Impact of Social Media on the Supply Chain
3.2 (3 ratings)
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Impact of Social Media on the Supply Chain

Learn about the impact of Social Media on the Supply Chain and the communication processes within.
3.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,042 students enrolled
Created by Nigel Devenish
Last updated 11/2014
Current price: $10 Original price: $20 Discount: 50% off
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will be able to put into context the impact of Social Media and New Technology on to the Global Supply Chain
  • You will understand the impact of Social Media and Technology on the Supply Chain
  • You will recognise how and why complexity is being embedded within the Supply Chain
  • You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
  • You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
  • You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
  • You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
  • You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
  • Measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology.
View Curriculum
  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

This course addresses the multiple issues social media and new technology generates in the supply chain and logistics markets (“SC&L”). The industry terminology used throughout this course, is mainstream within SC&L industry. The course focuses on traditional communications in the SC&L which until now have been unidirectional, in that it informs only in one direction or another, e.g., customer relationship management (“CRM”) - aimed at just for consumers. Social media amalgamated with new technology is now enabling omnidirectional communications, which is contributing to increased complexity in the SC&L. If you are working in SC&L in roles such as; procurement, operations, distribution, sales and marketing, distribution, freight management and manufacturing functions - this is a course for you

Who is the target audience?
  • This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
  • This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
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Curriculum For This Course
Complexity of the Integrated Distribution
6 Lectures 09:22

Understand time compression in the supply chain to be successful

Preview 02:47

Recognise the critical importance of having excellent customer service

Preview 01:19

Understanding the processes of getting product to the market

Preview 01:00

Can we continue to manage in the same way

Preview 00:55

Social Media has unintentionally develop a whole new industry

Preview 01:59

Working capital is a big feature within inventory management

Inventory management complexity explained on a real example
Complexity of the simple Supply Chain
4 Lectures 05:41
Introduction to the simple Supply Chain

The main stakeholders in the supply chain are also facing continuous challenges to their operating models

The players in the Supply Chain

Stakeholder harmonisation is driving increasing complexity in the supply chain

More in depth elaboration of the complexity

If it can go direct it will

Disintermediation of data and consequences
Complexity of Data in the Supply Chain
8 Lectures 06:27

Can you see the wood through the trees?


Is large data management a force for good?

Data - The New Oil or the Elephant in the Room

To know your numbers is to know your supply chain

Importance of understanding KPI's within the Supply Chain

Technology is developing faster than the changes needed in operational execution

The Internet of Things within the Supply Chain

With access to clean data, allow decision making stakeholders to work with "untarnished" information flow

The End of discoloring Information

Do work in company that keeps is data in a "cave" or in the "cloud"

Data management in the cloud

Conflict between open and transparent information and the protection of personal data

Future of data protection

All businesses are having to become agile and flexible, data has become a key tool for management

Use of data and consequences for businesses
Complexity of Manpower in the Supply Chain
5 Lectures 04:36

There are going to be social consequences in terms of employment with the advance of technology in the supply chain

Consequences of New Technology on employment

Increased use in systems management is in effect de-skilling the workforce

How New Technology is driving jobs out of the Supply Chain

A big question but a view in terms of the supply chain expressed here is a start

Which jobs will be replaced by New Technology

People are the business. In the supply chain managing resource levels is becoming increasingly complex

Complexity of Logistics Enterprises
7 Lectures 09:29

By sea, land, rail and air.........which do you use and why

A logistical look at Modes of Transport

Static Models need to change and change fast. More of the same is not the answer

Still conservative thinking in the Road Freight management

The economic downturn has shown that procurement officials have extracted as much value as they can from suppliers. Suppliers do need to make a profit

Consequences of volatile markets on transport

The driver with his/her own smart phone is now as potent, as the deskbound office official. The only propriety equipment needed now is a smart phone. Apps and social media are delivering extensive benefits in transport

How Social Media impacts on transport

A warehouse - A shed is much more than just box

The Logistic view on Warehousing

The ability to be flexible and agile with manpower, allows for greater manoeuvrability in terms of managing people

Real example of impact of New Technology in Manpower
Why do Companies use Social Media
4 Lectures 06:08
Advantage of Social Media in the product development stage

Develop a customer base prior launch

Finding early brand advocates

Gaining Trust
Performance Management
5 Lectures 04:58

Social Media gives us Information before Interaction

How to apply the information into an operation

The evolution of the driver job to a company ambassador

Traditional Supply Chains are crumbling
0 Lectures 00:00
Maslows Pyramide
5 Lectures 04:57

Our need to survive

We need to improve

Our values

1 More Section
About the Instructor
Nigel Devenish
3.4 Average rating
13 Reviews
1,945 Students
4 Courses
Supply Chain and Logistics Career Professional

Professionally: My career is rooted in the supply chain and logistics (“SC&L”), specifically within Third Party Logistics (“3PL”) supporting various market verticals; pharmaceutical, grocery retail, apparel, health, paper, technology manufacturing, and general goods. Including very large warehouse management, inventory, shipping and distribution. I have held very senior roles including; commercial, operations, and solution engineering design and account director, for international SC&L operations supporting global brands. 5 years ago I started my own consultancy - the catalyst for change was to help individuals, companies and organisations deal with the dynamic complexity within the SC&L. I have a strong interest in Systems, Process and Communications in SC&L.

I see continuity and change as a ‘constant' feature in SC&L. Where conventional forecasting, planning, and analysing methods struggle to deal with the industry’s increasing complexity, brought about by the advance in today's new media and technology. I have published various trade papers and regularly appears as a speaker for events. I also provides public and in-house certificated training courses for international training companies.

Personally: My infectious enthusiasm sustained by a large engine that drives my desire to constantly improve people, systems, processes and cost to serve in SC&L. Having worked across cultures and countries, I have developed a highly effective operational antenna and communications tool-set. I believe that most people go to work in SC&L want to do well. Often low self-confidence and or lack of employee esteem is more often a result of poor and or inadequate training, knowledge, skills and local leadership. Allied to the preservation of traditional operational orthodox systems and processes, anchored within a rigid silo driven hierarchy. Most people, I believe, who exist in such organisations, see themselves within a business system over which they have little influence. They tend to see their responsibilities as limited to the boundaries of their position or function. In today’s technology advanced SC&L is reeling from the impact of “Disintermediation of Information”, and is having far reaching consequences, within organisational structures and real-time operational processes. I'm now committed to consulting, advising, supporting, training, mentoring, and educating the most treasured of all company assets…Its people.

Nigel’s Mission:Within the SC&L industry all too often, team leaders, supervisors, junior and senior managers including executive boards, seek only to repair or ameliorate the symptoms of operational / commercial failure. This short term reprieve inevitably develops in to a longer term volatile issues. My mission through my on-line training programs is to simply aid the practical knowledge and learning experience for those engaged in the SC&L operations. That meaningfully advances individual and team knowledge in real time on their execution of systems, processes, cost to serve, and operations management wherever people work in the SC&L.

What I believe: My operational strap line is“if you know your numbers, you know your business”. As today's global society’s move increasingly to a transactional economy, this can tend to reinforce individualistic cultures operating within SC&L organisations. Whenever a company or an aspect of the operation fails, people are inclined to point to specific events to explain the “causes” of non-compliance; product problems, inept managers, loss of key people, poor distribution, unexpected unplanned aggressive completion, loss of loan facilities and business downturns etc. I believe the SC&L industry is now more about horizontal growth and interdependent interconnected processes, functions, management and leadership. My courses are expressively designed to explore all these issues.

What will the students glean from Nigel:The constant repetitive commercial and operational issues crystallised my thinking in that I wanted to share, my practical, commercial and operational knowledge for the next generation of SC&L professionals. All my courses are populated with useful practical tips amassed over many years, which will help the students in their modern day workplace. Today’s problems have been created by yesterday’s solutions……. Technology is advancing but the SC&L industry appears to repeat the same mistakes. My advice will help students navigate the pitfalls.