Instagram for Business: Zero to Badass
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Instagram for Business: Zero to Badass

The Road to Genuine Instagram Success
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Desislava Dobreva
Last updated 6/2017
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Entrepreneurs, freelancers, bloggers, vloggers who want to build a strong and profitable brand online.
View Curriculum
  • You should be able to use a PC at a beginner level.

Why pray for likes, when you can easily triple your engagement? Why celebrate every follower, when you can wake up to 100 new ones? Why scam people into following you, when you can build a profitable brand your ideal customers want to follow?

There’s something about 90% of the courses on the market that you should know.

They suck.

Be more eloquent, you say? Alright: they don’t live up to what they promise.

How do I know? I spent half a year extensively researching everything on the market and I had a breakthrough.

See, the already existing courses that teach you how to use Instagram for business can be divided into 3 categories… 

  1. The 1-hour course that teaches you not to use hashtags because it makes you seem desperate. Plus, Beyonce doesn’t use hashtags - why should you? Price: $30-$100.
  2. The course that teaches you how to grow your account by gathering thousands of unsuspecting people who have no idea you clicked the “unfollow" button as soon as they followed you. Price: $100-$300.
  3. The only course on the market that can answer most of your questions, even the one you just made up. Usually insanely long with tons of unnecessary details. Price: Heart attack.

Worrying, isn't it?

See, I’m a reasonable girl.

 After seeing all of this, I couldn’t add my course to the flaming pile of shiitake mushrooms out there. So I didn't!

It’s about time you learned how to cast a net to caption the ocean of traffic going through Instagram on a daily basis. Here's what I have for you:

10 modules. 3 hours of pure value. Lifetime access. I'm all for transparency: what you see is what you get.

Here's the best part! Buying my course gives you the opportunity to apply at a discounted price to my Badass Branding Mastermind community on Facebook (regular pricing is $30-$100/month). This is an exclusive community for people who want to build a strong and profitable personal brand and achieve business success by growing together with like-minded entrepreneurs..

Here's What You Get

Members-Only Content

You'll get access to a membership site with expert programs and trainings on topics such as: writing and publishing your first book, your ideal client avatar, starting a business with a full-time job and more.


Weekly Masterminds

Every week you can hop on a LIVE hangout with me and others from the community where you can ask help for anything you're struggling with. Because brainstorming and strategizing with others produces the best results! 



Unlimited Access to my Programs

By being an exclusive member of the Badass Branding Academy, you'll get unlimited access to all of my future courses and programs (worth $400 or less) FOR FREE, regardless of the topic. 


Accountability Partners

Your accountability partner will be your secret weapon for reaching your goals faster. You'll hold each other to your commitments, make sure you're moving forward, and, of course: be brutally honest with each other.

You Don't Have to Join.

But let me ask you this: do you HATE free stuff? Do you NOT want to create a brand that people care about and that makes you money?

Take this opportunity and become one of my beta members before I double - and then triple the price.

After 2 months, if you don’t want to stay: you can cancel your membership, no questions asked.

Convinced yet? Let me teach you how to build a mesmerizing Instagram account where you feel comfortable marketing and selling your products and services to your loyal tribe!

Who is the target audience?
  • Entrepreneurs, freelancers, bloggers, vloggers who want to build a strong and profitable brand online.
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Curriculum For This Course
54 Lectures
Introduction to the course
5 Lectures 07:43

Welcome, my dear z2b students!

We're going to have a lot of fun while learning how to master Instagram together.

Some links you can follow up on:

My SMBA Mastermind (free)

My Badass Branding Mastermind (you have 2 months free access as beta users)

My Instagram Profile

Follow me on Periscope


P.S. Feel free to crank up the video quality from the settings. Only the best for you!

Preview 02:39

This is how you can get the most out of z2b.

Preview 01:08

After 6 months of extensive research and hair pulled... This is what I discovered.

Preview 01:40

No inauthentic growth strategies in this course! Learn exactly how and why it stands out.

Preview 01:24

Before we get started, here's what you need to know!

P.S. Remember to mark the video as complete! :-)

Preview 00:52
Introduction to Instagram
3 Lectures 04:22

This guy saw the enormous potential in Instagram and took action fast. - which is why the platform is now so successful.

Preview 00:54

Some not-so-boring stats about the app that will make you wonder why you didn't get on it earlier.

Preview 01:54

Learn why the stats mentioned in the previous lessons matter for you and your brand.

Preview 01:34
Account basics
7 Lectures 30:02

Here's how to create your first Instagram account.

Preview 02:43

Only watch this lesson if you're not confident you know your way around your Instagram account yet.

Here's how to convert from a personal to a business account, if you haven't yet:

* You need to have a business page on FB.

Preview 06:21

Learn your way around the Explore tab: the place where everyone wants to be featured.

Preview 03:14

Learn how to create your first Instagram Story and start your first Instagram LIVE.

Preview 09:33

Find out how to engage with the content in your feed: liking, commenting on and saving photos.

Preview 02:04

Find out some best practices on choosing the right username for your account.

Preview 02:59

Some quick tips on choosing the profile photo for your account.

Preview 03:08
School of Content Part 1: Content Basics
5 Lectures 09:12

In this module we'll cover optimizing your bio, content types and ideas for Instagram and how to have great-looking thumbnails.

Preview 00:35

Learn what to include in your bio and how to make it visually pleasing. Tools mentioned in the video:

Instagram users shown:

  • @livestreamkatya
  • @gunameldere.passionista
Preview Processing..

Learn what type of content is alloed on Instagram and which one would work best for you.

As I mentioned: different things work for different accounts, but back in 2016 it was established that while video consumption has increased 40%, photos generate 36% more likes than videos.

Preview 02:05

Find out the easiest way to ensure beautiful-looking thumbnails every time.

Preview 01:45

In this lesson you'll learn about the 3 ways to create content on Instagram, we'll look at some best practices and you'll have a surprise PDF waiting for you.

Account mentioned in the video:

  • Executive Ponies (

Apps for regramming content from others:

  • Instagrab
Preview 04:47
School of Content Part 2: Content Strategy
4 Lectures 15:47

This section is all about making things as simple as possible.

Preview 00:32

Time to get specific about your niche and sub-niche to make sure you're drawing the right people in.

Accounts mentioned:

  • PlantsOnPink
  • Waverider_
  • ExecutivePonies
Preview 06:37

In this lesson you'll find out 3 crucial things about photography on Instagram and you'll learn some tricks that will make your photos awesome.

Here's an example of why direct sunlight is usually not a great idea:

Unwanted shadows: check.

Preview 04:04

Learn how to create content that impacts your target audience by using your competitors' accounts to your advantage.

Here are the questions from the video:

  • What is the CTA in their bio?
  • What types of content do they focus on?
  • Where do they have the most engagement?
  • What is their feed aesthetic?
  • What type of language do they use?
  • How often do they post?
  • What do they do on IG Stories & IG Live?
Preview 04:34
School of Content Part 3: Editing
3 Lectures 08:15

This module is about making the editing process so easy that it takes you less than 1 minute to edit each photo.

Preview 00:14

Find out what an Instagram aesthetic is and how you can choose and implement it in your feed. An incredible bonus awaits your download when you're done with the video!

Platform mentioned:

  • Pinterest

My favorite editing app the PDF guide is based on:

  • Photo Director 

Preview 05:53

The insane number of editing apps online can make anyone's head spin: to make it easy on you, I'll share with you my favorite ones and let you pick.

Apps mentioned:

Preview 02:08
Skyrocket Your Engagement
9 Lectures 38:14

Before we start talking about increasing your engagement, let's see what it means to look at the bigger picture.

Apps mentioned:

Preview 02:21

Let's see what makes a good caption - I'll share with you 3 specific ideas on creating captions that engage.

Preview 04:05

Learn how to compile a list of hashtags that will get you noticed y tons of people.

Apps mentioned:

  • Instag Android
  • Grama UPDATE: removed from App Store
  • Hashtap UPDATE: removed from App Store. Use TagsForLikes instead for iOS devices.

NOTE: There are apps (some of the above ones included) that apart from storing your hashtags, can tell you which hashtags to use on your account. I stay away from them and use the manual method in this video instead, because they tend to suggest hashtags that have been used too often for your content to get notices OR they suggest hashtags such as #like4like, which will:

  1. Bring you a lot of irrelevant followers you don't need
  2. Probably get you banned or suspended, because Instagram doesn't tolerate them.

Preview 09:19

A quick lesson about finding the best posting times for your account.

Platform mentioned:

Preview 02:40

Learn how to use the changes in the Instagram algorithm to your advantage.

Preview 03:57

Comment Pods are what allowed me to quadruple my engagement on Instagram - find out how you can do the same. Tip: Make it a point to reply to comments under your photos - at least the ones that make sense. This way, you can start a conversation!

To join my comment pods, become part of SMBA right here.

Some results we've gotten:

  • Everybody has managed to triple or quadruple their engagement
  • People have developed collaborations: some of them even met in person
  • We've created a safe environment where everyone can ask for help
Preview 03:13

A quick lesson on finding the best times to post.

Preview 01:43

Learn the 2 things that you should never do on Instagram if you want to grow a community of loyal followers and raving fans.

Preview 07:06

Learn the difference between scheduling and automation and why scheduling is one of the smartest things you can do for your feed.

Apps mentioned:

Preview 03:50
Instagram etiquette
6 Lectures 06:07

We'll go through a few unwritten rules about what a proper "Instagram behavior" is.

Preview 00:21

Let's talk about #thenoselfieproject and why selfies are never a good business strategy.

Preview 02:01

A quick reminder of the importance of crediting others when you regram their content.

Preview 00:30

An add-on to your hashtag strategy: something you should never do if you want to only target relevant people.

Preview 00:54

Your comments are one of the tools you can use to stand out - here's how.

Preview 01:03

Learn my modification of the follow-unfollow method to grow your account in an authentic way rather than gathering a following of unsuspecting people.

NOTE: Some people follow back every single person who follows them, especially when they start growing their account. It's a good strategy to grow fast, but at the same time you'll end up with a lot of people who are not your target audience. Your other option is to follow back only those who are relevant to your brand.

Preview 01:18
Instagram Stories & Instagram Live
3 Lectures 13:28

I'll share with you some of my best engagement strategies for both features, as well as my Triple Threat Instagram Method for Ultimate Engagement that will make your content strategy that much simpler.

Preview 00:24

Since every major brand is now on the Instagram Stories bandwaggon, in this lesson I'll show you 10 specific ways to use the feature.

Preview 06:50

In this lesson you'll learn My Triple Thread IG Method for ultimate engagement,as well as 3 ways to use Instagram Live for business.

Preview 06:14
Selling & Advertising Techniques
6 Lectures 25:25

Time to debunk the myth that Instagram is not a good platform for selling!

Preview 00:25

Let's talk about a few important things you need to understand before you learn how to sell your products and services.

Preview 03:11

Learn why freebies are a great way to get more brand exposure and increase your sales.

Everything you need to run your first contest.

Preview 02:00

Find out what you need to know before advertising on Instagram and what your two choices are.

Here's a great page by Instagram where they explain a lot of things that may be unclear and show some best practices.

Preview 02:06

Learn how to create your first ad straight from the Instagram app.

Preview 03:46

Watch as I create an Instagram ad straight from the Ads Manager on Facebook & learn your way around it.

Alternative link to the FB Ads Manager.

Preview 13:57
2 More Sections
About the Instructor
Desislava Dobreva
0.0 Average rating
0 Reviews
2 Students
1 Course
Brand Strategist & International Speaker

I give entrepreneurs a megaphone for their brand. 

As a lifestyle entrepreneur, I'm determined to help my students and clients create and optimize their business by using the power of branding and social media.

Raised in the poorest country in the European Union and moving to one of the most expensive ones, I had nobody to help me. Fast forward 3 years - I now run a very profitable online business. 

I want to do for you what nobody did for me: give me a fair start.