Instagram Marketing for Startups and Entrepreneurs

Your Road Map to Instagram Success as a Lean Startup in Getting Your Minimum Viable Product to Market and Making Pivots
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  • Lectures 14
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Join over 300 million active monthly users in the fastest growing social media platform to grow your business. Instagram marketing is the rising social media platform you need to master.

Instagram posts receive follower engagement rates "15 times higher than Facebook and 120 times higher than Twitter!"

Many businesses are still unsure how to use Instagram for social media marketing. We'll show you how to get started with some easy tips and strategies to use this social media app to get more customers and make more sales.

Whether your a brand new startup entrepreneur or established local business, you need to learn the strategies that 86% of the top 100 brands are using to sell their products and services.

By the end of this course you will know over 12 of the best strategies to use Instagram for marketing.

What are the requirements?

  • Ability to install and use smart phone apps

What am I going to get from this course?

  • Know how to grow their business or startup using Instagram
  • Get more customers and sales using Instagram content
  • Build a unique brand that connects with their ideal customers using Instagram

Who is the target audience?

  • Startup businesses and entrepreneurs
  • Local businesses such as retail stores and restaurants
  • Small business owners with products and services they want to promote

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Just wanted to say hi and welcome you to this course.

If you're familiar with Instagram, you don't need to watch rest of the next lecture.

Let's get started!

p.s. As mentioned, you can reach me at


Let's go on a tour of the features and functions of the Instagram app. (The first part repeats a bit of my intro. Feel free to skip to the rest of the tour until we upload a new version!)

Section 2: Setting Up Your Account
  • What should you consider when deciding whether to have separate business and personal accounts
  • Why it's better to create accounts targeted towards your audience

  • Why it's important to be consistent with your user name
  • How engaging your customer starts with your profile picture
  • Why your bio is really about what's in it for your customers
  • How to get start getting more sales with your bio

2 questions

How you begin is just as important for your success as everything else.

Section 3: Creating Content for Results
  • How it all starts with photos
  • Graphics vs. memes vs. stock images - which will help your business, which will hurt
  • What qualities in your content will help your business to stand out
  • What can consistency do for your brand
  • Why tools like filters, shapes, colors give your brand consistency
  • How the text of your posts connects your customers to your other content
  • How to engage your customers with behind the scenes
  • What are some ways you can use images to help your business stand out
  • Why collages connect your customers to your products and services
  • How to showcase your products with a "flat lay"
  • Why inspiration is not just for motivation
  • What humor and celebrations can do for your business
  • Why charity and social good is about giving before getting
  • How sharing your team can help to build it
  • Ways to build buzz for upcoming launches
  • Growing your business by connecting with your community
1 question

Let's review some key concepts here in selecting content that will grow your business.

  • Promoting your products and services with contests
  • When to promoting events with hashtags
  • Why asking questions can increase engagement
  • How user content can really boost your brand
  • How to elevate your brand with beautiful images
  • Ways to use video to learn about your ideal customers
  • Connect with your audience through video
13 pages
  • How and why to use Instagram for your business
  • Setting up your account for results
  • Creating the right content
  • Optimizing your content
  • Attracting, growing and connecting with your audience
  • Generating traffic, leads and sales from Instagram
  • Creating your Instagram strategy
  • Setting up routines and systems
  • Tracking and analyzing your results
29 pages
  • How and why to use Instagram for your business
  • Setting up your account for results
  • Creating the right content
  • Optimizing your content
  • Finding, connecting with, and growing your audience

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Instructor Biography

John Chang, Entrepreneur, Author, Speaker,Small Business Coach / Advisor

Over the years John has helped entrepreneurs and business owners to achieve the freedom and passion they wanted in starting their businesses. He has helped them to buy / sell businesses as well as put their marketing on auto-pilot.

Since 2012 John has been teaching students how to start their own businesses in field inspection work after publishing his first book, Field Inspection - Get Started in One of Today's Best Home Business Ideas.

Last year he published his second Kindle ebook, Local Alchemy - How to Transform Your Business with Online Marketing.

Nice to know stuff.. John Chang has a B.S. degree from Illinois Institute of Technolgy and MBA degree from Kogod School of Business, American University. He has lectured at the Haas School of Business, University of California and taught workshops at Independent Mystery Shoppers Coalition (IMSC) conferences in Las Vegas.

Most important of all, John is passionate about helping entrepreneurs and business owners bring the gift to the world that only they are meant to give!

Instructor Biography

Sarah Davidson, Social Media Marketer, Entrepreneur

With extensive marketing experience from running several of her own successful online and offline businesses to leading marketing programs for multinational corporations and startups, Sarah has a passion for online marketing, and her mission in creating Spark Your Profits is to help businesses succeed and thrive in today's dynamic and fast changing digital world.

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