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Intellectual Property Security Awareness

How to Use Social Media without Infringing on Trademarks, Copyrights, Trade Secrets and Patents
3.5 (58 ratings)
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3,947 students enrolled
Last updated 1/2015
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

The Average Copyright Infringement Claim Costs $130k in Legal Fees to Defend

You don’t have to be a bank robber to be convicted of stealing. Robbing someone of their creative expression is a crime that can lead to million dollar fines and jail time.

Welcome to the world of intellectual property, where using someone else’s trademark, patent, copyright or trade secret can land you in court for counterfeiting, criminal copyright infringement and theft.

In this course, you'll learn what intellectual property is, so you can share it wisely, when it’s OK to use protected works without the owners permission, how to determine what’s safe to share, and what’s too risky, who really owns your Linkedin connections and Twitter account, why accessing someone else’s social media account -- even with their permission -- could be a crime and much, much more.

Before you or your coworkers accidentally infringe on the rights of a litigious intellectual property owner, get this action class right now and learn how to demonstrate respect for intellectual property on social media.

Who is the target audience?
  • Anyone who wants to share content of social media without infringing on the intellectual property rights of others.
  • This course is not for attorneys at law. Is it designed for anyone who want to learn how to respect intellectual property rights online.
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What Will I Learn?
Understand the Fair Use exception to copyrighted works on social media
Share coptrighted works online without violating the Digital Millennium Copyright Act
Know how exceeding authorized access violates the Computer Fraud and Abuse Act
Recognize and protect trade secrets on social media
Apply the 'Fair Use' doctrine to the sharing of copyrighted works online
View Curriculum
  • No prior knowledge of intellectual property is required.
  • No prior legal knowledge is required.
Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 53:46
Intro to Intellectual Property Security on Social Media
4 Lectures 10:01

This lecture presents an overview of the topics covered in this course, which include respecting the rights of patent, trademark, trade secret and copyright owners.

Intellectual Property Security Overview

This lecture presents an overview of the topics covered in this course, which include respecting the rights of patent, trademark, trade secret and copyright owners.

Intellectual Property Security on Social Media Overview

This course provides insight into the benefits and risks of using digital communications in accordance with the FTC social media disclosure guidelines. It provides an overview of how to make the proper disclosures when you use social media for work.

Comply Socially is NOT providing legal advice, determining “best practices,” or telling you what to say or do.

One of the real values of social media is that it is less formal, more personal, spontaneous and real. Comply Socially is here to educate you so that you can use social media in the ways that work for you.

There is no way for us to anticipate or discuss every situation that might arise. If you have a question on what to do, or how to handle something, talk to someone familiar with the legal and practical issues of your situation.

Different states, cities, and companies have different laws and rules that apply. If you're not sure, ask before you act.

What to Expect from this Course

This lecture covers the tangible assets, design or processes and more that make up Intellectual Property.

How Intellectual Property is Different
Understanding Intellectual Property
4 Lectures 21:52

This lectures covers the value and limits of copyright ownership when you publish your IP to social networks like Instagram and Facebook.

Understanding Copyrights

This lecture coves common exceptions to copyright law, which allow the reuse of copyrighted material without the owners permission.

Understanding the 'Fair Use' Exception

This lecture covers the two major components of the Digital Millennium Copyright Act, which make hacking through IP security technology a crime and grants special immunity to online service providers whose services could be used to facilitate copyright violations. You can file take down notices for any of the following services at the referenced domains:

Google - https://support.google.com/legal/troubleshooter/1114905?rd=2

Facebook - https://www.facebook.com/help/181495968648557/

Twitter - https://support.twitter.com/forms/abusiveuser

YouTube - https://www.youtube.com/yt/policyandsafety/reporting.html

Understanding the Digital Millenium Copyright Act

This lecture covers the practical challenges of relying exclusively on legal IP protection to secure your IP, introduces the concept of trade secrets, and introduces the concept of trade secrets as an alternative means of protecting intellectual property.

Understanding Trade Secrets
Intellectual Property Security Best Practices
7 Lectures 21:53

This lecture provides a framework for deciding what type of professional, customer or business-related issues should and shouldn’t be discussed publicly on social networks.

Distinguishing Public from Private Information

This lecture covers the responsibilities employees have to abide by nondisclosure agreements they may have signed, as well as the nondisclosure responsibilities that apply to all employees whether they have signed NDAs or not.

Understanding Non Disclosure Agreements

This lecture covers the criteria by which courts determine the ownership of social networking accounts.

Determining Who Owns a Social Media Profile

This lecture defines what can and can't be trademarked, the rights of trademark owners and trademark piracy.

Understanding Trademarks

This lecture defines what patents are, how they're obtained, and the rights of patent owners.

Understanding Patents

This lecture explains why it's important to protect intellectual property. The book "Intellectual Property: The Tough New Realities That Could Make or Break Your Business"

Intellectual Property Protection Best Practices

This lecture explains how the Computer Fraud and Abuse Act impacts how employees can lawfully access and use social media at work.

Understanding the Computer Fraud and Abuse Act
About the Instructor
4.1 Average rating
2,197 Reviews
36,077 Students
21 Courses
Multidisciplinary team leader

After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.

I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD.  Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.

I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms. 

In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.

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