New videos added in April 2016
Please note that if you have already purchased Paperli Profits,
the videos in this course are also available there. This is a condensed
version for those of you who just need to quickly create Paperli
newsletters and don't need a full training on the software.
You may already be using Paperli to curate content, but not many people are taking advantage of the ability to use the resulting HTML code to send a custom newsletter. This course is for the busy person that dreads sending a regular email newsletter because it usually takes too long to come up with ideas for useful and interesting content. With this method, you will be able to send your newsletters out in less than half an hour from start to finish.
Although the information in your profile is automatically pulled in from Twitter, if you decide you want a different text or photo, click the pencil icon beside your settings on the top right of your paper. This will open Edit mode and you will then see a pencil beside your profile title. Click that and make your changes.
Don't confuse the editor's note with the call-to-action that you will create when you send out your newsletter. This editor's note appears on the sidebar of your newspaper and within the content of your newsletter, giving you two separate areas to speak to your readers.
Are you on track so far?
Paper sections available are: Photos, Videos, trending hashtags, Art and Entertainment, Business, Crime, Education, Environment, Health, Leisure, Politics, Science, Society, Sports, Stories, Technology, World, Adult.
Content can be pulled in from any of the following languages: English, German, French, Spanish, Japanese, Dutch, Portuguese, Italian.
Tip: Another way to find what you want in the settings area is by choosing one of the icons along the bottom of the menu. These are: Main menu (house), global settings (wheel), content (cloud with down arrow), layout and appearance (wand), promotion and emails (megaphone), stats (meter)
Depending on your topic, you may want to change the titles on your Paper.li sections. Now you can. The original topic name will still show up if you hover your mouse. And you may need to experiment with naming the sections until you're satisfied. But it's a great new feature and will set your paper apart even more. Plus you can easily move content from one topic to another when you are in editing mode.
Tip: I've found that often the new topic name I've chosen doesn't show up in the titles options when I'm editing. To fix that, use your Paper.li bookmarklet tool and choose an article earlier in the week. Then select one of your new topic titles as the area you would like that article to appear in your paper. That way, you'll be sure to have your new title listed as an option.
Then add your own images and colors for a newsletter banner that really stands out.
No matter what the topic, you may find that some of your content sources will pull in content that you would rather not include in your newsletter. For instance, you may not want anything written by your direct competitors. With Paperli, you have the ability to filter your content sources and only allow the articles you want.
Think about how often you find content on the Internet that you would love to include in your Paper.li paper. Using their toolbar bookmarket, you can do that with the click of a button.
Tip: I've found that when I use the Paper.li tool, the articles aren't always added to the re-named title categories that I've created. To fix this, first choose your paper title. Even if you only have one paper and it is already listed as the paper name, go ahead and select it again. That seems to overcome the glitch in the system.
If you want specific articles to be noticed first on your newsletter, or want to add them to a different topic area, you can easily move your content around during the editing phase. I usually spend a bit of time doing this before I send my newsletter out.
Tip: Once you've gone through the other pages and added articles you'd like to see in the headlines, they might not be there when you go to edit your headlines page. Refresh the page first (use the right arrow symbol on the right of your Internet address bar). Then the updated headlines page, with all of your added content, should show.
How often do you want to send your newsletter? With Paperli, you have the ability to send it daily or weekly. If you want a different schedule than that, use the draft feature and you can publish whenever you like.
Although I use Aweber for my email list, other possibilities include MailChimp, GetResponse, and Constant Contact. Just make sure that the email provider you use has the capability to add straight HTML code, which would then become your formatted newsletter, ready to send out.
This video shows how to send your newsletter out with Aweber. You can do the same with any newsletter service as long as you have the ability to send HTML email.
When you add your HTML to an Aweber account, you won't see anything but the code at first. You will need to click 'Test' to preview how your paper will look when you send out your email. Other email programs with probably have a similar way to preview your content.
I always like to send a test email to myself first and make sure everything is right before I click the 'Send' button.
Carol Bremner is a social media and online marketing specialist, Internet trainer and consultant who has been working with groups and individuals since 2001. Carol knows what it feels like to be intimidated by technology and her goal is to teach technical concepts in a non-technical way - from confusion to clarity. Carol's passion for computer literacy and interest in all things related to marketing on the Internet have led to many opportunities in the past number of years. Her motto is "It's Never Too Late, You're Never Too Old, So Get Out of Your Comfort Zone".