Business Model Canvas 101 - Masterclass

Brainstorm and visually design your business idea easily without a business plan
4.5 (66 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,922 students enrolled
Take This Course
  • Lectures 29
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 7/2015 English

Course Description

In this course, you will learn how to organize, articulate and implement business ideas using the business model canvas which was created by Alex Osterwalder and Yves Pigneur in their top seller book " Business Model Generation ". This tool is considered the world's leading tool in creating and analyzing business models. Instead of starting with a complex business plan, you will learn how to easily sketch out your ideas visually and articulate them in a language anybody can understand.

Business Model Canvas 101 will:

  • Explain clearly how to use the business model canvas tool
  • Explain how to apply the tool and start your very own business model today
  • Engage you with colorful visual content instead of bullet points
  • Deepen your knowledge using real examples like Airbnb, Flicker and others
  • Test your knowledge with short fun quizzes and challenges
  • Answer your questions using the active discussion board
  • Gain access to all the downloadable resources & instructions you need

At the end of the course you will be a business model pro, with the knowledge of creating and analyzing business modes, and the confidence to articulate them to anyone!

Business Model Canvas 101 has 30 days money back grantee. You are risk free so why not give it a try today?

What are the requirements?

  • No prior knowledge or skills is needed

What am I going to get from this course?

  • Understand the meaning of business models and its importance
  • Understand the 9 building blocks that make up any business
  • Learn how to sketch out your idea using the business model canvas
  • Learn how to analyze existing business models
  • Communicate business idea more effectively
  • Engage partners, customers and different stakeholders in building a successful business model

Who is the target audience?

  • Entrepreneurs wanting to start a business
  • Organizations wanting to innovate their business model
  • Students seeking tools how to start working on their business idea
  • Educators seeking new methods and tools to teach entrepreneurship

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This lecture introduces the topic of business models.

Section 2: Topic Background

This lecture explains business models.


This lecture explains business model canvas tool.

Test Your Knowledge 1
3 questions
Section 3: The 9 Building Blocks

This lecture explains the 1st building block of the business model canvas.


This lecture explains the 2nd building block of the business model canvas.


This lecture explains the 3rd building block of the business model canvas.

Test Your Knowledge 2
3 questions

This lecture explains the 4th building block of the business model canvas.


This lecture explains the 5th building block of the business model canvas.


This lecture explains the 6th building block of the business model canvas.

Test Your Knowledge 3
3 questions

This lecture explains the 7th building block of the business model canvas.


This lecture explains the 8th building block of the business model canvas.


This lecture explains the 9th building block of the business model canvas.

Test Your Knowledge 4
3 questions

This lecture summarizes 9 building blocks of the business model canvas.

Section 4: Using the Canvas

This lecture explains the resources needed to start using the business model canvas.


Here you can download the business model canvas templates.


Here you can checkout the checklist for designing great business models.


The lecture explains using the business model canvas to tell a story.


Here you can download the 14 Ways to Apply the Business Model Canvas.

Section 5: Examples

This lecture looks at the business model canvas of a hypothetical lemonade stand business.

Lemonade Challenge

This lecture looks at the business model canvas of a Flickr, a popular photo sharing website.


This lecture looks at the business model canvas of a Airbnb, a website for traveler accommodation.


This lecture looks at the business model canvas of a Gillette, the leading company in shaving products.

Test Your Knowledge 5
6 questions
Section 6: Conclusion

This lectures explains what follows when you complete your business model canvas.


This lecture concludes the course.

Section 7: Bonus Section

Here you can find additional resources to learn more about business models.

72 pages

Enjoy a free section of the "Business Model Generation" book to increase your knowledge.

Special Discount

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Emad Saif, University Lecturer / Entrepreneur / Engineer

Hi, I'm Emad Saif, an educator and entrepreneur!

I specialize in entrepreneurship education and training and currently lecture at Qatar University. I have a professional engineering experience in manufacturing, logistics and construction, but later I took an entrepreneurial direction. I got involved in several technology startups and later found my passion in teaching entrepreneurship.

I have a masters degree in entrepreneurship from McMaster University, Canada. I was trained by Babson College, the world leading institute in entrepreneurship education. Ever since then, I have been training and coaching many students and aspiring entrepreneurs.

I'm currently developing and coordinating innovative training programs at Qatar University. My work in the area of entrepreneurship education has been featured on "Entrepreneur Middle East" magazine. I'm regularly involved as a mentor, judge or a speaker in entrepreneurship events such as GEW, Startup Weekend and business competitions. 

Finally, I'm very passionate about entrepreneurship education and I hope I'm able to contribute to your success with my work.

Ready to start learning?
Take This Course