Instagram Marketing 101 - How to use Instagram for Business
4.4 (58 ratings)
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Instagram Marketing 101 - How to use Instagram for Business

Learn how to get leads from Instagram, Create an Instagram account and attract targeted followers on Instagram
4.4 (58 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,668 students enrolled
Last updated 6/2017
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Will be able to create an awesome Instagram profile and feed
  • Will be able to produce daily content
  • Will be able to grow Instagram followers
  • Will be able to collect leads from Instagram
  • Will be able to sell products/services through Instagram
View Curriculum
  • You should have a phone that runs Instagram
  • You should be able to use a smartphone at beginner level
  • You should have a PC and able use it at a beginner level


Instagram has over 700 million (700.000.000+) users and has over 400.000.000 active daily users.

Insanity, right?

Do I need to say anything more to be on Instagram? If you are a business, an entrepreneur or just a person who wants to share their ideas, journey, service, products etc. on the internet


In this course I will show you how to get started with Instagram and how to start building an audience and following on this platform.

Interested? If yes, continue reading...

You will not just learn how to set up an account BUT you will learn everything from optimizing your account to getting leads and potential clients.

You will learn

- how to set up an account

- how to use the different features of Instagram

- how to create content

- how to grow your exposure

- how to optimize your account for leads

... many more

Just check out the curriculum down below for more details.

You will learn how to grow an Instagram account THE ETHICAL way.

NO fake likes

NO fake followers

NO fake comments

especially NOT a "How to get rich by using Instagram..."

No experience, No problems

I specifically designed this course for beginners. If you did not use the app until now, it's no problem. We start off with the very basics and go more into the advanced tactics of Instagram Marketing.

At the end of the course, you will see my cases studies on how I grew accounts from ZERO. You will see what mistakes I made so you will not repeat them.


- smartphone with Instagram app installed

- PC or laptop

- Internet connection

- willingness to apply and practice the methods taught in this course

This course is recommended for

Small business owners, social media managers, entrepreneurs, travellers, photographers, digital nomads, companies who want 'to go online'.

Businesses who want to start an Instagram account or have less than 10000 followers. Persons who want to start building their own brand.


This course is not for skeptics, lazy, people who want to make money fast on Instagram.

If you are not willing to put in the work but you expect to your Instagram to grow magically...then sorry, my friend...THIS COURSE IS NOT FOR YOU

Who is the target audience?
  • Social Media Managers
  • Small and Medium sized business owners
  • Anyone who wants to learn how Instagram works
  • Anyone who wants to market on Instagram
  • Companies who want to market on Instagram
  • Entrepreneurs
Students Who Viewed This Course Also Viewed
Curriculum For This Course
52 Lectures
2 Lectures 04:25

Find out more about me and about Instagram Marketing 101.

Preview 02:42


DO NOT ENROL until you watch this
6 Lectures 25:39

Overview of this section.

Preview 00:55

Learn about the interface and basic features of the Instagram app.

Basic Features of Instagram

Learn about how Instagram algorithm works and why hashtags matter.

How Instagram Works

The two rules you should never break when building an Instagram account.

Rule no.1 & Rule no.2 of Instagram Marketing

Decide what is your purpose with Instagram. 

Purpose and Theme

HOMEWORK: What is your goal?
7 Lectures 40:11

Preview of what we will discuss in this section.

Preview 00:47

Learn how to choose a username that is easy to be remembered. And learn how to change an existing Instagram handle

Preview 08:37

Learn how to create a business Instagram page and how to switch from personal to business account.

Preview 08:23

Learn how to use keywords and emojis in your Bio description to create a drooling profile.

How to Create an Amazing Bio Description

Learn what size your display image should be and what types of images fit the best on Instagram.

How to Select the Perfect Display Image (Profile image)

Learn why the solo link is so important and how to use it.

The Instagram solo link

Take a screenshot of your profile NOW and AFTER you applied everything you learned from this section. Join the Digital Lifestyle Community Facebook to share your progress.

The Before and After Challenge
13 Lectures 01:29:55

A preview of what you will learn in this section.

Preview 01:24

Let's figure out what is your theme.

Theme of your account

Learn about quality requirements and frequency of content. 

Quality and Quantity of content

Learn what types of content work on Instagram.

Type of content that work on Instagram

Learn how you can create content as a non-designer.

How to create compelling content (non designers)

Websites you can use to get free images for my content.

Preview 04:08

Learn what free and paid apps you can use to create content on IOS devices.

If you find apps for IOS devices not mentioned in this lecture please leave a comment below this lecture so everyone can see it in the community. Thank you

Tools for creating content: IOS devices

Learn what free and paid app you can use to create content on Android devices.

If you find apps for Android devices not mentioned in this lecture please leave a comment below this lecture so everyone can see it in the community. Thank you

Tools for creating content: Android devices

Learn about free tools you can use to create content on desktop.

Tools for creating content: Desktop tools

Learn how to delegate content creation. 

What to do if you don't have time to create content

Learn what tools you can use to schedule your content.

Tools to schedule your content

Learn how I create a content calendar that helps me get an overview of the content. 

Create the ultimate Content Strategy Plan

9 Lectures 51:53

Overview of what you will learn in this section. 

Preview 01:20

Learn why consistency is key to building an Instagram account.

Preview 03:28

Learn how to use hashtags effectively to grow your exposure.

Preview 09:52

Growth Hack no.3

Growth Hack no.5

Growth Hack no.6

Growth Hack no.7

Learn about how you can track your growth.

Tools to track your growth
5 Lectures 27:16

Learn how to boost your posts within the app.

Preview 04:22

Learn how to create ads with Facebook Ads Manager.

Instagram ads - Facebook Ads Manager

Learn about paid shoutouts and how much is you should pay for a shoutout.

Paid shoutouts: how much does it cost

Learn 3 ways to reach to influencers.

How to reach out to influencers
4 Lectures 14:27

Overview of this section.

Preview 00:41

Learn why value proposition is key to get people interested. 

Rule no.1 - Give value first

Learn how you can apply the Pareto principle to Instagram Marketing. 

Rule no.2 - The 80/20 rule

Learn what are call-to-actions and how to use them to generate leads.

Call-to-action (CTA)
3 Lectures 10:16

Overview of this section.

Preview 00:50

Learnt the elementary functions of Instagram Stories.

Basics of the feature

What content to share in your stories.

What to share in your strories
3 Lectures 20:15
A final advice

Check out how I grew my account from 0 to 1000 followers.

@digi_lifestyle Case Study - From 0 to 1000 in 4 weeks

Check out how I reached the milestone of 10000 followers.

@lfcgadgets Case Study - From 1000 to 10000+ in 4 months
About the Instructor
Frici Barabas
4.4 Average rating
235 Reviews
11,323 Students
2 Courses
Economist, Instructor, Marketer, Founder @Digital Lifestyle

Hey! This is Frici...

I love teaching people and offer valuable information. I also like to travel and work online.

My goal is to help You kick-start your digital career and design your dream lifestyle. I know that sounds kind of...ambitious but hey... got to aim high!

I want to help 100.000 people with my course(s). Currently I have 5000+ students in my first course. Long way to go...

Here's a short story of me:

I've been making my mark online for 3 years now. I started out by building a WP website (failed), then I got into affiliate marketing (kind of failed, too). Then I started to sell T-shirts online. I failed at the beginning but this time I didn't give up that easy. Today I can tell that, this online venture was the most profitable one.

I decided to launch Digital Lifestyle with the goal of helping people create their online lifestyle. I want to make you a better entrepreneur, a better marketer and help you become successful. I believe that we need to create a digital lifestyle just as much as we create our offline lifestyle.

We spend as much time online as we do offline. And we do the same things on both "platforms". We entertain, we relax and we work online. I also believe that we need to take control of this online world just as we control our 'traditional' world.

Sandor Kiss
4.2 Average rating
8,693 Reviews
141,868 Students
74 Courses
Teaching 140,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss