Entrepreneurship & Innovation
4.5 (2 ratings)
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Entrepreneurship & Innovation

Explore entrepreneurship with real life examples and theories behind innovation with a real-life entrepreneur.
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Lisa Newton
Last updated 5/2017
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  • 1 hour on-demand video
  • 1 Article
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • 1 - Be able to define innovation in the context of the entrepreneurship process.
  • 2 - Apply various tools, techniques and theories within the disciplines of strategy, marketing, finance, policy and operations to contexts of Entrepreneurship and Innovation.
  • 3 - Evaluate the contribution of firm sizes to the Entrepreneurship and Innovation process.
  • 4 - The identification and analysis of the various factors that innovative entrepreneurs face in developing the idea from inception
  • 5 - An evaluation of policy initiatives that have been developed to enhance Entrepreneurship and Innovation.
  • 6 - Critically evaluate the different theoretical approaches to the disciple
  • 7 - Understand the qualities required to develop Entrepreneurship & Innovation in business.
  • 8 - Critically evaluate the different theoretical approaches to the disciple
  • 9 - Understand the qualities required to develop Entrepreneurship and Innovation in business.
View Curriculum
  • Second Class Undergraduate Degree or International equivalent or experience

The course seeks to introduce the concepts of enterprise, innovation, small business and their interrelationships. It aims to provide a guide to the key facts, ideas, theories and thinking about enterprise and innovation, to look at their relationship to small businesses and to consider the methods that are taken to promote and finance them.

The word enterprise is used in a variety of contexts with a wide range of meanings. Within this range there are narrow meanings of the word specifically related to business and there are wider meanings indicating a way of behaviour that can apply in a variety of contexts, including business. The narrower meanings are closely associated to entrepreneurship, and in turn, the concepts of enterprise and entrepreneurship embrace much that would be considered to be expressions of small business activity.

Management research confirms that innovative firms - those that are able to use innovation to improve their processes or to differentiate their products and services - outperform their competitors, measured in terms of market share, profitability, growth or market capitalisation.

However, the management of innovation is inherently difficult and risky: most new technologies fail to be translated into products and services, and most new products and services are not commercial successes. In short, innovation can enhance competitiveness, but it requires a different set of management knowledge and skills from those of everyday business administration.

Who is the target audience?
  • The programme is designed to provide a career development opportunity for practitioners from various backgrounds, to enhance and develop their project management skills in an organisational context.
  • Students don't need to have any previous knowledge or experience of business or innovation
  • The course is for those who are interested in entrepreneurship and innovation
  • Budding entrepreneurs, potential business owners, business studies students who are intending to start their own business and not just read about it
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Curriculum For This Course
Introduction to the course
1 Lecture 02:39

Introduction to the course and its format.

Preview 02:39
5 Lectures 37:58

Understand innovative firms.

Preview 03:40

Understand the framework for innovation

Preview 04:12

Understand what innovation is - the process and the types.

Culture of innovation - process and types

Explore 7 different sources of innovation inspiration.

Sources of Innovation

Case study of an innovative marketing strategy and its consequences and impact for the participants

Marketing Strategy
1 Lecture 10:05

Sources of entrepreneurial ideas

Entrepreneurship assignment
Concluding lecture
1 Lecture 00:15

Just a quick recap on what we've covered

Innovation & Entrepreneurship quiz
3 questions

Concluding lecture
About the Instructor
Lisa Newton
4.0 Average rating
340 Reviews
4,244 Students
100 Courses
Entrepreneur, Infopreneur & Serial Author

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.