Impact of Social Media on the Supply Chain

Learn about the impact of Social Media on the Supply Chain and the communication processes within.
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Instructed by Nigel Devenish Business / Management
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  • Lectures 53
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

This course addresses the multiple issues social media and new technology generates in the supply chain and logistics markets (“SC&L”). The industry terminology used throughout this course, is mainstream within SC&L industry. The course focuses on traditional communications in the SC&L which until now have been unidirectional, in that it informs only in one direction or another, e.g., customer relationship management (“CRM”) - aimed at just for consumers. Social media amalgamated with new technology is now enabling omnidirectional communications, which is contributing to increased complexity in the SC&L. If you are working in SC&L in roles such as; procurement, operations, distribution, sales and marketing, distribution, freight management and manufacturing functions - this is a course for you

What are the requirements?

  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

What am I going to get from this course?

  • You will be able to put into context the impact of Social Media and New Technology on to the Global Supply Chain
  • You will understand the impact of Social Media and Technology on the Supply Chain
  • You will recognise how and why complexity is being embedded within the Supply Chain
  • You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
  • You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
  • You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
  • You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
  • You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
  • Measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology.

Who is the target audience?

  • This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
  • This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome
Information about me
Who is this course for?
What you will get out of it
Section 2: Complexity of the Integrated Distribution

Understand time compression in the supply chain to be successful


Recognise the critical importance of having excellent customer service


Understanding the processes of getting product to the market


Can we continue to manage in the same way


Social Media has unintentionally develop a whole new industry


Working capital is a big feature within inventory management

Section 3: Complexity of the simple Supply Chain
Introduction to the simple Supply Chain

The main stakeholders in the supply chain are also facing continuous challenges to their operating models


Stakeholder harmonisation is driving increasing complexity in the supply chain


If it can go direct it will

Section 4: Complexity of Data in the Supply Chain

Can you see the wood through the trees?


Is large data management a force for good?


To know your numbers is to know your supply chain


Technology is developing faster than the changes needed in operational execution


With access to clean data, allow decision making stakeholders to work with "untarnished" information flow


Do work in company that keeps is data in a "cave" or in the "cloud"


Conflict between open and transparent information and the protection of personal data


All businesses are having to become agile and flexible, data has become a key tool for management

Section 5: Complexity of Manpower in the Supply Chain

There are going to be social consequences in terms of employment with the advance of technology in the supply chain


Increased use in systems management is in effect de-skilling the workforce


A big question but a view in terms of the supply chain expressed here is a start


People are the business. In the supply chain managing resource levels is becoming increasingly complex

Section 6: Complexity of Logistics Enterprises

By sea, land, rail and air.........which do you use and why


Static Models need to change and change fast. More of the same is not the answer


The economic downturn has shown that procurement officials have extracted as much value as they can from suppliers. Suppliers do need to make a profit


The driver with his/her own smart phone is now as potent, as the deskbound office official. The only propriety equipment needed now is a smart phone. Apps and social media are delivering extensive benefits in transport


A warehouse - A shed is much more than just box


The ability to be flexible and agile with manpower, allows for greater manoeuvrability in terms of managing people

Section 7: Why do Companies use Social Media
Advantage of Social Media in the product development stage
Develop a customer base prior launch
Finding early brand advocates
Gaining Trust
Section 8: Performance Management
Social Media gives us Information before Interaction
How to apply the information into an operation
The evolution of the driver job to a company ambassador
Section 9: Traditional Supply Chains are crumbling
Section 10: Maslows Pyramide
Our need to survive
We need to improve
Our values
Section 11: Connectivity in the Supply Chain- Time to Rethink
Consumers expect personalised interactions
The engagement today is mobile
Innovation is becoming focused on customisation
Example of Innovation: the first car produced in 3D printing
What works today is not gonna work tomorrow

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Instructor Biography

Nigel Devenish, Supply Chain and Logistics Career Professional

Professionally: My career is rooted in the supply chain and logistics (“SC&L”), specifically within Third Party Logistics (“3PL”) supporting various market verticals; pharmaceutical, grocery retail, apparel, health, paper, technology manufacturing, and general goods. Including very large warehouse management, inventory, shipping and distribution. I have held very senior roles including; commercial, operations, and solution engineering design and account director, for international SC&L operations supporting global brands. 5 years ago I started my own consultancy - the catalyst for change was to help individuals, companies and organisations deal with the dynamic complexity within the SC&L. I have a strong interest in Systems, Process and Communications in SC&L.

I see continuity and change as a ‘constant' feature in SC&L. Where conventional forecasting, planning, and analysing methods struggle to deal with the industry’s increasing complexity, brought about by the advance in today's new media and technology. I have published various trade papers and regularly appears as a speaker for events. I also provides public and in-house certificated training courses for international training companies.

Personally: My infectious enthusiasm sustained by a large engine that drives my desire to constantly improve people, systems, processes and cost to serve in SC&L. Having worked across cultures and countries, I have developed a highly effective operational antenna and communications tool-set. I believe that most people go to work in SC&L want to do well. Often low self-confidence and or lack of employee esteem is more often a result of poor and or inadequate training, knowledge, skills and local leadership. Allied to the preservation of traditional operational orthodox systems and processes, anchored within a rigid silo driven hierarchy. Most people, I believe, who exist in such organisations, see themselves within a business system over which they have little influence. They tend to see their responsibilities as limited to the boundaries of their position or function. In today’s technology advanced SC&L is reeling from the impact of “Disintermediation of Information”, and is having far reaching consequences, within organisational structures and real-time operational processes. I'm now committed to consulting, advising, supporting, training, mentoring, and educating the most treasured of all company assets…Its people.

Nigel’s Mission:Within the SC&L industry all too often, team leaders, supervisors, junior and senior managers including executive boards, seek only to repair or ameliorate the symptoms of operational / commercial failure. This short term reprieve inevitably develops in to a longer term volatile issues. My mission through my on-line training programs is to simply aid the practical knowledge and learning experience for those engaged in the SC&L operations. That meaningfully advances individual and team knowledge in real time on their execution of systems, processes, cost to serve, and operations management wherever people work in the SC&L.

What I believe: My operational strap line is“if you know your numbers, you know your business”. As today's global society’s move increasingly to a transactional economy, this can tend to reinforce individualistic cultures operating within SC&L organisations. Whenever a company or an aspect of the operation fails, people are inclined to point to specific events to explain the “causes” of non-compliance; product problems, inept managers, loss of key people, poor distribution, unexpected unplanned aggressive completion, loss of loan facilities and business downturns etc. I believe the SC&L industry is now more about horizontal growth and interdependent interconnected processes, functions, management and leadership. My courses are expressively designed to explore all these issues.

What will the students glean from Nigel:The constant repetitive commercial and operational issues crystallised my thinking in that I wanted to share, my practical, commercial and operational knowledge for the next generation of SC&L professionals. All my courses are populated with useful practical tips amassed over many years, which will help the students in their modern day workplace. Today’s problems have been created by yesterday’s solutions……. Technology is advancing but the SC&L industry appears to repeat the same mistakes. My advice will help students navigate the pitfalls.

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