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The course seeks to introduce the concepts of enterprise, innovation, small business and their interrelationships. It aims to provide a guide to
the key facts, ideas, theories and thinking about enterprise and innovation, to look at their relationship to small businesses and to consider the
methods that are taken to promote and finance them.
The word enterprise is used in a variety of contexts with a wide range of meanings. Within this range there are narrow meanings of the word
specifically related to business and there are wider meanings indicating a way of behaviour that can apply in a variety of contexts, including
business. The narrower meanings are closely associated to entrepreneurship, and in turn, the concepts of enterprise and entrepreneurship
embrace much that would be considered to be expressions of small business activity.
Management research confirms that innovative firms - those that are able to use innovation to improve their processes or to differentiate their
products and services - outperform their competitors, measured in terms of market share, profitability, growth or market capitalisation.
However, the management of innovation is inherently difficult and risky: most new technologies fail to be translated into products and services, and most
new products and services are not commercial successes. In short, innovation can enhance competitiveness, but it requires a different set of
management knowledge and skills from those of everyday business administration.
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|Section 1: Introduction to the course|
Introduction to the course and its format.
|Section 2: Innovation|
Understand innovative firms.
Understand the framework for innovation
Understand what innovation is - the process and the types.
Explore 7 different sources of innovation inspiration.
Case study of an innovative marketing strategy and its consequences and impact for the participants
|Section 3: Entrepreneurship|
Sources of entrepreneurial ideas
|Section 4: Concluding lecture|
|Quiz 1||3 questions|
Just a quick recap on what we've covered
Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, software, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007 and in 2008 Enterprising Business Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award.
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation and cosmic ordering.