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The Inception Power Up - Make them remember your message

A very powerful "sticky idea" technique to ensure your viewers remember your key message.
4.7 (16 ratings)
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689 students enrolled
Created by Logan Bean
Last updated 1/2015
$15 $35 57% off
30-Day Money-Back Guarantee
  • 32 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Last year, the average cost of a Superbowl ad was over 5 million dollars! Thats a lot of investment going into a 30 second video! How can these huge brands confidently trust that such a little video can be worth it?

Welcome to the big leagues of video design! The Inception Power Up is a technique developed by the author of the Make The Right Video framework and is implemented in many of the biggest commercials in the world. In this course you will learn how a combination of subtle principles in humor theory and storytelling techniques can be used to firmly implant a message into your viewers mind.

When you have a lot riding on your video, the Inception Power Up is a powerful tool to rely on for todays video marketer.

The Inception Power Up is a 'plug-in' to the Make The Right Video Framework, though the content in this course will be extremely helpful to anyone making videos, its best consumed in context of the Make The Right Video perspective.

Who is the target audience?
  • People who have taken the Make The Right Video course
  • People who want to understand powerful techniques to maximize their videos efficiency
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What Will I Learn?
Create videos that take advantage of principles of psychology to engage viewers and ensure they remember key pieces of information
Understand how insights from why we laugh, and why we tell stories are powerful in creating effective videos
Engage with the instructor for feedback on your scripts to see how well they are implementing the Inception Power Up!
View Curriculum
  • Its highly encouraged that students already take the Make The Right Video course before learning about the Inception Power Up
Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 31:37
About the Inception Power up
1 Lecture 02:30
Insights from why we laugh - Low Complexity
3 Lectures 04:02
Insights from why we laugh - Higher complexity
1 Lecture 05:16
What happens in our brains
1 Lecture 02:08
The Apex Moment
Insights from stories and storytelling
1 Lecture 05:43
Storytelling case studies
Inception Power Up Examples
1 Lecture 05:37
Examples from one company that does this extremely well!

Examples Quiz
2 questions
Implementation Practice
4 Lectures 03:15
How this section works

Case Study #1

Case Study #1 - Quiz
2 questions

Case Study # 2

Case Study #2 - Quiz
2 questions

Case Study #3

Case Study #3 - Quiz
2 questions
Applying it for yourself
1 Lecture 03:06
Applying the Inception Power Up to your videos

Final Quiz
3 questions
About the Instructor
4.5 Average rating
395 Reviews
7,294 Students
3 Courses
Best selling instructor - Author of Make The Right Video

Logan is the Video Director at Construx located in Bellevue, WA. Logan is a talented video and film producer, director, camera operator, DP, editor, special effects artist, color grader ... the list goes on! With skills and experience in nearly every aspect of pre-production, production, and post production he has done commercial work for Dairy Queen, American Express, Whisper, Dish Network, United Way and more. He is experienced in all levels of video production from creative concept and writing, to production and project management.

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