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International SEO has it's own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.
This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you'd prefer.
Here we'll cover:
You should be learning and implementing international SEO if:
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: An Introduction to International SEO|
What To Expect From This International SEO CoursePreview
What's Different About International SEO?Preview
International SEO checklist
|Section 2: International SEO Research|
Section Intro: International SEO ResearchPreview
Know The Potential of Your International SEO Efforts
How Is Your Site Currently Performing? Conducting an International SEO Audit
Which Search Engines Should You Target?
Keyword Research for International SEO & The Tools You Should Be Using
What To Do If You Aren't Currently Ranking Internationally
|Section 3: Setting Up Your Website to Target Specific Countries|
Section Intro: Setting Up Your Website to Target Specific CountriesPreview
3 Options for Structuring Your International Web Content for Specific Countries
Options for Using Different Languages on an International Website
What to Do For Visitors Who Land on The Wrong Page Version
Does Your Hosting Location Really Matter?
|Section 4: International SEO Best Practices|
Section Intro: International SEO Best PracticesPreview
Making Sure Search Engines Can Crawl The International Versions
On-Page Optimization Steps and What You May Be Forgetting
How to Redirect Visitors to The Right Site Version
Adapting Your Products, Services & Offerings to The Local Market
|Section 5: Multi-Lingual Website SEO Best Practices|
Section Intro: Multi-Lingual Website SEO Best PracticesPreview
Language Tags for Multi-Lingual Sites and How to Use Them
Options for Translating Content Into Multiple Languages
Dealing With Duplicate Content on International Websites
|Section 6: Other International SEO Considerations|
Section Intro: Other International SEO ConsiderationsPreview
Social Media Considerations For International Sites
Knowing The Differences Between Countries Will Increase Your Conversion Rate
Off Page SEO & International Promotion Considerations
|Section 7: Creating an International SEO Action Plan|
Section Intro: Creating an International SEO Action PlanPreview
Step-By-Step: How to Implement International SEO
Tracking Your International SEO Efforts
How to Perform International SEO When You Don't Understand The LanguagePreview
Quick Tip: How to Search From Any Location
List of International SEO tools
International SEO Course Wrap-Up
International SEO Course Resources
Full Course Slides (download)
Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services.
Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.
In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.