Instagram Marketing: How to maximize your budget
3.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
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Instagram Marketing: How to maximize your budget

Learn crucial techniques on how to market on Instagram with a minimal budget and get started with a comprehensive list.
3.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by Sandy Manu
Last updated 11/2014
English
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Current price: $10 Original price: $30 Discount: 67% off
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Includes:
  • 1 hour on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to get followers for your Instagram (Personal, Business or Brand)
  • Understand the 2 types of Instagram Marketing: Product Integration and Photo Integration
  • Utilizing Influencers to help you target your ideal audience
  • Figure out which Influencer to work with based on content
  • Learn how to analyze Influencers' Instagram profile with a simple spreadsheet
  • Learn how to pitch to Influencers and Creating a relationship with them
  • Get a head start with a list of Influencers
  • Recommended Apps to use to create marketing photos for Instagram
View Curriculum
Requirements
  • Basic Instagram terminology and functionality
  • Instagram App
Description

This course is about Instagram Marketing and how to get started with a well thought out strategy. This course is designed to help anyone interested in growing their Instagram following and also interested in driving traffic to their website/app. To understand this course clearly, you must know how to use Instagram and understand the basic terminology "Likes, comments, followers, etc". Also, you must have an establish Instagram account already in place and ready to promote.

This course is a series of on-screen recorded videos so that you can see and follow the special techniques I use to analyze an Influencer's profile. Learn how to manually collect data and create a compelling analytic spreadsheet on your influencers to further gauge an Influencer's Active User Engagement percentage.

This is a short course with a huge wealth of knowledge. You can start and finish this course within a couple of hours and get started on your Instagram Marketing right away with the list of Influencers included in the course.

Who is the target audience?
  • This course is ideal to those looking to grow their Instagram followers and increase the traffic to their prospective website.
  • Perfect for bloggers, businesses, brands and even app companies looking for an alternative way to acquire users in a cost effective way
  • Anyone interested in building brand awareness through Instagram
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 54:42
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The 2 Types of Marketing for Instagram
2 Lectures 11:28
Product Integration aka "Sponsorships" is when you send a physical product or app to an Influencer to review, try or test. I talk about the pros and cons about this specific type of marketing and personal experiences with it.
Preview 05:08

Photo Integration is simply sending a photo that you have taken with a caption to an Influencer to post on their Instagram. I go into detail about this type of Instagram marketing and different types of photo integrations you can conduct.
Preview 06:20
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Influencers
7 Lectures 36:17
Lets get into detail about who is an Influencer
Who is an Influencer?
02:42

Targeting your ideal audience
02:10

Who to use based on their content
02:59

Use public data to analyze an Influencer's profile. Learn how to weed out the good influencers from the bad or fake ones.
Analyzing Influencers profile with a simple spreadsheet
14:16

Why use the spreadsheet?
05:20

Pitching to them and creating meaningful relationships
04:34

Let me help you get a kick start with my list of Influencers that I have gathered.
List of Influencers that you may find useful
04:16
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Recommended Apps to use
1 Lecture 05:10
I took screenshots with my iPhone to show you which apps I used for my Instagram Marketing materials and how some of the apps function.
Apps that I recommend
05:10
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Conclusion
1 Lecture 00:26
About the Instructor
Sandy Manu
3.8 Average rating
2 Reviews
14 Students
1 Course
Serial Entrepreneur and Instagram Marketing Expert

After giving birth to my second son, my husband thought it was best for me to quit my corporate job and to stay at home full time to raise my two boys and help take care of the household and family. Although it was indeed a job on its own taking care of a baby and 4 year old, I just always felt like I was missing something. I decided to open up a women's online clothing boutique, ARCHVST. What became a little hobby, blossomed into a full fledge passion within the retail fashion business. I did 100% of my marketing on Instagram and became obsessed with the platform as a marketing tool. Because I was such a small business, Instagram was the best way for me to conduct marketing on a tight budget. I soon became an expert and saw a tremendous need in helping people utilize this platform with special tactics that I created which anyone can use. Starting ARCHVST was just the beginning of my entrepreneurship endeavor. Having learned the things that I have learned through ARCHVST, I decided to start another business focusing on Instagram social media marketing. The new venture is currently in it's early stages and is being developed as an app as we speak.