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**Bonus: Includes a free copy of the following premium Amazon textbooks:
" Luxury Brand Marketing: The globalization of luxury brand cults"
"Growth Hacker marketing 4 for international digital marketing professionals"
There is much more to this marketing course:
Reasons to enroll on the International Marketing Diploma:
*Find new careers locally: Help a local business to expand internationally
*Stay up to date with important changes in the world
* There are huge profits in globalization - learn more about these opportunities
* Network with other like-minded individuals around the world in our forum
* Learn how to use international digital marketing like a PRO
* Discover the latest thinking in Luxury Brand Management
* Combine Growth-Hacker Marketing with your International Marketing Skills
* If you are MBA qualified and want to be a global analyst - this course will prepare you
ACT NOW BY JOINING THIS COURSE
Enter the world of global marketing professionals today by joining this course
* Interactive forum
* Video recorded lectures
* Personal coaching when required
* Case studies
* Professional reports
* Knowledge reviews / Quizzes
Candidates from the following academic backgrounds will also benefit from this course:
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Certificate of completion
|Section 1: Introduction to International Marketing|
Welcome to module 1 where we will explore the international marketing environment.
|This guide will explain what learners should do to obtain a diploma after this course.|
|Section 2: New Market selection: Identifying opportunities|
Welcome back to Module2, where we will study Market opportunity selection
|Section 3: Market Entry strategies: Seizing opportunities|
Assuming that there is an opportunity, we need to know what is the best way to enter the market.
Welcome back to the second part of Module3 where we study market entry strategies
“How Starbucks succeeded in Argentina but not in Australia"
Questions to discuss in the forum with fellow learners:
1.What, if anything, can Starbucks learn from its mistakes in Australia?
Market Entry Quiz
|Section 4: The bottom of the Pyramid: The largest market in the world|
|Section 5: Cross cultural negotiation: Doing business respectfully abroad|
Identifying and adapting to cultural differences
|Section 6: Global business ethics: An ethical reality|
|Section 7: Market research in action: A report on Luxury goods in China|
Market research quiz
|Section 8: Pricing for international markets: Charging optimal prices|
Welcome back to module 7, where we will study international pricing
1.Why do you think Envato is so successful?
2.What are the biggest risks Envato faces globally?
|Section 9: Growth Hacking 4.0|
|Section 10: Social Media Marketing strategy for professionals|
Tactics that elicit User-generated content, and the social media marketing budget
|Section 11: Consumer typologies, segments and consumer behavior|
|Section 12: Email marketing|
How to Execute & measure successful Email marketing by Hubspot
|Section 13: Bonus: A Free copy of my Luxury Brand Marketing textbook worth $10|
|Section 14: Conclusion|
Adriaan Brits is a marketing consultant and entrepreneur with a successful track record.
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Hours of video content