The Inception Power Up - Make them remember your message
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Last year, the average cost of a Superbowl ad was over 5 million dollars! Thats a lot of investment going into a 30 second video! How can these huge brands confidently trust that such a little video can be worth it?
Welcome to the big leagues of video design! The Inception Power Up is a technique developed by the author of the Make The Right Video framework and is implemented in many of the biggest commercials in the world. In this course you will learn how a combination of subtle principles in humor theory and storytelling techniques can be used to firmly implant a message into your viewers mind.
When you have a lot riding on your video, the Inception Power Up is a powerful tool to rely on for todays video marketer.
The Inception Power Up is a 'plug-in' to the Make The Right Video Framework, though the content in this course will be extremely helpful to anyone making videos, its best consumed in context of the Make The Right Video perspective.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: About the Inception Power up|
|Section 2: Insights from why we laugh - Low Complexity|
Laughing - Why do we do it?Preview
Snickerdoodles - Case StudyPreview
Laughing - Why we do it? Part 2Preview
|Section 3: Insights from why we laugh - Higher complexity|
The link between Laughing and LearningPreview
|Section 4: What happens in our brains|
The Apex Moment
|Section 5: Insights from stories and storytelling|
Storytelling case studies
|Section 6: Inception Power Up Examples|
Examples from one company that does this extremely well!
|Section 7: Implementation Practice|
How this section works
Case Study #1
Case Study #1 - Quiz
Case Study # 2
Case Study #2 - Quiz
Case Study #3
Case Study #3 - Quiz
|Section 8: Applying it for yourself|
Applying the Inception Power Up to your videos
Logan is the Video Director at Construx located in Bellevue, WA. Logan is a talented video and film producer, director, camera operator, DP, editor, special effects artist, color grader ... the list goes on! With skills and experience in nearly every aspect of pre-production, production, and post production he has done commercial work for Dairy Queen, American Express, Whisper, Dish Network, United Way and more. He is experienced in all levels of video production from creative concept and writing, to production and project management.