. He frequently publishes articles and conducts training seminars.

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