Innovation Mastery: How to Create Product Innovation Ideas
4.5 (11 ratings)
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Innovation Mastery: How to Create Product Innovation Ideas

Proven tools for innovation ideas in products & services
4.5 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
395 students enrolled
Created by Amir Elion
Last updated 5/2016
Curiosity Sale
Current price: $10 Original price: $80 Discount: 88% off
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create innovation ideas for YOUR product or service
  • Choose the best product and service ideas that will grow your business
  • Quickly use powerful creativity and innovation tools and techniques
  • Teach others in your team how to use innovation in services and products
  • Use dozens of examples, templates and tools to help you get going with product and service Innovation
View Curriculum
  • The only real prerequisite is a desire to innovate and be open to ideas...
  • A passion and drive for Innovation is a plus :-)

Innovation! is a set of easy to use tools and practices, clearly explained step-by-step, to help you generate 100s of new product and service ideas in just a few hours. These product innovation tools have been used by leading companies to generate hundreds of innovation ideas for any product or service. This course will teach you this systematic innovation methodology, and provide you with templates and instructions that can be applied to any product, service or industry.

The innovation methods explained in the course have been developed by examining hundreds of thousands of innovations in products and services. Using this methodology, I have facilitated product and service innovation workshops and processes at companies such as Motorola, Teva Pharmaceuticals, Intel, Nestle, Max Brenner, YES Satellite Television and in a variety of other companies from the Food, Construction, Retail, Software, High tech, Finance, Education, Textile, Travel and other industry and service sectors.

Using the product innovation tools in this course you will be able to::

  • Easily create hundreds of product and service innovation ideas for any product or service
  • Quickly choose the best ideas with internal and external innovation screening techniques
  • Grab the attention of your clients with Creative Advertising Templates
  • Download and use resources and templates for innovation for you and your team

--------------------------------------------------------------------------------------------------------------------Here's what students say about this course:

"Great value for money!

Amir - you have done a wonderful job, introducing us to a structured process, that brings the elusive concept of innovation from 10,000 feet down to earth. Many thanks."

Lior Haber, Experienced VP at High-Tech firms

"Jam-packed with tools and templates

This course exceeded my expectations. I bought it hoping to scan through to get an idea or two... I watched every minute and will re-watch several lessons as I move forward with my own business development process.

Amir is engaging, his slides are visually interesting and easy to follow, his downloadable templates are excellent. I've paid for university continuing studies courses that did not deliver as much value as this course did -- and, at a much lower cost.

At a meta level, Amir's course in product and service innovation is also a course in best practices for teaching a Udemy course! I wish they were all this good."

Donna Barker, Chief MemWow! Creator


So what will you learn by taking part in this workshop?

  1. The important fundamentals of a Systematic Innovation approach and process
  2. The most critical insights and tips for making product and service innovation work for you
  3. Powerful tools to generate innovation ideas quickly and repeatedly
  4. Clear examples from a variety of product and service innovation to learn from
  5. Reusable templates for you and your team to download and apply for your own innovation
  6. Bonus tools! - Creative Advertising Techniques


Join me in the Practical Innovation Workshop now!

Who is the target audience?
  • Anyone interested in business and product innovation
  • Small and medium business owners seeking business success through product innovation
  • Product Managers who need to drive product innovation
  • Entrepreneurs and start-up founders
  • Business consultants and facilitators who want to specialize in product and service Innovation
  • Service providers in all types of services
  • Product designers and makers
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Curriculum For This Course
22 Lectures
Getting ready to leverage innovation for products and services
4 Lectures 25:20

A short welcome and intro to let you know how this course is built, and offer you the various ways you can choose to go through it and use the tools that it offers.

Preview 03:09

Can innovation be systematic? Isn't that a paradox? In fact - in a business setting, innovation must be systematic to create continuous value for you and for your customers. This lesson will describe a powerful systematic innovation process and show you how the tools in this course that support this process.

Preview 03:22

Nine windows is a strategic choice tool to help you look at the bigger picture, widen the possible scope of innovation opportunities at your reach, and choose the ones you should focus on. This strategic choice will important to guide you through later parts of the innovation process.

Choosing an innovation opportunity with Nine Windows tool

Are there other people involved in your service delivery or your product? Should you have others taking part in the innovation process? Here is why and how you should bring them along the innovation journey.

Bringing Everybody on Board - the innovation team
Generating Ideas - Tools, Examples and Templates
9 Lectures 01:16:27

The Innovation tools we will use make it easy to come up with creative ideas by using existing resources in creative ways. There's little point in innovative ideas that require you to invest massive resources in order to make them a reality. True Innovation is about building value from things that are there for the taking...

The Closed World - Map the things you can innovate with

Not sure what the end result of mapping the environment should look like? This lesson will help you through it by providing examples, templates and tools you can use for your innovation process

Mapping the environment - Examples, Templates and Tools

Here we'll get to know the first tool that will help you generate creative ideas for your service. Multiplication is a simple yet powerful tool, which you can use to quickly innovate on the fly. Ready to get a fountain of ideas for your service - begin now!

Generating ideas - Tool 1 - Multiplication

So now that we've got a list of innovative ideas, we need to figure out what value they will bring to our client, to our service. and to our business. Don't give up on the ideas too soon - figure out what they're good for!

So what are these ideas good for? Making the creative - valuable!

This section includes lots of examples to make you better understand what Multiplication ideas look like, and how to use the Multiplication tool. Also included are templates for you to quickly use the Multiplication technique to generate ideas.

Multiplication Tool - Examples, Templates and Tools

Sometimes less is more. Subtraction helps us generating ideas by actually taking things out of the service of the process or service. How is that possible? How can this be considered as innovation? Tap into this to discover.

Preview 05:05

This section includes lots of examples to make you better understand what Subtraction ideas look like, and how to use the Subtract tool. Also included are templates for you to quickly use the Subtract technique to generate ideas.

Subtraction Tool - Examples. Templates and Tools

Rearrange is a very flexible innovation tool, and especially suitable for service innovation. It offers you an opportunity to rethink the customer and service experience, as well as reshape your operational processes.

Generating ideas - Tool 3 - Rearrange

This lesson includes lots of examples to make you better understand what Rearrange ideas look like, and how to use the Rearrange tool. Also included are templates for you to quickly use the Rearrange technique to generate ideas.

You'll find links to more products rearrange examples in the links below.

Rearrange Tool - Examples, Templates and Tools
Bringing your ideas to life - and creating value
5 Lectures 45:02

Now that we've got all these ideas - how do we choose the best ones? We can't invest in all of the ideas, and the choice is critical - choose the wrong ones and you've wasted time and money, or even worse - hurt your reputation and strategy. Choose the right ideas - and your innovation effort will bear fruits pretty quickly. We will cover a method for quickly and effectively choosing the best ideas for further invetsment.

Choosing the best ideas - internal screening and criteria

Our mind is accustomed to making comparisons. Learn how we can utilize this built-in ability to effectively choose the best ideas using the Paired Comparison Analysis tool.

Choosing the best ideas - Paired Comparison Analysis

Just before you realize the ideas that were chosen, take some more time to understand, explore and develop them further. The Six Hats tools covered in this lesson will help you do so in a structured yet creative way, and is an incredible tool to master for many other purposes as well.

Six Hats tool for Elaborating on your chosen ideas

This section includes lots of examples to make you better understand what The Six Hats tool for elaborating and fine-tuning ideas. Also included are templates for you to quickly use the Six Hats technique with your own ideas.

Six Hats - Examples, Templates and Tools

Before you actually execute and launch any product or service innovations, this is a good time to help choose the right ideas and refine their details with customer concept testing. You might be thinking - isn't it a bit late in the process? Check out this lecture and understand why this is the ideal time.

Early customer feedback - Concept Testing
Launching, marketing - and taking it further!
4 Lectures 27:39

We have an idea ready, and are ready to execute the product or the service. But your innovation idea for a product or service could bring value to many different audiences. In this lesson we discuss why it is critical to choose the right target market to focus on, and how to quickly calculate the value of each alternative.

Who's the Target market - selling to the right clients

The ideas are there. The innovation was realized. You figured out who the right target audience is. All you have to do now is let your customers know about it. Do not underestimate the importance of making your innovation public and helping your customers understand the unique value you'll be delivering to them through the new and innovative services. This lesson will show you how to create a marketing message that drives your customers to ACTION.

The marketing message - driving them to Action!

Grabbing your clients' attention is not easy. They are exposed to thousand of marketing message per day! Creativity can help you out yet again - with creative advertising templates you can use. This bonus lecture gives you some templates you can use and a test of creative advertising.

Bonus tools - Creative Advertising Templates

Innovation is an endless sphere. This is a summary of what we tried to give you in this workshop, and some suggestions on how to keep on learning and innovating - in products, in services and in general.

Final words - OR just getting started?
Extras! - Test your knowledge, and receive further advice
0 Lectures 00:00

This course is a practical workshop. Your ultimate test will be if you were able to apply the tools and methods explained in this course to your products and services.

Still, this quiz is a good final exercise if you'd like to make sure you took all this course has to offer in.

Take it, and if you come across any unfamiliar terms or tools - use that to get back and review the relevant lessons.

Good luck!

Test your knowledge - the Innovation Workshop Quiz
8 questions
About the Instructor
Amir Elion
4.2 Average rating
35 Reviews
663 Students
3 Courses
Innovation and Learning Author and Trainer

Creativity, Innovation, Products, Learning - these are my passions and areas of expertise. I have extensive experience as a Product Manager, an Innovation and Creativity expert and consultant in numerous organizations. I am also an experienced learning management and learning development manager. I worked internally in multinational companies such as Motorola and Teva Pharmaceuticals, and was also a senior consultant at ZOOZ Strategy, Innovation and Management consulting. In various roles, I consulted and facilitated countless processes and workshops on a multitude of innovation and creativity tools - Blue Ocean Strategy, Systematic Inventive Thinking, De Bono Lateral Thinking, SCAMPER, TRIZ Creative Problem Solving and more.

Today, I am Director of Product Innovation and Learning at the international learning solutions company Kineo. I am also very much involved in the Learning Community and served as the Israeli national annual learning conference chairperson in 2013.

I am the author of the successful "100 Creative Presentation Ideas" book, and based upon that I also created the creative ideas app of the same name and the Ideas Flux innovation mobile and tablet app.

I hold a Bachelors degree in Philosophy and General studies, and a Masters in Organizational Development. I am also Six Sigma Green Belt certified.