Improve your Startup Management to Grow your Business
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Improve your Startup Management to Grow your Business

Learn the Top Management Techniques and Leadership Strategies from Investors who mentor hundreds of start-ups
4.4 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,220 students enrolled
Created by buildthepipe Co.
Last updated 5/2017
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 2 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Anticipate and proactively manage the principal problems faced by start-up founders
  • Re-design your growth strategies and adapt your products to the market
  • Control key financial parameters like Customer Acquisition Cost and Lifetime Customer Value to maximize revenues, profits, and growth.
  • Pitch major opportunities and close massive deals in business to business (B2B) environments.
  • Smash the million-dollar sales barrier.
  • Manage costs, maintain traction, and outpace your competitors.
  • Build/evolve your Management Team with simple and powerful management techniques.
View Curriculum
  • No special requirements to be fulfilled, but having business experience would be very useful

~~~Over 6,000 students enrolled in our courses.~~~ (Updated as of August 2017)

~~~High quality business presentation voice over.~~~ 

~~~A course that every startup professional should take to make sure their business is going to be successful ~~~

According to Forbes, around 90% of start-ups never reach their goals. Can you be the exception to the rule in this risky niche? Can you avoid the mistakes so many first-time business owners make? Can you create a successful and profitable Start-up that stands the test of time?

Yes, you can!

Master the Start-up Sector with these Powerful Management Techniques

As of August 2017, over 6,000 students have enrolled in our courses. The difference is simple: unlike many educators in the business space, we provide only the best and freshest information. Our students see quick and lasting results in their businesses – and so can you!

When you join our growing community of learners, you’ll discover the management techniques you need to rise above the competition. Presented in high-definition audio, these professionally-recorded lectures get you ready for success.

Start-up Success Means Management Mastery

  • Increase your Start-up’s chances of success
  • Avoid typical “new CEO” blunders
  • Apply management techniques
  • Build/expand your management team
  • Optimize/reformulate your business strategy
  • Learn and implement organic growth strategies
  • Adjust your product portfolio to meet real consumer needs
  • Understand and adapt to current market trends
  • Improve your sales abilities with simple, specific methods

As a new entrepreneur, you have the passion—but not the experience—of seasoned Start-up CEOs. Imagine how successful your company could be with the wisdom of today’s top business people. In this clear and concise course, our instructors give you a wealth of experience as entrepreneurs, start-up mentors and private investors.

With this course, you can adopt the attitudes, techniques, and best practices of the best founders and realize massive business growth. With the right performance management methods, you can increase profits and market share. You’ll determine the optimal cash flow and cost-management strategies for your business’ long-term growth.

After taking this course, you’ll be able to:

  •  Anticipate and proactively manage the principal problems faced by start-up founders.
  • Re-design your growth strategies and adapt your products to the market.
  • Control key financial parameters like Customer Acquisition Cost and Lifetime Customer Value to maximize revenues, profits, and growth. 
  • Pitch major opportunities and close massive deals in business to business (B2B) environments.
  • Smash the million-dollar sales barrier.
  • Manage costs, maintain traction, and outpace your competitors.
  • Build/evolve your Management Team with simple and powerful management techniques.

In this course, we provide a vast array of examples and case studies so you can quickly and thoroughly absorb this knowledge. At the end of the course, you’ll complete a final training project based on our methodology and re-formulate your Start-up’s business strategy. With the knowledge you gain in this course, you can close big deals, monitor key financial parameters, and manage/minimize your costs.

Right now, you’re probably thinking:

“I have little (or no) Management experience. How can I quickly and dramatically increase my company’s value? How can I avoid the mistakes so many Start-ups make?”

Don’t worry!

In this course, you’ll gain from our team’s 20+ years of experience. You don’t have to reinvent the wheel – we’ve already been down this road and know the way. When you order this course, we’ll share our best practices for managing Start-up companies. By accessing the same management methodologies we teach to Fortune 500 companies, you really can create a profitable and enduring Start-up.

Who is the target audience?
  • Start-ups
  • Founders
  • Business owners
  • Entrepreneurs
  • Someone who wants to start a new business
  • Someone interested in doing a startup and plan on raising VC funding
  • Start-ups mentors
  • Private investors
Compare to Other Management Skills Courses
Curriculum For This Course
29 Lectures
5 Lectures 14:51

In the table below, we’ve set out the principal reasons behind the failure of start-ups, together with the corporate management disciplines, which if applied correctly, allow failure to be avoided. Have a read through:

Cause of Failure

Corporate Management Discipline

Lack of adapting to the market (market fit, market timing)

Development and adapting of the business strategy. Market analysis and formulation of the organic growth strategies required to guarantee success.

Inability to close big deals, especially within B2B start-ups.

Application of specific techniques for B2B sales, such as the development of Account Plans and a Win Strategy.

Problems with the Business Model - the CAC is bigger than the LTV.

Application of Performance Management.  Development and continuous management techniques of the key business KPI’s.

Inadequate management of cash flow and costs.

Application of efficient cash flow and cost management techniques.

Preview 05:28

We need to ask ourselves if it is possible to apply corporate management approaches to increase the probability of a start-up being successful. In our opinion, the answer is yes. Yes it is possible.

Preview 03:38

What are the benefits of this course?

  • Anticipate and proactively manage the principal problems faced by start-ups.
  • Re-design your business strategy in the event that your product is not sufficiently adapted to the market.
  • Control of the key financial parameters, i.e. the Costs of Acquiring the Customer and the Lifetime Value of that Customer, so that revenue and profitability growth is guaranteed.  
  • Develop the abilities required to sell big opportunities and close big deals in Business to Business environments. Break down the million dollar sales barrier.
  • Efficient cost management without losing traction or your position against competitors.
  • Evolution of your Management Team by applying Corporate Management disciplines. 
Preview 01:35

Around 90% of start-ups are unsuccessful.  Can you be an exception? Can you be amongst the 10% of successful start-ups?  Yes, you can. We will teach you how by applying Corporate Management disciplines to increase the chances of success of your start-up.  

Preview 02:37

Before going any further, here are some practical rules for you, so you can take maximum advantage of this training. 

Preview 01:33
Re-formulating the Business Strategy
7 Lectures 21:02

In 2001, 3,120 million rolls of film were sold worldwide. At that time, Kodak had a market share of 40%, Fuji 26% and Agfa, 13%. However, with the increase in popularity of digital photos, Kodak was not able to re-formulate its business strategy and was therefore substantially overtaken by its competitors, entering into a state of insolvency in 2012. 

Kodak, the photography giant. Did you know that…?

To the contrary of Kodak, Fujifilm which “only” had a 26% market share, did however know how to reinvent itself and grow. Some twenty years ago, Fujifilm also prospered from the massive market for rolls of film, and nowadays, they gain the majority of their income from the cosmetics industry and LCD televisions, for which they manufacture film components.

Fujifilm, another giant of the photographic sector. Did you know that…?

It is true to say that it is difficult to be an “agile” entrepreneur, capable of re-formulating a business strategy if things aren’t going well, because we are not only talking about re-designing and improving the product according to feedback from potential clients: the “Build-Measure-Learn feedback loop”. Instead, this sometimes deals with abandoning the product and creating a new one, taking advantage of the assets and structures available.

When you begin a start-up, you give your all. You work 24 hours a day to consolidate the business, monetize it, raise funds and continue growing. But what happens when you don’t meet your objectives? What should you do?  

The very first thing is recognize that a flaw exists, although this may not be easy. In fact, it is tremendously complicated. The problem is “passion”. When you are “in love” with your idea, it is almost impossible to recognize that you are failing. To combat this, you must distance yourself and this is a very difficult thing to do. 

Preview 02:27

First of all, it is essential to understand the difference between the business strategy and the business plan. Initially, it would seem that both initiatives (business strategy and business plan) are the same. Both are directed toward the development and growth of the business. In fact, on many occasions, the business strategy is confused with the business plan. This mainly happens with start-ups. They confuse the need to develop a business plan to convince investors, with the need to develop a business strategy to make their existing business grow.

However, there is a key word that differentiates the business strategy from the business plan. This word is “create”, so in other words, the creation or not of a business. If we go beyond the academic definitions, the business strategy is used to develop existing business and the business plan is used to create a business. 

Preview 03:44

Usually when a start-up has problems adapting to the market, this is due to a flaw in the development of one of the key components of the business strategy: the identification of organic growth drivers. In other words, problems with identifying which products or solutions in our portfolio should be sold to which clients. Therefore, when market adaptation problems are identified, we must abandon the “entrepreneurial passion” and immediately re-formulate our organic growth strategy. 

The Organic Growth Drivers’ Problem

Re-formulation of the business strategy, focusing upon the organic growth strategies to adapt our product portfolio to the real needs of our client and the market.

How to re-formulate the Business Strategy

For those already familiar with the Canvas Model, you could ask why we consider the use of an alternative method in this section of the course. 

Could we use a Canvas Model to re-formulate the Business Strategy?
Business Strategy Re-formulation: case studies
2 Lectures 10:12

This start-up was created in 2014. The product was hospital software that allowed the costs of diagnosis and associated treatments to be calculated. It was supported by a very important accelerator, but after two years, they still hadn’t managed to install a base sufficient to support the original business plan. 

Healthcare Start-up

This start-up was created in 2015. They intended to create a platform to connect 3-D printing designers with users, with the aim of transforming users’ ideas into real objects printed in 3D.

3d-Printing Start-up
Doubling your B2B Sales using a Win Strategy
4 Lectures 18:50

We have previously seen examples of start-ups that decided to diversify their business to the area of B2B, such as 3D printing consulting services. However, in general, start-ups struggle to create relevant opportunities; opportunities worth millions of dollars. Why? The answer is that B2B selling is not easy and requires specific methods to close big deals both qualitatively and quantitatively. Usually, the Management Team has no experience with B2B selling and tends to focus on the product, forgetting this critical area for the company. 

Preview 02:48

According to several authors, a strategy is a process chosen through which reaching a certain state in the future is foreseen. Bearing in mind this definition, we can understand the win strategy to be a structured definition of a process (action plan) to reach a future state (win an opportunity). 

What is a Win Strategy

We explain below the different components of a win strategy.

Developing a Win Strategy: In order to win we must….

This is a health start-up that was created in 2014. The product was hospital software that allowed the costs of diagnosis and associated treatments to be calculated. It was supported by a very important accelerator, but after two years, they still hadn’t managed to install a base sufficient to support the business plan. 

Startup Case Study: Selling our Big Data Services to XYZ
Performance Management
4 Lectures 13:39

As previously explained, once we begin to generate revenue, it is important to control the key business indicators to avoid having problems with the business model.

To do so, the corporate discipline “Performance Management” will be used. This is a management discipline centred upon following-up the Key Performance Indicators associated to the strategic objectives to check whether they are being complied with. 

Preview 02:40

As previously explained, the key to any start-up or business in general, is for the cost of acquiring a client to be less than the profits generated by such client during his or her relationship with our company. The CAC – cost of acquiring a client, must be less than the LTV – lifetime value per customer, by a significant multiple.

How can the corporative discipline of Performance Management be used to minimize problems with the CAC, the LTV and other key financial indicators of our start-up?

It’s easy. By using Performance Management techniques, such indicators can be monitored and measures taken, in the event that the values are not correct. 

Preview 02:18

We are going to summarize the financial indicators of a B2C start-up which must be followed using Performance Management techniques.

Examples of KPI’s to be monitored

We will now take a look at a simple example of the construction of a balanced scorecard with which to control key parameters such as the CAC and LTV. 

Case Study: A practical example of applying Performance Management
Cash Flow Management
2 Lectures 05:36

Once revenue is being generated in accordance with the business strategy and the financial performance is controlled, it is important to correctly manage the company’s cash flow to avoid financial problems. 

What is Cash Flow Management and why is so important?

The success of a start-up also depends upon efficient cash flow management. We are now going to see three examples of start-ups with similar business models, but who manage their cash flows differently, to see what the implications of these differences are.

NOTE: We are using simplified examples to show the importance of efficient cash flow management and the use of common sense. They do not include amortizations, provisions, taxes, and so on. There are infinite resources on the Internet to help us calculate our cash flow. NO LOCUTAR For example, have a look at this web address: www.exinfm.comfree_spreadsheets.html  

Case Study: Moderated, Leand and "Fast Burn" startups
Strategic Costs Management
3 Lectures 07:41

Guess who we are we talking about:

  • He buys yogurts close to their sell-by date (he cannot abide wasting resources).
  • He drives a 1993 Volvo 240.
  • He makes his own notebooks from recycled sheets of paper.
  • He wears second-hand clothing.
  • He uses public transport to get around.
  • He travels tourist-class on planes.
  • He collects sachets of oil and salt from restaurants.
  • He has his hair cut in developing countries, although it only costs $25 in his own country!

Do you know who we are talking about? 


Circuit City Stores is a multinational consumer electronics company, that existed as a supermarket from 1984 to 2009 and then, from 2009 to 2012 as an online store in a state of bankruptcy.

Why? Because of tactical and inefficient cost management amongst other things. 

An example of tactical and inefficient cost management

Start-ups should adopt a ‘strategic’ cost reduction approach which drives cost reduction while reinforcing their competitive position.

How do we manage costs with strategic vision?
Improve your Startup Management: Quiz
0 Lectures 00:00
Improve your Startup Management: Quiz
9 questions
Bonus Lecture: FREE ebooks and discounts!
2 Lectures 00:38
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About the Instructor
buildthepipe Co.
4.3 Average rating
267 Reviews
5,690 Students
7 Courses
e-learning that delivers results

We are a group of business & tech advisors with plenty of experience in management positions within publicly traded companies, as well as responsible for the creation and management of start-ups. 

Our mission is to create courses with an eminently practical approach, based on real experiences and directed towards all those interested in reaching unprecedented levels of success

These courses, can be taken either online or delivered face-to-face and they centre upon specific areas of business related to strategy, sales, performance management and digital transformation, among others. 

Enroll in our courses today & let us help you to deliver impressive results!


Somos un grupo de asesores de negocio y tecnológicos con fuerte experiencia en posiciones de gestión dentro de compañías cotizadas, así como en la creación y gestión de start-ups.

Nuestro objetivo es crear cursos con un enfoque eminentemente práctico, basado en experiencias reales y dirigido a todos aquellos que están buscando alcanzar el éxito en el mundo del liderazgo y la gestión empresarial.

Estos cursos se pueden realizar en línea o de forma presencial, y están relacionados con diferentes áreas como: Estrategia, Ventas, Gestión del Rendimiento y Transformación Digital, entre otros.

Empieza hoy con alguno de nuestros cursos y permítemos ayudarte a entregar resultados impresionantes!