Optimize Your Website Without Strong Technical Skills

Learn how to optimize your website without needing strong technical skills or spending lots of money.
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  • Lectures 18
  • Contents Video: 1.5 hours
    Other: 3 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

This course will teach you how to make your website easier to use for the people who want to give you money - without you needing a lot of technical skills to make changes or spending lots of money on web designers and programmers.

I created this course for business owners who want practical, straightforward business advice they can put into action right away. Most classes on the market about website optimization (also known as “conversion rate optimization”) are full of complex, generic theories – I’m tossing all that out the window and sharing real advice to use right away.

Some topics we'll cover:

  • Why the way you’ve been talking to your Ideal Customers is killing your sales. You need to learn to speak in a voice they will understand and respect as an authority in your niche. I’ll show you how.
  • What web-user profiling can tell you about how to design and write for your site. These methods are so effective, your customers will wonder how you read their minds! How much easier would it be to make a sale if you knew precisely what your potential customers were thinking?
  • How to compete for attention when you’ve only three seconds to grab your visitors’ attention. You'll find this to be a hair-raising, eye-opening experience.
  • The secret to getting your customers to tell all their friends about your product or service. Nothing works better than word-of-mouth and this book will show you how to get it easily and consistently.
  • Simple changes you can make right now to improve your online conversion rate. You’re a busy professional and have more important ways to spend your time than learning the technical ins-and-outs of web design. So start with these “quick wins.”

Each section includes its very own “Action Plan” – short lists of prompts and critical action steps can be put to use immediately to start improving your sales.

This course comes with a 30-day, no questions asked, money back guarantee. Get started with improving your website and making more money today.

What are the requirements?

  • You don’t have to have your website already, or be in the process of a redesign - it’s always a good time to take this course. I only ask that you come with an open mind and be prepared to do the exercises and take action.
  • I suggest having a notebook to take notes - you might also want to print out the action plans from each lesson to support you.

What am I going to get from this course?

  • Lecture-specific action plans, templates, and worksheets
  • Links to example best-practice websites and additional tools & resources
  • Improve the way you market and sell to your customers on your website - and the confidence to take action without spending a lot of money or hiring lots of technical support.

What is the target audience?

  • Internet based business owners or managers
  • Online marketers and advertisers
  • Individuals with limited online advertising budgets or traffic
  • Bloggers
  • Mobile apps and software developers
  • Retail business owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
What you'll learn in this course, and why it is important to you as a business.
Preview
02:37
Learn the best way to use this course and the action plans included.
Preview
04:01
How to Use the Discussion Forum
Article
Section 2: How to Track Your Progress & Results
What analytics tools are out there, and which ones you should be using
03:13
What you should be looking for in your analytics to track your progress
07:32
A dead-simple, one-page easy way to track your progress each week or month.
02:07
Section 3: The Biggest Issue on Most Websites
What's the most important thing when it comes to improving your website?
04:07
How to give your website a "makeover" that will lead to more revenue & clients
07:02
Section 4: How to Deal with Short Attention Spans
3 Ways to Compete for Short Attention Spans
09:27
Section 5: The Types of Web Users/Customers - And How to Cater to Them
The 3 Types of Web Users/Customers, and How to Deal with Each
07:19
Section 6: How to Map Your Customer's Buying Cycle for Even More Success
How to map out your customer's buying cycle (and update your website to match)
07:34
Example Buying Cycles
Article
Section 7: How to Improve Your Website Homepage
3 things to know about homepages & 3 questions your homepage should answer.
07:21
Section 8: How to Improve Your Website Menu (it's a sales killer!)
5 quick menu checks and tweaks- how to label & organize your menus for success.
09:21
Section 9: How to Delete Website Clutter to Simplify for Sales
Declutter your website for better results - here's why & some areas to focus on
Preview
05:23
Section 10: Tackle the Most Common Website Mistakes
What are the most common website problems, and how to avoid them!
08:25
The easiest fix you can make in this entire course.
Article
Section 11: How to Continually Improve Your Website (without spending lots of time on it!)
Closing thoughts and next steps for continued improvement and results.
05:38

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Instructor Biography

Andy Hayes, Published Author, Creative Web Producer

Based in Portland, Oregon, Andy is known internationally for his expertise in website optimization, content marketing, and social media. His down to earth and real-world view have proved to be a massive hit with business owners both online and offline.

He’s the founder of consumer brand Plum Deluxe in addition to both a self-published and traditionally-published author, top-rated speaker, workshop facilitator, and consultant to brands large and small. His work has been featured in publications like CNN, Newsweek, the Wall Street Journal, and National Geographic Traveler.

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