Social Media Marketing: Using Instagram for Your Business
3.4 (54 ratings)
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Social Media Marketing: Using Instagram for Your Business

Learn how to successfully use Instagram as a Social Media Marketing tool for consumer engagement and brand recognition
3.4 (54 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9,753 students enrolled
Created by MindMekka ®
Last updated 7/2016
English [Auto-generated]
Current price: $10 Original price: $150 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 3 Articles
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what exactly Instagram is, know why you should be using it, and know how to use it to benefit your business

  • Quickly and easily position your business on Instagram
  • Properly & effectively use Instagram’s most powerful tools to derive maximum benefits from your marketing efforts on this platform
  • Learn the most effective techniques for attracting followers on Instagram
  • Enjoy access to the very best Instagram Marketing tips, tricks and tools
View Curriculum
  • No experience or familiarity with Instagram is needed for this course. All that students need to complete this course is a computer with internet access, a phone on which they can download the Instagram App, and a curious mind.

With the ever-increasing presence of Social Media in society, it is now widely accepted that any business must have an effective social media marketing strategy to provide them with a well-defined position on the various social media sites and networks.

The difficulty, however, lies in choosing on which platforms to focus your marketing efforts. Yes, Facebook and Twitter are both great and powerful but, just like a billboard loses it's effectiveness when positioned right next to 10 others, it is becoming increasingly difficult to distinguish your marketing efforts on the major social media sites. The time has come for marketers to look for new and innovative ways to utilise the power of social media.

Why you should be using Instagram for your business

In today's world, marketing is all about sharing the things that are happening right now, and visual content remains the most powerful tool for relaying information and generating consumer engagement - this is where Instagram comes in.

Instagram is one of the world's most popular social network apps and is widely used by individuals to share photos and short video clips, but the business potential of this platform is largely overlooked. By using Instagram to promote your business, no matter what industry you find yourself in, you will be opening up a channel through which you can reach thousands of new customers around the globe.

The Benefits of Instagram Marketing

  • Build trust and consumer confidence by engaging with your customers on a more personal level and creating an emotional connection to your business
  • Amplify engagement on other social media platforms
  • Merges the two great forces of social media marketing: Mobile + Visual
  • 100% Free exposure for your business

By this point, it should be clear that you need to use Instagram Marketing for your business. But first, you have to understand how to use Instagram so that you represent your brand beyond the products you sell, and create the visual strategies that your brand needs.

This course on Instagram Marketing is designed to take you by the hand and walk you through the process of getting the most out of Instagram on behalf of your business.

I will show you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate Instagram quickly and easily.

This is exactly what you are going to learn:

  • What Instagram is all about, as well as how it is generally used for businesses.
  • Why you should definitely be using Instagram for your business
  • Eye-opening facts that demonstrate the benefits Instagram can offer to any type of business that includes it in their social media marketing efforts
  • How other businesses have been using Instagram to successfully increase customer engagement and brand recognition

We will also go through the process of positioning your business on Instagram as I show you step-by-step how to:

  • Create Your Instagram Account as a Business
  • Correctly Complete Your Instagram Profile
  • Easily & Effectively Post Images and Videos
  • Find Instagram Followers For Your Business

After we've gotten you set up on Instagram, I will then show you:

  • The top 10 Instagram Marketing tools and how to use them most effectively
  • 10 Instagram Marketing tips used by experienced professionals that you can apply to achieve immediate results
  • 10 Instagram Must Do's to ensure your success
  • 10 Common pitfalls and how to avoid them

Come join me in this course and take your social media marketing to the next level!

Who is the target audience?
  • Business owners who have little or no experience with Instagram, but who wish to learn how they can start using this platform to benefit their business
  • This course is not intended for advanced Instagram users
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Curriculum For This Course
27 Lectures
Welcome to Instagram Marketing
5 Lectures 26:08

Overview of upcoming lectures and main topics covered in the course

Preview 03:19

Student Slides

A general introduction to Instagram and how it is used

Preview 04:47

Learn about the power and potential Instagram offers as a business marketing tool

Preview 07:13

Discover how companies like Ford, Intel and Nike use Instagram to great success

How Other Businesses Are Using Instagram
Position Your Business on Instagram in 6 Quick & Easy Steps
8 Lectures 13:51

A quick tutorial on how to download and install the Instagram Mobile App

Step 1: Download & Install the Instagram Mobile App

A quick tutorial on how you should set up your Instagram account when registering as a business

Step 2: Create Your Instagram Account as a Business

A quick look at the details you should have on your Instagram profile and advice regarding your profile picture and bio

Step 3: Creating Your Business Profile

Some pointers on creating a winning Instagram profile for your business

How to Create a First-Class Instagram Business Profile
3 pages

Learn how to search for other users and their images, how to navigate the different tabs and the functions of each, and how to create your own posts as well as like the posts of others

Step 4: Navigating the Instagram App

Learn how to upload your images and videos to Instagram and how to use the built-in tools to add effects to make your posts look slick and professional

Step 5: Posting Your Images and Videos to Instagram

Discover how to find other Instagram users that share your interests by searching for specific usernames and tags

Step 6: Finding Instagram Followers for Your Business

2 pages
Hashtags #TheKeyToSuccess
3 Lectures 01:06

No Instagram Marketing course would be complete without a discussion of hashtags and how to use them effectively. This lecture contains rules and tips regarding the use of Instagram hashtags, as well as resources for identifying the most popular hashtags at any given time.

The Power of Hashtags
6 pages

This report, written by Eric Sornoso from The Social Media Examiner, grants further insights into the correct usage of Instagram hashtags.

How to Use Instagram Hashtags to Expand Your Reach
6 pages

Suggested Reading
Top Tips, Tricks & Tools
8 Lectures 38:12

Be introduced to the most powerful marketing tools for Instagram and learn how to use them effectively

The Top Ten Instagram Marketing Tools

Learn the 10 hottest Instagram Marketing tips that will enable you to connect with your customers on a more personal level and, thereby, build your brand recognition.

Top Instagram Marketing Tips

See the tactics that companies like Levi, Taco Bell, Mercedes-Benz and General Electric have used on Instagram and draw inspiration from their success to start conceptualising your own Instagram strategy.

Learn From the Success of Others: Business Case Studies

The most essential marketing principles you must follow for success on Instagram, and the most common pitfalls and how to avoid them.

Instagram Marketing Do's & Dont's

Report: How to Run a Successful Instagram Contest
12 pages

Report: How to Use Instagram Video for Marketing
9 pages

Instagram Resource Directory
5 pages

Instagram Image & Video Editing Apps
3 pages
3 Lectures 01:09
Course Summary
52 pages

Until next time...

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About the Instructor
MindMekka ®
4.4 Average rating
1,401 Reviews
60,456 Students
23 Courses
Motivate. Educate. Elevate.

We are a group of motivated, like-minded professionals who share a passion for education and an appreciation for the beauty of learning.

We believe that learning, when it occurs in a real sense, enriches not only its recipients but also those around them. This is what we strive for at MindMekka. Real learning that is affordable and accessible, anytime, anywhere. Real learning that translates into practical wisdom, which students can immediately apply to real life. We endeavour to create an environment that offers the richest forms of nourishment to our students, and rewards their time and financial investment to the fullest extent.

MindMekka aims to allow its students to become the best possible version of themselves. Our goal is not only to educate, but also to elevate, to motivate, to inspire.