Instagram Marketing for Startups and Entrepreneurs
3.7 (198 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,284 students enrolled
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Instagram Marketing for Startups and Entrepreneurs

Your Road Map to Instagram Success as a Lean Startup in Getting Your Minimum Viable Product to Market and Making Pivots
3.7 (198 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,284 students enrolled
Last updated 5/2015
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know how to grow their business or startup using Instagram
  • Get more customers and sales using Instagram content
  • Build a unique brand that connects with their ideal customers using Instagram
View Curriculum
Requirements
  • Ability to install and use smart phone apps
Description

Join over 300 million active monthly users in the fastest growing social media platform to grow your business. Instagram marketing is the rising social media platform you need to master.

Instagram posts receive follower engagement rates "15 times higher than Facebook and 120 times higher than Twitter!"

Many businesses are still unsure how to use Instagram for social media marketing. We'll show you how to get started with some easy tips and strategies to use this social media app to get more customers and make more sales.

Whether your a brand new startup entrepreneur or established local business, you need to learn the strategies that 86% of the top 100 brands are using to sell their products and services.

By the end of this course you will know over 12 of the best strategies to use Instagram for marketing.

Who is the target audience?
  • Startup businesses and entrepreneurs
  • Local businesses such as retail stores and restaurants
  • Small business owners with products and services they want to promote
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Curriculum For This Course
14 Lectures
01:38:48
+
Introduction
2 Lectures 22:49

Just wanted to say hi and welcome you to this course.

If you're familiar with Instagram, you don't need to watch rest of the next lecture.

Let's get started!

p.s. As mentioned, you can reach me at sarah@sparkyourprofits.com

Quick Intro to Get to Know Us
04:25

Let's go on a tour of the features and functions of the Instagram app. (The first part repeats a bit of my intro. Feel free to skip to the rest of the tour until we upload a new version!)

Visual Tour of Instagram App
18:24
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Setting Up Your Account
3 Lectures 08:01
  • What should you consider when deciding whether to have separate business and personal accounts
  • Why it's better to create accounts targeted towards your audience


Should You Have a Separate Business and Personal Account?
01:56

  • Why it's important to be consistent with your user name
  • How engaging your customer starts with your profile picture
Keys to Branding - Your Name and Picture
02:08

  • Why your bio is really about what's in it for your customers
  • How to get start getting more sales with your bio


Importance of Your Bio
03:57

How you begin is just as important for your success as everything else.

Reviewing Key Ideas in Setting Up Your Account
2 questions
+
Creating Content for Results
9 Lectures 25:58
  • How it all starts with photos
  • Graphics vs. memes vs. stock images - which will help your business, which will hurt
  • What qualities in your content will help your business to stand out
What Kinds of Content Should Your Business Post? Pt 1
03:07

  • What can consistency do for your brand
  • Why tools like filters, shapes, colors give your brand consistency
  • How the text of your posts connects your customers to your other content
Content That Gets Results for Your Brand - Filters, Shapes, Color, Text
02:44

  • How to engage your customers with behind the scenes
  • What are some ways you can use images to help your business stand out
  • Why collages connect your customers to your products and services
Content Ideas - Behind the Scenes, Products & Services
03:34

  • How to showcase your products with a "flat lay"
  • Why inspiration is not just for motivation
  • What humor and celebrations can do for your business
More Content Ideas - Flat Lay, Inspiration, Education, Humor, Celebrations
04:49

  • Why charity and social good is about giving before getting
  • How sharing your team can help to build it
  • Ways to build buzz for upcoming launches
  • Growing your business by connecting with your community
Content Ideas to Better Connect - Charity, Recruitment, Launch, Community
04:25

Let's review some key concepts here in selecting content that will grow your business.

Choosing Content for Your Success
1 question

  • Promoting your products and services with contests
  • When to promoting events with hashtags
  • Why asking questions can increase engagement
  • How user content can really boost your brand
Content Ideas that Sell - Promotions, Engagement, User Content
04:15

  • How to elevate your brand with beautiful images
  • Ways to use video to learn about your ideal customers
  • Connect with your audience through video
Some More Content Ideas - Beautiful Images & Videos
03:04

  • How and why to use Instagram for your business
  • Setting up your account for results
  • Creating the right content
  • Optimizing your content
  • Attracting, growing and connecting with your audience
  • Generating traffic, leads and sales from Instagram
  • Creating your Instagram strategy
  • Setting up routines and systems
  • Tracking and analyzing your results
Setting Up Your Account - Slides
13 pages

  • How and why to use Instagram for your business
  • Setting up your account for results
  • Creating the right content
  • Optimizing your content
  • Finding, connecting with, and growing your audience
Creating Content for Your Success
29 pages
About the Instructor
John Chang
3.7 Average rating
203 Reviews
5,365 Students
2 Courses
Entrepreneur, Author, Speaker,Small Business Coach / Advisor

Over the years John has helped entrepreneurs and business owners to achieve the freedom and passion they wanted in starting their businesses. He has helped them to buy / sell businesses as well as put their marketing on auto-pilot.

Since 2012 John has been teaching students how to start their own businesses in field inspection work after publishing his first book, Field Inspection - Get Started in One of Today's Best Home Business Ideas.

Last year he published his second Kindle ebook, Local Alchemy - How to Transform Your Business with Online Marketing.

Nice to know stuff.. John Chang has a B.S. degree from Illinois Institute of Technolgy and MBA degree from Kogod School of Business, American University. He has lectured at the Haas School of Business, University of California and taught workshops at Independent Mystery Shoppers Coalition (IMSC) conferences in Las Vegas.

Most important of all, John is passionate about helping entrepreneurs and business owners bring the gift to the world that only they are meant to give!

Sarah Davidson
3.7 Average rating
198 Reviews
5,284 Students
1 Course
Social Media Marketer, Entrepreneur

With extensive marketing experience from running several of her own successful online and offline businesses to leading marketing programs for multinational corporations and startups, Sarah has a passion for online marketing, and her mission in creating Spark Your Profits is to help businesses succeed and thrive in today's dynamic and fast changing digital world.