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Business Model Canvas 101 - Masterclass

Brainstorm and visually design your business idea easily without a business plan
4.5 (71 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,956 students enrolled
Created by Emad Saif
Last updated 6/2016
$19 $30 37% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 7 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand the meaning of business models and its importance
Understand the 9 building blocks that make up any business
Learn how to sketch out your idea using the business model canvas
Learn how to analyze existing business models
Communicate business idea more effectively
Engage partners, customers and different stakeholders in building a successful business model
View Curriculum
  • No prior knowledge or skills is needed

In this course, you will learn how to organize, articulate and implement business ideas using the business model canvas which was created by Alex Osterwalder and Yves Pigneur in their top seller book " Business Model Generation ". This tool is considered the world's leading tool in creating and analyzing business models. Instead of starting with a complex business plan, you will learn how to easily sketch out your ideas visually and articulate them in a language anybody can understand.

Business Model Canvas 101 will:

  • Explain clearly how to use the business model canvas tool
  • Explain how to apply the tool and start your very own business model today
  • Engage you with colorful visual content instead of bullet points
  • Deepen your knowledge using real examples like Airbnb, Flicker and others
  • Test your knowledge with short fun quizzes and challenges
  • Answer your questions using the active discussion board
  • Gain access to all the downloadable resources & instructions you need

At the end of the course you will be a business model pro, with the knowledge of creating and analyzing business modes, and the confidence to articulate them to anyone!

Business Model Canvas 101 has 30 days money back grantee. You are risk free so why not give it a try today?

Who is the target audience?
  • Entrepreneurs wanting to start a business
  • Organizations wanting to innovate their business model
  • Students seeking tools how to start working on their business idea
  • Educators seeking new methods and tools to teach entrepreneurship
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Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 02:52:42
2 Lectures 01:29

This lecture introduces the topic of business models.

Preview 01:05
Topic Background
2 Lectures 10:57

This lecture explains business models.

Preview 05:26

This lecture explains business model canvas tool.

Business Model Canvas

Test Your Knowledge 1
3 questions
The 9 Building Blocks
10 Lectures 41:21

This lecture explains the 1st building block of the business model canvas.

Preview 04:30

This lecture explains the 2nd building block of the business model canvas.

Value Proposition

This lecture explains the 3rd building block of the business model canvas.


Test Your Knowledge 2
3 questions

This lecture explains the 4th building block of the business model canvas.

Customer Relationships

This lecture explains the 5th building block of the business model canvas.

Revenue Streams

This lecture explains the 6th building block of the business model canvas.

Key Resources

Test Your Knowledge 3
3 questions

This lecture explains the 7th building block of the business model canvas.

Key Activities

This lecture explains the 8th building block of the business model canvas.

Key Partners

This lecture explains the 9th building block of the business model canvas.

Cost Structure

Test Your Knowledge 4
3 questions

This lecture summarizes 9 building blocks of the business model canvas.

Using the Canvas
5 Lectures 20:13

This lecture explains the resources needed to start using the business model canvas.

Getting Started

Here you can download the business model canvas templates.

Canvas Downloads

Here you can checkout the checklist for designing great business models.

Checklist for Designing Great Business Models

The lecture explains using the business model canvas to tell a story.

Story Telling

Here you can download the 14 Ways to Apply the Business Model Canvas.

Innovative Uses of the Canvas
5 Lectures 22:40

This lecture looks at the business model canvas of a hypothetical lemonade stand business.

Lemonade Stand

Lemonade Challenge

This lecture looks at the business model canvas of a Flickr, a popular photo sharing website.

Flickr - Freemium

This lecture looks at the business model canvas of a Airbnb, a website for traveler accommodation.

Airbnb - Multi-sided Platform

This lecture looks at the business model canvas of a Gillette, the leading company in shaving products.

Gillette - Bait & Hook

Test Your Knowledge 5
6 questions
2 Lectures 03:39

This lectures explains what follows when you complete your business model canvas.

Beyond the Canvas

This lecture concludes the course.

Final Thoughts
Bonus Section
3 Lectures 01:37

Here you can find additional resources to learn more about business models.

Additional Resources

Enjoy a free section of the "Business Model Generation" book to increase your knowledge.

Bonus Model Generation Book Sample
72 pages

Special Discount
About the Instructor
4.4 Average rating
157 Reviews
2,992 Students
4 Courses
University Lecturer / Entrepreneur / Engineer

Hi, I'm Emad Saif, an educator and entrepreneur!

I specialize in entrepreneurship education and training and currently lecture at Qatar University. I have a professional engineering experience in manufacturing, logistics and construction, but later I took an entrepreneurial direction. I got involved in several technology startups and later found my passion in teaching entrepreneurship.

I have a masters degree in entrepreneurship from McMaster University, Canada. I was trained by Babson College, the world leading institute in entrepreneurship education. Ever since then, I have been training and coaching many students and aspiring entrepreneurs.

I'm currently developing and coordinating innovative training programs at Qatar University. My work in the area of entrepreneurship education has been featured on "Entrepreneur Middle East" magazine. I'm regularly involved as a mentor, judge or a speaker in entrepreneurship events such as GEW, Startup Weekend and business competitions. 

Finally, I'm very passionate about entrepreneurship education and I hope I'm able to contribute to your success with my work.

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