Innovative Growth Strategy: A Beginner's Guide
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Innovative Growth Strategy: A Beginner's Guide

Outthink the Competition: Learn to think strategically, produce innovative growth ideas and accelerate profitable growth
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
123 students enrolled
Last updated 11/2016
English
Current price: $10 Original price: $50 Discount: 80% off
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Includes:
  • 1.5 hours on-demand video
  • 43 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will be more innovative and strategic business thinkers, able to surprise colleagues, interviewers, and competitors with unexpected, disruptive strategic ideas
  • Students will master a rigorous strategic framework to assess new opportunities and mitigate potential threats
  • Students will have a clear strategy that will set them on a faster growth path and help them produce profits and lifestyle they desire
  • Students will have several new disruptive growth ideas they can implement today
  • Students will add a new strategic framework and process that complements traditional quantitative business skills to their repertoire
  • Students will be able to produce strategic business plans that unlock disruptive growth
  • Students will be able to continually produce innovative growth ideas for their business or clients
View Curriculum
Requirements
  • Students should be interested in deepening their strategic thinking skills
  • Students will be provided with downloadable handouts and worksheets
Description

Businesses today are often caught in the past, using traditional outdated approaches to design their growth strategies. These methods are not suited to the dynamic, fast-paced environment that characterizes markets today.  This course presents a proven framework, the Outthinker Process, that will move you beyond traditional approaches and allow you to see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, to unleash new strategies that will disrupt your market.

 

A Framework for Developing Innovative Growth Strategy in a Dynamic Marketplace

·       Learn a proven strategic framework

·      Become a more innovative and disruptive thinker

·      Build a strategic business plan

·      Recognize opportunities to grow your business immediately

·      Develop skills to make you a more desirable employee

 

Develop a strategy for your business that will accelerate growth, generate profit, and lead to success. 

 

This course is based on Kaihan Krippendorff’s proven framework and methodology outlined in his most recent book, Outthink the Competition. The business strategy tools presented in this course have been used with more than 300 clients (including Microsoft, VMware, GE, United Technologies, Red Bull, and L’Oreal) to create innovative growth ideas- ideas that increase revenue, profit, and the trajectory of careers.  Blending together first-hand stories of inspiring business and social innovators, from Elon Musk to Noble Peace Prize winner Mohammad Yunus, years of research and experience as a McKinsey consultant, Kaihan will teach you the skills you need to develop a disruptive idea to use in your business, workplace, or to make yourself more valuable to employers.

 

This course walks you through a thinking process to help you develop disruptive growth ideas. We have already successfully used this process to train people in Microsoft, GE, J&J, VMWare, Red Bull, Marriott, McDonalds, and numerous start-ups and mid-sized growth firms.

 

It works. People who apply the process consistently generate more innovative, disruptive growth ideas. They become known as more innovative and strategic. Their businesses grow 120% faster as a result.

 

You will master a framework for developing innovative growth strategy in a dynamic marketplace:

·       Learn a proven strategic framework: we call this the Outthinker Process. You will learn key concepts and tools to methodically produce the kinds of ideas that great business innovators like Elon Musk, Sheryl Sandberg, and Richard Branson dream up every day

·      Become a more innovative and disruptive thinker: as your colleagues and friends start noticing that you are thinking further out of the box strategically, you will become known as the person they turn to for great growth ideas

·      Build a strategic business plan: you will finish though the course with a clear, concise strategy that you can implement immediately to generate new growth and profit for your company

·      Recognize opportunities to grow your business immediately: you will begin seeing new opportunities where others see problems and come up with practical ideas you can move on

·      Develop skills to make you a more desirable employee: research shows the most important indicator of your leadership potential is your ability to think strategically. As your manager and leaders recognize your strategic thinking skills, you will accelerate your career path

 

You will begin the course completing a diagnostic test to measure your Outthinker Score. This will tell you what your level of competitiveness is today.

 

You will then walk through a process – The Outthinker Process – to set your growth and innovation goal, generate many disruptive ways to get there, and then rapidly identify the best strategies to pursue. You will have clarity on a path to get you to a level of performance that right now may seem unattainable.

 

94% of people who complete the course report getting a breakthrough idea that could significantly accelerate their success and potentially disrupt their markets. 

Who is the target audience?
  • Entrepreneurs and business owners that want to enhance their strategic thinking skills
  • Entry-Level and Mid-Level workers that want to think strategically and bring innovative growth ideas to their managers
  • Consultants that wish to present clients with disruptive strategies that will help them grow faster and more profitably
  • Students wishing to differentiate themselves in the workforce and impress interviewers
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Curriculum For This Course
23 Lectures
02:44:14
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Introduction
3 Lectures 11:35

Welcome to the course!  I’m excited for the opportunity to share with you what I have learned over the course of my career as a McKinsey consultant, author of 4 strategy books and CEO of Outthinker. 

In this course you will learn the same framework and processes used by some of the world’s most successful companies to understand and develop winning strategies. Hands-on exercises and a strategy assessment designed just for you will let you start working on your businesses’ own strategy while you learn.  At the end of the course you will have a strategy that will make you more competitive, accelerate your growth, generate more profit and put you on the path to success.

Preview 03:35

This section reviews the work of historic and contemporary strategists and innovators, revealing their common secret to success... the Fourth Option. 

Preview 02:48

A 15-minute diagnostic test that will benchmark your Outthinker Score- Your current level of growth potential and competitiveness.  Knowing where your business is now will help you pinpoint the most valuable opportunities to unlock growth and profits. 

Preview 05:12
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The Beginning of a Great Strategy: Clarity on What you Want
2 Lectures 05:09

Discussion about the first step of the Outthinker process: creating a clear, future-oriented, and actionable strategic vision that inspires you and puts your business on the road to growth. 

Preview 03:28

Steps to define your strategic goals. You will complete a template that will help them identify what you desire your business to produce and what impact you wish to have. 

Exercise: defining your strategic goals
01:41
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Brainstorm Ideas Using 3 Core Strategies
4 Lectures 11:37

Discussion of three core strategies every company should deploy to establish a sustainable competitive advantage.

Introduction to strategic narratives.

What to expect next: 3 core strategies and 5 new strategies, the “New Strategic Playbook”.

Preview 03:11

Position yourself so it is impossible for others to compete. Detailed discussion and examples of the first core stratagem- locking up resources. You will perform an exercise that applies the strategy to your own business. 

Core strategy 1: Lock up resources
03:24

Learn key tactics that will ensure you keep your customers once they start doing business with you. Detailed discussion and examples of the second core stratagem- building customer captivity. You will perform an exercise that applies the strategy to your own business.

Core strategy 2: Build customer captivity
01:37

Learn how Wal-Mart and other companies utilize economies of scale to disable the competition. Detailed discussion and examples of the third core stratagem- creating and leveraging economies of scale. You will perform an exercise that applies the strategy to your own business.

Core strategy 3: Create and leverage economies of scale
03:25
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The New Strategic Playbook: 5 Strategies
5 Lectures 20:06

Introduction to the “New Strategic Playbook”- 5 strategic moves to position your company for long-term growth and success. 

Discussion of the first growth strategy: Move Early to the Next Battleground. Introduction the concept and examples that will let you get ahead and stay ahead of your competition. 

You will perform an exercise that applies the strategy to your own business.

Growth strategy 1: Move Early to the Next Battleground
03:33

Discussion of the second growth strategy: Coordinate the Uncoordinated. Learn to take an idea, platform, or people that are already there and turn it into something new, as Uber and AirB&B do. Introduction of the concept and examples that will enable you to apply this strategy to your business. 

You will perform an exercise that applies the strategy to your own business

Growth strategy 2: Coordinate the Uncoordinated
02:48

Discussion of the third growth strategy: Force a Two-Front Battle. Introduction of the concept and examples that will fluster your competitors and give your business an advantage.

You will perform an exercise that applies the strategy to your own business.

Growth strategy 3: Force a Two-front Battle
04:17

Discussion of the fourth growth strategy: Be Good. Learn how to harness the strategic power of being a force for good. Introduction of the concept and examples that inspire. 

You will perform an exercise that applies the strategy to your own business.

Growth strategy 4: Be Good
04:02

Discussion of the fifth growth strategy: Create Something Out of Nothing. Learn how Ikea and Gatorade transformed their industries by applying this strategy. Don’t let traditional boundaries, product lines, and customs dictate how you innovate and do business. Introduction of the concept and examples that will prepare you to strategize beyond established market boundaries. 

You will perform an exercise that applies the strategy to your own business.

Growth strategy 5: Create Something out of Nothing
05:26
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Two Bonus Strategies
2 Lectures 07:35

Discussion of bonus strategy one: Exchange the Role of Guest for Host. If you can’t beat them, join them and strategically build power and influence. Introduction to the concept and examples that will give your business a strategic alternative to outright competition. 

You will perform an exercise that applies the strategy to your own business

Bonus strategy 1: Exchange the Role of Guest for Host
03:46

Discussion of bonus strategy two: Seize the Deer in the Headlights Moment. Force your competitor to make the choice to let you grow rather than intervene. Introduction to the concept and examples that will show you how to create strategy that will leave the competition watching you win. 

You will perform an exercise that applies the strategy to your own business

Bonus strategy 2: Seize the “Deer in the Headlights” Opportunity
03:49
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Choosing Your Strategy
4 Lectures 17:44

You will learn how to pinpoint the best ideas from those you have developed and finalize their strategy. You will be introduced to a four-point matrix tool that will help them sort and identify ideas that will have the greatest impact, accelerate growth, and increase profitability. 

How to Rapidly Define Your Strategy – Step 1
04:11

Learn how to identify ideas that are “wastes of time” and could distract you from your goal. Learn how to separate strategies from “tactics”. 

You will perform an exercise that will start bringing clarity to your strategy.

Dealing with “wastes of time” and “tactics”
02:17

Crazy ideas that have high potential to create growth and success are often killed-off during strategy sessions. This lecture breaks down a technique for removing the barriers stopping you from transforming “crazy-ideas” into profit and growth.  

You will complete the “crazy ideas” worksheet using your individual set of categorized ideas. 

Dealing with seemingly “crazy” ideas
06:28

Reach strategic clarity by creating a prioritized action plan that you can execute today. 

Clarifying your final strategy
04:48
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Kicking Off Implementation
2 Lectures 04:20

You will create a V2MOM- a powerful tool to move you to action. You will outline your strategy’s vision, value, metrics, obstacles, and measures. 

You will complete a V2MOM using the provided template. 

Kicking off implementation with a “V2MOM”
02:53

You will retake the original diagnostic test to track how the Outthinker Process has elevated your Outthinker Score and put you on the path to faster growth and profit.

How far have you come? Re-measure your competiveness
01:27
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Conclusion
1 Lecture 02:08

Thank you for completing the course! Keep Outthinking the Competition!

Conclusion
02:08
About the Instructor
Kaihan Krippendorff
4.5 Average rating
14 Reviews
123 Students
1 Course
Founder, Outthinker

Dr. Kaihan Krippendorff is the founder of Outthinker, a former McKinsey & Co. consultant and author of four business strategy books, most recently Outthink the Competition. A sought-after keynote speaker, recognized expert and popular blogger on the topics of strategy and innovation, he is helping a growing cadre of leading companies such as Microsoft, Oracle, Johnson & Johnson, Kellogg’s, TIAA-CREF and BNY Mellon prepare themselves to compete in a digital, agile, purpose-driven future.

Nobel Peace Prize winner Muhammad Yunus said, “Kaihan shows that with a compelling idea anyone can change the world,” and that message lies at the heart of Kaihan’s strategic approach.

A graduate of the University of Pennsylvania’s Management & Technology Program, Kaihan has spent more than a decade studying the intersection of language, technology, and innovation to drive competitive advantage. He earned his BS in finance from Wharton Business School, BS in mechanical engineering from the University of Pennsylvania, MBA from Columbia Business School, and Doctorate of Science in Economics from Abo Akademi.