The Inception Power Up - Make them remember your message

A very powerful "sticky idea" technique to ensure your viewers remember your key message.
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  • Lectures 13
  • Length 32 mins
  • Skill Level Expert Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

Last year, the average cost of a Superbowl ad was over 5 million dollars! Thats a lot of investment going into a 30 second video! How can these huge brands confidently trust that such a little video can be worth it?

Welcome to the big leagues of video design! The Inception Power Up is a technique developed by the author of the Make The Right Video framework and is implemented in many of the biggest commercials in the world. In this course you will learn how a combination of subtle principles in humor theory and storytelling techniques can be used to firmly implant a message into your viewers mind.

When you have a lot riding on your video, the Inception Power Up is a powerful tool to rely on for todays video marketer.

The Inception Power Up is a 'plug-in' to the Make The Right Video Framework, though the content in this course will be extremely helpful to anyone making videos, its best consumed in context of the Make The Right Video perspective.

What are the requirements?

  • Its highly encouraged that students already take the Make The Right Video course before learning about the Inception Power Up

What am I going to get from this course?

  • Create videos that take advantage of principles of psychology to engage viewers and ensure they remember key pieces of information
  • Understand how insights from why we laugh, and why we tell stories are powerful in creating effective videos
  • Engage with the instructor for feedback on your scripts to see how well they are implementing the Inception Power Up!

Who is the target audience?

  • People who have taken the Make The Right Video course
  • People who want to understand powerful techniques to maximize their videos efficiency

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: About the Inception Power up
Section 2: Insights from why we laugh - Low Complexity
Laughing - Why do we do it?
Snickerdoodles - Case Study
Laughing - Why we do it? Part 2
Section 3: Insights from why we laugh - Higher complexity
The link between Laughing and Learning
Section 4: What happens in our brains
The Apex Moment
Section 5: Insights from stories and storytelling
Storytelling case studies
Section 6: Inception Power Up Examples
Examples from one company that does this extremely well!
Examples Quiz
2 questions
Section 7: Implementation Practice
How this section works
Case Study #1
Case Study #1 - Quiz
2 questions
Case Study # 2
Case Study #2 - Quiz
2 questions
Case Study #3
Case Study #3 - Quiz
2 questions
Section 8: Applying it for yourself
Applying the Inception Power Up to your videos
Final Quiz
3 questions

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Instructor Biography

Logan Bean, Best selling instructor - Author of Make The Right Video

Logan is the Video Director at Construx located in Bellevue, WA. Logan is a talented video and film producer, director, camera operator, DP, editor, special effects artist, color grader ... the list goes on! With skills and experience in nearly every aspect of pre-production, production, and post production he has done commercial work for Dairy Queen, American Express, Whisper, Dish Network, United Way and more. He is experienced in all levels of video production from creative concept and writing, to production and project management.

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