International SEO: Reaching a Profitable Global Audience

Learn how to create and optimize a multi-lingual and/or multi-national site to reach a global audience and grow business
4.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
651 students enrolled
90% off
Take This Course
  • Lectures 37
  • Length 1.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2016 English

Course Description

International SEO has it's own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.

This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you'd prefer.

Here we'll cover:

  • How to determine if your international SEO efforts will be profitable
  • Which search engines you should target
  • The keyword research process and the tools to use
  • 3 options for structuring international website content
  • How to direct visitors to the right version for their language / country
  • Language tags your site must use
  • The type of back links you need for global sites

You should be learning and implementing international SEO if:

  • You have (or would like to have) content in multiple languages
  • Your website targets a specific country
  • You are ready to scale your business
  • Your website / business already has customers around the world
International SEO can be quite complex especially with different versions of the same site all targeting different locations. What do you need to know to rank your website internationally? Inside this course we'll walk through the full process that will expand on your existing SEO knowledge so you will know exactly what to do with the website you are working with.

I'm also available if you have any questions as you start taking action on your own international site.

Join me to take your website to the next level. Enroll now.

What are the requirements?

  • A basic understanding of search engine optimization (SEO) is helpful.
  • A desire to expand online audience globally.
  • No software is required. Free and premium tools presented.

What am I going to get from this course?

  • Determine if international SEO efforts will be profitable before starting SEO work
  • Determine which search engines are the right ones to target
  • The keyword research tools to use for finding keywords in other languages and countries.
  • Determine the right structure for setting up multi-lingual versions of a website.
  • Direct site visitors to the right version of the site based on their language or location.
  • Add language tags to specific pages to help search engines understand who the page is intended for.
  • Identify the right type of back links for international websites.

Who is the target audience?

  • Anyone with a desire to expand their online audience internationally.
  • Anyone who would like to reach new customers who speak different languages.
  • Anyone who would like to reach new customers in new countries.
  • Anyone who currently has customers around the world.
  • SEO's who wish to provide international SEO services.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: An Introduction to International SEO
What To Expect From This International SEO Course
What's Different About International SEO?
International SEO checklist
Section 2: International SEO Research
Section Intro: International SEO Research
Know The Potential of Your International SEO Efforts
How Is Your Site Currently Performing? Conducting an International SEO Audit
Which Search Engines Should You Target?
Keyword Research for International SEO & The Tools You Should Be Using
What To Do If You Aren't Currently Ranking Internationally
Section 3: Setting Up Your Website to Target Specific Countries
Section Intro: Setting Up Your Website to Target Specific Countries
3 Options for Structuring Your International Web Content for Specific Countries
Options for Using Different Languages on an International Website
What to Do For Visitors Who Land on The Wrong Page Version
Does Your Hosting Location Really Matter?
Section 4: International SEO Best Practices
Section Intro: International SEO Best Practices
Making Sure Search Engines Can Crawl The International Versions
On-Page Optimization Steps and What You May Be Forgetting
How to Redirect Visitors to The Right Site Version
Adapting Your Products, Services & Offerings to The Local Market
Section 5: Multi-Lingual Website SEO Best Practices
Section Intro: Multi-Lingual Website SEO Best Practices
Language Tags for Multi-Lingual Sites and How to Use Them
Options for Translating Content Into Multiple Languages
Dealing With Duplicate Content on International Websites
Section 6: Other International SEO Considerations
Section Intro: Other International SEO Considerations
Social Media Considerations For International Sites
Knowing The Differences Between Countries Will Increase Your Conversion Rate
Off Page SEO & International Promotion Considerations
Section 7: Creating an International SEO Action Plan
Section Intro: Creating an International SEO Action Plan
Step-By-Step: How to Implement International SEO
Tracking Your International SEO Efforts
How to Perform International SEO When You Don't Understand The Language
Quick Tip: How to Search From Any Location
List of International SEO tools
International SEO Course Wrap-Up
International SEO Course Resources
Full Course Slides (download)
What's Next

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Christine Maisel, Helping Web Design & SEO Startups

Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

Ready to start learning?
Take This Course