Instagram Small Business & Startup Marketing Foundation
4.0 (174 ratings)
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Instagram Small Business & Startup Marketing Foundation

A step by step guide to building an account specifically designed for SELLING and avoiding damaging startup mistakes!
4.0 (174 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,479 students enrolled
Created by David Rotheroe
Last updated 10/2016
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Set up a highly optimised Instagram account built specifically for Selling
  • Bend the rules of Instagram to work for in our favour
  • Operate Instagram as a Correctly Business Owner
  • Build a Strong network 100+ of followers in the first 5 days or less
  • Build a network of Joint Venture Partners with other Power Accounts
View Curriculum
Requirements
  • Download the Instagram app on your phone
Description

Marketing a business on Instagram can seem tough:

  • You've got no outbound links on posts. 
  • There's no native way for people to share your content. 
  • Getting followers seems almost Impossible! 
  • And you can't schedule posts like Facebook or Twitter. 

How on earth are people building 6 figure businesses using this platform?! 

And where do people find the time in the day to keep up a posting schedule whilst living a life?! 

Over the last 2 years I've built my own companies and my client's accounts to hundreds of thousands of $ in revenue using Instagram as a core customer acquisition channel. This course is the step by step blueprint I use when creating any of these accounts from scratch.

It's true, Instagram is a pretty unique platform and at first it may seem inhibited and impossible to drive sales. But what seems like a lack of features are in fact the reason it is so effective when you know why. 

If you're building a brand profile on Instagram you could be falling into one of the many traps or easy routes out that so many small businesses fall prey to and be well on the way to creating a useless account that's weighing you down and taking up your time without doing anything for your bottom line. 

Selling on Instagram starts with building a strong foundation for your account, if you start of strong it just gets easier and easier.

This course teaches you not only how to build that strong foundation but also how to use Instagram specifically as a business owner to make sales and also how to bend the rules to have Instagram work in your favour.

Enrol now to uncover a trove of free insider info which will get your Instagram account cooking on gas!

Who is the target audience?
  • This course IS for small business owners and startups who want a head start with their Instagram Marketing
  • This course IS NOT for people who want thousands of inactive followers for show
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Curriculum For This Course
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Welcome
1 Lecture 05:15

A quick welcome and introduction to what we'll be covering in the course.

Introduction & Welcome
05:15
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Building and Account that SELLS
7 Lectures 32:41

Your handle and account name are the primary means by which people find your account. With these few tips and tricks you can make sure you're using them both to maximum effect to capture the attention of customers exploring your niche.

Handle and Name - Everything you need to know
02:03

Your profile picture is a representation of your brand on your page, comments and anywhere you interact with other users. Make sure you get it right for maximum impact and brand recognition. Developing deep relationships with things like this is crucial to selling more product to better customers.

Profile Picture Optimisation
05:20

Your account description plays a key role in a potential follower's decision to take the next step with you. Get it clear and get it right to make sure you don't lost potential high ticket customers.

Description - How to Capture Followers Immediately
04:43

Instagram natively allow you only one outbound link from your account. Will you use it to fling followers directly to your website? Or is there a way to improve their journey and develop the relationship with your brand further to reduce bounce rate and improve customer experience?

This lecture is just one of the many possible uses for your URL link, we explore many more my other Instagram business courses.

Your Account's Single Outbound URL Link and How to Use It
06:05

Need to send your followers to more than one location? Here's a hack to natively have followers tap through to unlimited native links directly from your account.

How to Hack Instagram to create Unlimited Outbound Links
05:09

This is a simple and incredibly effective strategy for finding unlimited new, hyper targeted followers with just a few taps. Do this for 20 minutes every day and you will be stacking up thousands of followers in no time.

Find your first 100+ followers in Less than 5 Days
05:20

"Growth is never by mere chance; it is the result of forces working together." - J.C.Penney

Creating real partnerships on Instagram will 10x your effectiveness. By helping each other we all move together stronger and by keeping this in mind you will be able to build great things on and offline with highly effective partnerships.

Build Your Network (We're stronger together!)
04:01

A quick roundup of everything we've covered.

Roundup Quiz
12 questions
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Conclusion
3 Lectures 12:10

Here are the top Do's and Dont's to keep in mind as you embark on your Instagram journey. Abide by these and you'll always be a head above your competition.

The Crucial "Do’s & Dont’s" - A Roundup
04:43

Congratulations on completing the course! You're well on your way to having Instagram find you REAL customers and make you some REAL cash!

Congratulations and More Knowledge
07:17

How to build a Six Figure Business with Instagram
00:10
About the Instructor
David Rotheroe
4.2 Average rating
204 Reviews
4,671 Students
2 Courses
Serial Internet Entrepreneur and Digital Marketer

Dave Rotheroe is a serial offline and internet entrepreneur with hands on experience building businesses from nothing to hundreds of thousands of pounds in revenue in a matter of months. He has been able to achieve this by developing a visceral understanding of his market place, customers and directly servicing their needs.

This deep understanding of trends, core influence and public relations have led to his businesses being heavily featured in...

Business Insider
AOL
Mashable
BuzzFeed
New York Magazine
Cosmopolitan
The Times
The Guardian
The Independent
The Daily Mail
BBC Radio
METRO
Konbini
TNW
Product Hunt
PSFK
Mental Floss
Techly
Food Network

... and many more. 

Dave currently operates his businesses remotely from locations all over the world and continues to share his knowledge and insight with clients from individuals and startup businesses to established companies looking to develop their digital message and engage new customers on a deeper level.