Optimize Your Website Without Strong Technical Skills
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This course will teach you how to make your website easier to use for the people who want to give you money - without you needing a lot of technical skills to make changes or spending lots of money on web designers and programmers.
I created this course for business owners who want practical, straightforward business advice they can put into action right away. Most classes on the market about website optimization (also known as “conversion rate optimization”) are full of complex, generic theories – I’m tossing all that out the window and sharing real advice to use right away.
Some topics we'll cover:
Each section includes its very own “Action Plan” – short lists of prompts and critical action steps can be put to use immediately to start improving your sales.
This course comes with a 30-day, no questions asked, money back guarantee. Get started with improving your website and making more money today.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
What you'll learn in this course, and why it is important to you as a business.Preview
Learn the best way to use this course and the action plans included.Preview
How to Use the Discussion Forum
|Section 2: How to Track Your Progress & Results|
What analytics tools are out there, and which ones you should be using
What you should be looking for in your analytics to track your progress
A dead-simple, one-page easy way to track your progress each week or month.
|Section 3: The Biggest Issue on Most Websites|
What's the most important thing when it comes to improving your website?
How to give your website a "makeover" that will lead to more revenue & clients
|Section 4: How to Deal with Short Attention Spans|
3 Ways to Compete for Short Attention Spans
|Section 5: The Types of Web Users/Customers - And How to Cater to Them|
The 3 Types of Web Users/Customers, and How to Deal with Each
|Section 6: How to Map Your Customer's Buying Cycle for Even More Success|
How to map out your customer's buying cycle (and update your website to match)
Example Buying Cycles
|Section 7: How to Improve Your Website Homepage|
3 things to know about homepages & 3 questions your homepage should answer.
|Section 8: How to Improve Your Website Menu (it's a sales killer!)|
5 quick menu checks and tweaks- how to label & organize your menus for success.
|Section 9: How to Delete Website Clutter to Simplify for Sales|
Declutter your website for better results - here's why & some areas to focus onPreview
|Section 10: Tackle the Most Common Website Mistakes|
What are the most common website problems, and how to avoid them!
The easiest fix you can make in this entire course.
|Section 11: How to Continually Improve Your Website (without spending lots of time on it!)|
Closing thoughts and next steps for continued improvement and results.
Based in Portland, Oregon, Andy is known internationally for his expertise in website optimization, content marketing, and social media. His down to earth and real-world view have proved to be a massive hit with business owners both online and offline.
He’s the founder of consumer brand Plum Deluxe in addition to both a self-published and traditionally-published author, top-rated speaker, workshop facilitator, and consultant to brands large and small. His work has been featured in publications like CNN, Newsweek, the Wall Street Journal, and National Geographic Traveler.