How To Increase The Value Of Your Business Brand
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How To Increase The Value Of Your Business Brand

10 Practical Activities For Building Brand Equity And Value In Your Business
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
110 students enrolled
Created by Tony Brown
Last updated 12/2014
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Increase the value of their Brand
  • Refine Your Brand
  • Understand how your Customers view you
  • Identify the things that are limiting your brand equity
  • Identify things that can increase your brand equity
  • Have a clear road map for building brand equity in your business
  • Have a long term vision for your brand
View Curriculum
Requirements
  • Print out of the activities pack contained in the course materials
  • Pencil / Pen / Work area
  • Some time to think and reflect
  • Willingness to be open and honest about your current brand position
Description

Hi, and thanks for checking out this course.

From the start, let me reassure you that this course does not contain any fluff or filler content.

It is packed full of practical, actionable content to keep you actively learning, booth during and after the video content.

You will be be provide with a wide range of multimedia content that takes a creative view at business branding and personal development.

Whether you’re just starting out, you’ve got through your first few years of growth, or you’ve been in business for many years and it’s now time to pivot, rebrand and transition into a new marketplace, This course is going to provide you with the practical and creative steps to walk you through the process.

WHY IS THIS COURSE IMPORTANT?

There are many misconceptions about branding and brand equity. Some people believe branding is just about design.

Ask the average person to define a companies brand and they will start describing the company logo.

Unfortunately there are many business owners who also don’t fully understand the depth and breath of branding.

Yes the logo is one representation of the brand as it does the work of visually identifying a product or service related to the company. But if you just stop there you’re not branding – you’re tagging.

Admittedly, the origin of branding came from placing a mark or symbol on cattle, to identify who they belong to, but the practice of branding has developed immensely since then.

It’s not very difficult to place an image on a product and call it a brand. It’s a bit like printing some visuals on a T-shirt and claiming to have a clothing line. There is much more to Branding than names, fonts, colours and graphics.

From developing a brand mission statement and vision, are brand strategy, establishing a brand voice, and defining a brand promise.

It is not a process that can simply take place in the office while trying to juggle all the other tasks involved in running your business.

Creating a sustainable, iconic brand can take weeks, months and even years of brainstorming and whiteboarding, reviewing and redesigning, scripting and rewriting and split testing in different customer segments.

It is very easy to get a brand wrong.

We will never know or be able to number the amount of brands that have been developed and failed miserably, never seen the light of day in the marketplace.

But those companies that understand the correct process of branding can be clearly identified just by looking at those brands which has stood the test of time. And even looking at those younger brands (less than 20 years old) that have quickly risen to the top of their industry and stand head and shoulders above their competitors.

HOW WILL THIS COURSE BE DELIVERED?

Tony has always been a very hands-on, Practical person, and he is a creative at the core, and this is the approach he takes when delivering this course.

You will not be overwhelmed with theory. This course is about “The Doing”.

Tony waited a long time to pivot, and finally position himself in the business and marketing sector as he wanted to build a business and brand from scratch first, before he started talking and teaching about the topic.

Tony now runs his own company, works from home, spends lots of time with my family, serve as Treasurer and Administrator at his church and provides employment for others.

Everything He brings to this course he has learnt through first-hand implementation so he is not going to tell you anything that he hasn’t already first tried to implement himself.

WHAT WILL YOU GET FROM THIS COURSE?

This course will help you to bypass the stress and frustration that comes from being overwhelmed with the massive task of rebranding and repositioning your business.

It will give you strategies to help manage and reduce the resistance to change within your workforce.

It will give you processes you can implement to ensure your entire workforce contribute to the process of re-branding and the development of new products and services.

You will overcome the feeling of isolation, knowing that there are others who are currently going through or have successfully gone through the process of rebranding a business.

WHAT YOU WONT GET FROM THIS COURSE:

You’re not going to get a load of regurgitated content and you can get from other business and marketing course.

Everything you’ll get from Tony will be unique.

Who is the target audience?
  • BUSINESS OWNERS
  • ENTREPRENEURS
  • WANTREPRENEURS (Those wanting to start a business)
  • MARKETERS
  • SPEAKERS
  • AUTHORS
  • COACHES
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 01:42:05
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The Foundations
4 Lectures 09:20

In this video, we get an insight into Tony Brown, His business background and why he is qualified to teach this course.

Preview 03:29


In this video we take a closer look at the activities pack you will be working though. It has 10 practical activities to help you refine your brand.

Preview 01:39

This is the Activities Pack you will be working through in this course.

Activities Pack
16 pages
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The Framework
2 Lectures 11:26

In this video Tony explains in detail his 3V Strategy (3VS) for Business Development & Growth.

Consider this post the framework for the structure you’re going to build.

It will give you a thorough understanding of the approach he takes to business development, specifically in the areas of branding, product development and marketing.

You will also glean a lot of insights that you can implement into your own business activity.

Preview 05:02

This is the second part of the 3V strategy explained. You will find out why the 3V Strategy is so effective in business branding, product development and digital marketing.

You will find out how the 3V Strategy fits in to your other business activities and why it is the golden thread that runs through your entire business.

What is the 3V strategy? Part 2
06:24

Lets find out what you remember about the 3V strategy

3V Strategy Quiz
5 questions
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It's Time To Get Practical
9 Lectures 44:54

This first exercise gets you to look in to the future and think long term about your business and brand.

Exercise 1 - In 50 Years Time
07:30

The Exercise gets you to consider a number of possibilities related to your business and brand..

Exercise 2 - What if...
05:46

The aim of this exercise is to explore Breaking New ground and looking for ways of Innovation with a focus on Quick Wins

Exercise 3 - Make a Change
06:57

The aim of this exercise is to get you to evaluate your current position and identify the changes you want to make for the future.

Exercise 4 - Current and Future
06:44

The aim of this exercise is to get you to your business and brand from Another Perspective. It’s to Put yourself in their shoes and be Impartial and some what Critical, with the view of offering a better product or service.

Exercise 5 - Others
05:21

The aim of this exercise is to identify the elements of your business and brand that you want to Maintain. The things that you are currently doing that are working for you.

Exercise 6 - Maintain
03:37

The aim of this exercise is to identify the elements of your business and brand that you want to Eliminate. The things that you are currently doing that you want or need to stop to improve things.

Exercise 7 - Eliminate
02:45

The aim of this exercise is to identify thing that you are not currently doing that you could start doing to better your business and brand.

Exercise 8 - Develop
03:18

The aim of this exercise is to identify the elements of your business and brand that you want to Improve. The things that you are currently doing that if you were to improve them, you would see a massive return.

Exercise 9 - Improve
02:56
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It's Time To Take Action
2 Lectures 05:41

The aim of this exercise is to pull everything together and develop a short to mid term plan of action.

Exercise 10 - Take Action
05:41

In this report Tony shares some of the benefits of committing some quality time, energy and resources into building the Brand Equity of your business.

What is Brand Equity and why should you develop it in your Business?
10 pages
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Conclusion
1 Lecture 04:44
Thank you, Summary, Rate and Review.
04:44
About the Instructor
Tony Brown
4.4 Average rating
7 Reviews
335 Students
2 Courses
Author, Consultant, Speaker and Trainer.

I'm an eBook Author, Consultant, Speaker and Trainer, I also Blog and Podcast.

I have worked with young people for over 15 years in local government, developing, delivering and management alternative education curriculum.

I now run a company called Youth Work Toolbox, where we provide a range of products and services for those who work within the sector.

Although my main industry is the Youth and Education sector, I have over 20 years experience in Multi-Media industry, both Audio and Visual.

Mainly in Music Production, Sound Engineering and Recording, Graphic Design, Video Production and Editing.

My work consists of mainly product development and design.

This work includes;

Ebook, Podcasts, Video / Screencasts, Information Training Products and more.

You can see examples of my work by visiting my website.

My first Udemy course is a step by step guide to designing beautiful and professional eBook layouts.