Marketing a business on Instagram can seem tough:
How on earth are people building 6 figure businesses using this platform?!
And where do people find the time in the day to keep up a posting schedule whilst living a life?!
Over the last 2 years I've built my own companies and my client's accounts to hundreds of thousands of $ in revenue using Instagram as a core customer acquisition channel. This course is the step by step blueprint I use when creating any of these accounts from scratch.
It's true, Instagram is a pretty unique platform and at first it may seem inhibited and impossible to drive sales. But what seems like a lack of features are in fact the reason it is so effective when you know why.
If you're building a brand profile on Instagram you could be falling into one of the many traps or easy routes out that so many small businesses fall prey to and be well on the way to creating a useless account that's weighing you down and taking up your time without doing anything for your bottom line.
Selling on Instagram starts with building a strong foundation for your account, if you start of strong it just gets easier and easier.
This course teaches you not only how to build that strong foundation but also how to use Instagram specifically as a business owner to make sales and also how to bend the rules to have Instagram work in your favour.
Enrol now to uncover a trove of free insider info which will get your Instagram account cooking on gas!
A quick welcome and introduction to what we'll be covering in the course.
Your handle and account name are the primary means by which people find your account. With these few tips and tricks you can make sure you're using them both to maximum effect to capture the attention of customers exploring your niche.
Your profile picture is a representation of your brand on your page, comments and anywhere you interact with other users. Make sure you get it right for maximum impact and brand recognition. Developing deep relationships with things like this is crucial to selling more product to better customers.
Your account description plays a key role in a potential follower's decision to take the next step with you. Get it clear and get it right to make sure you don't lost potential high ticket customers.
Instagram natively allow you only one outbound link from your account. Will you use it to fling followers directly to your website? Or is there a way to improve their journey and develop the relationship with your brand further to reduce bounce rate and improve customer experience?
This lecture is just one of the many possible uses for your URL link, we explore many more my other Instagram business courses.
Need to send your followers to more than one location? Here's a hack to natively have followers tap through to unlimited native links directly from your account.
This is a simple and incredibly effective strategy for finding unlimited new, hyper targeted followers with just a few taps. Do this for 20 minutes every day and you will be stacking up thousands of followers in no time.
"Growth is never by mere chance; it is the result of forces working together." - J.C.Penney
Creating real partnerships on Instagram will 10x your effectiveness. By helping each other we all move together stronger and by keeping this in mind you will be able to build great things on and offline with highly effective partnerships.
A quick roundup of everything we've covered.
Here are the top Do's and Dont's to keep in mind as you embark on your Instagram journey. Abide by these and you'll always be a head above your competition.
Congratulations on completing the course! You're well on your way to having Instagram find you REAL customers and make you some REAL cash!
Dave Rotheroe is a serial offline and internet entrepreneur with hands on experience building businesses from nothing to hundreds of thousands of pounds in revenue in a matter of months. He has been able to achieve this by developing a visceral understanding of his market place, customers and directly servicing their needs.
This deep understanding of trends, core influence and public relations have led to his businesses being heavily featured in...
New York Magazine
The Daily Mail
... and many more.
Dave currently operates his businesses remotely from locations all over the world and continues to share his knowledge and insight with clients from individuals and startup businesses to established companies looking to develop their digital message and engage new customers on a deeper level.