How To Sell More Products At Live Events
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How To Sell More Products At Live Events

Learn How To Increase Sales & Build Your Brand At Live Events
4.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,013 students enrolled
Last updated 10/2016
Curiosity Sale
Current price: $10 Original price: $100 Discount: 90% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How To Increase Sales With Bundle Deals
  • How To Up Sell Without Being Sleazy
  • How To Speak From a Platform & Mention Your Merchandise Booth
  • How To Run a Contest At Your Booth
  • How To Increase Your Per Head Amount
View Curriculum
  • Internet & Computer
  • Pad & Pen To Take Notes & Make a Plan Of Action

After setting up and tearing down my booth at over 1,000 live events not including the art festivals or other merchandise booths I've setup and torn down I've learned how to sell products.

In this course you will learn tips and practical strategies you can implement at your next live show, festival or event that I guarantee will help increase sales.

Some of the creative out of the box ideas I will be sharing will get your mind thinking and excited about the possibilities you can take advantage of at your next event.

I know from experience how important it is to hit your numbers and make sure you don't feel like playing the show or paying for a booth is a waste of time.  

In this course you will learn the following strategies:

1) How to increase you per head sale

2) How to up sell without being pushy

3) How to bundle your products to move more items

4) How to train volunteers to run your booth

5) Why hanging out at your merchandise table is so important

6) How to accept credit cards without having to pay high terminal fees

Plus a ton more!

Who is the target audience?
  • Artists
  • Musicians
  • Etsy Sellers
  • Clothing Owners
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Curriculum For This Course
Introduction To Increasing Sales At Live Events
5 Lectures 18:38

The first key to selling more merchandise is having great quality and unique product.  Good marketing only makes a bad product fail faster. 

Preview 03:39

You can't expect people to come just because your there.  You can't assume they know whats at your table.  Take the time to share about your latest album and that you'd love to meet everyone. 

Preview 03:34

Make sure you have a clear printed out price list with packages

Pricing Your Merchandise To Sell

Accepting credit cards will 10x your sales.  Sign up at:

How To Accept Credit Cards At Your Show

Building an email is crucial to your business so once the event is over you can still carry on the conversation over email.  This is also a great to let your customers know when you have new products releasing. 

Collect Emails With Contests or Freebies
The Merchandise Table
9 Lectures 30:08

Always put your fans first and go the extra mile.  Hanging out at the merchandise table after the show is so important for building relationships with customers/fans. 

Why You Need To Hang Out At Your Table

Having a great display is so important.  Order merch display poles on

Preview 03:37

It's important not to scare potential customers away from the merchandise table.  Be cool and ask questions about them as opposed to pushing your merchandise so hard. 

How To Talk To Customers

The best way to up sale someone at your merchandise table is when they are purchasing a shirt or CD.  You can say "do you know about our package deal" it saves you such amount of dollars.

How To Upsell Without Being Pushy

It's important you have energetic, competent and passionate volunteers running your booth

Training Volunteers or Hiring Your Own Merch Person

Some bands will have a sale bin at the side of the table with $10/$5 shirts that maybe didn't sell but it does work and can move items.  You just don't want it to affect other sales. 

Sale Bin or Not a Sale Bin?

Maybe you've gone to a concert and seen a funk jar with stickers or written on it "Gas Money" "Tips".  You don't know if you don't ask and you'd be surprised how generous people are. 

Tip Jar or No Tip Jar (Gas Money)

This is a very common question that I ask myself.  You have to do research for the event your going to be playing at especially if it's a festival.  Try to find out how many people are going to be there and order based on that.  I was like to be conservative and not order too much and get stuck with a basement filled with shirts/cds. 

Preview 03:31

It's easy to get tunnel vision as an artist and only be focused on the show and how much merchandise you sold.  However there some tips I want to give you so you squeeze every last opportunity out of a show so you don't waste time and feel like your always moving forward. 

How To Make The Most Of Every Show
Bonus Lectures:
2 Lectures 06:20

After 1000 shows in 22 different countries I've learned some things about traveling and saving money.  Plus how to make things easier on you. 

Travel & Packing Tips

There is a calculation we use in the live event world called per head.  You divide the amount of merchandise you sold by how many people were there.  If you sold $1000 worth of merchandise and 100 people attended that means you did $10 per head.  Which is very good by the way! 

How to calculate your per head
About the Instructor
Christopher Greenwood
4.3 Average rating
1,140 Reviews
38,061 Students
28 Courses
Teaches 22 Courses: Best Selling Author & Entrepreneur

Chris Greenwood: Musician, Best Selling Author & Entrepreneur

Why are 36,000+ students enrolled in my Udemy courses?

As an entrepreneur, I have spent over a decade building multiple businesses in the music industry, real estate & online marketing. I believe in a no debt philosophy - and that good morals is good economics

Learn from someone living out everything he teaches!

Would you like to see how I make over $4,000 a month selling music online?

Would you like to become a world class performer and own the stage & my $10,000 a month touring strategy?

Would you like to see how I get Millions of views on my YouTube Videos?

Would you like to know how to Write a book from idea to published author?

Would you like to easily start an online business teaching with Udemy?

Enroll in my Udemy courses - you too can be doing all of this - and more!

Across the last decade and some change, Manafest has steadily cemented his status as one of the world's most diverse, envelope-pushing and all around uplifting artists. His seamless, lightening-like blur between the spectrums of rap, hip-hop, rock and pop hasn't just led to 300,000-plus album sales and five coveted Juno Award nominations (essentially the Grammy equivalent in his home country of Canada), but also more than 1,000 shows logged over four continents.