Specially for entrepreneurs, executives, students and influencers!
Discover how to achieve a great personal brand within 35 minutes using our 6-step personal branding model...Even if you know nothing about branding at all!
Once you learn and master this potent method, be prepared to have more people approaching you with greater opportunities!
In this personal branding series, we teach you a 6-step replicable model to brand yourself like David Beckham. This theoretical model is inspired by the book "Brand it like Beckham" by Andy Milligan.
A personal branding strategy that is grounded in expertise is lasting and people can remember you better.
Personal branding can be classy too--sign up today to learn how!
This introduction provides a special overview of the course. There is no homework for the introductory lecture! :)
At the end of this lecture, students will have an idea of why personal branding is important to them. They will also have an idea of how they can utilize the David Beckham Personal Branding System.
This system is obtained from the book "Brand it like Beckham", and the model is handy and simple to use!
Finding out your "why" is critical for everything you do! In this lecture, we talk about the reasons behind this.
In this lecture, we discuss the many strategies to finding out your "Why".
I hope you have gotten used to my accent--the following episodes will not include subtitles :D
Expertise is the substance and anchor of your personal brand. In this lecture, we help you identify your expertise. So make sure you know which expertise to focus on!
How you look and present yourself matters. In this lecture, we talk about why this is important.
Including some personal details and stories into your personal branding humanizes your brand and makes it less "serious". In this lecture, we talk about how to do just that.
Be aware of what to associate yourself with. Endorsements or sponsorships are big business!
Congratulations! You have completed this series. We have included a pdf for you to jot down some strategies to planning YOUR personal branding.
Since this is our first lecture series, here is a little bonus material for you! :)
Hi! This is Wan Wei, the Editor in Chief at IKIGUIDE: Asia's first portal on personal branding. I hold a Masters in Corporate Communications from Aalto University and have interviewed more than 100 high-profile individuals thus far in my PR career. These top thought leaders in their respective industries have given me acute insights into how to do great and inspiring personal branding.
I am thrilled to be here on Udemy teaching about personal branding! Sign up now to learn how to brand yourself like a superstar and have people remember you positively.